Mysimon.com. Dynamic Pricing. The Internet Changes Pricing Strategies 11/30/2011 PRICING IN DIGITIAL MARKETING
|
|
|
- Angelica Robbins
- 5 years ago
- Views:
Transcription
1 PRICING IN DIGITIAL MARKETING Assist. Prof. Dr. Ozge Ozgen 11-5 The Internet Changes Pricing Strategies Price is the sum of all values that buyers exchange for the benefits of a good or service. Throughout history, prices were negotiated; fixed price policies are a modern idea. The Internet is taking us back to an era of dynamic pricing--varying prices for individual customers. The internet also allows for price transparency-- both buyers and sellers can view prices online. Source: Judy Strauss and Raymond Frost, (2009), E-Marketing, Pearson Dynamic Pricing Mysimon.com Dynamic pricing is the strategy of offering different prices to different customers. Firms use dynamic pricing strategy to optimize inventory management and to segment customers. Airlines have long used dynamic pricing to price air travel. There are 2 types of dynamic pricing: Segmented pricing. Negotiation. We created Simon to provide smart advice on all the latest products and the best deals from merchants you can trust The goal is for mysimon to be your ultimate destination for online shopping advice. 1
2 Buyer & Seller Perspectives: Buyer View Buyer Control 11-5 The meaning of price depends on the viewpoint of the buyer and the seller. Buyer s costs may include money, time, energy, and psychic costs. But they often enjoy many online cost savings: The Net is convenient and fast. Self-service saves time. One-stop shopping and integration save time. Automation saves energy. CUSTOMERS VIEW OF THE VALUE PROPOSITION MAY DIFFER 11-6 The shift in power from seller to buyer affects pricing strategies. In the B2B market, buyers bid for excess inventory. In the B2G market, government buyers request proposals for materials and labor. Buyer power online is also based on the huge quantity of information and products available on the Web. 7 Auctions English Auction Open auctions in which buyers successively raise their bids until only one buyer remains Open auction all of the bidders know the amount of the highest bid at all times If the final bid reserve price, the item is not sold Reverse-Price English Auction Type of auction in which several sellers offer their items for bidding, and compete for the price which a buyer will accept. Dutch Auctions Auctioneer begins with a high asking price which is lowered until some participant is willing to accept the auctioneer's price, or a predetermined reserve price (the seller's minimum acceptable price) is reached. The winning participant pays the last announced price. 8 Auctions 37% of ebay auctions received bids within the last minute, 12% within the last 10 seconds People believe that if they bid early, item can be perceived as so valuable The winner s curse Some people pay higher price for auctioned products than they would pay an online retailer Entertainment benefit of online auctions 2
3 Buyer & Seller Perspectives: Seller View The Internet Puts Upward Pressure on Prices The seller s perspective includes internal and external factors. Internal factors include pricing objectives, marketing mix strategy, and information technology Pricing objectives may be: profit oriented. market oriented. competition oriented. Online customer service is an expensive competitive necessity. Distribution and shipping costs. Affiliate programs add commission costs. Site development and maintenance. Customer acquisition costs (CAC). 11 Affiliate programs The Internet Puts Downward Pressure on Prices Firms can save money by using internet technology for internal processes. Self-service order processing. Just-in-time inventory. Overhead. Customer service. Printing and mailing. Digital product distribution. 3
4 Efficient Markets Efficient Markets Mean Loss of Pricing Control A market is efficient when customers have equal access to information about products, prices, and distribution. In an efficient market, one would expect to find: Lower prices. High price elasticity. Frequent price changes. Smaller price changes. Narrow price dispersion between highest and lowest price for a product. Government control Pure monopoly Oligopolistic competition Monopolistic competition Pure competition Efficient market Market control Area of control for e-marketing pricing strategy Is the Net an Efficient Market? Is the Net an Inefficient Market? External market factors place downward pressure on prices and contribute to efficiency. Shopping agents such as PriceScan. High price elasticity. Reverse auctions. Tax-free zones. Venture capital availability. Competition. Frequent price changes. Smaller price change increments The internet does not act like an efficient market regarding narrow price dispersion. In two studies, greater price spread was found for online purchases than for offline purchases. Price dispersion may occur because many buyers do not know about or use shopping agents. 4
5 11-17 Is the Net an Inefficient Market? cont. Price dispersion may also relate to other issues: Brand strength. Online pricing. Delivery options. Time-sensitive shoppers. Differentiation. Switching costs. Second-generation shopping agents. The internet is not an efficient market Payment Options Electronic money uses the internet and computers to exchange payments electronically. Other off-line e-money payment systems include: Smart chips. Payment by cell phone. PayPal has become the industry standard with over 150 million accounts worldwide. 5
Difinition of E-marketplace. E-Marketplaces. Advantages of E-marketplaces
Difinition of E-marketplace a location on the Internet where companies can obtain or disseminate information, engage in transactions, or work together in some way. E-Marketplaces Assist. Prof. Dr. Özge
Competitive Markets. Jeffrey Ely. January 13, This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.
