ENTERPRISE. Direct Marketing Platform for Real Estate Brokers

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1 ENTERPRISE Direct Marketing Platform for Real Estate Brokers

2 A combination of smart print and web technology in a marketing platform exclusively for the real estate industry.

3 ENTERPRISE Direct Marketing Platform for Real Estate Brokers the MARKETING PLATFORM COREFACT is the best lead-generation system that combines variable data printing capability with an online component to increase response rates as much as five times that of stand alone direct mail. We believe your marketing platform should empower your agents by creating individualized programs for their prospects to drive higher response rates and deeper relationships. We believe your platform should encourage brand loyalty and provide added value to recruiting. With a Corefact Enterprise solution, growing your team and volume just got easier. Our simple, web-based marketing platform gives your brokerage the flexibility and efficiency of an inhouse marketing department while actually generating listings. Full-service direct mail and digital print Integrated cross-media marketing campaigns Print, web and

4 Our marketing platform powers the marketing efforts of many of the country s largest brands.

5 ENTERPRISE Direct Marketing Platform for Real Estate Brokers the COREFACT DIFFERENCE Did you know there are over 26,000 commercial printers in the United States? Many of those printers do a great job of putting ink to paper. We have perfected putting ink on paper too, but we think that is only one small part of what it takes to create a successful real estate marketing platform. To begin with, we love real estate. We understand the complexities of running a brokerage. We know what it takes to make a living at real estate and we know how sometimes little things can take a solid performer and turn them into a top producer. Infusing this knowledge helps us put a little bit of magic in every drop of ink. This deep understanding, caring and focus on this industry makes us the only choice out of thousands.

6 It is such a relief to have a reliable system that has a solid marketing value proposition and matches it with technology that produces results you can measure.

7 CASE in POINT SANDY GILLISON VP of Marketing and Technology Berkshire Hathaway Home Services Northwest Real Estate $2.2 B Agents Branches Sales volume in 2014 We use Corefact as a part of a special concierge-type program we offer our agents. It s a fullservice marketing program that s become very popular. One of the benefits they receive is a Just Listed and Just Sold postcard with every listing. We had been sending out cards through another vendor but there was no tracking mechanism in place and they didn t provide any real value to the recipients. We now use the Corefact Home Estimate value map and key code on every card and the agents love getting warm leads and listings from their mailings. And for me, it is such a relief to have a reliable system that has a solid marketing value proposition and matches it with technology that produces results you can measure. To justify my marketing spend, I have to be able to track and measure results. Corefact helps me do that. Since we implemented the Corefact system, I haven t really had to think about it. It works so smoothly and it s a product my agents are very happy with. When my agents are happy, I m happy!

8 Visual Neighborhood Market Activity Map Shows comparables on each postcard Compelling Call-to-Action To get a free home estimate instantly Personalization Each card is personalized with the homeowner s name Red House Indicates homeowner s address on map Unique Key Code To Gauge Responses Personal key code for each homeowner s address Our trademark Home Estimate Postcards are getting 5x better response rates than any other direct mail postcards.* *Based on cumulative responses over 12 months.

9 ENTERPRISE Direct Marketing Platform for Real Estate Brokers the SMART PRINT Hyper-Customization With the company s printing technology each piece of direct mail can be customized by changing certain elements from piece to piece, taking advantage of the power of complex personalization. Strong Call-to-Action The primary call-to-action on the postcard is an instant home value estimate. The Corefact Home Estimate feature drives mail recipients online, and with a personal key code that is unique to them and to your agent they are tracked and ranked based on their activity. Remarkable Results Agents who use the Corefact system consistently with the Home Estimate feature have seen measurable returns, which range from having dozens of people check their home estimate (from a mailing of only a few hundred), and getting direct inquiries requesting a listing appointment, to netting multiple listings from only five or six mailings.

10 I can appreciate a system like Corefact has that gives my administrative team and our agents an easy way to access marketing materials and helps me save time in managing the marketing.

11 CASE in POINT KRIS KLAIR Broker/Owner Exit Realty Consultants Turlock, CA 87 6 $65 M Agents Branches Sales volume in 2014 Owning a small brokerage, I wear many hats. I am the broker, the owner, the marketing director and more. I can appreciate a system like Corefact has that gives my administrative team and our agents an easy way to access marketing materials and helps me save time in managing the marketing. We have the complete Corefact library at our fingertips, and we added the Corefact Just Sold postcards to our elite marketing program that includes sending cards to 100 homeowners surrounding the sold home. We consistently use the Corefact Home Estimate value map and key code on every card which has proven to be a real winner for us. The Corefact system is the only real system that I ve seen that is focused on acquiring seller leads, which we routinely get when our Just Sold cards are mailed. Helping my team go beyond their expectations is very important to me. Services like Corefact, combined with our other marketing efforts, have accelerated our ability to secure listings.

