Chapter 12. Media Economics and the Global Marketplace
|
|
- Derrick Lindsey
- 5 years ago
- Views:
Transcription
1 Chapter 12 Media Economics and the Global Marketplace
2 Storytelling as Business Strategy In the end, compelling narratives are what attract people to media whether in the form of books or blogs, magazines or movies, TV shows or talk radio.
3 The Structure of the Media Industry Three common structures l Monopoly One firm dominates production and distribution in a particular industry. l Oligopoly A few firms dominate an industry. l Limited competition Many producers and sellers, but only a few products within a particular category
4 The Performance of Media Organizations Collecting revenue l Direct payment l Indirect payment Commercial strategies and social expectations l Economies of scale principle l Economic analyses let consumers examine instances when mass media fall short.
5 Deregulation Trumps Regulation Major regulation legislation l Sherman Antitrust Act (1890) l Clayton Antitrust Act (1914) l Celler-Kefauver Act (1950) Escalation of deregulation l Carter, Reagan weakened controls. l Some thought deregulation would lower prices and others predicted mergers both were right.
6 Deregulation Trumps Regulation (cont.) Deregulation continues today. l In 1995, News Corp. received a special dispensation allowing it to own and operate the Fox network and a number of local TV stations. l In 2007, the newspaper-broadcast cross-ownership rule was relaxed. l Deregulation movement has returned media economics to nineteenth-century principles.
7 Media Powerhouses: Consolidation, Partnerships, and Mergers Major deals l In 1995, Disney bought ABC for $19 billion and Time Warner bought Turner Broadcasting for $7.5 billion. l Time Warner merged with AOL a $106 billion deal in 2001, only to spin the company off by l Comcast purchased a majority stake in NBC Universal in 2009.
8 Media Powerhouses: Consolidation, Partnerships, and Mergers (cont.) Until the 1980s, antitrust rules attempted to ensure diversity of ownership among competing businesses. l Media competition has been usurped by media consolidation. l Most media companies have skirted monopoly charges by purchasing diverse types of mass media.
9 Business Tendencies in Media Industries Flexible markets l Elastic economy Expansion of the service sector Need to serve individual consumer preferences Relies on cheap labor Demands rapid product development and efficient market research l Decline in the number of workers who belong to labor unions
10 Business Tendencies in Media Downsizing Industries (cont.) l Supposed to make companies more flexible and profitable l Problematic results Companies unable to compete due to too few employees and a decline in innovation l Main beneficiaries have been CEOs. Significant wage gap
11 Table 13.1: How Many Workers Can You Hire for the Price of One CEO?
12 Economics, Hegemony, and Hegemony Storytelling l Acceptance of the dominant values in a culture by those who are subordinate to those who hold economic and political power l Must convince consumers and citizens that the interests of the powerful are common sense and thus normal or natural
13 Economics, Hegemony, and Storytelling Storytelling (cont.) l Used by candidates running for office to espouse their connection to Middle American commonsense and down home virtues Narratives work by identifying with the culture s dominant values. l Hegemony explains why we sometimes support plans that may not be in our best interest.
14 The Rise of Specialization and Specialization Synergy l Magazine, radio, and cable industries sought specialized markets to counter TV s mass appeal. l By the 1980s, television embraced niche marketing. l Young and old viewers sought other specialized forms of media.
15 The Rise of Specialization and Synergy Synergy (cont.) l The promotion and sale of different versions of a media product across the various subsidiaries of a media conglomerate l Default business mode of most media companies today
16 Disney: A Postmodern Media The early years Conglomerate l Set the standard for popular cartoons and children s culture The company diversifies. l Expanded into live action and documentaries and embraced TV l Started Buena Vista, a distribution company l Rereleased movies
17 Disney: A Postmodern Media Conglomerate (cont.) Global expansion l Death of Walt Disney in 1966 triggered a period of decline. l Michael Eisner initiated a turnaround in Touchstone movie division Hand-drawn animated hits Partnered with Pixar Animation Studios, creating computer-animated blockbusters
18 Disney: A Postmodern Media Conglomerate (cont.) l Disney came to epitomize the synergistic possibilities of media consolidation. l Continued finding new sources of revenue through the 1990s Purchased ABC, including ESPN Launched Broadway musicals Opened more theme parks Introduced the Disney Channel to the Middle East and North Africa
19 Disney: A Postmodern Media Conglomerate (cont.) Corporate shake-ups l Early 2000s brought multiple problems for Disney. l Robert Iger replaced Eisner and Repaired the relationship with Pixar Landed a distribution deal with DreamWorks studios Sold Miramax and its radio stations Became a partner in Hulu.com Purchased Marvel Entertainment
20 Global Audiences Expand Media Markets International expansion has allowed media conglomerates some advantages. l As media technologies get cheaper and more profitable, American media proliferate inside and outside national boundaries. l Globalism permits companies that lose money on products at home to profit abroad.
