FLOWER POWER! THE INFLUENCE OF MOOD ELEVATION ON SHOPPING
|
|
|
- Lionel Cox
- 5 years ago
- Views:
Transcription
1 FLOWER POWER! THE INFLUENCE OF MOOD ELEVATION ON SHOPPING Elissa Moses CEO, Ipsos Neuro & Behavior Science Center 1
2 Behavioral Economics and Neurometric Study Shopper Mood In-Store Objectives 1. Can a positive in-store experience such as receiving a flower, uplift a shoppers mood? 2. And if the mood is uplifted, what outcomes might be measured? 2
3 Real Store Real People Real Money 3
4 Flower Power Design Test cell participants were given a Gerbera Daisy Respondents were unaware that flower distribution was part of the study Flowers were distributed in the carbonated beverages aisle Flower giver was selected to be warm and approachable 4
5 Methodology Intercept recruitment: respondents recruited based on shopping intention for carbonated beverages, cereal, and yogurt Demographics: Mostly females Age No major eye issues or cataract surgery 5
6 Did We Affect Mood? Biometric Measurement/ Physiological Arousal Skin Conductance Heart Rate Self Report/Voice Pitch Does receiving a flower improve mood? Do shoppers feel more positively towards the retail experience?
7 Did We Affect Behavior? Eye Tracking Attention ASL Mobile Eye Tracking What do shoppers notice? Do they compare more items? How much attention is given to price? What do they select? 7 7
8 Quantifying Success, Behavioral Impact Touch to Purchase Conversion Price Fixations Proportion of purchasing versus rejecting once an item is picked up from shelf Quantity of times and length of time individuals fixate on price tags Items Bought Quantity of items purchased during shopping trip Basket Spend Amount spent during shopping trip Spend vs. Expected Spend Difference between projected spend and actual amount spent 8
9 Flowers Elevate Heart Rate Heart rate is elevated among flower receivers while shopping in the carbonated beverage aisle. Heart Rate (BPM) (Difference from Baseline) Significantly higher than the control group Control Note: Baseline was calculated as the bottom 10% of the data Flower Test 9
10 Flower Receipt Elicited An Increase In Skin Conductance, And It Continued To Climb Following Flower Receipt Skin Conductance Pre- and Post-Flower Receipt Skin Conductance Average Over Shop Pre-flower Period Note: Skin conductance has been transformed to adjust for natural drift that occurs over time. 10
11 Shopper Path Test & Control had similar paths through the store. BUT flower shoppers visited slightly more aisles & spent more time in store. Control Shoppers Flower Test 11
12 The First Big Aha Flower Receivers are significantly more likely to focus their attention on products and less likely to focus their attention on price tags Share of Fixation Duration on Products vs. Price (All Categories Except Soda) 12
13 The Second Big Aha: Product Purchase Behavior Higher conversion rate/lower rejection rate among flower receivers for products touched. Purchase Rate of Packages Held/Touched (Average) Rejection Rate Conversion Rate Significantly less than the control at 90% CI 13
14 Directional Increase in Basket Size and Spend Shoppers receiving a flower had (directionally) larger baskets than the Control. 6 More Items Purchased +22% Control Group Flower Group $ 4.21 More Spent +5% Control Group Flower Group 14
15 Survey Says: Getting a Flower Makes Shopping More Enjoyable Average Experience Rating (1-5) Control Group Flower Group Significantly greater than the control at 90% CI Please rate your overall experience while shopping today. 1: Not at all enjoyable, 5: Extremely enjoyable 15
16 Voice Pitch Analysis: More Positive Emotion More excitement and embracive emotion when talking about the shopping experience. Arousal Embracive Control Group Flower Group Control Group Flower Group Significantly greater than the control at 90% CI 16
