integrated marketing communications
|
|
- Shonda Webster
- 6 years ago
- Views:
Transcription
1 Inventing the Future, Honoring the Past Integrating Integrity into IMC lynn upshaw Generations of Consumers and the Consumer Generated pradeep kumar, michelle hsiao & barry chiu Unauthorized Verses chris barrows Using Events to Drive an Integrated Marketing Model mary fehrnstrom & david m. rich Adapting IMC to Emerging Markets: Importance of Cultural Values in the Indian Context s. ramesh kumar Beyond the Last Click: Measuring ROI and Consumer Engagement with Clickstream Analysis megan halscheid, micheline sabatté & sejal sura The Next Generation of the IMC Database: Confessions of a Believer chuck sharp B2B and B2C Marketing: Organizing to Maximize Brand Value wendy c. wong Heavy Buyers: Are They Even More Important Than Generally Thought? deb rapacz & martin reilly 2009 Journal of integrated marketing communications
2 Unauthorized Verses Unauthorized Verses by Chris Barrows Abstract How can brands get consumers to virally swarm around them as loyal brand evangelists? For a clue, it s worth looking at what may be a surprising source, the hip-hop industry. By utilizing online communication and content-sharing, hip-hop has capitalized on fans loyalty to fan the flames of brand, or rather band, loyalty. This article explores such efforts to create truly original content that develops a connection between those that embrace it and sets a benchmark for general marketers trying to engage audiences in a continually evolving culture. Sharing is not a new phenomenon; only the infrastructure to facilitate sharing has changed. Some marketers create content for social media that encourages interaction. In practice, marketers must target an evolving audience with their brands. The increasingly complex audience, coupled with converging media, work in tandem to render traditional marketing strategies obsolete. One purpose of a brand is to define and connect groups of people. Thus common interests and characteristics help groups move in the same general direction, through increased interaction both off- and online. The group s direction, however, can change when a member gets new information that causes him to alter his course. Often, the slightest change in behavior by one person causes the entire group to do the same. Chuck Brymer, CEO of DDB Worldwide, calls this swarm theory. Swarm theory suggests that communities swarm around their brands of choice. It is the job of marketers to introduce their brands to such groups. This thinking is a departure from the traditional marketing approaches, which bombarded groups with messages, without considering the audience s social behavior. The new breed of marketing is less about the message sent by marketers, and more about how the audience interprets and uses the message. As technology evolved to allow easy communication, it also paved the way for contentsharing. Napster, a pioneering peer-to-peer music sharing service, was one of the first popular tools for content-sharing. Created by Shawn Fanning, the application facilitated uploading and downloading of free copyrightprotected tracks. Major players in the music industry, like Metallica, famously fought the application. Others, like the Vermont band Dispatch, embraced it and used the free service to develop a broad fan base (Nome, 2001). Dispatch was relatively unknown when Napster first became popular. They later went on to perform a sell-out show at New York s Madison Square Garden: an enormous feat for a small, regional group. Dispatch s foresight demonstrates that sharing and creating content online, with the intent of sharing, can aid in the distribution of their brand message The hip-hop industry has expanded in spite of a declining music industry. Hip-hop has Journal of Integrated Marketing Communications
3 Chris Barrows survived by utilizing online communication and content-sharing in a way that leverages customer loyalty. Hip-hop s ascendance amid a downward industry is a result of its adaptability to changing consumer behavior. General marketers may draw guidance from trends in hip-hop as they reshape their communication strategies. A second arena that marketers should consider emulating is the blogosphere. Blogging began in online forums in which people shared a similar interest. Blogging evolved from town hall meetings where participants speak easily and freely. The creation of Web sites rooted in consumer reviews, like Yelp, Amazon and Epinions, allows feedback to be transmitted instantaneously. Many bloggers profit from displaying the shortcomings of companies and products. Consumers poor experiences, represented through multiple blog postings, can instantly deflate the most artful brand strategy. As Brymer s white paper observed, today what a mother in Minneapolis or a businessman in Bangladesh thinks of your brand now carries equal weight with the bestcrafted marketing strategy. We are entering an age of reference, not deference (Brymer, 2008). Most musicians make music for the enjoyment of their audience, hoping that they will rave about it to their friends. The savvy musicians encourage fans to burn a copy of their record if it means another fan will attend an upcoming show, or purchase merchandise. In the early 1970s, large record labels dominated the music industry. Hip-hop musicians of this era, like Grandmaster Flash, profited by selling recorded copies of live performances. The recordings, known as mix tapes, ranged in price from $30 to $120. A premium version, called a private mix tape, included the DJ shouting the purchaser s name over a live set of beats. Alternatively, public mix tapes targeted a larger audience and were predominantly sold at live performances from the trunk of the DJ s car. As technology has evolved, so has mix tape delivery. Artists distribute mix tapes online, generally free of charge. Combining social interaction with free content on blogs and Picture of the completed green art at San Francisco s Broadway Tunnel. Photo by Laura Morton. 28 Journal of Integrated Marketing Communications 2009
