CIRCULATOR STATUS UPDATE PRESENTATION JUNE 22, 2015

Transcription

1 CIRCULATOR STATUS UPDATE PRESENTATION JUNE 22,

2 Summary of Outreach Activities Peer Review Operating Plan Development Discussion Next Steps 2

3 CCT Cumberland Transfer Center Intercept Surveys Stakeholder Interviews one-on-ones with major property owners, developers, local jurisdictions, etc. Employee Survey on-line survey pushed out through and facilitated by CID, Cobb County Travel and Tourism, Cobb County Chamber, and Georgia Commute Options Resident Survey contact surveys at specific residential sites Visitor Survey contact surveys at Malls Braves Season Survey 3

4 Almost 600 surveys were collected Nearly 62% of surveys were taken during the weekday About 86% of respondents arrived at the Transfer Center via transit (MARTA or CCT), while 6% arrived via driving/carpooling and another 6% by walking/biking About 60% of respondents take CCT Route 10 Many of those surveyed live, work, and visit within the Cumberland area 4

5 About 49% of respondents live in the area and 39% work in the area About 3% of survey responses received were in Spanish Over half (54%) of respondents were under the age of 36 A majority (53%) of respondents were female Nearly three-fourths (71%) of the respondents had an annual household income of under $35,000 5

6 About 62% of respondents said their primary trip purpose was work, and only 3% said shopping More than two-thirds of the respondents (69%), noted that they will not be doing any shopping/visiting in the Cumberland area. Nearly all the respondents (94%) of respondents said they would ride the Cumberland transit circulator Current CCT riders would like CCT on Sundays 6

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13 Stakeholder interviews conducted in March 2015 Conducted 16 stakeholder interviews and facilitated two (2) group discussions with Cobb Travel & Tourism and representatives of Cumberland s hospitality industry Feedback received was via personal interviews and discussions, rather than a quantitative survey; as such, the results below reflect common themes observed among the responses Charts are intended to show common themes and raw number of responses, rather than statistical data 13

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18 From Survey Monkey 281 responses for Employee Survey 103 responses for Resident Survey 57 responses for Traveler Survey 18

19 Received 281 responses, (primarily middle aged adults with an annual household income greater than $55,000) Most people arrive at work between 7 and 8 AM Most people leave work between 4 and 5 PM Lunch is the primary reason for people to leave their office. Business reasons or shopping are also frequent reasons About 87% of respondents would be willing to ride a circulator bus if it were convenient About 31% of people would prefer to pay with a smartphone app A majority of people drive to work by themselves and park in a garage or lot at work A majority of people drive because they need their car for work or transit service is not available and convenient 19

20 Received 103 responses (younger demographics and lower household income than the employee and traveler survey respondent demographics) Most people have one or two full-time workers in the household Most work in Cumberland, Marietta, or Atlanta, while some work from home Only 6% of respondents did not have any cars available to them Typical week s travel is primarily for work, followed by shopping About 67% would prefer traveling by car, only 3% travel by transit A majority of those who take transit take MARTA for part of their trip, a significant portion also takes CCT A majority find biking or using transit in the Cumberland area is not easy There s strong support for a circulator bus service 20

21 Received 57 responses Work was the most frequent reason to travel Almost 90% of respondents drove alone, about 7% carpooled About 84% said they would also be shopping or visiting other parts of Cumberland (by driving) About 65% of respondents do not live in the Cumberland area About 58% of respondents work in the Cumberland area 75% of respondents would consider riding a circulator bus service 36% of respondents would prefer to pay using Cash, 27% would prefer using a Breeze card 21

22 Online Survey distributed by MLB through its website to Braves season holders and some individual game ticket purchasers Viewed by but 1600 surveys were completed 97% of those surveyed said they would attend a ballgame at the new stadium in

23 58% said they would share a ride 11% would use public transit 84% would travel to the stadium from home Multiple routes of the stadium-i 75S to Circle 75 Biggest 70% would use an express bus 54% would use the circulator Cost of the service is important Most important service characteristic is service frequency 23

24 Six circulator systems were selected that are generally similar to the study area in terms of geographic area and population, density, urban form, economic base, housing, attractions, and employment patterns The systems included: Atlantic Station Shuttle (Atlanta, GA) Buckhead Uptown Connection (Atlanta, GA) CBUS Circulator (Columbus, OH) Milwaukee County Transit System Route 90 (Milwaukee, WI) Music City Circuit (Nashville, TN) TARC Circulators (Louisville, KY) 24

25 Atlantic Station Shuttle: large mixed-use activity center Buckhead Uptown Connection: significant employment, retail, and shopping district CBUS Circulator (Columbus, OH): Nationwide Arena District, much like what is envisioned for SunTrust Park Milwaukee County Transit System Route 90: Downtown Transit Center and Miller Park baseball stadium Music City Circuit (Nashville, TN): Convention center, baseball stadium, and pedestrian bridge to arena TARC Circulators (Louisville, KY): Louisville International Convention Center and the Louisville Sluggers Field 25

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27 Peer City Atlantic Station Peak Vehicles Annual Passenger Trips Annual Operating Cost Vehicle Revenue Hours Vehicle Revenue Miles 5 780,000 $900,000 15, ,300 Buckhead CID 7 114,063 $655,753 13, ,188 Columbus, OH Milwaukee, WI Nashville, TN - Rt. 60 Nashville, TN - Rt. 61 Louisville, KY (Green) Louisville, KY (Red) 5 515,825 $1,270,000 15, ,188 N/A 14,188 N/A 563 N/A 5 223,830 $662,078 6,557 37, ,855 $848,506 8,539 42, ,718 $421,167 6,895 35, ,432 $724,127 10,678 74,357 27

28 Links to many destinations and activities Provides service on a regular and frequent basis Route design is relatively direct and within activity areas Service is easy to understand, use, and access Facilitates convenient connections with other area transit services 28

29 Identify most appropriate service type(s) for Cumberland Circulator and Shuttle to SunTrust Park Route alignment/destinations Service days Service hours Service frequency Target ridership markets and destinations Vehicle type 29

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33 Paratransit coverage already exists within study area 33

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35 Activity Center Importance Retail/Restaurant Office Parks Hotels Travel Market Importance Directness of Route Retail Served Office Parks Served Hotels Served Route Evaluation Scores 35

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39 Provided by Atlanta Regional Commission Information on office and hotel properties in CID area 2,519,215 square feet of hotel space within ¼ mile of circulator routes 16,131,051 square feet of office space within ¼ mile of circulator routes 39

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41 Service span: 6 hours of peak service (6-9a, 4-7p) 7 hours of midday service (9a-4p) 12 hours of weekend service Days of service: 255 weekdays 52 Saturdays 52 Sundays No service on 6 holidays 41

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44 Notes North weekday not included in initial recommendation; could be implemented at a later date once the Core and South services are established 44

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46 Consider TAB comments Continue to refine circulator operating and implementation plan 46