17 Conclusions: Improved Moods Result In Less Price Sensitivity, Greater Purchase Conversion, And A More Positive Retail Experience Less price sensitivity: Greater attention on products and less on price tags More purchases: Higher purchase rate for packages held Improved mood: Displayed by increased heartrate, GSR, embracive emotions & survey More thorough shopping: More aisles and products considered Bigger baskets: Directionally increased basket size in both spend and item count 17
18 What If... Marketers create a mood lift linked to their brands? Premium priced products and luxury brands leverage mood lift to desensitize on price? Online sellers find a way to mood lift at the point of sale? Varying types of moods are found to be more salient for individual categories or brands? Consumers are motivated to shop more because of the enhanced lift it will ultimately provide when more manufacturers and retailers make the effort? 18
19 THANK YOU! 19
Helping Home Depot Optimize THE SHOPPER EXPERIENCE
Helping Home Depot Optimize THE SHOPPER EXPERIENCE IMPORTANCE OF THE SHOPPING EXPERIENCE Page 2 SUPPORT A CULTURE FOCUSED ON THE CUSTOMER Home Depot Inverted Pyramid CUSTOMER FRONT-LINE ASSOCIATES FIELD
Eye-track shopper browsing: uncovering the emotions that truly motivate purchases Kirk Hendrickson Admap March 2016
Eye-track shopper browsing: uncovering the emotions that truly motivate purchases Kirk Hendrickson Admap March 2016 Title: Eye-track shopper browsing: uncovering the emotions that truly motivate purchases
The Interactive Ad Effect:
The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads OCTOBER 2018 Sponsored by: Commissioned Research Partner: The study was produced by the IAB Digital Video Center of Excellence. The final report,
Gaining Competitive Advantage: Strategy is Key Best practices in developing a process for promotional optimization and measurement
Market Track Perspective TM Gaining Competitive Advantage: Strategy is Key Best practices in developing a process for promotional optimization and measurement Within today s retail environment, there is
Checkout has teamed up with Ignite Research to announce the return of Where We Shop, our definitive guide to the shopping habits of Irish consumers.
Checkout has teamed up with Ignite Research to announce the return of Where We Shop, our definitive guide to the shopping habits of Irish consumers. Derived from a survey of 1,000 customers across all
A Category Manager s Guide to Customer-Centric Retail
CATEGORY MANAGEMENT PROFESSIONALS A Manager s Guide to Better execution with customer insights at the core Changing The Your was Down 2% Last Week What will you do about it? Realizing your category is
Revolutionizing Your Marketing Strategy With Behavioral Economics. Re-Think Your Shopper Strategy
Revolutionizing Your Marketing Strategy With Behavioral Economics Re-Think Your Shopper Strategy 1 2 2017 Was a Very Good Year for Behavioral Economics 3 But Momentum Has Been Building for Some Time. 4
Great Omnichannel Expectations
2 nd Annual Edition Great Omnichannel Expectations Shoppers want connected retail experiences in which all channels have something to offer on the path to purchase 2016-2017 Shopper Survey Report Evolving
LIQUOR CHANNEL OVERVIEW. February 2018
LIQUOR CHANNEL OVERVIEW February 2018 The liquor channel matters #1 IN TOTAL ALCOHOL EXPERIENCE $46 BILLION IN SALES +46K LIQUOR OUTLETS 85% sell beer 164M TOTAL TRIPS Sources: Nielsen TD Linx 2016; Nielsen
Eye Faster Mass Merchant Study Presented to POPAI January 15, Making Mobile Eye Tracking Easy For Market Researchers
Eye Faster Making Mobile Eye Tracking Easy For Market Researchers 2014 Mass Merchant Study Presented to POPAI January 15, 2014 Copyright 2014 Eye Faster, LLC Table of Contents Research Background Methodology
NIELSEN SHARE OF WALLET LITE. A Look at Hispanic Spending on Consumer Packaged Goods
NIELSEN SHARE OF WALLET LITE A Look at Spending on Consumer Packaged Goods March 2015 NIELSEN SHARE OF WALLET [LITE] Free Sample This Lite version of the Share of Wallet Study provides a look at spending