4 Unauthorized Verses message boards provides artists with instant feedback. Artists can record a mix and offer it as free content online within days, since they generally forgo the expensive and time-consuming process of getting their music samples cleared. Current legislation upholds that such recordings are for promotional use only. The right combination of positive feedback, along with wide distribution, enables artists to achieve rapid brand awareness. This awareness is of minimal cost to the artist and has the additional benefit of securing long-term success by building a loyal, enthusiastic fan base. In early 2008, a relatively unknown Washington, D.C.-based MC named Wale released The Mixtape About Nothing. The mix tape utilized scenarios and quotes from the 1990s sitcom Seinfeld to launch a commentary on the hip-hop industry. Wale and DJ Nick Catchdubs recorded the mixtape in approximately four weeks utilizing verses from high-profile artists like Bun B and Lil Wayne. Bun B is a southern rap legend, one-half of the now defunct group, UGK; Lil Wayne s album Tha Carter III spent multiple weeks at the top of the Billboard Album charts in June Wale s strategy of featuring high-profile artists is the equivalent of forging brand-partnerships to promote cognitive associations between the Album cover for Mixtape About Nothing Journal of Integrated Marketing Communications
5 Chris Barrows artist and mainstream rappers. Wale and Catchdubs seeded tracks to the industry blog TheFader, which previewed the mix tape weeks before its release. Certain hiphop blogs are highly influential. An endorsement from TheFader often leads to recognition in mainstream music publications. Upon its release The Mixtape About Nothing received reviews from the blog of Village Voice music critic Tom Breihan, a primary authority on hip-hop music. Breihan s recognition of the mix tape legitimized its existence. The endorsement of Wale s free, downloadable album furthered its mainstream reach. Cleveland-based DJ Mick Boogie says that the benefit of giving content away free is that everyone hears you. I get booked all over the world from the fame my [mix tapes] have given me( interview, 2008). Boogie has created mix tapes of music from artists like Jay-Z, Kanye West and Talib Kweli, all of which are downloadable, free of charge on his Web site. The buzz from releasing mix tapes has resulted in Boogie appearing as the Cleveland Cavaliers official DJ as well as frequent performances at some of the world s highest profile clubs. For general marketers, one solution is to create a mix tape equivalent, which promotes consumer sharing and interaction. In April 2008, DDB San Francisco commissioned reverse graffiti artist Moose to use one of its clients brands, Green Works, in a local art project. Reverse graffiti is a process during which a dirty area is cleaned in a way that leaves the remaining dirt as art. In conjunction with DDB San Francisco, Moose utilized Green Works to clean an area next to San Francisco s highly visible Broadway tunnel. The resulting 140-foot mural generated positive local press. An award-winning documentarian, Doug Pray, captured the project on film. A condensed version of the documentary posted on YouTube received more than 400,000 views in less than a week. Users ultimately posted their tours of the mural online as well. The documentary even received honors at the Los Angeles Film Festival. Most importantly, the project emboldened Green Works brand strategy to promote natural cleaning in an entertaining way that is accessible to swarms of people who are passionate about green living. Mix tapes provide free content to audiences in exchange for the audience s reciprocal contribution to the artists long-term brand development. As artists continue to tour and diversify business ventures, through clothing lines and other merchandise, free mix tapes that generate word-of-mouth marketing directly enhance the artists more profitable ventures. Many general marketers are learning how small investments in shareable content can achieve long-term goals similar to those traditionally achieved through TV and print executions. Some refer to this type of marketing as a niche viral campaign, but like a record, if the audience will not pass it along, the campaign carries no weight. References 1. Boogie, Mick DJ. interview. 23 May Brymer, C. (2008). Swarm Marketing. White paper. Page Chang, J. & DJ Kool Herc. Can t Stop Won t Stop: A History of the Hip-Hop Generation. New York: Picador, Nome, V. Napster forum praises founder. USA Today. 4 Apr Wang, O. Tales of the Tape. Village Voice. 22 July Wortham, J. After 10 Years of Blogs, the Future s Brighter Than Ever. WIRED: Weblog. 17 Dec Chris Barrows works in business development at a Seattle-based natural language processing start-up, Evri.com. He previously worked at advertising and public relations agencies on brands like Sony PlayStation 3, HP Consumer PCs and Microsoft Games for Windows. He has a bachelor s degree in communication from the University of Washington. 30 Journal of Integrated Marketing Communications 2009
Interactive and Social Media Applications Laura Boyce, Sarah Mc Brearty & Kathleen McCourt
LYIT Interactive and Social Media Applications Laura Boyce, Sarah Mc Brearty & Kathleen McCourt Deirdre Casey 4/29/2013 L00089195 Table of Contents 1. Introduction - Group Members, The Project, Sugar Rush
More informationThe New Rules of Marketing and PR
The New Rules of Marketing and PR How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly Second Edition David Meerman Scott WILEY John Wiley & Sons, Inc.
