LUXICO. Coin For The World of The Rich and Famous. Become a LUX millionaire!*

Transcription

1 LUXICO Coin For The World of The Rich and Famous Become a LUX millionaire!*

2 Contents Introduction 3 Luxico Community 4 Purpose 4 Target Audience 4 Geography 5 Planned Functionality 5 Technologies 6 Development Roadmap 7 LUX token (coin) 8 Applications 8 Emission 8 Initial Distribution 9 Presale and ICO 9 Share of Founders Forbes 2017 Billionaires Luxico Laureates 11 Worldwide Voting Winners 11 Worldwide Voting Details 11 Distribution of Unclaimed Tokens 12 Company 14 Founders 14 Registration Intent 15 Monetization 16 ICO Funds Allocation Intent 16 Conclusion 18 2

3 Introduction From their initial development and up until recent times, cryptocurrencies were mostly known as a toy for geeks. They were hard to understand and scary to buy because of their new nature. Programmers were using them to pay each other for small help. Hackers use them for taking anonymous ransoms from their victims. Buyers of guns and drugs enjoy the ability to pay the sellers of these goods with no paper trail. For most people, cryptocurrencies were exotic means of payment for illegal transactions, or for other objects of virtual reality. This situation has slowly changed. Bitcoin consequently gained value, rising from cents and up to one thousand dollars. At this moment, many of those who were recently laughing at people buying digits for money started to ask themselves why this is happening. Is there any real value in coins made of bits? We believe that in 2017 we are witnessing a paradigm shift. Cryptocurrencies are going to become widely spread and accepted as a means of payment for most common transactions. More and more people will understand the philosophy of value that s being born in the process of packing transaction records into the chains of blocks. They will be able to appreciate and value the benefits of a history of safe transactions. Currently, most governments are unsure of what to do with digital coins. They are concerned with the potential threat of spreading payments in non-fiat currencies. So far, in most jurisdictions, businesses are not allowed to accept payments in Bitcoin and other cryptos. We believe that rapid changes will start with peer-to-peer payments first since they are more difficult for governmental authorities to control. People are not animals, but they still look for leaders of packs alpha males and females. Crowds tend to copy the behavior of very successful individuals. Following influential people is in our nature. If anyone should set an example and make using cryptocurrencies trendy and cool, it should be the rich and famous. 3

4 Luxico Community Purpose Luxico is going to help the rich and famous popularize peer-to-peer payments in digital coins. We want to encourage wealthy people and celebrities to adopt a habit of paying by digital money. Luxico has a plan for how to make this happen. To start, we will invite 3,000 representatives of the rich and famous from all over the planet to join our community. We will do this by offering them to claim 1,000,000 LUX coins each, for free. Luxico is developing the LUX community in the form of a website with mobile apps. All holders of LUX coins are considered as members of this community. There will be abundant functionality for peer-to-peer offers of all kinds, including rentals of member s luxury real estate, cars and yachts, sale of belongings such as paintings and statues, unique jewelry, and rare vines from members collections. One of the most important sections of the community will be the philanthropy section, where different charity projects will be initiated and collectively funded by donating LUX and other coins. Target Audience The Luxico community will be welcoming everyone who is interested in joining the elite club of LUX coin holders. Other cryptocurrencies will be accepted as well, in order to make it more convenient for members. The built-in LUX wallet will make LUX the most handy coin for fast transactions in only a few taps or clicks. Rich and famous people feel comfortable among people of the same high social status. They will be glad to invite other members of our community to share their yacht rentals or occupy their vacant villas for several days. Each offer will bring them income in LUX coins. 4

5 Geography The Luxico community is going to be spread worldwide. Wealthy people do not live in only one place they are citizens of the world. They have property in different countries and travel frequently. For cryptocurrency payments, it makes no difference if your villa is in Costa Rica and you are in London, or if your yacht is in Greece and you are in New York. LUX is the same everywhere. Until Elon Musk colonizes another planet, the geography of Luxico operations will be limited by the Planet Earth. Planned Functionality The Luxico community will be built on the idea of members sharing luxury properties with payments in cryptocurrencies. Also, sharing connections and invitations, collective charity, and news related to LUX, as well as other digital coins and their use for creating a luxury lifestyle. There will be respective functionalities implemented for these purposes. For example, the peer-to-peer luxury property section will look like a variety of offers from community members with different types of filters and sorting. 5