INTRODUCTION As shoppers do more of their shopping online, the e-commerce channel needs to keep up with the changing demands of shoppers and evolving channel capabilities. Many suppliers have become very
Website Usability & Effectiveness October 2014
Website Usability & Effectiveness October 2014 Background As Visit California shifted its paid media creative and execution for 2014, the organization began to transition its owned marketing sources, including
Small Brand Strategies for Fueling Big Growth
Small Brand Strategies for Fueling Big Growth Tim Clark & Brooke Smith Co- Directors, Center for Brand Excellence The new age of emerging brands 4 The new age of emerging brands 5 The new age of emerging
SYNCHRONY CONNECT. Making an Impact with Direct Marketing Test and Learn Strategies that Maximize ROI
SYNCHRONY CONNECT Making an Impact with Direct Marketing Test and Learn Strategies that Maximize ROI SYNCHRONY CONNECT GROW 2 Word on the street is that direct marketing is all but dead. Digital and social
Today s Luxury Auto Owners: How Emotion, Experience, And Loyalty Drive Purchase Decisions JUMPSTART AUTOMOTIVE MEDIA OCTOBER 2017
Today s Luxury Auto Owners: How Emotion, Experience, And Loyalty Drive Purchase Decisions OCTOBER 2017 By Brian Miller, Jennifer Sams Published October 2017 The luxury auto market has undergone a radical
Accelerating Sales & Profits. Herb Sorensen, Ph.D., Scientific Advisor, TNS Retail & Shopper Retail & Shopper 1
Accelerating Sales & Profits Herb Sorensen, Ph.D., Scientific Advisor, TNS 1 Small Levers, Big Impact 3-6% Lift in 3-6 Months For the retailer...... a little longer for the brand. Tiered Sales Customers
0 RUSSELL RESEARCH GENERATIONS OF FLOWERS RESEARCH DEVELOPING A MULTI-GENERATIONAL MARKETING APPROACH
0 RUSSELL RESEARCH GENERATIONS OF FLOWERS RESEARCH DEVELOPING A MULTI-GENERATIONAL MARKETING APPROACH INTRODUCTION The Society of American Florists (SAF) commissioned a research study in 2009 which evaluated
IMPULSE BUYING AND PURCHASE DECISION
International Journal of Management (IJM) Volume 9, Issue 2, March April 2018, pp. 88 92, Article ID: IJM_09_02_010 Available online at http://www.iaeme.com/ijm/issues.asp?jtype=ijm&vtype=9&itype=2 Journal
Unlocking the Power of Customer Loyalty
Unlocking the Power of Customer Loyalty by Dianne M. Durkin Loyalty Factor, LLC dmdurkin@loyaltyfactor.com (603) 334-3401 Dianne Durkin All Rights Reserved Copyright 2015 Loyalty Factor TM, LLC Loyalty
How Weetabix used behavioural insight to drive sales
How Weetabix used behavioural insight to drive sales Introduction Summary Trinity McQueen s collaboration with Weetabix developed ground-breaking new insights into how people buy breakfast cereal. Inspired
KROGER AND PERSONALIZATION: A GROCERY RETAILER BECOMING A MEDIA PLAYER?
KROGER AND PERSONALIZATION: A GROCERY RETAILER BECOMING A MEDIA PLAYER? 2018 KROGER ALWAYS STARTS WITH THE CUSTOMER 2,800 STORES IN 35 STATES 60MM+ Households 1 OUT OF 2 HOUSEHOLDS IN THE US Confidential
ZING YOUR LOYALTY & REFERRAL PROGRAMS TOP 10 BENEFITS FROM LOYALTY REWARDS PROGRAM
ZING YOUR LOYALTY & REFERRAL PROGRAMS TOP 10 BENEFITS FROM LOYALTY REWARDS PROGRAM 102 Persian Drive Suite #101, Sunnyvale, CA 94089 +1 650-701-7759 www.zinrelo.com CONTENTS 1. DRIVE REPEAT SALES...3 1.1
Today s Agenda The Independent Consumer A National Survey of Grocery Shoppers
Today s Agenda The Independent Consumer A National Survey of Grocery Shoppers February 13, 2017 Who We Talked To 1,902 U.S. Adults, 18 years and older Shoppers who always shop at Independent, Regional,
VIDEO-ON-DEMAND. aamp. and the Consumer Advertising Experience. Summary Findings to Date of the Advanced Advertising Media Project
VIDEO-ON-DEMAND and the Consumer Advertising Experience Summary Findings to Date of the Advanced Advertising Media Project aamp aamp AAMP MISSION AND MEMBERS The Advanced Advertising Media Project (AAMP)
Does Shopper Media Really Work? Your customers seem to think so.