More informationSPORTS & ENTERTAINMENT MARKETING (416)
DESCRIPTION This is an introductory course that will help students gain an understanding of marketing concepts as they apply to the sports and entertainment industry. The areas this course will cover include:
More informationA study by. CARS SoCiAl &media
A study by CARS SoCiAl &media 2 why? The motor industry is particularly well represented on the Internet. The online communities related to this subject are very active and their audience is vast. The
More informationCompetitive Intelligence Analysis Guide. Know what your competitors are up to before you read it in the news.
Competitive Intelligence Analysis Guide Know what your competitors are up to before you read it in the news. Contents Staffing News, Events, Awards & PR Product, Services & Pricing Customers & Partners
More informationMOBILE SOCIAL POINTS PRINT WEB MEDIA FEATURES
POINTS 8 2 2 23 10 3 1 8 20 20 9 20 20 14 7 13 33 33 42 TBD TBD Herald Article / Press Release (200 words) Additional 150 words Image (photo, logo) Spotlight Article Picture Story Column Mention Featured
More informationMust Do Marketing Strategies. for Busy Small to Mid-Sized Business Owners
5 Must Do Marketing Strategies for Busy Small to Mid-Sized Business Owners Page 1 Marketing is often the first tactic that comes to mind when considering how to attract new customers and keep loyal ones
More informationThe New Face of Event Marketing
The New Face of Event Marketing Eye opening statistics and tactics that illustrate how event marketing can impact customer purchase behavior like never before. www.snapifeye.com Give Customers a Reason
More informationInsurance Marketing Benchmarks Report
Insurance Marketing Benchmarks Report 2017 Introduction How can I attract and maintain policyholders? That s a question successful insurance agents ask themselves on a regular basis. Better coverage, competitive
More informationSPORTS & ENTERTAINMENT MARKETING (416)
DESCRIPTION This is an introductory course that will help students gain an understanding of marketing concepts as they apply to the sports and entertainment industry. The areas this course will cover include:
More informationAN INTRODUCTION TO FACEBOOK FOR BUSINESS.
AN INTRODUCTION TO FACEBOOK FOR BUSINESS. A setup and strategy guide for marketers. f A publication of 2 CONTENTS. 03 04 Why use Facebook? An Introduction to Facebook 09 Setting up Your Facebook Business
More informationBuilding Your Content Marketing Measurement Program From The Ground Up. Jon Wuebben CEO, Content Launch
Building Your Content Marketing Measurement Program From The Ground Up Jon Wuebben CEO, Content Launch Content Launch Who are We? We develop high quality, search engine optimized, sharable content that
More informationCover Slide. Incorporating Social Media and Customer Service: How to Develop a Strategy
VIPdesk Webinar Series April 6, 2010 Cover Slide Incorporating Social Media and Customer Service: How to Develop a Strategy Presented by: Blake Cahill: SVP of Marketing, Visible Technologies Hosted by:
More informationPERSPECTIVE. Serving the Perfect Information Cocktail Strategies for traditional and new-age information providers. Abstract
PERSPECTIVE Serving the Perfect Information Cocktail Strategies for traditional and new-age information providers Abstract The Information Services industry is in the eye of the digital storm. Two major
More informationGet started and get better Erwin Taets VIVES Leisure Management Research & Expertise Center
Social Media 2.0 Get started and get better Erwin Taets VIVES Leisure Management Research & Expertise Center VIVES previously known as KATHO new name: VIVES since September 2013 VIVES = you will live in
More informationThree Reasons Your Influencer Marketing Campaign Failed... and how to make sure it doesn t happen again
Three Reasons Your Influencer Marketing Campaign Failed... and how to make sure it doesn t happen again www.findyourinfluence.com Three Reasons Your Influencer Campaign Failed... and how to make sure it
More informationThe Four Pillars of Marketing : How to Measure the ROI of Marketing
The Four Pillars of Marketing : How to Measure the ROI of Marketing Pillar 1: Retain and Grow Relationships with Existing Clients Client Satisfaction and Retention Client Service Cross-Marketing Referral
More informationA Beginners' Guide to B2B Social Media Marketing
A Beginners' Guide to B2B Social Media Marketing These are tough times for B2B marketers. Faced with industry disruption and an increasingly skeptical audience, they have to be at the top of their game
More information12 Years of Effective Christian Campaigns.