21 The Internet and Convergence Change the Game Companies struggle in the transition to digital. l Traditional broadcast and cable services have challenged sites like YouTube for displaying content without permission. l These companies are unsure of how to get people accustomed to free online content to pay.
22 The Internet and Convergence Change the Game (cont.) New digital media conglomerates l Largest digital media companies Amazon, Apple, Facebook, Google, and Microsoft Each has become powerful for a different reason. Still need to provide compelling narratives to attract people Digital age favors small, flexible startup companies.
23 The Limits of Antitrust Laws Diversification l Most media companies diversify, never fully dominating a particular media industry. l Promotes oligopolies Local monopolies l Antitrust laws aim to curb national monopolies, not local, and have no teeth globally.
24 The Fallout from a Free Market Lack of public debate on the tightening oligopoly structure of international media boils down to two major issues: l Reluctance to criticize capitalism l Debate over how much control consumers have in the marketplace Consumer control differs from consumer choice
25 Cultural Imperialism Cultural imperialism l Refers to American styles dominating the globe l Although many indigenous forms of media culture are popular, U.S. dominance in producing and distributing mass media puts a severe burden on countries attempting to produce their own cultural products.
26 Cultural Imperialism (cont.) l Supporters Creates an arena in which citizens can raise questions Universal popular culture creates a global village. l Critics Protests can be turned into products and lose their bite. Cultural dumping hampers the development of native cultures. Causes cultural disconnection
27 The Media Marketplace and Democracy Superficial consumer concerns, not broader social issues, dominate the media agenda. Mass media mergers make public debate over economic issues difficult. Local groups and consumer movements are working to challenge Big Media.
Monopoly, Oligopoly, Limited Competition
Media Economics 1 Economies of Scale When bigness is its own reward E.g.: hand-knit sweaters vs. auto manufacture Media generally have huge economies of scale, because they are based on cheap reproduction,
More informationCultural Industries and Economics
Cultural Industries and Economics What are cultural industries? Media are made of texts But those texts are created by and interpreted within: organizations (entities with a collective goal), and social
More informationENTERTAINMENT MARKETING CHAPTER 1.3
ENTERTAINMENT MARKETING CHAPTER 1.3 OPENING ACT Television networks are desperate to attract male viewers ages 12 to 34. Age and gender are demographics used by television researchers to determine the
More informationMASS 110 Mass Communication
South Central College MASS 110 Mass Communication Common Course Outline Course Information Description Instructional Level Total Credits 4.00 Total Hours 64.00 Pre/Corequisites Introduction to Mass Communication
More informationBIG MEDIA: STREAMING FOR CONTENT SOLUTIONS. Perspectives
BIG MEDIA: STREAMING FOR CONTENT SOLUTIONS With massive mergers behind them, traditional media firms will battle to change culture and talent skills to keep up with all the media people watch today. 1
More informationB ENTERTAINMENT AND MEDIA INDUSTRIES Spring 2011 Tuesday.Thursday 10:30-11:45 1 st half
EMT PROGRAM B70.2119 -- ENTERTAINMENT AND MEDIA INDUSTRIES Spring 2011 Tuesday.Thursday 10:30-11:45 1 st half Professor Al Lieberman Office: Tisch Hall 903 Phone: 212-998-0548 Email: alieberm@stern.nyu.edu
More informationfile:///f:/backup/website Upload/Students Corner/Abhijit Bora Course O... blogger typing on computer
1 of 5 2/19/2014 12:05 PM microphones Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. blogger typing on computer First there were books, then
More informationTeaching guide: industries
Teaching guide: industries The aims of this document are to: demonstrate how ideas about media industries can be used to help understand the context of the production of media products define key ideas