Does Shopper Media Really Work? Your customers seem to think so. Shoppers want to hear from brands while shopping. Does shopper media ads in the digital purchase path really work? We asked 2,000 consumers
ESTABLISHING BEST PRACTICES FOR EFFECTIVE PROMOTION EXECUTION
ESTABLISHING BEST PRACTICES FOR EFFECTIVE PROMOTION EXECUTION Laura Arnett Sr. Director, Retail and Loyalty Programs / Inmar Omni-channel: Integrate with all touch points Grocery shoppers are at the very
What Drives Dairy Purchases at Retail Today and Tomorrow? Elite Producer Business Conference November 9, 2010
What Drives Dairy Purchases at Retail Today and Tomorrow? Elite Producer Business Conference November 9, 2010 Session Goals I. Provide an overview of the current shopper and retail environment II. Demonstrate
Best-in-Class Merchandising at Innisfree
Best-in-Class Merchandising at Innisfree 862 Broadway, New York, NY WHY TO SEE IT Innisfree a Korean beauty brand has opened its first USA store, and it is loaded with smart merchandising. No matter what
Are you Capitalizing on the New Automotive Shopper Journey?
Are you Capitalizing on the New Automotive Shopper Journey? 1 Executive Summary In 2015, the U.S. auto market set a sales record of just under 17.5 million vehicles, according to PwC. While the size of
How Affluent Shoppers Buy Luxury Goods
Ipsos MediaCT The Media, Content and Technology Research Specialists How Affluent Shoppers Buy Luxury Goods A Global View What we wanted to know How do shoppers use digital to research and buy luxury products?
Advertising spending
Advertising spending Where is the ROI? Presented by: Anne- Marie Roerink 210 Analytics Kirk Clark Mitchell Grocery Neal Leonhardt Brookshire Grocery Tom O Reilly Aptaris 1 Advertising & Promotional Practices
2.1.3.G1. Financial Decisions. Advanced Level
Financial Decisions Advanced Level What contributes to the decisions you make? 2.1.3.G1 Values Financial Decisions Needs Wants Take Charge Today August 2013 Financial Decisions Slide 2 What is a Value?
Channel Challenges: Forging a Future in the New Retail Environment. March 14, 2018
Channel Challenges: Forging a Future in the New Retail Environment March 14, 2018 Who we are April Carlisle SVP of Retail Practice Barbara Kelly Sr. Shopper Marketing Lead Steve West VP of Sales 2 Why
We Know Our Business
In the competitive world of timely, relevant marketing solutions, Gap Marketing has no known equal in East Africa. Starting life in 1993 as Gap Promotions, the first promotions and merchandising company
Lesson 8: Mastering Your Grocery Store
Lesson 8: Mastering Your Grocery Store From the smells to the light,s to where the produce is located, to what items are on the end caps the entire layout of the grocery store is designed so you spend
YOUR STORE BRAND. Private Label Merchandising & Marketing Best Practices
YOUR STORE BRAND Private Label Merchandising & Marketing Best Practices Why Private Label? Private Label = Profit Builder Store Brands are more than TWICE as profitable as National Brands Store Brands
Case Study Gauging the Impact of Display and Brand Messaging on the Cereal Category
Case Study Gauging the Impact of Display and Brand Messaging on the Cereal Category in-store behavior monitoring system Disclaimer: This test was conducted by CART (Center For Advance Retail Technology),
Increase Sales in Center Store: Six Solutions
Increase Sales in Center Store: Six Solutions Manda Johns: Senior Vice President Merchandising East Region Donna Banks-Ficcio: Vice President Center Store West Region Dan Magnuson: Director G/F/D West
MOBILE ADVERTISING BENCHMARKS Q Report
MOBILE ADVERTISING BENCHMARKS Q2 2015 Report In partnership with Catalina November 2015 Mobile Advertising Benchmarks Even big risk takers avoid making a significant investment in the unknown, and many
Are IoT and Deep Learning set to change the shopper journey? By Prem Couture, CEO, ShareMyInsight,
Are IoT and Deep Learning set to change the shopper journey? By Prem Couture, CEO, ShareMyInsight, Those who eagerly anticipate the opening of the Amazon Go store, ask themselves if this is how machine
LATAM. This is a format that will become of increasing significance to brands.
