About RTB House Real-Time Bidding Vickrey s model RTB is a technology consisting of 2 layers... 2
|
|
- Logan Neal
- 5 years ago
- Views:
Transcription
1 Table of contents About RTB House... 2 Real-Time Bidding... 2 Vickrey s model... 2 RTB is a technology consisting of 2 layers... 2 Terminology associated with RTB... 3 Reach and Adexchange Networks... 3 RTB House Personalised Retargeting... 3 User segmentation... 4 Different strategies for optimising post-click and post-view models... 4 Trackers... 5 Dynamic creatives... 5 Product feed... 6 Full control... 6 Control panel and statistics... 7 Deduplication... 7 Why choose RTB House... 7 Security... 8 Personally Identifiable Information (PII) of users:... 8 Non-Personal Information collected by our services:... 8 NDA... 8
2 About RTB House Real-Time Bidding RTB House is a Polish technological company operating worldwide which develops its own tools for buying inventory and displaying advertisements in the RTB (Real-Time Bidding) model. With its rich scientific background and technological innovations, the RTB House team provides effective solutions aimed at supporting the online sales of products and services. The unique personalized retargeting algorithm, developed by the company, guarantees recognition of defined groups of Internet users according to their behaviour (browsing offer, resignation from purchase, buyer profiles), and gets the specific advertising message across to them. The company operates on 21 markets in Europe and Asia, including Poland, France, Germany, Bulgaria, the Czech Republic, Sweden, Spain, Turkey and the Netherlands. Currently, the RTB House team comprises over 60 people. RTB is a mechanism that makes it possible to purchase single ad impressions online in accordance with Vickrey s auction model. Vickrey s model A Vickrey auction is a type of sealed-bid auction, where bidders submit written bids without knowing the bid of the other people in the auction, and in which the highest bidder wins, but the price paid is the secondhighest bid 1 RTB is a technology consisting of 2 layers Adexchange system with API It provides information on all the available impressions on the publisher s website or network in real time. It accepts offers in the form of the highest bids from the associated advertisers. Demand Side Platforms They analyse offers of one or more networks and make decisions regarding the purchase and the maximum price of each ad impression. 1
3 Terminology associated with RTB Real-Time Buying: purchase of impressions depends on demand Audience Buying: purchase of impressions based on the possessed audience data Auction-based buying: purchase of impressions in the auction model Data-driven display: the content of impressions is created according to the collected data Impression-by-impression buying: a separate valuation for each auction Bid optimization: optimizing the mechanism of bid valuation Reach and Adexchange Networks So far, the RTB House system has been integrated with all the largest adexchange platforms and SSP networks in the world. These are: Google DoubleClick Admeta OpenX Project Right Media by Yahoo Rubicon Project ibillboard PubMatic AppNexus All the bids, as well as the records of ads served (including capping), are stored together in a single set of statistics used for automatic campaign optimisation. The number of ad impressions generated by RTB House and displayed within the reach of the above networks is currently above 2 billion per month (2.5 billion, August 2013) RTB House Personalised Retargeting Personalised retargeting is a mechanism that enables the display of advertising material adjusted to the user s needs on the basis of shopping intentions of this user and viewed products data stored in cookie files. Personalised retargeting is realised through dynamic creatives using product feed on advertising space purchased by means of RTB.
4 User segmentation In order to maximise the ROI of the sales process, we suggest the use of dynamically-created user segmentation based on highly-correlated data. The three basic segments of users are: Visitors Shoppers Buyers In the course of the campaign, each segment becomes divided into subsegments according to the probability of an action (purchase/lead) being performed by its users. Different strategies for optimising post-click and post-view models Reports on display advertising indicate that between 5 and 15% users generate over 50% of clicks. As a result, a group of users who never click, or click hardly ever, may be treated by automatic processes as of little value, whereas in fact it might be a segment that brings profits and is susceptible to advertising. In order to maximise the potential of retargeted messages, we recommend taking into account both post-click and post-view sales paths.
