BUSINESS PLAN IS A PROCESS OF REALIZATION OF OUR DREAMS. Visoka škola Zrinski ustanova sustava E4E

Transcription

1

2 BUSINESS PLAN IS A PROCESS OF REALIZATION OF OUR DREAMS. ustanova

3 BUSINESS PLANNING IS: Process in which you determine your goals, define your tasks and activities for their accomplishment.

4 WHEN IS NECESSARY TO CREATE BUSINESS PLAN Before starting the business When you plan your business activities When you start a new project When taking a loan

5 PURPOSE OF THE BUSINESS PLAN Clear definition of company s goals (short-term andlong-term) Defining a method(s) for accomplishing these goals It gives a financial predicitions for the company It gives the analysis of the break-even point It determines the amount and sources of financing

6 It proovides the necessary information in order to reach a verdict It forces ENTREPRENEURS to think about every aspect of the company and to find opportunities for development MAKES COMPARATIVE FINANCIAL INFORMATION It promotes their continuous control and analysis It shows the defiend LEVEL OF RISK Poslovno planiranje, Mr.sc. Zdravko Tkalec

7 BUSINESS PLAN HAS TO: Shall be written clearly BE market-oriented Assess COMPETITION emphasize the role of MANAGEMENT Predict DEVELOPMENT OF COMPANY DISPLAY PROJECT affirmatively

8 BEFORE CREATING THE BUSINESS PLAN: It is CRUCIAL to define: ACTIVITY AND PRICE YOUR PRODUCTS / SERVICES SIZE OF SALE OF ITS PRODUCTS / SERVICES the amount of spending POSSIBLE ADDITIONAL SOURCES OF FINANCING

9 ELEMENTS OF THE LOAN - Credit Beneficiary - Purpose of the Loan - Terms of the Loan - The minimum criteria - Insurance Instruments

10 FIXED COSTS IN LOAN Bank Charges Assessment of real estate A consultant Other Costs

11 ENTREPRENEURIAL MISTAKES Wrong assessment of the market Wrong cost estimation Shown unrealistically in potential REVENUES Lack of the working capital for business Not controlled EXECUTION of the business plan Poslovno planiranje, Mr.sc. Zdravko Tkalec

12 THE MOST IMPORTANT ACTIVITIES IN PLANNING: Prediction of all business activities Organizing business activities Selection of people for the fulfilment of planned tasks SETTING THE TASKS AND STANDARDS - quantifying PLANNING ACTIVITIES - how to perform certain tasks PLANNING OF MATERIALS PLANNING OF FIXED ASSETS

13 WHO PARTICIPATES IN CREATION OF THE PLAN? OWNER-MANAGER-EMPLOYEES Planning experts (consultants) SUPPLIERS CUSTOMERS OTHER (state, trade unions, business associations, public)

14 BUSINESS PLAN - ELEMENTS 1. BASIC INFORMATION ABOUT THE COMPANY 2. PRESENTATION OF PRODUCTS AND SERVICES 3. ANALYSIS OF COMPETITION 4. MARKETING STRATEGY 5. PRODUCTION AND DISTRIBUTION 6. FINANCE 7. INFORMATION ABOUT THE management team 8. RISK ASSESSMENT

15 RELATION: PLAN BUSINESS FUNCTIONS Business functions: Technical Commercial Financal Security Accounting Managerial A business plan consists of individual plans of functions that include goals and objectives of each business function.

16 PROCESS OF BUSINESS PLANNING 1. To present the fundamental business concept - to meet someone s needs a) understanding of the market b) technological possibilities c) human resources d) finance 1. To collect data on business opportunities 2. To make YOUR PLAN SPECIAL

17 SUMMARY OF A BUSINESS PLAN KEY ELEMENTS: 1. Name of the investor 2. Name venture 3. Aim 4. Characteristics of the sales market 5. Characteristics of the procurement market 6. Technical and technological characteristics of ideas 7. Location 8. Number of employees before the investment ustanova

18 9. Number of employees after the investment 10. The total investment a) in fixed assets b) in working capital 11.Sources of Financing a) loan b) own funds

19 12. Characteristics of the loan a) duration of repayment b) interest 13. Gross income / total income 14. Total Time of the ROI (return on investment)

20 IMPORTANCE OF MONITORING BUSINESS PLAN MONITORING THE PRECEDING ANALYSIS OF CERTAIN UNITS Compares the cumulative size in relation to PLANNED CONTROL-MONITORING PROCEDURE FOR THE PURPOSE OF DETERMINING THE RESULTS OBTAINEDlinked with an analysis

21 PRESENTATION OF THE BUSINESS PLAN YOU MUST BELIEVE! Be yourself and let the original enthusiasm carry you BE OPEN WITH RESPECT TO QUESTIONS AND CRITICISM! Do not be nervous! Do not lose SEQUENCE in the presentation - practice, practice, practice!