6 Another important aspect of the community is a section for the cofunding of philanthropic projects. Many rich and famous people have a desire to help the less fortunate. In this section, all members can propose a project that needs to be funded. Money is being collected in LUX and other cryptocurrencies. Technologies LUX coin is an ERC-20 compatible token on the Ethereum blockchain. Ethereum has all features needed for token emission, distribution, and fulfilling transactions. The Luxico communities website can be viewed at The website is going to be built from scratch with PHP language ( and Angular framework ( Angular 2.0, an advanced client-side MVW framework, is highly adopted nowadays for mobile app and web app development. In order to speed-up overall community infrastructure development, mobile apps will be subcontracted to a third-party developer. Meanwhile, web front-end and back-end development will be carried out in-house by our existing team of experienced developers working on vast.ru project. Blockchain technology in general, and Ethereum smart-contracts in particular, will be used for making separate features of the community both secure and trustless (the most trustable). For instance, we believe that the philanthropic section of Luxico's community can greatly benefit from the use of smart-contracts. 6

7 Development Roadmap As we enter August 2017 here at Luxico, we are now working on technical specifications for each and every section of the website and mobile apps. This is a significant part of the entire project. The work is time consuming and deals with creativity, which means that occasional pivots happen from time to time. When the final version of technical specifications is ready, the upcoming development timeline is going to be straight and more precise. We expect the technical specifications to be ready by the end of August. In September, our team of developers will start working on the first piece of functionality we need for LUX coin distribution Worldwide Voting, which is described here below. In October we will start working on version 1.0 of Luxico s website. We expect to have a minimal viable product (MVP) ready in December MVPs of mobile apps are expected to be delivered by April From this point, we will proceed in constant improvement mode. We will test multiple hypotheses on the interface design and layout, as well as various internal features, sections, and sub-projects. At this time we will begin an additional marketing campaign to attract new members and support the demand for LUX coin. 7

8 LUX Token Applications LUX token, which is an ERC-20 compatible token on the Ethereum blockchain, is internal currency of the Luxico community. It is the primary means of payment among its users. Other major cryptocurrencies are also allowed to use this, but all LUX offers and deals, by default, will have LUX coin price tags. This means that the major application of LUX token is the internal measurement of value being transferred from one member of Luxico's community to another. Lux token itself has no value and is not backed by any other asset or equity. Members of the Luxico community have a right to ask for any amount of LUX in exchange for the goods or services they offer. On the other hand, the opposite party has the ability to accept or decline any offer. There is no coercion. This is an internal model of free market. The implied value of LUX token is a result of the forces of supply and demand, both for internal offers and LUX token itself. Emission There will be five billion LUX tokens emitted. The emission is final no other LUX tokens will ever be emitted. This is the reason why we ve decided to create such a significant amount. We believe our community will grow rapidly and a huge amount of tokens will be in demand. LUX tokens are expected to be listed at several popular cryptocurrency exchanges. The price of tokens in crypto and fiat currencies will be determined by supply and demand. Since supply is final, the growing demand can push prices higher and higher. There should be enough tokens available to keep that price in a convenient range. 8

9 We want our initial token holders to easily become LUX millionaires. Since emission is big, there s a great chance to acquire millions of tokens for affordable initial contribution at token presale or ICO. Initial Distribution Five billion LUX tokens will be divided into five equal parts of one billion each. We believe this initial distribution will help us get media mentions and attract people with influential power to join our community. Here is more about each group of recipients. Presale and ICO The first billion LUX coins will be distributed during ICO which consists of token presale, the main round of ICO, and six smaller rounds. We adopt the principle of pro rata distribution, which means that we divide all tokens available by the amount of ETH contributed. There will be no set price for LUX token the price will be set by contributors themselves. Presale will distribute 100 million tokens to early contributors, whom we call Lucky Pioneers, for their courage to be the first. 300 million tokens are designated for the Main ICO Round. This will be the longest round, and considered an opportunity for those contributors who want to have a starting point set by presale in terms of price per ETH. We will have six other rounds equal in length for those who missed first two, but still want to get their share of emission. Each round will offer 100 million LUX coins. For exact dates and hours of each round, please check Luxico's website: 9