5 Trackers The data on user preferences and browsing history is stored by so-called trackers on the client s website. The kit enabling full monitoring of shopping intentions consists of 5 types of code (home page, product page, cart modification, initiation of the ordering process, placing an order) and, optionally, additional code on the product list. The trackers can be both in the form of js script or iframe components. All information on how to insert code can be found in the code manual document. Searches for a product Comes across your shop s website, but doesn t buy anything Retargeting makes it possible to return to a previous query or purchase Dynamic creatives Dynamic creatives are an advanced form of online banners which make it possible to display products and services dynamically and tailor them to the user s preferences. They can be either static or animated. Available sizes: 728x90 336x x x x x x90 300x x x x x x x x x x x60 300x250
6 Product feed Product feed is necessary to prepare and manage creative material. It is a file hosted in the shop s domain containing all product data, and in particular: Category name Product name Product ID Price Promotional price Link Link to an image Full control You can find the detailed specifications of the product feed in the manual (feed). The RTB House tool provides full control and monitoring of the efficiency of sales paths. At any given moment, the rates for post-click and postview settlements may be modified in the client s control panel in order to maximise the results. Post-click the system adjusts the strategy for purchasing impressions, favouring users who regularly click on ads. An advantage of this solution is its full transparency and simplicity in indicating the source of generated actions (last cookie wins). Post-view the purchasing strategy is selected on the basis of profiles of the users who have completed conversions. An advantage of such a solution is a deeper market penetration and a definitely higher number of correlated variables analysed. In order to indicate the correct source of a generated action, reports on last impressions are used (timestamps).
7 Control panel and statistics RTB House provides a tool for full control over the course of the campaign. The user may control variables such as: Pricing model CPC per each product category CPC per user segment Length of skip period for customers who already bought the product User may also view statistics and data for: Account balance Offers in category Sales reports with segmentation filters Financial history Sales history with value and timestamp Deduplication RTB House provides the possibility of deduplication of sales and leads in the form of a mechanism for recognising other conversion channels. Using this tool involves inserting code that captures UTM_SOURCE parameter on every landing page that traffic from other campaigns is directed to. The effectiveness of deduplication can guarantee up to 100% certainty and it depends on the degree to which individual sources have been marked. Why choose RTB House Wide range of accounting models Ability to set cookies deduplication Multi-user panel Better optimization algorithms More flexible approach to advertising creatives More flexible approach to customer
8 Security All data gathered by RTB House and generated as results of optimisation algorithms are encrypted and stored on server clusters with maximum security levels. Personally Identifiable Information (PII) of users: We do not collect personally identifiable information/data, such as names, addresses, addresses or telephone numbers. Non-Personal Information collected by our services: We use log files, cookies and web beacons to collect data from browsers, advertisers and third party sites to aggregate non-personal information that includes, but is not limited to, IP address, web pages viewed and timestamps. We also aggregate anonymous cookie data in order to identify audience segments, which helps advertisers in targeting their campaigns. The information we collect helps us to match audiences with advertisements and website content more accurately. It is also used to provide general statistics to our business partners and clients. NDA To provide full brand safety, RTB House provides non-disclosure agreement for all information and collected data.
Admedo RTB Information Pack.