12 We re here to better serve you. Top level customer service with an emphasis on customer satisfaction.

13 ENTERPRISE Direct Marketing Platform for Real Estate Brokers the SUPERIOR SERVICE Customer service is one of our core values and we take it very seriously. We know that our relationships are the most important part of our business. We answer the phone. Our customer service team will help at any step along the way. We can help with the little things like loading mailing lists or big things like planning a campaign. We can be reached Monday through Friday, 7:30 am - 5:00 pm PST at (866) or via at cs@corefact.com.

14 Servicing a large company like ours doesn t come without its challenges, but Corefact has been an incredible partner and provides a high level of service that other companies don t. It s impeccable.

15 CASE in POINT KACIE RICKER Regional VP of Marketing Coldwell Banker Residential Brokerage San Francisco Bay Area, Sacramento/Tahoe, Colorado, Hawaii and Utah 7, $28.9 B Agents Branches Sales volume in 2014 Real estate is inherently local and one of our biggest marketing challenges is ensuring our content is hyper local. We re running a macro department which covers a vast territory of five companies in four states, but at the same time we need to have a micro focus for all of those markets. What drew us immediately to the Corefact system was the home valuation tool and the company s ability to put hyper local information on every postcard. The home valuation tool ties an online component to every postcard and gives agents a way to measure the response. The postcard itself has information on it that is unique to every homeowner, which gives it that local feel. When it looked like print was out of fashion, Corefact saw an opportunity to unite digital and print in a way most companies still haven t figured out. I m a huge believer in a well-balanced marketing plan and being able to mesh the two in a way that provides value was priceless. Corefact is one of the preferred vendors for our company sponsored Just Listed/Just Sold program plus we offer a full marketing store where agents can place orders for a number of different branded marketing pieces. Servicing a large company like ours doesn t come without its challenges, but Corefact has been an incredible partner and provides a high level of service that other companies don t. It s impeccable. They are immediately on top of any issues we have, and are always willing to work with us on new ideas. We ve seen year-over-year increases in the number of listings and sales for the company. Corefact has been an incredible partner for us and their system continues to help our brokers and agents generate leads.

16 The Corefact team is dedicated to creating the best products, through design and innovation for the real estate industry.

17 ENTERPRISE Direct Marketing Platform for Real Estate Brokers the ENTIRE PACKAGE Adding Corefact to your brokerage is like adding a $20 million dollar marketing and fulfilment team to your staff. Here are a few things that we are constantly doing to make sure your marketing center empowers your business. 1. Fresh ideas, content and designs Our design team creates hundreds of unique marketing pieces every year to keep your marketing center fresh. Whether it is seasonal changes or market related changes, we are constantly adding and adapting designs to improve response rates and provide agents with relevant marketing information. 2. A state of the art production center Our production center includes not only the best tools in the industry, but a team of dedicated people that work tirelessly to make sure your items are fulfilled on schedule with the highest possible quality. Your marketing builds your reputation and we go the extra mile to deliver. 3. Customer service and marketing specialist teams Customer service answers questions and creates solutions when agents call. Marketing specialists provide free consultations to agents looking to automate or build out strategic campaigns. 4. Training and sales support Our training team provides daily training webinars on best practices and how to use the Corefact marketing center to its best and fullest potential. Our account managers work with you on any specialized needs you may have. 5. Innovation Our team of product specialists and engineers are continuously looking at ways to improve your marketing, simplify the process and add new features to help your agents connect with their prospects.

18 We build marketing solutions that create relationships between homeowners and agents through personalized direct mail programs and sophisticated online tools.

19 ENTERPRISE Direct Marketing Platform for Real Estate Brokers about COREFACT Corefact strives to help brokerages and agents improve their business every day. We build marketing solutions that create relationships between homeowners and agents through personalized direct mail programs and sophisticated online tools. We focus on the listing side of the business to generate leads, build relationships and promote listings. The shared vision of success and ease of use is why over 60,000 agents have registered for Corefact. Together, let s build relationships! Top 100 Fastest Growing Private Companies in 2014 as named by the San Francisco Business Times

20 ENTERPRISE Direct Marketing Platform for Real Estate Brokers Cabot Blvd., Hayward, CA Copyright Corefact Corporation. All Rights Reserved.