More informationDRAFT BEMT MINOR FOUNDATION ENTERTAINMENT AND MEDIA INDUSTRIES. Wednesday (03) 3:30-4:45 (04) 4:55 6:10 Fall 2014 Classroom UC-21
BEMT MINOR FOUNDATION MKTG UB 0040 (03)(04) 2 credits ENTERTAINMENT AND MEDIA INDUSTRIES Wednesday (03) 3:30-4:45 (04) 4:55 6:10 Fall 2014 Classroom UC-21 Office Hours Tuesday 1-2:30pm and by appointment
More informationChapter 2 Understanding Media in the Digital Age Comm 336 Mass Media Malaise Course
Chapter 2 Understanding Media in the Digital Age Comm 336 Mass Media Malaise Course The Digital Revolution Changes Everything! The first decade of the 21 st century (2000 2010) saw a radical shift in the
More informationBEMT MINOR FOUNDATION
BEMT MINOR FOUNDATION MKTG UB 0040 (40) 2 credits ENTERTAINMENT AND MEDIA INDUSTRIES M, W, F January 4, 6, 8: 12-4pm T, Th January 12, 14: 12-4pm Winter 2016 Classroom Tisch UC19 Office Hours Tuesday 1-2:30pm
More informationB ENTERTAINMENT AND MEDIA INDUSTRIES Spring 2010 Tuesday/Thursday 10:30 to 11:50 am, 1 st half of semester
EMT PROGRAM B70.2119 -- ENTERTAINMENT AND MEDIA INDUSTRIES Spring 2010 Tuesday/Thursday 10:30 to 11:50 am, 1 st half of semester Professor Sam Craig Office: Tisch 902 Phone: 212-998-0555 Email: scraig@stern.nyu.edu
More informationDate Morning/Afternoon Time Allowed: 2 hours
SAMPLE ASSESSMENT MATERIAL Level 3 Cambridge Technicals in Digital Media 05843/05844/05845/05846 Unit 1: Media products and audiences Date Morning/Afternoon Time Allowed: 2 hours You must have: the Insert
More informationarxist Analysis Marxism Historical materialism Base/superstructure superstructure base Patterns of media ownership
2. Marxist Analysis Marxism is both a theory and a social and political movement rooted in the idea that society is a history of class struggles Originators: Marx and Engels The mode of production in society
More informationPerfect Competition Chapter 7 Section 1
Perfect Competition Chapter 7 Section 1 Four Conditions of Perfect Perfect competition is a market structure in which a large number of firms all produce the same product. Many buyers and sellers Identical
More informationTHE MEDIA OF MASS COMMUNICATION 11 th Edition John Vivian
THE MEDIA OF MASS COMMUNICATION 11 th Edition John Vivian PowerPoint Prepared by Amy M. Carwile Texas A&M University at Texarkana This multimedia product and its contents are protected under copyright
More informationWhy do you do what you do? How do you want to get there? What do you need to do?
Effective strategies tackle 3 questions Why do you do what you do? How do you want to get there? What do you need to do? Five Forces Determine Industry Profitability New Entrants Threat of New Entrants
More informationSports and Entertainment Marketing Ch Test Review
Sports and Entertainment Marketing Ch. 9-10 Test Review True/False Indicate whether the sentence or statement is true or false. 1. The Internet is a key component in changes to the entertainment marketplace.
More informationTEACHING TOLERANCE. The Economics of Social Media. By Joao Frenandes Silva
TEACHING TOLERANCE DIGITAL LITERACY TOLERANCE.ORG The Economics of Social Media By Joao Frenandes Silva Every day, billions of people post, share, comment, and chat on online social media platforms. More
More informationCHAPTER Customized Entertainment
CHAPTER 9 9-1 Customized Entertainment Market Segment Group of people who have the ability and the desire to purchase a specific product One of the first steps in developing the marketing mix for a particular
More informationLECTURE # 11B ELECTRONIC COMMERCE
LECTURE # 11B ELECTRONIC COMMERCE DIGITAL GOODS The Internet digital marketplace has greatly expanded sales of digital goods. Digital goods are goods that can be delivered over a digital network. Music
More informationECON 7950: Competitive Strategy
Introduction ECON 7950: Competitive Strategy Terry College of Business University of Georgia What is in the News? January 2015 Net neutrality. Pay-for-delay settlements of pharmaceutical patent lawsuits.