12 Years of Effective Christian Campaigns www.frontgatemedia.com Award Winning 2012 WebAwards Standard of Excellence in Marketing Standard of Excellence in Faith-based 2013 Internet Advertising Competition
More informationYOUR TRAFFIC WITH. Ramon Berrios. Cofounder of SociallyRich.co. on Instagram for More Tips
YOUR TRAFFIC WITH By Ramon Berrios Cofounder of SociallyRich.co Follow @RamonTheChief on Instagram for More Tips Contents Introduction 3 Why Instagram? 4 The Basics: Things You Need to Know to Get Started
More informationAn Executive s Guide to B2B Video Marketing. 8 ways to make video work for your business
An Executive s Guide to B2B Video Marketing 8 ways to make video work for your business [Video] Content Is King Companies that utilize video content to present their products and services can experience
More informationMarketing 2.0: Integrating Social Media into Your Marketing Mix
Marketing 2.0: Integrating Social Media into Your Marketing Mix VP, IBM Software Group Channels and Social Media Evangelist 2009 IBM Corporation Our Strategy DELIVERS RESULTS!!!! 1 Delivered 41% leads
More informationCopyright 2007 Sports Media Challenge All Rights Reserved
Copyright 2007 Sports Media Challenge Exposure Performance Image Respect Cult-like Reverence Criticism Respect Cheerleading Confrontation Discovery Outreach Fan-Generated Media University Communication
More informationUnderstanding Social Media
Understanding Social Media June 29, 2010 Goals For Today Give you a better understanding of the scope of Social Media If you are new to Social Media, help you get started If you are already active in Social
More informationSocial MEDIA in the hospitality
Social MEDIA in the hospitality and leisure industry foreword We are delighted to share with you the insights from our survey undertaken across Senior Executives in the hospitality and leisure sector.
More informationSocial Media Toolkit. Luke Williams. Feb Page 1
Social Media Toolkit Luke Williams Feb 2012 Page 1 Table of Contents Introduction to social media... 3 Social media guidelines... 4 Listening online... 5 Twitter... 6 Facebook pages... 7 Blogs... 8 LinkedIn...
More informationeneighborhoods Special Report
Two revolutions are reshaping real estate. In real estate, there s no such thing as business as usual. Real estate is a revolutionary industry. In fact, you could say real estate is undergoing twin revolutions
More informationThe Essential Relationship between HR and Marketing
The Essential Relationship between HR and Marketing A Definitive Guide on How HR and Recruiting Departments Can Adopt Marketing Techniques to Attract the Best Talent Recruiting departments are increasingly
More informationIt is Time for Bold Digital Innovation in South Africa. The digital marketing world is moving forward at a rapid pace and South Africa
It is Time for Bold Digital Innovation in South Africa By Bianca Quinn-Diavastos 26 October 2015 The digital marketing world is moving forward at a rapid pace and South Africa risks falling behind if we
More informationSee for more details!
INTRODUCING CATTY TOWN AN EXCLUSIVE MUSIC & TRADING PLATFORM FOR THE VINTAGE-ROCKIN -ROOTS COMMUNITY This booklet offers more information about our business plan and the incredible opportunities we have
More informationCommunicating employee benefits. Driving the value of reward
Communicating employee benefits Driving the value of reward Introduction When people are financially invested, they want a return. When people are emotionally invested, they want to contribute. - Simon
More informationAttributes of Award Winning Websites
Attributes of Award Winning Websites A study of the 213 WebAward winners and what made them successful. Web Marketing Association www.webaward.org April 214 Table of Contents Attributes of Award Winning
More informationENDORSEMENT APPLICATION
Dear Applicant, Thank you for your interest in Vic Firth Company. ENDORSEMENT APPLICATION There is a good chance that you ve downloaded this application because you are interested in an endorsement with
More informationHow to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing
How to Increase Clicks Using Social Media Advertising Ashley Ward CEO & Social Media Director Madhouse Marketing Ashley Who? Background: Social Media Social Media Advertising CEO IPA Enthusiast www.madhouse.marketing
More information/ CASE STUDY. Kia Nirobot s AI-Powered Journey Across Facebook, Amazon and Google
/ CASE STUDY Kia Nirobot s AI-Powered Journey Across Facebook, Amazon and Google / Your Speakers Nathalie Choy National Manager, Digital, Social & CRM Kia Motors America Mark Power Managing Director, USA
More information2017 Gallery Survey Roundup. Photo by Benjamin Westoby for Artsy.