Once a channel purely for trade customers, Cash & Carry (C&C) stores are now selling directly to 46 million households across Latin America. End consumers are increasingly choosing to shop there, with
Creating the Triple Win for Retailers Manufacturers and Shoppers
Creating the Triple Win for Retailers Manufacturers and Shoppers 1 The business issues for Retailers and Manufacturers? Increase footfall Attract more profitable customers Retain good customers Increase
The Scorecard: Misunderstood and Misused
Of all the steps in the category management seven-step process, I believe that the scorecarding step is the most misunderstood and misused. That is because the scorecard step is the linchpin of category
Daniel Lopez U. EU Marketing Manager. Created by: September 28 th, Date: CHEP. Store Solutions
Created by: Daniel Lopez U. EU Marketing Manager Date: September 28 th, 2016 CHEP Store Solutions Supply chain is being driven by a more demanding, savvy shopper Customers are making more top-up shops,
Inserting the Consumer into the Trade Promotion Process
Inserting the Consumer into the Trade Promotion Process Steve Baumberger & Jim Coleman 2004 FMI Conference Today s Discussion The Situation: The Daunting Dilemma of Trade Promotion Promotions don t pay
Consumer Packaged Goods Are You Ready for Recovery? Presented by: John Brandt, CEO The MPI Group
Consumer Packaged Goods Are You Ready for Recovery? Presented by: John Brandt, CEO The MPI Group Have you survived? How did your company fare in 2009? Has your company and industry emerged from the recession?
GETTING TO THE FRONT OF THE QUEUE
GETTING TO THE FRONT OF THE QUEUE THERE IS STILL WORK TO DO TO DEFINE THE OBJECTIVE AND PROCESS OF SHOPPER MARKETING If you were to ask 100 industry experts for a definition of shopper marketing you would
Science of Shopping. Science of Shopping 1
Science of Shopping 1 Science of Shopping 1 Sixty-five percent of men who take jeans into a fitting room of a store will buy them, but only 25% of women will do that. 2 Four percent of people shopping
How We Make a Difference in a Omnichannel World
How We Make a Difference in a Omnichannel World Consumer Distraction Path to Purchase Evasive Media Behavior Outreach of Consumers What is Normal? Stores Lose Traction Across All Facets of Shopping Some
360 o View of the Customer. Managing Big Data. Partnering with IT. Strategic Analytics. Optimization Engines. Closing the Loop CRITICAL ENABLERS
360 o View of the Customer Managing Big Data Partnering with IT Strategic Analytics Optimization Engines Closing the Loop CRITICAL ENABLERS 360 View Of Customer Continuous Learning Why Who What Where Customer
Longo s Ecommerce Overview. April 2015
Longo s Ecommerce Overview April 2015 US IS THE MOST CONNECTED AND WIRED COUNTRY IN THE WORLD 1 st in time spent online 280M internet users spend 43 hours online each month Source: Comscore, March 2013
Things Marketers Need To Know About Generation Z
13 Things Marketers Need To Know About Generation Z January 2018 1. This generation of teens is unlike any other. This is the first generation born with access to the Internet, and to grow up entirely
MEDIA INVESTMENT: WHY YOU SHOULD JUDGE IN TERMS OF SHOPPER RECRUITMENT, TOO SALES UPLIFT IN THE SHORT TERM LONG TERM IMPACT OF ADVERTISING
MEDIA INVESTMENT: WHY YOU SHOULD JUDGE IN TERMS OF SHOPPER RECRUITMENT, TOO APRIL 2018 SALES UPLIFT IN THE SHORT TERM SHOPPERS VERSUS SALES LONG TERM IMPACT OF ADVERTISING CHANGING MEDIA SUCCESS MEASURES
The Online Project The Online Project 2018
The Online Project MARKETERS ARE FROM MARS INFLUENCERS ARE FROM VENUS ABOUT THIS STUDY With influencer marketing on the rise, it is often accompanied by an increase in misconceptions on how influencer
Using packaging in retail to delight the customer: Opportunities and barriers. Paul Earnshaw Amsterdam 23 rd November 2016