10 Share of Founders It s very important that Founders have exactly the same interest in mind as token holders. Founders should be highly motivated to increase the value and popularity of tokens. Therefore, each of the four founders will get 250 million LUX coins. Founders benefit only if other token holders benefit. We don t hesitate to declare that we do this to get rich. We are libertarians and believe that altruism doesn t work. If we do a great job for token holders, we want a reward of similar greatness. In order to make this deal with token holders even more just, we have added an additional rule. Each founders LUX coins will be frozen in the beginning, and will be released in quantities of 50 million every six months. Altogether, it will take two and a half years to receive the full amount. As LUX tokens grow more valuable overtime, founders benefits will increase. It s a win-win situation. 1,000 Forbes 2017 Billionaires We want wealthiest people of the world to join our community, and we will work hard to invite them personally. As a Welcome to the world of cryptocurrencies gift for them, we offer each Forbes billionaires (top 1,000 of them) the opportunity to claim one million LUX coins. When billionaires decide to claim their coins, we reserve a right to use information about this in our promotional campaign. We will publish news on Luxico's website, and we expect other media to share this message with their audience as well. We understand that most billionaires are not interested in offers of free money. The main reason they will choose to claim will be their curiosity about cryptocurrencies and the ability to use LUX tokens for charity projects inside the Luxico community. 10

11 1,000 Luxico Laureates Luxico Laureates is a list of 1,000 famous people, individuals from the luxury industry, opinion leaders, people with PR potential. In the beginning of LUX token distribution, we believe that they will decide to claim free tokens for the same reasons curiosity and charity projects. However, with the growth of token value, some of them will choose to claim since their one million LUX coins are worth a significant amount of fiat money. And again, when celebrities claim LUX tokens, we will use that information for generating news in tabloids and general media. We will work hard to get interviews of those who decide to claim, and ask them how they plan to use their LUXes Worldwide Voting Winners The final billion in LUX emission will be kept for distribution among winners of voting, which will be held online later this year. More details can be found below in the next section of this document. Worldwide Voting Details Luxico is establishing a pool of one billion LUX tokens to divide into 1,000 prizes of one million LUX each for extraordinary people around the globe. Prizes will be spread among all 206 sovereign states (countries) pro rata, according to their share in the total population of Planet Earth. The quantity of prizes to each country will be rounded down to an integer value. This process will start with countries that have a larger population. This approach to prize distribution gives each country an opportunity to select a deserving winner from within its citizens. 11

12 Worldwide voting will be accommodated at Luxico's website at: which is going to become a great promotional campaign for our community and LUX token. We don t expect this to bring attention comparable to the Olympic Games, but the attention it does bring can be extremely significant to our project. Each country will receive its own voting page at Luxico's website in this format: Only residents of the respective countries can propose and vote for their nominees. This will be checked by the users IP address; each IP will be allowed to vote once a day during the voting period. We understand that this is not a perfect solution, but it is good enough for our purposes. This project was conceived with the goal to let people from all countries help select deserving candidates most of them will be local celebrities. This is another part of viral promotion. We want people to discuss our voting as an unusual phenomenon, and we want multiple publications in local media all over the globe. Luxico will work hard to make a lot of noise with this event. Distribution of Unclaimed Tokens All 3,000 pronounced recipients of the one million LUX tokens must file a claim within one year after the official announcement. During this year, Luxico will try hard to contact all 3,000 people to encourage them and help with the claim process. However, we expect that not all tokens will be claimed. After the claim period ends, Luxico will make a decision about the future of unclaimed tokens. There are a few possibilities that, depending on circumstances, will become more or less reasonable. If the initial idea of granting one million LUX coins proves to be an effective way of attracting new members and starting viral (word of mouth) promotion, Luxico can decide to continue with that approach. Taking into consideration the 12

13 possible growth of token value on the scope of a year, the size of each grant may be changed to 500,000, 250,000, or 100,000 LUX coins. If the initial granting idea is not effective, the unclaimed LUX tokens can be used in updated marketing strategies, or for other company needs. If that new strategy requires investments in fiat currency, unclaimed tokens should be sold on exchanges or directly to interested buyers. All revenues from that sale should be used for the sake of company growth and prosperity. All sales of unclaimed tokens must be executed without serious impact on the value of LUX tokens. Since there will be no additional emissions of LUX coin, any unclaimed tokens are considered reserves of the Luxico company for future growth. 13