WELCOME TO ADMEDO Admedo RTB Information Pack www.admedo.com hi@admedo.com 2014 Why Admedo? YOU VE GOT THIS! The #1 Self-Serve Real Time Bidding Platform Admedo is a self-serve performance Display, Mobile
More informationPROGRAMMATIC JARGON BUSTER. A glossary of industry terminology
PROGRAMMATIC JARGON BUSTER A glossary of industry terminology NEED TO KNOW The online advertising industry is full of acronyms and technical terms that many busy marketers aren t familiar with. At Admedo,
More informationAdform - Data Collection and Privacy Policy
Adform - Data Collection and Privacy Policy Table of contents: About 2 Collected Data and Usage 2 User Identification 2 Interaction Types 3 Interaction Attributes 4 Prohibited Usage 6 Data Protection 6
More informationGLOSSARY LOTAME DATA MANAGEMENT PLATFORM
LOTAME DATA MANAGEMENT PLATFORM Collect Anywhere. Use Everywhere. In the fast changing world of all things MarTech, it can be confusing to keep up with all of the current terms. To help cut through the
More informationBefore the Last Click: How Programmatic Media Fuels Search
Before the Last Click: How Programmatic Media Fuels Search Michelle Alfano Director, Display Media Megan Pagliuca General Manager, Digital Media Digital Media lives in a VAST space with a lot of players
More informationDigital Evolution of Advertising Transactions: Concentration or Dispersion? Prof. François J. Mariet
Digital Evolution of Advertising Transactions: Concentration or Dispersion? Prof. François J. Mariet www.mediamediorum.blogspot.com Ongoing research project This research project concerns the new digital
More informationDigital Advertising Hub
Page 1 Media Kit 2018 info@bidsopt.com Digital Advertising Hub Media Kit 2018 Mobile DSP SSP Video Ads www.bidsopt.com Page 2 Media Kit 2018 info@bidsopt.com About Us Know us better and how we operate
More informationPRACTICAL CASE How Torfs capitalized on Google Tools and leveraged technology to reinforce its Digital Strategy beyond Google. 6 1. Introduction Fact and Figures Schoenen Torfs Family Company Pur Sang
More informationThe Little Black Book of Ads
The Little Black Book of Ads JOUNCE MEDIA jouncemedia.com Jounce Media s Little Black Book of Ads is your quick reference for all things programmatic. It contains descriptions of 15 fundamental concepts
More informationAdvanced Advertising: What Companies Need to Know About Programmatic Buying and Cross-Device, Cross- Platform and Cross-Screen Tracking
Advanced Advertising: What Companies Need to Know About Programmatic Buying and Cross-Device, Cross- Platform and Cross-Screen Tracking Greater New York Chapter Association of Corporate Counsel December
More informationCRM, Online Advertising and Market Technology Dictionary
CRM, Online Advertising and Market Technology Dictionary 1:st party data Data type: Data that is owned and collected by the enterprise. Examples include CRM data, Loyalty card data, website behaviour,
More informationDigital Ad Evolution. Ad Exchanges. Network. Launch. Launch. Digital. MDC launches VMM. Aswords. DSPs Launch. Launch.
PROGRAMMATIC Digital Ad Evolution 1994 1996 2000 Ad Network Launch Digital Ad Launch 2005 2007 2008 Ad Exchanges Launch Aswords Launch (Search) 2011 RTB goes Mainstream DSPs Launch MDC launches VMM Ad
More informationTHE SCIENCE OF PROGRAMMATIC MEDIA TRADING AND PERFORMANCE MARS.MEDIA
THE SCIENCE OF PROGRAMMATIC MEDIA TRADING AND PERFORMANCE COMPANY OVERVIEW MORE EFFICIENT. MORE EFFECTIVE. MORE POWERFUL DATA-DRIVEN MARKETING SOLUTIONS. Over the years, MMG expanded its activities and
More informationPROGRAMMATIC DEMYSTIFY DIGITAL. From the Digital Experts: An essential bite-size guide to the acronyms and underpinning of modern digital advertising.
PROGRAMMATIC DEMYSTIFY DIGITAL From the Digital Experts: An essential bite-size guide to the acronyms and underpinning of modern digital advertising. P O W E R ED B Y CONTENTS 1 - Demystify 2 - We demystify
More informationLSCU MEDIA PLAN MIAMI FINAL 5/15/14
LSCU MEDIA PLAN MIAMI FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
More informationTO RETARGETING INTRODUCTION WHITE PAPER. The Performance Marketer s Guide to Retargeting: Part I
INTRODUCTION Why Retargeting matters for today s marketing maverick. Retargeting has been a breakout tactic since marketers first made the shift from traditional trial and error programs to real-time programmatic
More informationProgrammatic Monetization Platform
Programmatic Monetization Platform Bringing RTB Solutions to Partners Around the Globe KeyPoint Media is a next-generation media group with flexible, stateof-the-art automated programmatic technology.