Using packaging in retail to delight the customer: Opportunities and barriers Paul Earnshaw Amsterdam 23 rd November 2016 Today I want to cover 3 things 1. A reminder about the senses 2. What is in our
Offline Shoppers who Research Online Spend More. Quantifying the Role of the Web on In-Store TV Purchases at Fnac Google/Fnac Spain, September 2010
Offline Shoppers who Research Online Spend More Quantifying the Role of the Web on In-Store TV Purchases at Fnac Google/Fnac Spain, September 2010 Agenda 1 Objectives & Methodology 2 Quantifying The Online2Store
Nielsen Loyalty driving programs a new vision. ECR Baltic November 2011
Nielsen Loyalty driving programs a new vision ECR Baltic November 2011 Topic of discussion: Retailers loyalty program Based on: Transaction log combined with Loyalty card data 2 Market Context - Key challenges
Irish Monthly Retail Report Data to June 21st
Irish Monthly Retail Report Data to June 21st Key Sources of Information: Kantar Worldpanel AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009 Agenda Total and Macro Sector Performance Consumer Behaviour
E-BOOK: ROI of Employee Onboarding Program
E-BOOK: ROI of Employee Onboarding Program As a leading Onboarding solution provider, we have helped leading organizations and over 10,000+ new hires from organizations like InterGlobe, Hitachi, etc. undertake
Teambuilding with Emotional Intelligence Competencies
Teambuilding with Emotional Intelligence Competencies - Marcia Hughes & James Terrell What makes a group of people want to work together as a team? What makes a team want to do their very best work? When
REPORT OF SURVEY OF CONSUMERS ON GROCERY UNIT PRICING AT COLES/BILO AND WOOLWORTHS /SAFEWAY SUPERMARKETS
27 Nov 2011 REPORT OF SURVEY OF CONSUMERS ON GROCERY UNIT PRICING AT COLES/BILO AND WOOLWORTHS /SAFEWAY SUPERMARKETS ABOUT THIS REPORT In November 2011, CHOICE and Ian Jarratt, a member of the Queensland
Surviving And Thriving On The U.S. Digital Grocery Shelf
Surviving And Thriving On The U.S. Digital Grocery Shelf The Digital Grocery Shelf Grocery represents one quarter of U.S. retail sales; however, with the recent entry of Amazon and major mass merchandise
The Consumer Journey, optimized systematically with objective data from eye tracking
The Consumer Journey, optimized systematically with objective data from eye tracking 1 The Tobii Group in brief World leader in eye tracking Founded 2001 Headquartered in Sweden, with offices in the US,
Consumer Audit Report
Consumer Audit Report Dan Hoff The brand/business that I am choosing to audit for this report is Express. They are a midto-high priced clothing store. They specialize in lavish clothes like dress shirts,
Best Practices: Category Management
Ad Dynamics Best Practice Series Best Practices: Category Management Strategic approaches to top business issues for retailers and manufacturers W hether you are a Merchant at a retailer or a Category
WHO S KILLING CREATIVITY NOW?
WHO S KILLING CREATIVITY NOW? Thought Piece 2015 PERHAPS IT GOES WITHOUT SAYING THAT TIMES HAVE CHANGED IN THE MEDIA, BRAND AND COMMUNICATIONS LANDSCAPE. YET THERE IS A DEBATE RAGING. WE ARE WITNESS TO
FOR PUBLICATION. 1. SUBMISSION TITLE J2O Glitter Berry. INDUSTRY SECTOR Beverages. CLIENT COMPANY Britvic Soft Drinks. DESIGN CONSULTANCY Identica
IDENTICA.CO.UK FOR PUBLICATION 1. SUBMISSION TITLE J2O Glitter Berry INDUSTRY SECTOR Beverages CLIENT COMPANY Britvic Soft Drinks DESIGN CONSULTANCY Identica SUBMISSION DATE 26/06/15 2. EXECTUTIVE SUMMARY
Health & Beauty Sector Report
Health & Beauty Sector Report Introduction As you would expect, Health & Beauty is a sector where appearances matter. Many brands in this sector have traditionally taken a catwalk glamour approach to in-store
RECEIPT TOTAL. A Marketer s Guide to Receipt processing Technology WHITE PAPER.