More information5.04 Understand Promotional Channels Used To Communicate With Targeted Audiences
5.04 Understand Promotional Channels Used To Communicate With Targeted Audiences Advertising Media The channels of communication-information travels through them to consumers Types of advertising media
More informationChapter 7: Market Structures Section 4
Chapter 7: Market Structures Section 4 Objectives 1. Explain how firms might try to increase their market power. 2. List three market practices that the government regulates or bans to protect competition.
More informationPRINCIPLES OF MICROECONOMICS E L E V E N T H E D I T I O N CASE FAIR OSTER. PEARSON Prepared by: Fernando Quijano w/shelly Tefft
PRINCIPLES OF MICROECONOMICS E L E V E N T H E D I T I O N CASE FAIR OSTER PEARSON Prepared by: Fernando Quijano w/shelly Tefft 2 of 25 PART III MARKET IMPERFECTIONS AND THE ROLE OF GOVERNMENT Monopoly
More informationAP Gov Chapter 11 Outline
The media provide the public with information. Our understanding of reporting is based on newspapers long the dominant form. Today, however, TV has a much greater role, and citizens use many other sources
More informationAdvertising. The Media and Advertising
Advertising Whenever people give information to the public about an event, a product, or a service, they are using advertising. A piece of advertising is called an advertisement, or ad. The goal of most
More information13 C H A P T E R O U T L I N E
PEARSON PRINCIPLES OF MICROECONOMICS E L E V E N T H E D I T I O N CASE FAIR OSTER Prepared by: Fernando Quijano w/shelly Tefft 2of 37 PART III MARKET IMPERFECTIONS AND THE ROLE OF GOVERNMENT Monopoly
More informationLESSON FIVE MAINTAINING COMPETITION
LESSON FIVE MAINTAINING COMPETITION LESSON DESCRIPTION This lesson introduces the rationale for maintaining and strengthening competition, and illustrates the U.S. experience with antitrust laws and other
More informationCH 17 sample MC. Name: Class: Date: Multiple Choice Identify the choice that best completes the statement or answers the question.
Class: Date: CH 17 sample MC Multiple Choice Identify the choice that best completes the statement or answers the question. 1. When a government agency establishes rules to influence economic activity,
More informationTHE INTENSIFICATION OF YOUTH MEDIA AND MARKETING
THE INTENSIFICATION OF YOUTH MEDIA AND MARKETING A TIMELINE FROM 1920 S - S CMNS 327 - SPRING 2016 LOEWE CHAN 1920 RADIO After the end of WWI, radio broadcasting began in Europe and the U.S., along with
More informationJOB PROFILES. Freelance Writer/Producer/Director COLIN CAMPBELL
PROFILES JOB PROFILES COLIN CAMPBELL Freelance Writer/Producer/Director Colin Campbell is a freelance writer/producer/director who works primarily at NBC News and The History Channel. Colin has also worked
More informationwings are same we fly differently
A BRIEF INTRODUCTION Introduction Aaronn Media, India's leading 360 degree media buying solution company. Mission Business Is All About Creating A Customer, Satisfying A Customer And Retaining A Customer.
More informationNews Literacy Teacher Guide Mini-Lesson A: Monetization. Step by Step
News Literacy Teacher Guide Time Needed: 1-2 class periods Materials: Web Activity link found on the teacher web page for this lesson Student internet access -OR- a classroom computer and projector with
More informationPrinciples of Economics Final Exam. Name: Student ID:
Principles of Economics Final Exam Name: Student ID: 1. In the absence of externalities, the "invisible hand" leads a competitive market to maximize (a) producer profit from that market. (b) total benefit
More informationFor media and entertainment
Television s Convergence Conundrum Finding the right digital strategy By Everett E. Dennis For media and entertainment companies as parents of network and local television, finding a workable strategy
More informationUnscripted drama: vertical issues raised in European pay-tv mergers
Agenda Advancing economics in business Unscripted drama: vertical issues raised in European pay-tv mergers A number of European mergers in the telecoms sector, including Liberty Global/Corelio/W&W/ De
More informationWhat do you think it means to be media smart?