2017 Gallery Survey Roundup I N S I G H T S O N T H E S TAT E O F T H E O N L I N E A R T M A R K E T Photo by Benjamin Westoby for Artsy. What s Covered INTRODUCTION Forward Methodology Key Takeaways
More informationSPONSORSHIP OPPORTUNITIES JACOB K. JAVITS CONVENTION
SPONSORSHIP OPPORTUNITIES EXHIBITS JUNE 20 21 2018 JACOB K. JAVITS CONVENTION CENTER NEW YORK CITY CEWEEKNY.COM PRESENTED BY WHAT S NEW WITH CE WEEK? CE Week s timing and location have made it the epicenter
More informationTHE. Seven Habits. Highly Effective Websites
THE Seven Habits OF Highly Effective Websites Get the Maximum Value from Your Site Whether it s a book or a new car, software or a plumbing service, the majority of purchases start online today. It s a
More informationMake an IMPACT with a MULTIMEDIA Sponsorship
Make an IMPACT with a MULTIMEDIA Sponsorship WUCF TV is the nation s newest and fastest growing PBS station. WUCF TV is Central Florida s only PBS station. With that distinction, comes a responsibility
More information8 Ways To Build Your Brand Using Social Media
TIP SHEET 8 Ways To Build Your Brand Using Social Media TABLE OF CONTENTS: 03 04 04 05 05 06 06 07 07 08 Intro Tip 1 - Determine Goals for Your Social Media Engagement Tip 2 - Determine Your Online Brand
More informationHow to Make Social Media Profitable With Measurable Results for Furniture Retailers. By Furniture Branding Solutions
How to Make Social Media Profitable With Measurable Results for Furniture Retailers By Furniture Branding Solutions Traditional Advertising Television Radio Newspaper Direct Mail Billboards We were shouting
More information2016 Influencer Marketing Benchmarks. An annual analysis of performance benchmarks for the influencer marketing and branded content categories
2016 Influencer Marketing Benchmarks An annual analysis of performance benchmarks for the influencer marketing and branded content categories Report Contents I. Introduction II. Data and Metrics III. Key
More informationEngagement: A New Metric to Demonstrate Event ROI
Engagement: A New Metric to Demonstrate Event ROI Presented by 2 Contents Welcome to the Engagement Marketing Era 04 Determine the Right Metrics 09 Prove ROI with the Right Tools 12 Leverage Your Data
More informationPractical Exercises. Professional Diploma in Digital Marketing Social Media Marketing 2
Practical Exercises Professional Diploma in Digital Marketing Social Media Marketing 2 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be
More informationVoice of Customer : Understanding Customer Experience On the Go
Voice of Customer : Understanding Customer Experience On the Go Agenda About PowerObjects Our Speaker: Introduction Why Customer Experience Consumer Behavior Measuring Customer Experience Omni-channel
More informationMarketing Communication Strategy. W. Rofianto
Marketing Communication Strategy W. Rofianto Defining IMC IMC is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs
More informationLoyalty & Respect 1 By Drea Delgado READ ONLINE
Loyalty & Respect 1 By Drea Delgado READ ONLINE Loyalty And Respect Quotes searchquotes.com Loyalty And Respect quotes 1. A vision without a plan is just a hallucination. Just as a relationship without
More informationAuctions Quick-Start Guide
Auctions Quick-Start Guide Provided by AutoTec 01 Today, buyers rely on more auction locations than ever before. And with the growing popularity of social media and smartphones, we believe there s a tremendous
More informationThe State of Video Marketing 2017
Video marketing has become the fastest growing trend of the digital era. Whether it s an explainer video, a webinar, or a social media campaign, there s little disputing that customers - and business owners
More informationSocial Ad Effectiveness
Social Ad Effectiveness An Unruly White Paper, January 2012 Do social video recommendations significantly impact traditional brand metrics? An independent study using survey data collected from July -
More informationWhy would a business use YouTube?