January 13, 2010 This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License. Profit Maximizing Auctions Last time we saw that a profit maximizing seller will choose
University of Benghazi Faculty of Information Technology. E-Commerce and E-Marketing (IS475) Instructor: Nasser M. AMAITIK (MSc IBSE) Lecture 02
University of Benghazi Faculty of Information Technology Instructor: Nasser M. AMAITIK (MSc IBSE) Fall 2011/2012 Lecture 02 E-Marketplaces: Structures and Mechanisms E-Marketplaces E-Marketplace: An online
Definition. Case Study Priceline.com. Price. Chapter 10 Pricing Products: Pricing Considerations and Approaches
Chapter 10 Pricing Products: Pricing Considerations and Case Study Priceline.com Buyer-driven commerce concept offers lower prices to consumers and the ability to sell excess inventory to sellers 13.5
Electronic Commerce. Electronic Commerce
Electronic Commerce Electronic Commerce Code: 008023-01+02 Course: Electronic Commerce Period: Autumn 2013 Professor: Sync Sangwon Lee, Ph. D D. of Information & Electronic Commerce 1 00. Contents 01.
Lesson 1 Foundations of Electronic Commerce
Lesson 1 Foundations of Electronic Commerce 1 Learning Objectives Define electronic commerce and describe its various categories Distinguish between electronic markets and interorganizational systems Describe
CHAPTER 2. Presented By: Raghda Essam Dina El-Haddad Samar El-Haddad Menna Hatem. E-Marketplaces: Structures, Mechanisms and Impacts
CHAPTER 2 Presented By: Raghda Essam Dina El-Haddad Samar El-Haddad Menna Hatem E-Marketplaces: Structures, Mechanisms and Impacts Agenda Introduction E-Marketplaces and Its components Transaction, Electronic
Chapter 2. E-Marketplaces: Structures, Mechanisms, Economics, and Impacts
Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts E-Marketplaces Markets (electronic or otherwise) have three main functions: 1. Matching buyers and sellers; 2. Facilitating the
Chapter 1. Overview of Electronic Commerce
Chapter 1 Overview of Electronic Commerce Learning Objectives 1. Define electronic commerce (EC) and describe its various categories. 2. Describe and discuss the content and framework of EC. 3. Describe
E-commerce Kenneth C. Laudon Carol Guercio Traver. business. technology. society. eleventh edition global edition
E-commerce 2015 business. technology. society. eleventh edition global edition Kenneth C. Laudon Carol Guercio Traver Copyright 2016 Pearson Education, Ltd. Chapter 10 Online Communities Copyright 2015
Chapter 2 E-Marketplaces: Structure, Mechanisms, Economics, and Impacts
Electronic Commerce 2006 Chapter 2 E-Marketplaces: Structure, Mechanisms, Economics, and Impacts True-False Questions 1. A central role of markets in an economy is to facilitate the exchange of information,
MAREK MAURIZIO DOCENTE A CONTRATTO ASSEGNISTA DI RICERCA UNIVERSITÀ CA FOSCARI, VENEZIA
ONLINE AUCTIONS MAREK MAURIZIO DOCENTE A CONTRATTO ASSEGNISTA DI RICERCA UNIVERSITÀ CA FOSCARI, VENEZIA AUCTIONS AN AUCTION IS A MARKET MECHANISM THAT USES A COMPETITIVE PROCESS BY WHICH: A SELLER SOLICITS
Chapter 2 E-Commerce Business Models
Chapter 2 E-Commerce Business Models Copyright 2013 Pearson Education Teaching Objectives Identify the key components of e-commerce business models. Describe the major B2C business models. Describe the
E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST
2-1 E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST Chapter 2: Strategic E-Marketing and Performance Metrics Chapter 2 Objectives 2-2 After reading Chapter 2, you will be able to: Explain the importance
Chapter by Prentice Hall
Chapter 9 E-Commerce: Digital it Markets, Digital Goods 9.1 2007 by Prentice Hall STUDENT LEARNING OBJECTIVES What are the unique features of e-commerce, digital markets, and digital goods? How has Internet
9/17/12. Chapter 4 Jeff Bezos. Learning Objectives. Where is the money B2B or B2C? Electronic Commerce. Key Capabilities: Integration