More informationP P C G L O S S A R Y PPC GLOSSARY
The following is a glossary of terms which you will see as you explore the world of PPC. A ACCELERATED AD DELIVERY A method of ad delivery which endeavours to show an ad as often as possible until the
More informationHOW DOES RETARGETING WORK? EXPERT RETARGETING TIPS, TACTICS, AND STRATEGIES WHITE PAPER THE EUROPEAN MARKETER'S GUIDE TO RETARGETING
HOW DOES RETARGETING WORK? EXPERT RETARGETING TIPS, TACTICS, AND STRATEGIES WHITE PAPER THE EUROPEAN MARKETER'S GUIDE TO RETARGETING Executive summary In an ideal world, you d deliver a personalised message
More informationProject Name: SAS AIRLINES GLOBAL PROGRAMMATIC TRANSFORMATION PROJECT
Project Name: SAS AIRLINES GLOBAL PROGRAMMATIC TRANSFORMATION PROJECT CATEGORY: PROGRAMMATIC General Data Creativity Elements : - Effective and Efficient Integration of Data, - Innovative Data Sourcing,
More informationOpinion on data processing in the online advertising sector
Opinion on data processing in the online advertising sector Autorité de la concurrence Mathieu Guennec Autorité de la concurrence 27 September 2018 1 Calendar May 2016 June to September 2016 Decision pertaining
More informationMethods and Systems to Identify Potential Users Using Click-Based Referral of Website Visitors
Technical Disclosure Commons Defensive Publications Series June 16, 2017 Methods and Systems to Identify Potential Users Using Click-Based Referral of Website Visitors Sittichai Jiampojamarn Jing Wang
More informationMarketing Solutions Built with People in Mind
Marketing Solutions Built with People in Mind Tailored emails, site recommendations and data-driven digital advertising designed to engage new prospects and excite customers. MAGNETIC MISSION To understand
More informationOnline Advertising Glossary
Glossary: General Terms Acquisition: When a user signs up, makes a purchase, or performs some other desired action in response to an ad. Also called a conversion or action. See also CPA. Ad Agency: A company
More informationRTB Playbook. The Real-time bidding best practice guide for marketers and agencies. powered by
RTB Playbook The Real-time bidding best practice guide for marketers and agencies powered by The Programmatic Media Play Real-time Bidding (RTB) refers to the process of buying and selling ad impressions
More informationAdvertising on Google. 8 tactics every marketer should use
Advertising on Google 8 tactics every marketer should use Why advertise on Google? Over a million businesses rely on Google AdWords. Here s why: 1. Get your business found online 2. Totally measureable
More informationSRDS.com Media Pro Webinars
SRDS.com Media Pro Webinars How to Find and Evaluate Digital Media Networks and Tech Kantar Media 2014 Learn more at SRDS.com/digital Digital advertising is too confusing Kantar Media 2014 Learn more at
More informationA Glossary of Mobile Advertising Terms
A of Mobile Advertising Terms Digital advertising is transforming rapidly. With new technology being developed and deployed faster than ever before, how does one keep up? In order to help marketers and
More informationPay Per Click Advertising
Pay Per Click Advertising What is Pay Per Click Advertising? Pay Per Click (PPC) is a model of advertising where you pay each time your ad is clicked, rather than earning clicks organically (like SEO).
More informationWhat s Now, New, and Next.
What s Now, New, and Next. Mark Cunningham EVP, Client Solutions and Strategies Carnegie Communications #1 think goals first. Always. #1b think audience next. Always. Display Advertising Site Placement
More informationEUROPEAN RTB INSIGHT REPORT
EUROPEAN RTB INSIGHT REPORT SPRING 2012 The Defragmenting Digital Media Market The big RTB news this quarter has to be Facebook s recent announcement that it is opening up its Marketplace inventory to
More informationSmart Technology: Programmatic s Promised Efficiency
Smart Technology: Programmatic s Promised Efficiency History of Advertising What is programmatic? Programmatic /ˌprōɡrəˈmatik/ adjective Programmatic buying is the process of buying media in an automated
More informationAN INTRODUCTION TO HYPERLOCAL MOBILE DISPLAY ADVERTISING. How to Maximize the Chances of a Click on Mobile Display Ads. September 2013 Mediative.