Why would a business use YouTube? YouTube can provide a huge bang for your marketing buck. That s because YouTube delivers a huge audience for very little investment. Large businesses have long embraced
More informationContent Marketing How a 60-year-old media company is pioneering the future of advertising. Ninan Chacko CEO, PR Newswire
Content Marketing How a 60-year-old media company is pioneering the future of advertising Ninan Chacko CEO, PR Newswire Session Speaker Ninan Chacko CEO, PR Newswire Ninan Chacko, CEO @PRNewswire, global
More informationPet Spa Grooming. Lauralee Gilkey April 16, 2013
Lauralee Gilkey April 16, 2013 Studio K9 is a pet spa that offering grooming services. The owner, Stephanie Payette is not your average groomer. She invests a large amount of her time to truly understanding
More informationSocial Media Manager Job Description: a Complete Guide
- Social Media Manager Job Description: a Complete Guide Duties, responsibilities and qualifications required to succeed in today's digital marketing environment - Social Media Manager Job Description:
More informationThe Good Life Show. Making health fun, simple and achievable for everyone. The Health Marketing Initiative
P R O M I S I N G A P P R O A C H E S P R O M I S I N G A P P R O A C H E S The Health Marketing Initiative The AFFORD Initiative is a five year, USAID-funded program that uses innovative marketing approaches
More informationExclusive Voice of the Customer framework for smart CX managers: Delivering world-class customer experience every step of the way
Exclusive Voice of the Customer framework for smart CX managers: Delivering world-class customer experience every step of the way VoC programs enable you to engage with customers at key points across the
More informationPaid Search Trends 2017 Q1. By Charlotte Morris, Michael Kelley, Jessica Freistat and Michael Engels
i PROSPECT QUARTERLY REPORT: Paid Search Trends 2017 By Charlotte Morris, Michael Kelley, Jessica Freistat and Michael Engels i PROSPECT QUARTERLY REPORT PAID SEARCH TRENDS 2017 Introduction iprospect
More informationUSING PR MEASUREMENT TO BEAT YOUR COMPETITORS: A HOW-TO GUIDE
USING PR MEASUREMENT TO BEAT YOUR COMPETITORS: A HOW-TO GUIDE Dear Reader, Thank you for downloading this how-to guide: Using PR Measurement to Beat Your Competitors. I hope you will find it to be a valuable
More informationSUMMARY RESULTS US, UK AND CHINA NOVEMBER 2016
SUMMARY RESULTS US, UK AND CHINA NOVEMBER 2016 STORIES ARE IN MOTION The mobile web and search are shaping a new world of branded news and information. A world where the consumers of news and information
More informationA socialfresh Academy ebook CONTENT TIPS. SocialFreshAcademy.com
A socialfresh Academy ebook 64 CONTENT TIPS GENERAL TIPS 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Use every status update category: Text, links, images and video. Variety increases reach and user engagement.
More informationMedia Kit. A u t h o r : Y o g e s h H u j a C a t e g o r y : R e t a i l M a r k e t i n g Print ISBN: Publisher:
Media Kit A u t h o r : Y o g e s h H u j a C a t e g o r y : R e t a i l M a r k e t i n g Print ISBN: Publisher: Author Bio Book Bio Testimonials Target Audience Book Excerpt Interview Questions Story
More informationNOT a Normal Social Media Presentation. What You ll Learn
NOT a Normal Social Media Presentation Presented by Rebecca Mountain Impetus Social Inc. What You ll Learn What is a Unique Selling Proposition? Understanding your audience and their motivators Remarkable
More informationSOCIAL MEDIA GLOSSARY General terms
SOCIAL MEDIA GLOSSARY General terms API Application programming interface: Specifies how software components interact. On the web, APIs allow content to be embedded and shared between locations (it s a
More informationREAL ESTATE INDUSTRY SOCIAL MEDIA MARKETING REPORT 2015
REAL ESTATE INDUSTRY SOCIAL MEDIA MARKETING REPORT 2015 85% OF RESPONDENTS USE SOCIAL MEDIA TO MARKET THEIR BUSINESSES CONTENTS 1. Introduction 2. Social media use and its importance 3. Time and space
More informationHow to Conduct an End-of-Year SOCIAL MEDIA AUDIT. That Will Drive Results & Impress Your Boss
How to Conduct an End-of-Year SOCIAL MEDIA AUDIT That Will Drive Results & Impress Your Boss The End-of-Year Social Media Audit While social marketers tend to think in terms of real-time and future campaigns,
More informationTABLE OF CONTENTS INTRODUCTION INTRODUCTION
TABLE OF CONTENTS Introduction What Are Hashtags? How to Use Hashtags Why Use Hashtags? Hashtags for Contests Case Study: #ItsMillerTime Conclusion INTRODUCTION INTRODUCTION 2 Hashtags have become nearly
More informationThe Social Marketers Guide to Managing A Large Facebook Page