14 Company Luxico is a company that will build the cryptocurrency centered community for rich and famous people, and for those who are going to become one. Obviously, Luxico is in its startup stage at this time. However, we have all necessary conditions for great success. We ve got a great team of experienced founders and a group of young, smart developers. They are currently finishing another project (under the same management), and look forward to taking on this exciting new task. We strongly believe in the idea of community for most successful and powerful groups of people those who set an example for others. The market of luxury products and services is enormous. There is a vast demand for the luxury lifestyle among semi-closed circles of people with the same high social status. That is why we see so many 5+ star hotels, golf clubs, luxury villages, and small towns. Luxico will combine the rich and famous into one online club with its own cryptocurrency LUX coin. Founders Meet Luxico s team of founders. Through over a decade of working together, we have had an incredible journey leading up to where we are today. As a team, we are passionate about the future of cryptocurrencies. Our objective is to work hard to make them more fashionable and classy. Evgeny Andreev (CEO) Evgeny has 7 years of experience working at managerial positions in big international corporations SEB and Unilever. He has deep understanding of efficient management of company s resources such as talent, technologies, time, and money in order to achieve goals of profitability and growth. He has a Bachelor s degree in Management, and a handful of additional educational and training certifications. 14

15 Ilya Mikheev (CTO) Ilya has been a big fan of IT since his early childhood. He used his first ZX Spectrum computer to learn the basics of programming when other kids were asking him to let them play games on it. After working for banks and IT companies, consulting them in IT infrastructure projects, he is in a team of Luxico founders. We are certain that technologies are going to be our strong fundamentals. Denis Belousov (CMO) Denis has 13 years of experience in advertising and marketing. He received his MBA degree from a university in the U.S. in Denis started with printed and outdoor advertising, and he quickly shifted to online marketing. His strong understanding of how to find the right audience and create efficient communication with them will be a great help in making Luxico a fast growing company with an endless flow of new members. Kirill Zhitnikov (Development Team Leader) Kirill was building websites when most people had no idea what they were. He has been in the online software development business for ecommerce applications for over 16 years. Luxico will benefit from his specific skills of development group management on agile values and principles. Kirill loves what he does and always stays up to date with the newest technologies and most efficient management practices. Registration Intent We will need the company to be registered in order to hire all team members when product development begins. We expect this to occur in September

16 Since all developers are located in Russia, we will register a limited liability company in Russia. Monetization There will be few major sources of income for the Luxico company. The main goal of this project is to make money, be profitable in day-to-day operations in order to grow, and to increase the popularity of LUX tokens. Since the community has its own coin, most revenue will flow in the same coins. The company will take an adequate commission from each transaction that occurs with help from the Luxico company. Examples of such transactions include the following: Villas, apartments, house rentals Cars, yachts, helicopters, jet rentals Art object sales Jewelry sales Vine and spirits sales Other property sales Philanthropic projects will not be subject to any commissions. The company will also earn money from tasteful and relevant advertising of luxury brands. We expect Luxico will be self-sufficient from its second year of existence. ICO Funds Allocation Intent We estimate the cost of system development to be 8,000 ETH or less, including some minimal administrative costs such as servers, office space, communications, and so on. However, it is obvious that Luxico will need additional administrative expenditures to reach new prospective members, encourage them to join us, and start using LUX coins. 16

17 The excess funds will be allocated to marketing and advertising of the Luxico community and LUX coin. The more we collect, the easier it will become to promote LUX coins and make it popular faster. There is an opinion that we agree with and respect - a great product or service sells itself. This is true. But, we also believe that you can get much further with a kind word and a gun than you can with a kind word alone. Amazing, sexy, and luxurious advertising is going to be that gun. 17

18 Conclusion So many tech projects are out there with their ICOs. Sometimes it s hard to understand what product they are proposing. They say it is revolutionary, disrupting, or game changing, and you think to yourself, Maybe it s true. I don t understand that, but what the heck let s try it. This is more like putting your chips on some number in a casino when playing roulette than it is a rational decision. On the contrary, Luxico's project is clear and beautifully simple. We will create an online community for rich and famous people based around cryptocurrencies and a luxury lifestyle. They will use LUX coins to rent villas and cars from each other, trade unique valuables, and fund charity projects together. This will all be done securely and with 100% privacy. There will also be great, enjoyable content provided about digital money and the role it plays in the world of luxury. We will continuously invest in the Luxico brand and in making LUX coins and the community more popular. Founders will personally hold a significant amount of tokens and play at the same side with other token owners. We invite you to participate in token presale and ICO. If you feel that you like the idea of Coin For The World of Rich and Famous, join us as soon as possible and become a LUX millionaire. * Visit for up to date information! * LUX millionaire - a person who owns one million LUX tokens or more. 18