AN INTRODUCTION TO HYPERLOCAL MOBILE DISPLAY ADVERTISING How to Maximize the Chances of a Click on Mobile Display Ads September 2013 Mediative.com 1 About Mediative Mediative is a digital marketing company
More informationLSCU MEDIA PLAN JACKSONVILLE FINAL 5/15/14
LSCU MEDIA PLAN JACKSONVILLE FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
More informationFACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network
9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting
More informationLSCU MEDIA PLAN TALLAHASSEE FINAL 5/15/14
LSCU MEDIA PLAN TALLAHASSEE FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
More informationSAS Intelligent Advertising for Publishers
Technical Paper SAS Intelligent Advertising for Publishers Platform Integration Guide Contents Platform Integration... 1 SSP Integration Overview... 1 Bidding... 1 SSP Cookies... 2 Logging and Reporting...
More informationAdvertising & Recommendation. Dou Shen 沈抖 (weibo)
Advertising & Recommendation Dou Shen Baidu @ 沈抖 (weibo) Outline Overview Evolution of Display Ads Metrics User & Data Targeting & Recommendation Future Overview Definition Advertising A form of communication
More informationE-commerce with Appier.
E-commerce with Appier A user, Amy visits your website. She browses until she sees something she likes, puts it in her cart and whips out her credit card to complete check out. You ve made a sale. For
More informationNEWBIE GUIDE TO ADVERTISING. by ExoClick s Customer Service Team
NEWBIE GUIDE TO ADVERTISING by ExoClick s Customer Service Team There are lots of reasons why you might like to start advertising with us: perhaps you want to promote your new cool site, or you are taking
More informationBehavioural targeting Driving new visitors to your site & enticing non-converting visitors back Carola York, Managing Director, Jellyfish Publishing
Behavioural targeting Driving new visitors to your site & enticing non-converting visitors back Carola York, Managing Director, Jellyfish Publishing Jellyfish Publishing 2014 About Jellyfish & Jellyfish
More informationThe People-Based Marketing Strategy. Optimize campaign success with humanized data.
The People-Based Marketing Strategy Optimize campaign success with humanized data. 01 Introducing: People-Based Marketing In an ever-evolving technological world, it s more imperative than ever to adapt
More informationLSCU MEDIA STRATEGY TAMPA FINAL 5/15/14
LSCU MEDIA STRATEGY TAMPA FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
More informationContent and Search Marketing. The Essential Guide to Remarketing. Publitek Ltd 18 Brock Street, Bath BA1 2LW, UK Tel: +44 (0)
Content and Search Marketing The Essential Guide to Remarketing Publitek Ltd 18 Brock Street, Bath BA1 2LW, UK Tel: +44 (0) 1225 470000 Publitek 2016 1 The Essential Guide to Remarketing Companies invest
More informationCertificate Program in Digital Marketing
Certificate Program in Digital Marketing Months 3 months Hours 72 hours Fees Rs. 40,000 all inclusive 1. Introduction to Digital Media & Fundamentals The media shift from traditional media to Digital Understanding
More informationWHAT IS RTB? PROGRAMMATIC+ Volume II Issue 01. What is RTB?
What is RTB? 00 What is RTB? Table of Contents What is RTB? 2 The players 3 How they all work together 5 What really happens 6 Audience targeting 8 Publisher benefits 9 Advertiser benefits 10 Industry
More informationPROGRAMMATIC BUYER GUIDE - APPNEXUS
PROGRAMMATIC BUYER GUIDE - APPNEXUS INDEX Appnexus Resources Formats supported by Appnexus How to set up a basic campaign targeting Schibsted Inventory How to set up Deal IDs Common issues and ways to
More informationReal-Time Brand Optimisation
Why should you read this booklet? Digital marketing has given brand managers and marketing teams more choice, reach and flexibility than ever before. Despite the potential, outdated measurement techniques
More information1. COPPA imposes restrictions on the collection and use of data on people under the age of A. 13. B. 16. C. 18. D. 21.