Evaluating Different Media RI8: I can evaluate the advantages and disadvantages of using different media (e.g., print or digital text, video, multimedia) to present a particular topic or idea, providing
More informationMark Scheme. January NQF BTEC Level 1/Level 2 Firsts in Creative Digital Media Production. Unit 8: Media Industry in Context (21647E)
Scheme January 2015 NQF BTEC Level 1/Level 2 Firsts in Creative Digital Media Production Unit 8: Media Industry in Context (21647E) Edexcel and BTEC Qualifications Edexcel and BTEC qualifications come
More informationHere are some highlights of the views of speakers represented in the podcast:
PERSPECTIVES June 22, 2018 A recent US court ruling green-lighting the merger between AT&T and Time Warner marked an historic event that some say could open the door to more merger-and-acquisition (M&A)
More informationLesson 1 Pre-Visit Creating a Market for Baseball
Lesson 1 Pre-Visit Creating a Market for Baseball Objective: Students will be able to: Identify different types of markets. State the key factors in making a potential consumer become an actual consumer.
More informationJohn Edman Explore Minnesota Tourism
John Edman Explore Minnesota Tourism Brainerd Lakes Annual Meeting 2013 Regional Tourism and Online Marketing Summit April 30, 2013 Agenda State of the Industry Explore Minnesota Marketing and Partnerships
More informationDigital Revolution in Communication and its Impact on Print Media Status and Prospects. Wolfgang Schuldlos, Zenithmedia
Digital Revolution in Communication and its Impact on Print Media Status and Prospects Wolfgang Schuldlos, Zenithmedia Munich, October, 18th 2011 Wolfgang Schuldlos Managing Director Zenithmedia Munich
More informationBusiness Austan Goolsbee Technology and Policy in the Telecom, Media, and Technology Industries Final Exam Answers
Business 33221 Austan Goolsbee Technology and Policy in the Telecom, Media, and Technology Industries Final Exam Answers 1. (40 points) From a news report two weeks ago: "Mozilla has accused Microsoft
More informationDigital Transformation and the Entertainment Industry
Digital Transformation and the Entertainment Industry IT Teaching Workshop: Core Track May 19, 2017 Brett Danaher, Chapman University Michael D. Smith, Carnegie Mellon University Key Strategic Questions
More informationBEMT MINOR FOUNDATION
BEMT MINOR FOUNDATION MKTG UB.0040 (06) 2 credits ENTERTAINMENT AND MEDIA INDUSTRIES Spring 2017 Thursdays (06) 2-3:15pm Classroom UC-21 Professor Al Lieberman Office: Tisch Hall 903 Office Hours: Tuesdays
More informationIndia s Fastest Growing Media Conglomerate
October 2010 India s Fastest Growing Media Conglomerate Managed revenues of $470 mn with a CAGR of 83% over the last 5 years (05-10) Operate the country s leading brands in Entertainment, General and Business
More informationMKTG-GB ENTERTAINMENT AND MEDIA INDUSTRIES Spring Professor Paul Hardart Phone:
EMT PROGRAM MKTG-GB.2119.20 -- ENTERTAINMENT AND MEDIA INDUSTRIES Spring 2017 Professor Paul Hardart Phone: 212-998-0508 Office: Tisch 904 Email: phardart@stern.nyu.edu Teaching Fellow: Tiffany Otoya Email:
More informationChapter 17 Regulation and Antitrust Law
Chapter 17 Regulation and Antitrust Law 17.1 Regulation 1) Regulation consists of rules administered by to influence economic activity by determining prices, product standards and types, and the conditions
More informationPerfect Competition. Chapter 7 Section Main Menu
Perfect Competition What conditions must exist for perfect competition? What are barriers to entry and how do they affect the marketplace? What are prices and output like in a perfectly competitive market?
More informationAustralia State of the Video Industry
Australia State of the Video Industry 2013 SOI_AU_2013_final.indd 1 9/6/13 3:32 PM + SOI_AU_2013_final.indd 2 9/6/13 3:32 PM Buyers and sellers poised for growth in digital video. This report looks at
More informationCH 17 sample MC Name: Class: Date: Multiple Choice Identify the choice that best completes the statement or answers the question.