22 When you are about to interpret BUSINESS PLAN remember these RULES: THOUGHT is lower than emotion BE SIMPLE! Badger Truth ALWAYS comes to light! Customer is the King! Poslovno planiranje, Mr.sc. Zdravko Tkalec

23 BUSINESS PLAN CONTENT Poslovno planiranje, Mr.sc. Zdravko Tkalec

24 KEY ELEMENTS OF THE BUSINESS PLAN 1. SUMMARY 2. THE MOST IMPORTANT INFORMATION ABOUT THE COMPANY 3. REASONS TO INVEST 4. POSSIBLE RISK FACTORS 5. ANALYSIS OF DEVELOPMENT OPPORTUNITIES 6. MARKET ANALYSIS 7. ANALYSIS OF COMPETITION 8. EVALUATION OF STRATEGIC POSITION 9. SALES STRATEGY AND MARKETING PLAN 10. PLAN (MAIN) ACTIVITIES 11. PLAN OF INVESTMENT IN TECHNOLOGY 12. FINANCIAL HIGHLIGHTS Poslovno planiranje, Mr.sc. Zdravko Tkalec

25 SUMMARY it contains basic information about the company 1-2 pages of text it contains summary of investment Poslovno planiranje, Mr.sc. Zdravko Tkalec

26 THE MOST IMPORTANT INFORMATION ABOUT THE COMPANY general information address when it was founded, decision no. who represents the company member (s) Administration amount of the capital account and bank activity registration number number of full-time employees

27 THE MOST IMPORTANT INFORMATION ABOUT THE COMPANY organizational chart management (if the owner works alone then your data) mission of the company (eg. transport companies - concern for the safety of passengers) description of the main activities market strategy (to maintain a leading role in transport and conquer new markets competition

28 REASONS TO INVEST formation of business capacities of the company

29 POSSIBLE RISK FACTORS uncertainty of appearance of unfavourable events with an impact on business a) market risk b) a competitive risk c) technological risk d) cost risk information is collected cooperation with advisers services agencies of institutions that support entrepreneurship

30 ANALYSIS OF DEVELOPMENT OPPORTUNITIES description of the industries assessment of trends in economic activity overview of expected opportunity and threats define the project site define the ecological factors define the human resources necessary for the realization of the project

31 MARKET ANALYSIS who are our (potential) customers what are their needs / desires what their habits and what you can afford In a market analysis to determine the most important target market with components: a) demographic characteristics b) geographical features c) lifestyle d) market size

32 ANALIZA KONKURENCIJE It shows that the company is following market trends The most important questions that must be answered in the analysis of competition: a) Who are our competitors? b) Whether they want customers to change suppliers? c) What is the competitive advantage of our product? d) What are the possibilities of market expansion? ustanova

33 Upon entering the competitive market ESPECIALLY should take care of: A) quality, design, usability, durability and style certain products B) the price, place, and manner of delivery and conditions financing the purchase of C) after-sale services A SWOT analysis is needed!

34 How may the company approach to the customers? respecting the opinions of customers market segmentation production technology advantage sales channels first mover advantage creation of own brands

35 SALES STRATEGY AND MARKETING PLAN define how customers will find in our product marketing plan is part of a business plan that defines the forms of communication with the market (posters, leaflets, web pages, ads, small gifts, telemarketing, direct mail, public relations, sharing of samples)

36 PLAN OF THE (MAIN) ACTIVITIES defining the quantity and type of product is achieved and the possibility of planning: Procurement Material consumption Labour resources Current assets needed Machines Maintenance Employment and so on.

37 PLAN OF INVESTMENT IN TECHNOLOGY displays the expected value of investments and planned source of funds: Own Credit

38 FINANCIAL INDICATORS Appears at the end of the business plan It is displayed: planned revenues and expenditures planned profit Successful investment and performance is profitability!

39 Performance indicators a) liquidity ratio cash on hand and in accounts / overdue current liabilities b) Profitability income / revenue generated c) The efficiency ratio UP / expenditures

40 TYPES OF BUDGET IN BUSINESS PLAN budget sales budget direct materials budget production marketing plan budget direct labor calculation of indirect costs calculation of administrative costs budget costs of closing stock profit / loss, planned balance sheet, cash flow

41 BUSINESS PLAN "STRAWBERRY FRUIT GROWING" 1.SUMMARY OF THE PROJECT 2.PURPOSE AND CONTENT OF INVESTMENTS (if there are investments) 3. Data on the investor 4.MARKET OPPORTUNITIES a) the commercial market and competition b) cost market 5. Technical TECHNOLOGY ELEMENTS OF INVESTMENTS a) Location b) Description of planned investment c) Ecological aspects d) Organisation and staff

42 6. FINANCIAL ELEMENTS OF INVESTMENTS a) The calculation of permanent working capital b) The value and structure of investment c) Sources of financing d) Estimated incomes e) Estimated costs f) Estimated profit 7. FINANCIAL MARKET ASSESSMENT PROJECT a) Performance indicators b) The method of cost recovery period c) The threshold of profitability scope of activities 8. CONCLUSION