1. COPPA imposes restrictions on the collection and use of data on people under the age of A. 13. B. 16. C. 18. D. 21. 2. What is the BEST way to ensure HIPAA compliance with a targeted campaign? A. Make
More informationLinkedIn and Google Adwords Practical Tips
LinkedIn and Google Adwords Daniella Boni Marketing Director Tom Mulligan Director, Product Management and RFP Callan Capital Brandes Investment Partners LinkedIn and Google Adwords Reaching Your Audience
More informationCPET 581 E-Commerce & Business Technologies
CPET 581 E-Commerce & Business Technologies Technologies for E-Commerce Marketing References: Chapter 6. E-Commerce Marketing Concepts: Social, Mobile, Local, from the text book: e-commerce: Business,
More informationREACH NEW HEIGHTS A DIVISION OF
A DIVISION OF ABOUT US With an experience of over 6 years in the mobile User Acquisition industry, assisting to over 100 app developers worldwide to achieve their mobile marketing strategy, we have brought
More informationConvert Your Site Visitors Into Active Customers GENESYS
Convert Your Site Visitors Into Active Customers GENESYS The Problem Thousands of Consumers are visiting your website. Searching, researching and viewing multiple pages and services every month. BUT, unfortunately,
More informationProgrammatic Glossary
3MS Above-the-Fold (ATF) Activation Ad Blocker AdChoices 3MS is short for "Making Measurement Make Sense" which is a cross industry initiative, started in May 2010, by three advertising trade associations
More informationLSCU MEDIA PLAN BIRMINGHAM FINAL 5/15/14
LSCU MEDIA PLAN BIRMINGHAM FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
More informationFeedback Control of Real-Time Bidding Advertising
Feedback Control of Real-Time Bidding Advertising Fatemeh Gheshlaghpour Advisors: Maryam Babazadeh Amin Nobakhti Sharif University of Technology, EE Department Apr. 2018 Overview Introduction Business
More informationGET TO KNOW NATIVE FROM A PROGRAMMATIC PERSPECTIVE
GET TO KNOW NATIVE FROM A PROGRAMMATIC PERSPECTIVE TABLE OF CONTENTS WHAT IS NATIVE? 3 WHAT DOES NATIVE LOOK LIKE? 4 HOW TO BUY NATIVE 6 HOW DOES NATIVE PROGRAMMATIC WORK? 8 REAL-TIME BIDDING (RTB) 9 WHY
More informationIntroduction. If you are curious of what to expect, then read on
Introduction If you are reading this, then you re probably preparing to take the Advertising Fundamentals exam and are not quite sure of what s in store for you? or you feel a little under confident about
More informationLoad-on-scroll + non-scrolling placements to ensure maximum viewability.
INTRODUCTION AppNexus & MAX Exclusive programmatic access to a quality, engaged audience in a brand safe environment. QUALITY ENGAGED AUDIENCE 4.8B + monthly US display impressions, available in 45 markets
More informationTurn Audience Suite. Introducing Audience Suite
Turn Audience Suite Gain a complete picture of your audiences. Digital marketers today understand that an audience-first marketing approach is the best way to outpace the competition. centralization is
More informationBUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages
More informationR E C A L L CONVERTING USERS TO CUSTOMERS WITH RETARGETING
R E C A L L CONVERTING USERS TO CUSTOMERS WITH RETARGETING Everything you need to know about retargeting. O V E R V I E W Only 2% of web traffic converts to a sale on the first visit to a website 1. Retargeting
More informationGETTING TO KNOW US. Contact: +33 (0)
GETTING TO KNOW US Contact: press@stickyads.tv +33 (0)1 80 04 19 01 THE WORLDWIDE PROGRAMMATIC VIDEO LEADER FOR PREMIUM PUBLISHERS OUR VISION BUILDING A MULTISCREEN TECHNOLOGY STACK TO UNIFY THE SELLING
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationMobile Gaming User Acquisition. 8 Best Practices From Key Advertisers