Class: Date: CH 17 sample MC - 80 Multiple Choice Identify the choice that best completes the statement or answers the question. 1. Deregulation is defined as the a. use of government rules to regulate
More informationMicroeconomics: Principles, Applications, and Tools
Microeconomics: Principles, Applications, and Tools NINTH EDITION Chapter 13 Controlling Market Power: Antitrust and Regulation Learning Objectives 13.1 Define a natural monopoly and explain the averagecost
More informationChapter 10: Politics and the Media Multiple Choice
Multiple Choice 1. In the context of agenda setting, are stories about how the world works. a. slick sets b. gaffes c. frames d. podcasts e. spins 2. Which of the following is true of the old media in
More informationINDUSTRY CONSOLIDATION FUTURE TREND OR SURVIVAL STRATEGY
INDUSTRY CONSOLIDATION FUTURE TREND OR SURVIVAL STRATEGY 1996 Telecom Cable and Broadcasting Summit, February 21, 1996, Toronto, Canada James P. Catty 1996 Introduction Some comments on technology, without
More informationThe Economics of E-commerce and Technology. The Nature of Technology Industries
The Economics of E-commerce and Technology The Nature of Technology Industries 1 Technology Firms are Different Main ideas so far can be applied to any firm Porter s five forces Competitive advantage Technology
More informationChapter 5: Supply Section 1
Chapter 5: Supply Section 1 Key Terms supply: the amount of goods available law of supply: producers offer more of a good as its price increases and less as its price falls quantity supplied: the amount
More informationThe Next Generation of Advertising
The Next Generation of Advertising Wunderman 2006. No element of this presentation or any support materials may be copied, transmitted or otherwise used, without the written permission of Wunderman. This
More informationThis study is brought to you courtesy of.
This study is brought to you courtesy of www.google.com/think/insights The Rise of the Digital C-Suite How Executives Locate and Filter Business Information Google/Forbes Insights U.S., 2009 What we learned
More informationIndian Media & Entertainment Industry to touch INR 1,457 billion by 2016: FICCI-KPMG report
Indian Media & Entertainment Industry to touch INR 1,457 billion by 2016: FICCI-KPMG report Industry achieves 12 percent Growth in 2011; is projected to grow at CAGR of 15 percent over next five years
More informationMedia Today, 6 th Edition. Chapter Recaps & Study Guide. Chapter 9: The Magazine Industry
1 Media Today, 6 th Edition Chapter Recaps & Study Guide Chapter 9: The Magazine Industry Like books and newspapers, magazines existed before the magazine industry. Today's magazine industry faces challenges
More informationDigital Video & the Future of News. Chapter 1: Forces Disrupting TV Economics
Digital Video & the Future of News Chapter 1: Forces Disrupting TV Economics 1! Forces Disrupting TV Economics We re still in the process of picking ourselves up off the floor after witnessing firsthand
More informationUnderstanding Advertising
CHAPTER 7 Understanding Advertising Today we are surrounded by advertisements or ads as we call them. We watch these on television, listen to them on radio, see them on the streets and in newspapers and
More informationBassetti s Banijay: We won t pay insane prices for prodcos
Television Business International Bassetti s Banijay: We won t pay insane prices for prodcos by Jesse Whittock July 8, 2014 Marco Bassetti, who became CEO of Paris-based production group Banijay in April
More informationECON 202 2/13/2009. Pure Monopoly Characteristics. Chapter 22 Pure Monopoly
ECON 202 Chapter 22 Pure Monopoly Pure Monopoly Exists when a single firm is the sole producer of a product for which there are no close substitutes. There are a number of products where the producers
More informationThe Walt Disney Company (DIS) Analyst: Dominic Sategna Fall Recommendation: SELL Target Price until (06/30/2015): $60.00
Recommendation: SELL Target Price until (06/30/2015): $60.00 1. Reasons for the Recommendation The Walt Disney Company has been an S&P 500 leader representing the entertainment industry around the world
More informationIAB Internet Advertising Revenue Report 2012 Full Year Results
www.pwc.com www.iab.net IAB Internet Advertising Revenue Report 2012 Full Year Results Agenda Survey methodology 2012 full year results Full year and quarterly trends Advertising formats Pricing models
More informationLEADING THE WAY IN RESPONSIBLE MARKETING
LEADING THE WAY IN RESPONSIBLE MARKETING Summary results of independent, third party monitoring of UNESDA commitments to the EU Platform for Action on Diet, Physical Activity and Health 2012/2013 Overview
More informationEMT PROGRAM. Financial Analysis in Media and. Entertainment. Thursday, 6:00 9:00 pm. Fall Phone:
EMT PROGRAM B40.3126.10 Entertainment Financial Analysis in Media and Fall 2010 Thursday, 6:00 9:00 pm Professor: Christopher Dixon Office: K9 150 Carrel 1 Hours: Thursday 3:30 5:30 Phone: 917-345-1861
More informationBroken Arrow Public Schools Economics Objectives