RECEIPT TOTAL A Marketer s Guide to Receipt processing Technology WHITE PAPER table of contents 01 A Marketer s Guide to Receipt processing Technology Why RECEIPT PROCESSING? 01 02 Benefits of receipt
Consumers Confirm Loyalty to Retailers, Product-Brands Shopper Interaction and Company Ties Boosted at Physical Locations
Consumers Confirm Loyalty to Retailers, Product-Brands Shopper Interaction and Company Ties Boosted at Physical Locations July 7, 2017 HIGHLIGHTS FROM ICSC S PRODUCT-BRAND PREFERENCE AND RETAILER LOYALTY
Transforming Digital communication within the Adult Beverage Industry
Transforming Digital communication within the Adult Beverage Industry Who are TOPAZ Digital? TOPAZ Digital has been delivering innovative signage solutions across a broad range of industries for over 12
Customer Journey Mapping. Building Memorable Customer Experiences. Contact Us: Phone:
Customer Journey Mapping Building Memorable Customer Experiences Contact Us: Email: info@mycspn.com Phone: 905-477-5544 Journey Mapping Styles. What is Right For You? PROCESS MAPS EXPERIENCE MAPS CUSTOMER
2016 Tourism Advertising Accountability Research. Presented: January 25, 2017
2016 Tourism Advertising Accountability Research Presented: January 25, 2017 Research Objective The purpose of this research was to provide an evaluation of Oklahoma s tourism advertising in terms of:
ROI: How Newspapers Ring The Cash Register for Retailers
ROI: How Newspapers Ring The Cash Register for Retailers ROI: How Newspapers Ring the Cash Register for Retailers Over $1 Billion invested in newspaper preprints in U.S. in 2016. 2016 PRE-PRINT SPENDING
Consumer Insights into the U.S. Gift Card Market: 2011
Consumer Insights into the U.S. Gift Card Market: 2011 By First Data and Market Strategies International 2011 First Data Corporation. All trademarks, service marks and trade names referenced in this material
The Association for Convenience & Fuel Retailing. building YOUR BRAND
building YOUR BRAND Building your brand Building your brand is critical for growth How people view your brand impacts The way they feel The way they think The way they act The way they behave You already
Agile Route. Shopper Tracker. Shopperception: Using a KINECT to build real world Google Analytics
Agile Route Shopper Tracker Shopperception: Using a KINECT to build real world Google Analytics WATCH THE DEMO VIDEOS www. vimeo.com/ shoppertracker/videos/ SHOPPERCEPTION FOR MARKETING RESEARCH Agile
THE WINNER TAKES IT ALL? Same Game, More Players, Different Cards
THE WINNER TAKES IT ALL? Same Game, More Players, Different Cards Diana Scăunașu Client Service Manager, Consumer Panel Services, GfK Romania Progressive Magazine I Re-think Retail I 13th of March 2014
2016 CPG & Pharma packaging trends
2016 CPG & Pharma packaging trends Packaging, the key communication element of your integrated marketing strategy, is changing. Learn the most important 2016 trends regarding big data, marketing efficiency,
Challenges in keeping online product data current. Corporate website, 30% social media 27% Friends, personal. Market research. Digital promotions
CUSTOM RESEARCH by kara romanow Current and Consistent Product Data Critical for B2B and B2C E-Commerce Where do consumers get information about your products? Corporate website, 32% social media Challenges
How to win in Digital and Ecommerce Collaboration with Retailers
How to win in Digital and Ecommerce Collaboration with Retailers Grocery and CPG Ecommerce Fast Growing AMAZON Grocery Sales Q2 2017 CPG Ecommerce Sales Forecast (in billions) $420 million +50% vs YAG
Communicate quickly and reliably, virtually anywhere
Grow your business with global, highly secure and scalable connections business Communicate quickly and reliably, virtually anywhere Choose a highly secure and reliable provider to route your voice, data
ELEVATING CONSUMER PROMOTIONS FOR RETAIL
SPOTLIGHT ON: ELEVATING CONSUMER PROMOTIONS FOR RETAIL DEVELOPING BETTER PROMOTIONAL STRATEGIES USING BASKET ANALYTICS INSIDE YOU LL FIND OUT: How excessive use of promotions can hurt retailers Best practices
Consumer Behavior Study Confirms Cause-Related Marketing Can Exponentially Increas...
Page 1 of 5 Search Results for Google Sharing Digg del.icio.us Newsvine Reddit Google Yahoo Permalink October 01, 2008 08:00 AM Eastern Daylight Time Consumer Behavior Study Confirms Cause-Related Marketing
Developing your brand
Developing your Brand 1 Introduction 2 What is your Brand? An invaluable asset in the battle for customers. The source of a promise to your consumer. The foundation of your marketing communication. A vital
Store Manager a mini CEO: Understanding Roles & Responsibilities
Store Manager a mini CEO: Understanding Roles & Responsibilities What according to you is the role of a CEO?? Mini CEO - Roles & Responsibilities CUSTOMER PEOPLE PROCESS FINANCE CUSTOMER Customer Satisfaction
Overview of Irish Retail Organic Market
Overview of Irish Retail Organic Market Bord Bia Organic Industry Seminar Kantar Worldpanel Data to 13 th September 2015 2 SPEND, YOY CHANGE % & ACTUAL CHANGE 110m +9% + 9m 3 52 w/e data up to 13 th Sept
September 21, 18. If adaptations were made or activity was not done, please describe what was changed and why. Please be as specific as possible.
