FEEDBACK TUTORIAL LETTER

Transcription

1 FEEDBACK TUTORIAL LETTER 1 st SEMESTER 2017 ASSIGNMENT 2 MARKETING FOR TOURISM MFT411S 1

2 Dear students, Introduction This tutorial letter is written in order to provide you with feedback relating to the second assignment Marketing for Tourism. This feedback tutorial letter aims to provide the following information: An indication of; What was expected from you to include in the assignment. The points to be included in the assignment. The answers you should include. Overall student performance for the assignment. Pointers for the examination. INSTRUCTIONS/REQUIREMENTS FOR ASSIGNMENTS: Dear student, you should make time to visit the library and read some more books journal articles. Remember to keep confidentiality on information obtained from companies; this information should only be used for academic purposes. You should avoid plagiarism. Assignment specific instructions are as follows: Assignment 2: This project must have all citations and references. Please attach questionnaire used to obtain information (NB: You will lose marks for not attaching the questionnaire) You are required to visit the companies and do the investigation, interview and etc in order to obtain relevant information for the assignments. ASSIGNMENT 2 TRAVEL AND TOURISM BUSINESS: MARKETING PLAN PROJECT Choose any travel and tourism business enterprise in Namibia. Your task is to develop a creative marketing plan that will be used by the Marketing Manager of the chosen company. Your task: In the marketing plan, you need to address the following: Company background and its operations. Generate a set of questions and interview the owner/manager, to get insight into their business. The marketing opportunities/challenges Identify the market segmentation for the chosen company. Discuss the competitors of the chosen company Conduct a market research method which is best used to collect the data for your marketing plan. 2

3 Provide recommendations for the Marketing mix. Provide recommendations for the promotional mix (in detail) Discuss how you would market your product via electronic marketing? You have a lot of latitude and freedom to show your creativity and ingenuity in this project. [Marks 50] The students were expected to write the transport company report in the following format or as per the outline below: 1. Title Page The Title Page must include; The subject of the report, Who the report is for (University name, department, course, etc.) Who the report is by and the date of submission. 2. Table of Contents The Table of Contents should be on a separate page. It helps the reader to find specific information and indicates how the information has been organised and what topics are covered. The table of contents should also include a list of figures and a list of tables or appendices if any are used in the report. This is what most of the students failed to include in the report. 3. Introduction Students were expected to give an overview of the report in general. You should indicate why the report is prepared, who requested it and for what it is requested. You should also tell the reader what is discussed in the report, in most cases you should provide the findings the reader will encounter in the report as he/she reads through. This part makes the report more readable and encourages the reader to read more. 4. Findings The students were expected to discuss the all the points as outlined in the tutorial letter. This information was to be obtained from the companies that were investigated, through interviews, web searches, and personal experiences (for those investigating companies were they work). Even though the marketing plan may have many points, the following is what was expected from you. A Marketing Plan includes the following: Summary and Introduction Marketing Objectives 3

4 Situation Analysis Target Markets Strategies Tracking and Evaluation Summary and Introduction Your marketing plan should start with an executive summary. The summary gives a quick overview of the main points of the plan. It should be a synopsis of what you have done, what you plan to do, and how you are going to get there. Marketing Objectives Your marketing objectives should be based on understanding your strengths and weaknesses, and the business environment in which you operate in. They should also be linked to your overall business strategy. Your objectives often focus on your specific target market(s). Objectives must: Be measurable in quantitative terms, such as number of visitors, sales volume, and so forth. By having quantitative objectives, you will have a clear target to strive toward and will know when the objective has been achieved. Be framed within a specific time period. Be outcome based. In other words, what is the end result you are looking for? Situation Analysis A situation analysis details the context for your marketing efforts. In this section you will take a close look at the internal and external factors that will influence your marketing strategy, this is called a SWOT analysis. A SWOT analysis combines the external and internal analysis to summarize your Strengths, Weaknesses, Opportunities and Threats. Target Markets Defining your target market helps you decide where to commit resources and what kinds of promotional methods and messages to use. Strategies Strategies are simply action plans that detail how the marketing variables of product, price, place and promotion (commonly referred to as the four Ps of marketing) are used to attain the marketing plan s annual objectives and overall strategies. Tracking and Evaluation 4

5 This section of your plan should include plans and procedures for tracking each type of marketing activity you are using. The final section addresses the manner in which you will measure your success and in what ways your objectives have been met. Although often overlooked, vitally important as it helps determine the success of your marketing efforts. this section is 5. Conclusion The Conclusion should be as brief as possible and straight to the point. They should be presented in descending order of importance and should not suggest actions. Your conclusions should not contain further discussion of points not raised in the report. 6. References The list of References is an accurate listing, in strict alphabetical order, of all the sources referred to. You were expected to visit the library for clarity on APA referencing. Most of the students are not familiar with this point, therefore, make time and visit the library for advice on this subject. 7. Appendix/Appendices The students were expected to attach the interview questionnaire (if used) and any other important data, explanatory and illustrative material not included in the findings. Overall comments Generally the performance was satisfactory, You were given a lot of latitude and freedom to show your creativity and ingenuity in this project. Therefore, I expected the students to be creative and show professionalism in presenting the information. Pointers for the examination: It is very important to read and understand the instructions before any attempt. Make sure that you understand what is expected from you. You are encouraged to read the study guide thoroughly. Please learn to provide practical examples. Therefore, you are advised to get yourself familiar with the tourism and hospitality industry in Namibia, mostly the roles and responsibilities of the key players. 5

6 All the best with the exams. The final marks will be converted into a percentage. Total Marks: 50 Mr. Vetiraije Tjipombo Mobile: vtjipombo@gmail.com ***END OF FEEDBACK 6