The Social Marketers Guide to Managing A Large Facebook Page 1 2 3 4 6 8 10 12 13 14 Introduction Understand your audience Everyone is a competitor on social Optimize your workflow Deliver the service
More informationTODAY S HYBRID RESEARCH: IT MIGHT NOT MEAN WHAT YOU THINK IT MEANS
TODAY S HYBRID RESEARCH: IT MIGHT NOT MEAN WHAT YOU THINK IT MEANS Researchers have conducted hybrid research since someone first added an open-ended question to a quantitative survey. It s a tried and
More informationC A S E S T U DY. How A Leading Auto Brand Reached Mobile Users Via Twitter s Audience Platform To Speed Past All Benchmarks
C A S E S T U DY How A Leading Auto Brand Reached Mobile Users Via Twitter s Audience Platform To Speed Past All Benchmarks CHALLENGE When a company sells a product that happens to be an everyday necessity
More informationSmall business Big ambitions
HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you
More informationShop Direct Leverages Employee Recognition to Transform Its Business
Shop Direct Leverages Employee Recognition to Transform Its Business Business Challenge Shop Direct is a multi-brand online retailer serving the United Kingdom and Ireland. The company s 4,700 on and offline
More information[ BUSINESS NETWORKING EVENT ]
DIGITAL MARKETING [ BUSINESS NETWORKING EVENT ] WHAT IS DIGITAL MARKETING The marketing of products or services using digital channels to reach consumers. WE LIVE IN A DIGITAL AGE WHERE DO YOU Everyone
More informationBranding. KDLH Promotion 1. Branding. Wow, you are pretty big. Building Your Image into the Community. Building Your Image into the Community
Building Your Image into the Community Wow, you are pretty big. 8/1/2013 1 Building Your Image into the Community Branding 8/1/2013 2 Building Your Image into the Community Branding Webster - the promoting
More information10x10x4. Campaign Formula. Main Street Marketing Machines
10x10x4 Campaign Formula 1 The By Michael Koenigs, Co-Founder, Traffic Geyser Introduction: Visibility, traffic, leads and sales. They re the cornerstones of every successful online business. Let s face
More informationSuccessful B2B Social Media 101
Take your business to the next level Successful B2B Social Media 101 Brought to you by www.dwsassociates.com 651-315-7588 Successful B2B Social Media 101 Brought to you by: About the DWS Associates Founded
More informationDESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS
DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS A. The Role of Marketing Communications B. Developing Effective Communications C. Deciding on the Marketing Communications Mix D. Managing the
More informationBe a Part of LA s Best Free Outdoor Movie Night
Be a Part of LA s Best Free Outdoor Movie Night 2018 PARTNERSHIP OPPORTUNITIES 01 INTRODUCTION The Silver Lake Picture Show is a free outdoor community event occurring twice a month throughout the summer
More informationCoca Cola s Expedition 206
Coca Cola s Expedition 206 Kellie Westfield 2011 Silver Anvil Award Winner, International Relations 365 Days, 206 Countries, 1 Mission Overview: In order to bring awareness to Coca Cola s Open Happiness
More informationTHE BUSINESS LEADER S GUIDE TO. Becoming a Social Business
THE BUSINESS LEADER S GUIDE TO Becoming a Social Business Introduction Customers expect personalized, one-to-one interactions whenever and wherever they interact with your brand and a growing number of
More informationSocial Media Marketing Trends
MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Social Media Marketing Trends SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Social Media
More informationAN E-BOOK BY KENTICO CMS GETTING STARTED WITH CONTENT MARKETING
AN E-BOOK BY KENTICO CMS GETTING STARTED WITH CONTENT MARKETING Thomas Robbins Chief Evangelist Kentico CMS thomasr@kentico.com Twitter: @trobbins 1 Getting started with content marketing Let s be honest,
More informationINTRODUCTION SOCIAL MEDIA
INTRODUCTION SOCIAL MEDIA 101 INTRODUCTION o Social media defined o Social media is a conversation o Social media myths o Social media keys for success o Social Media, Bates and YOU SOCIAL MEDIA DEFINED
More informationBUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages
More informationSocial Media. BootCamp
Social Media BootCamp Shawn Busse Kinesis Brand Strategist Wendy Maynard Social Guru Shawn Busse Social Pragmatist What is a Brand? ...a brand is your company s face to the world. It starts with the name,
More informationDavid Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com
David Schuchman Princeton Technology Advisors LLC 609.454.6010 PrincetonTechAdvisors.com John Biancamano LLC 609.865.7994 InboundDigital.net About Us David: Information Technology Consultant - Princeton
More informationPress Releases Strategies These Work for ANY Type of Business!