Mobile Gaming User Acquisition 8 Best Practices From Key Advertisers Methodology Between September and December 2015, we conducted interviews with 10 user acquisition professionals working for 10 major
More informationThe Smart Marketer's Guide to Google Shopping
The Smart Marketer's Guide to Google Shopping Can Google Shopping be machine learned? 1 GOOGLE SHOPPING FOR SMART MARKETERS - 2017 How to Crush Your Campaigns and Drive Sales The keys to success Google
More informationRETAIL PERFORMANCE MARKETING INDEX: Q4 2014
THE RETAIL PERFORMANCE MARKETING INDEX: Q4 2014 An Analysis Of Purchase-Stage Google Advertising Campaigns We Turn Browsers Into Buyers 2 Introduction With the scale and profitability of Google Shopping,
More informationREACH NEW HEIGHTS A DIVISION OF
A DIVISION OF 1,234,567,890 567,890 1.5% REACH NEW HEIGHTS ABOUT US Being a part of Mars Media Group and with an experience of over 7 years in the User Acquisition Industry, Mobilda has brought its Mobile
More informationAPPLYING MACHINE LEARNING IN MOBILE DEVICE AD TARGETING. Leonard Newnham Chief Data Scientist
APPLYING MACHINE LEARNING IN MOBILE DEVICE AD TARGETING Leonard Newnham Chief Data Scientist Introduction Who is LoopMe? What we do The problem we solve Data Predictive models Bidders Future Research Lessons
More informationTHE REAL WORLD OF REAL-TIME ADVERTISING
2014 THE REAL WORLD OF REAL-TIME ADVERTISING WHAT S INSIDE 2 INTRODUCTION 3 HOW ONLINE ADVERTISING USED TO WORK 3 INTRODUCING THE AD EXCHANGE 4 REAL-TIME BIDDING EXPLAINED 5 WHO WORKS WITH WHOM? 6 CONCLUSION
More informationDIGITAL MARKETING DATA SHEET CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more
DIGITAL MARKETING DATA SHEET With more and more digital marketing channels introduced each year, it can be hard to keep track of every place you re advertising let alone how each of your products is performing
More informationKeyword Analysis. Section 1: Google Forecast. Example, inc
Section 1: Google Forecast Below is a forecast for some example leather keywords that we recommend focus on. Before the forecast is viewed, keep in mind, that Google bases its numbers on average performance
More informationPRIMISTA ONLINE MARKETING MADE EASY
PRIMISTA ONLINE MARKETING MADE EASY Agenda Presentation Topics: 1. Introduction to Targeted Marketing 2. Ad Distribution Network 3. Primary Benefits of Targeted Marketing 4. Online Advertising Stats and
More information- Empowering Real-Time Marketing -
- Empowering Real-Time Marketing - About Smart.bid is the most advanced platform in user acquisition and digital marketing. Our unique campaign management solution enables agencies and advertisers to predict
More informationBing Ads Product Update. #BingAdsConnect
Bing Ads Product Update Listening and delivering what advertisers are asking for Bing Ads has a customer obsession. Customer obsession isn t a buzzword for the Bing Ads team. It s a state of mind. Danny
More informationRemarketing. Google AdWords. What is Google AdWords Remarketing?
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationLeica Geosystems 3D Mobile Mapping Campaign By The Think Tank.
Leica Geosystems 3D Mobile Mapping Campaign By The Think Tank Brand or client: Leica Geosystems URL or microsite: https://leica-geosystems.com/products/mobile-sensor-platforms/stories-insights Contents
More informationEvaluate the effectiveness of ocpm versus CPC
+ Evaluate the effectiveness of ocpm versus CPC Essence Essence is the world s largest independent buyer of digital media, with $650M in media purchased. Founded in 2005, it has 480 people in offices worldwide,
More informationPROPELLERADS RETARGETING
RETARGETING BRING YOUR AUDIENCE BACK AND INCREASE YOUR CONVERSION RATE 1 THE SAD TRUTH ABOUT 98% OF YOUR VISITORS For most websites, only 2% of users complete your desired action (deposit, purchase, signup,
More informationIntroduction. What is Cryptocurrency?