1 st six weeks # Objective 1 Explain the fundamental economic problem. 2 Examine the three basic economic questions every society must decide. 3 Explain the relationship among scarcity, value, utility,
More informationKimberley Crofts
Kimberley Crofts www.publish.wordpress.com kimberley.crofts@gmail.com LECTURER 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 sinéad MINI PROJECTS MAJOR PROJECT ADVERTISING MP PRESENTATION DAVID LOGO STYLE
More informationEMT PROGRAM. in Media and Entertainment. Preliminary Syllabus (the final project may change based upon what s going on in the industry this fall)
EMT PROGRAM B40.3126.10 Financial Analysis in Media and Entertainment Preliminary Syllabus (the final project may change based upon what s going on in the industry this fall) FALL 2011 Fall 2010 Thursday,
More informationChapter 19. advertising. Section 19.1 Advertising Media. Section 19.2 Media Rates
Chapter 19 advertising Section 19.1 Section 19.2 Media Rates CONNECT What effective advertisements have you seen recently? Explain the concept and purpose of advertising in the promotional mix. Identify
More informationCA Manish Tibrewal. Tibrewal Tibrewal & Associates
CA Manish Tibrewal Tibrewal & Agenda Overview Fact Sheet Industry Verticals Revenue Streams Audit Summary Entertainment Entertainment Stimulating brain cells to evoke emotions of refreshment, excitement,
More informationFinal Essay: Digital Technology
Final Essay: Digital Technology Nadine Saba Digital technologies have allowed any member of society to participate in the evolving world of the internet. Through social media websites, file sharing, and
More informationCE.11 The student will demonstrate knowledge of how economic decisions are made in the marketplace by
Objectives CE.11 The student will demonstrate knowledge of how economic decisions are made in the marketplace by a) applying the concepts of scarcity, resources, choice, opportunity cost, price, incentives,
More informationThe Evolution of Advertising From the Bronze Plate to Display Ads
The Evolution of Advertising From the Bronze Plate to Display Ads Advertising seeks to convince an individual or a group of individuals to take a certain course of action. The goal of advertising is persuasion,
More informationClick here to advance to the next slide.
Click here to advance to the next slide. Chapter 14 Advertising Section 14.1 Advertising Media The Main Idea Businesses must find ways to reach potential customers. Advertising is one type of promotion
More informationChapter 10: Electronic c Media Relations
Chapter 10: Electronic c Media Relations In the early 21 st century Television is still the 800-pound gorilla! A recent study revealed these daily media habits: Television: 241 minutes Computer: 136 minutes
More informationMKTG. CHAPTER Product Concepts. Lamb, Hair, McDaniel Designed by Amy McGuire, B-books, Ltd. Prepared by Dana Freeman, B-books, Ltd.
Designed by Amy McGuire, B-books, Ltd. MKTG Lamb, Hair, McDaniel 2018 10 CHAPTER Product Concepts Prepared by Dana Freeman, B-books, Ltd. Learning Outcomes LO 1 LO 2 LO 3 LO 4 Define the term product Classify
More informationHOW THE MEDIA MAKES MONEY
HOW THE MEDIA MAKES MONEY Read the WWE Article Summarize the article in 4-5 sentences. The Main Idea Media companies (Facebook, ESPN, CNN, CBS, Fox News, Disney) are all businesses. A business has one
More informationChapter 10 Lecture Notes
Chapter 10 Lecture Notes I. Pure Monopoly: An Introduction A. Definition: Pure monopoly exists when a single firm is the sole producer of a product for which there are no close substitutes. B. There are
More informationQOD #: 29: Graphing Practice w/ Mr. Clifford
LO1 10-1 AGENDA Thurs 10/29 Regulated Monopoly (FRQ 2011 & 2012) QOD #: 29: Graphing Practice w/ Mr. Clifford Price Discriminating Monopoly Monopolistic Competition & Oligopoly CH 8/9 Results/TC & Retakes
More informationThe hunger games: catching Fire. Case Study Analysis: Digital Media And Brand Storytelling. Stephanie Curry:MKTG5604
The hunger games: catching Fire Case Study Analysis: Digital Media And Brand Storytelling Stephanie Curry:MKTG5604 Target Audience Existing Fans Initially under 25 male and female demographic Brand Positioning
More informationChapter 9 6/2/10. Global Strategy. Framework for Global Competition. Labor Pooling. Why Do Regions Matter? Technological Spillovers
Chapter 9 Global Strategy Framework for Global Competition The economic logic of global competition depends on the costs and benefits of geographical location Regional advantages National advantages Global
More informationMarketing in Today s World
Chapter 13 in Today s World Section 13.1 Essentials Read to Learn Define. Identify the functions of. List the elements of the mix. The Main Idea To sell their products or services, businesses engage in
More informationMedia Analysis: Red Bull. By: Sam Mangan
Media Analysis: Red Bull By: Sam Mangan Background Red Bull was founded in 1984 Offers four primary types of drinks: Red Bull Energy Drink, Red Bull Sugar Free, Red Bull Energy Shot and Red Bull Cola There
More informationMedia Measurement. and Rates. Chapter 14 Advertising. Section Read to Learn List the components of media measurement.