Press Releases Strategies These Work for ANY Type of Business! Presenters Curt Maly Co-Founder of Black Box Social Media, LLC Co-Founder of Social Media in 7 Minutes Co-Founder of Social Media Manager
More informationA-level Media Studies Advanced Subsidiary Examination MEST2. Production Briefs MEST2. Unit 2 June To release to students on or after 1 June 2017
Unit 2 June 2018 A-level Media Studies Advanced Subsidiary Examination Unit 2 Creating Media s To release to students on or after 1 June 2017 All teacher-assessed marks to be returned to AQA by 15 May
More informationHow Has Social Media Changed the Music Industry within the Past Five Years?
How Has Social Media Changed the Music Industry within the Past Five Years? Introduction The 21 st Century has brought about challenges to the music industry with technological advancement of music distribution.
More informationTHE E-COMMERCE BUSINESS OWNER'S GUIDE TO SEO MANAGEMENT
THE E-COMMERCE BUSINESS OWNER'S GUIDE TO SEO MANAGEMENT Lessons from Online Retailers Who Successfully Drive SEO Growth Table of Contents Introduction Why Top-Performing E-commerce Businesses Invest in
More informationOnline Advertising 101: An Introduction to the Industry
Online Advertising 101: An Introduction to the Industry Heath Row Research Manager DoubleClick Inc. Jan. 31, 2008 My email address hrow@doubleclick.com What you will learn About DoubleClick What is third-party
More informationFrom Customers to Brand Ambassadors How to find them, create them & keep them working for your brand
From Customers to Brand Ambassadors How to find them, create them & keep them working for your brand 1 Customer A person that buys goods or services. Brand Ambassador-Advocate An army of deliriously happy
More informationUNDERSTANDING ONLINE MARKETING & SOCIAL MEDIA
UNDERSTANDING ONLINE MARKETING & SOCIAL MEDIA A digital marketing workshop course designed for entrepreneurs by entrepreneurs This interactive course from CG Consulting - Inspiring Solutions shows you
More informationHow to Promote Your Golf Course Using Social Media. Justin Ramers, Director of Social Media
How to Promote Your Golf Course Using Social Media Justin Ramers, Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving
More informationCorporate, Sponsorship and Hospitality Brochure 2017/18. #TeamRochdale. Together every match, every season
Corporate, Sponsorship and Hospitality Brochure 2017/18 #TeamRochdale Together every match, every season Join #TeamRochdale Whether you are an established local business or on a new venture ready to watch
More informationIs Facebook an Effective Marketing Tool?
Is Facebook an Effective Marketing Tool? This article pinpoints the effectiveness of a Facebook Page by quantifying impressions, Fan spending behavior, and three levels of Fan Page activity. Social media
More informationESPN Audio 2017 Quick Little Update 2017 QUICK LITTLE UPDATE
2017 QUICK LITTLE UPDATE RADIO RIGHT NOW > A18+ weekly reach is GREATER than TV, TV Connected Devices, PC, Smartphone and Tablets Over 90% of Adults Listen to Radio each week 5 + Adults listen to radio
More informationFrom Stranger To Customer
From Stranger To Customer By Jonathan Pavoni, Creatrix Marketing Introduction As B2B marketers, our job is to be building a remarkable brand that our customers connect and engage with. Simultaneously,
More informationYour Action Plan to Launch New Paid Content
Is your circulation flat? Are you having trouble attracting new subscribers? Do you want to expand your offerings to new markets? If yes, then consider launching a new paid subscription product. However,
More informationYOUTH ODYSSEY. Page 1
2014 YOUTH ODYSSEY Page 1 2014 Youth Odyssey is a study that focuses on youths aged 15 21, a group that represents 6.1 million people in Great Britain (source: GB TGI). This is a time of change in the
More information