Washington State Snap-Ed Curriculum Fidelity for Continuous Improvement Lesson Assessment Tool for Food Smarts Workshop: Kids 6 week, 60 minutes Week 5 Best Practices for Healthy Living Educator Self-Assessment
Canadian Meat Council 91 st Annual Conference. Halifax, Canada Presented by: Peter Townsend
Canadian Meat Council 91 st Annual Conference Halifax, Canada Presented by: Peter Townsend Todays Discussion Great opportunity to differentiate your category in Grocery Retail New opportunities to present
DEFENDING SUPERMARKET SHARE WHEN COMES TO TOWN
DEFENDING SUPERMARKET SHARE WHEN COMES TO TOWN CATALINA MEASURES THE OF LIDL OPENINGS ON EXISTING RETAILERS CATALINA FINDINGS In today s highly challenging, uber-competitive retail environment, attention
Category Management Effective Promotions
2006 Category Management Effective Promotions Tony Almeida Director of Training & Development Kraft Foods International July 2009 The Kraft 3-Step Category Builder Category Review Category Definition Category
Examination of an Extended Theory of Planned Behavior Model on Overseas Tourism Shopping
University of Massachusetts Amherst ScholarWorks@UMass Amherst Travel and Tourism Research Association: Advancing Tourism Research Globally 2015 ttra International Conference Examination of an Extended
BEHAVIOURAL ECONOMICS AND CONCEPT TESTING. Pascal Bourgeat, Director of Behavioural Science, Ipsos Australia
BEHAVIOURAL ECONOMICS AND CONCEPT TESTING Pascal Bourgeat, Director of Behavioural Science, Ipsos Australia pascal.bourgeat@ipsos.com TWO SIDES TO CONSUMERS Since Daniel Kahneman, the 2002 Nobel economic
A CLOSER LOOK AT BEHAVIOURAL ECONOMICS AND CONCEPT TESTING FOR CPG
A CLOSER LOOK AT BEHAVIOURAL ECONOMICS AND CONCEPT TESTING FOR CPG Pascal Bourgeat, Director of Behavioural Science, Ipsos Australia pascal.bourgeat@ipsos.com TWO SIDES TO CONSUMERS Since Daniel Kahneman,
See Your Consumers in High Definition
See Your Consumers in High Definition www.kantarworldpanel.com OUR ASPIRATION IS TO KNOW MORE THAN ANYONE ABOUT WHEN, WHERE, WHAT AND WHY PEOPLE BUY AND USE For further information about Kantar Worldpanel
DELIVERING BRANDING VALUE THROUGH HIGH IMPACT DIGITAL ADVERTISING AN UNDERTONE AND IPSOS ASI JOINT RESEARCH PROJECT. standout brand experiences
DELIVERING BRANDING VALUE THROUGH HIGH IMPACT DIGITAL ADVERTISING AN UNDERTONE AND IPSOS ASI JOINT RESEARCH PROJECT standout brand experiences executive SUMMARY *HIGH IMPACT DIGITAL ADVERTISING CAN BE
Thinking from the "Outside-In" Linking Research & Design to Drive Breakthrough Innovation & In-Market Success
Thinking from the "Outside-In" Linking Research & Design to Drive Breakthrough Innovation & In-Market Success 1 Today s Session & Team Scott Young Barry Calpino Eric Singler Discuss four common pitfalls
Anna Sampson, Magnetic Lizzie Rankin, Magnetic Alison Drummond, Carat
Anna Sampson, Magnetic Lizzie Rankin, Magnetic Alison Drummond, Carat Contents 1 PAGE 1: Foreword PAGE 2: Executive Summary PAGE 3: Background PAGE 4: Methodology: An Introduction to ICE PAGE 5: Part 1
intu properties plc Site visit to the North East, November 2016
intu properties plc Site visit to the North East, November 2016 Welcome David Fischel, Chief Executive Itinerary 11:15 Presentation Kate Grant Regional Director, North Roger Binks Customer Experience Director