Table of Contents 1. Introduction 1.1. Cryptocurrency 1.2. ERC20 Standard 1.3. P2P Networks 2. Adverx (AVX) 2.1. Token Specifications 2.2. Token Allocation 3. Real-time bidding (RTB) 3.1. How RTB works
More informationAdvancing Trade Marketing in the Digital World
Advancing Trade Marketing in the Digital World Connecting Digital and Trade Marketing New technology has always been a central agent for retail industry change. The spread of car ownership in the 1920s
More informationTHE BASICS OF PROGRAMMATIC
1 Media + Marketing for Technology Companies WHITE PAPER THE BASICS OF PROGRAMMATIC How Tech Marketers Can Use Automated Digital Advertising 2 Programmatic 101 for Tech Marketers It s Not a Question of
More informationHEADER BIDDING: A BYTE-SIZED OVERVIEW
Header bidding first started making headlines about two years ago, when at least one industry publication declared, The Rise of Header Bidding, The End of the publishers Waterfall. Back then, header bidding
More informationThe DoubleClick guide to advertising in apps. Reach, engage and measure your audience on mobile apps
The DoubleClick guide to advertising in apps Reach, engage and measure your audience on mobile apps Executive summary State of viewability for video ads in 2017 The screen in our hands is now a gateway
More informationMobile Retargeting for Retailers:
BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce
More informationPAID SEARCH. be seen. PAID SEARCH FEATURES INCLUDE:
DATA SHEET be seen. PAID SEARCH ChannelAdvisor s Paid Search solution redefines search engine marketing, giving you the ability to manage paid search campaigns for Google, Yahoo! and Bing from one interface.
More informationOPTIMAL PROSPECTING E-COMMERCE ADVERTISERS FOR BY ZALSTER.COM
OPTIMAL PROSPECTING FOR E-COMMERCE ADVERTISERS BY ZALSTER.COM v 1.0 - released 11/7-2017 CONTENT: 1. AUDIENCE STRATEGIES 2. CAMPAIGN STRUCTURE 3. BIDDING & BUDGETING 4. AD CREATIVE STRATEGIES Before you
More informationOnline Video. Boosting branding and conversion
Online Video Boosting branding and conversion Online Video Video is an inventory source that has been available in the Delta DSP for some time now, and the results of video campaigns have overall been
More informationConverting leads to sales Creating an Integrated Customer Experience. Presented by Ed Truman Head of Analytics
Converting leads to sales Creating an Integrated Customer Experience Presented by Ed Truman Head of Analytics What does an Integrated Customer Experience Mean Step 1 Identifying The Right Audience Who
More informationDigital Advertising, PPC Strategies, Processes and Fees
Digital Advertising, PPC Strategies, Processes and Fees Since 2007 Sandpaper have been established in the region servicing clients digital advertising requirements. We help deliver successful PPC advertising
More informationHOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY:
HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY: Index 3 Introduction 5 Facebook Statistics 6 Top 7 Benefits Of Facebook Advertising 10 Types of Facebook Ads 17 Conclusion Introduction
More informationEssentials of Digital Advertising Level II
Essentials of Digital Advertising Level II Course Type Duration CEUs In Person Seminar One Day (9:00-5:00) 7 Credits Seminar Overview Level II of Essentials of Digital Advertising furthers the journey
More informationAgency viewpoint on mobile
Agency viewpoint on mobile paid media @jonhook @MediaComUK What often happens in mobile Whilst this kind of information is helpful to start the conversation We need to approach mobile with as much relevant
More informationHow To Train Your DSP. How To Train Your DSP
How To Train Your DSP How To Train Your DSP Introduction Your DSP does what you tell it to do, so tell it to do what you want it to do. After a decade of innovation and fierce competition, today s leading
More informationOnline Advertising and Ad Tech Glossary
Online Advertising and Ad Tech Glossary Online Advertising and Ad Tech Glossary The AppNexus Online Advertising and Ad Tech Glossary provides definitions of common and important terms relating to online
More informationA Survey of Sponsored Search Advertising in Large Commercial Search Engines. George Trimponias, CSE
A Survey of Sponsored Search Advertising in Large Commercial Search Engines George Trimponias, CSE Outline Introduction Structure of Sponsored Search Advertising (SSA) Practical Issues in SSA Historical
More information155+ billion impressions per month!
Media Kit ExoClick... Is a Barcelona-based company founded in 2006 by Benjamin Fonzé, a former successful webmaster. The original idea was, and still is, to better monetize web and mobile traffic whatever
More informationAd Effectiveness Glossary of Terms
Ad Effectiveness Glossary of Terms IAB Ad Effectiveness Council June 2017 duction 2 rmation 3 4 6 7 8 duction Welcome to the inaugural edition of The Glossary, collated by IAB Australia s Ad Effectiveness
More information