Chapter 14 Advertising Section 14.2 Media Measurement and Rates Read to Learn List the components of media measurement. Identify how advertising costs are measured. Describe how media rates are determined.
More informationEconomics. Chapter. 1 E.2 How do producers and consumers deal with scarcity, opportunity costs, and trade offs?
Chapter Economics Essential questions 1 st nine weeks - Scope and sequence Scarcity and Economic Reasoning 1 E.1 What are the productive resources and why are they necessary to produce goods and services?
More informationChildren and The New Media Literacy
Children and The New Media Literacy An Egyptian Case Study Samy Tayie Professor & Head of Department, Faculty of Mass Communication Cairo University, Egypt (Mentor Association) stayie@link.net www.mediamentor.org
More informationBUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages
More informationChina s media system in template (draft)
China s media system in template (draft) Compiled by Deqiang Ji, Communication University of China 1. Overall characterization of (a) Socio-political context and (b) Media system, as done in respective
More informationCambridge Technicals Digital Media. Mark Scheme for January Unit 1: Media products and audiences
Cambridge Technicals Digital Media Unit 1: Media products and audiences Level 3 Cambridge Technical Certificate/Diploma in Digital Media 05843-05875 Mark Scheme for January 2018 Oxford Cambridge and RSA
More informationPart II Managing & Marketing Entertainment What Makes an Entertainment Product a Hit?
Part II Managing & Marketing Entertainment What Makes an Entertainment Product a Hit? So far, we have focused on the arena in which entertainment managers make decisions and the product-sided, market-sided,
More informationChapter 7: Market Structures
SCHS SOCIAL STUDIES What you need to know UNIT THREE 1. Describe 4 conditions that are in place for a perfectly competitive market 2. Describe and give characteristics of a monopoly 3. Describe and give
More informationChapter 7 Notes 20. Chapter 7 Vocab Practice 32. Be An Entrepreneur 30. Chapter 8 Notes 20. Cooperative Business Notes 20
Name: Period: Week: 28 29 Dates: 3/2-3/16 Unit: Markets & Business Organizations Chapters: 7 8 Monday Tuesday Wednesday Thursday Friday 2 O *Chapter 7 9 E *Ch 8 *Cooperative Business Organization 3 E 4
More informationCan TV Nets Go OTT? Price Analysis Suggests It's Possible But Not Efficient
Tony Wible, CFA 908-470-3160 twible@janney.com Murali Sankar, CFA 212-888-2525 msankar@janney.com November 10, 2014 MEDIA AND ENTERTAINMENT Can TV Nets Go OTT? Price Analysis Suggests It's Possible But
More informationBurning for Equal Wages, By F! Campaign results
FACTS & FIGURES ADVERTISING NOUVEAU - Fi 00137 Client: Feministiskt Initiativ Turnover: n/a (political party) Markets: Sweden Target group: Young voters Main competition: Radical political parties, V,
More informationDetailed Contents. 1 Why Increase Media Literacy? 3. PART I: Introduction 1. JL Media Literacy Approach 11
Detailed Contents Preface xvii PART I: Introduction 1 1 Why Increase Media Literacy? 3 Message Saturation 3 High Degree of Exposure 5 The Information Problem 5 The Challenge of Selection 6 Automatic Routines
More informationReport on the Industry
Report on the Industry 2013 Embracing Change 2 Freelancing on the Internet 3 Transforming the Value Chain 4 Managing Time and Costs 5 Recognizing the Opportunity 6 Advertising 7 Broadcasting 8 Explaining
More information