There is no physical analog for what Amazon.com is becoming. Chapter 4 Jeff Bezos Enabling Commerce Using the Internet Cofounder and long-time CEO of Amazon.com 4-1 Coca-Cola is using social media to connect
Ebusiness: A Canadian Perspective for a Networked World, 4e Chapter 2 Internet Business Models and Strategies
1) Which of the following would be appropriate when defining a business model? A) the manner in which a business organizes itself so as to achieve its objectives B) traditional business models have usually
Group Buying on the Internet. Problems and Possibilities Alan S. Davis
Group Buying on the Internet Problems and Possibilities Alan S. Davis 1 What is Online Group Buying? An e-commerce platform that facilitates group buying on the Web Virtualizes discount shopping club Sam
An Application of E-Commerce in Auction Process
An Application of E-Commerce in Auction Process MARIO SPUNDAK, VEDRAN BATOS, MARIO MILICEVIC Department of Electrical Engineering and Computing University of Dubrovnik Cira Carica 4, Dubrovnik 20000 CROATIA
Chapter Ten. Pricing: Understanding and Capturing Customer Value. Chapter 10- slide 1
Chapter Ten Pricing: Understanding and Capturing Customer Value Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter 10- slide 1 Pricing: Understanding and Capturing Customer Value
E Business and E Commerce
E Business and E Commerce Management Information Code: 164292-02 Course: Management Information Period: Autumn 2013 Professor: Sync Sangwon Lee, Ph. D D. of Information & Electronic Commerce 1 00. Contents
CHAPTER 6. E-Business and E-Commerce
CHAPTER 6 E-Business and E-Commerce 6.1 Overview Electronic commerce (e-commerce, EC) describes the buying, selling, transferring or exchanging of products, services or information via computer networks,
Chapter Fourteen. Topics. Game Theory. An Overview of Game Theory. Static Games. Dynamic Games. Auctions.
Chapter Fourteen Game Theory Topics An Overview of Game Theory. Static Games. Dynamic Games. Auctions. 2009 Pearson Addison-Wesley. All rights reserved. 14-2 Game Theory Game theory - a set of tools that
PayPal Industry Analysis. [Name of the Writer] [Course Title &Code] [Name of the Instructor] [Name if the Institution.
![PayPal Industry Analysis. [Name of the Writer] [Course Title &Code] [Name of the Instructor] [Name if the Institution.](/thumbs/74/69764156.jpg "PayPal Industry Analysis. [Name of the Writer] [Course Title &Code] [Name of the Instructor] [Name if the Institution.")
Running Head: PAYPAL INDUSTRY ANALYSIS PayPal Industry Analysis [Name of the Writer] [Course Title &Code] [Name of the Instructor] [Name if the Institution [Date Submitted] PAYPAL INDUSTRY ANALYSIS 1 PayPal
FINALTERM EXAMINATION FALL 2006
FINALTERM EXAMINATION FALL 2006 QUESTION NO: 1 (MARKS: 1) - PLEASE CHOOSE ONE Compared to the equilibrium price and quantity sold in a competitive market, a monopolist Will charge a price and sell a quantity.
2. The New Economy. Outline. Marketing Challenges. Connecting with Customers Directly
Connecting with Customers Directly 2. The New Economy Example: Land s End 3-D of Virtual Model Shan-Yu Chou 1 Shan-Yu Chou 2 Outline Marketing Challenges; Major forces driving the new economy; The changes
Presentation by: Supichaya Smerchuar
Chapter 2 E-Marketplaces Presentation by: Supichaya Smerchuar This presentation is part of : 1301383 Electronic Commerce Faculty of Information and Computer Technology, Mae Fah Luang University. Academic
E-Marketing/7E Chapter 11. The Internet for Distribution
E-Marketing/7E Chapter 11 The Internet for Distribution Chapter 11 Objectives After reading Chapter 11, you will be able to: Describe the three major functions of a distribution channel. Explain how the
Presentation by: Supichaya Smerchuar
Chapter 5 B2B E-Commerce: E Selling and Buying in Private E-MarketsE Presentation by: Supichaya Smerchuar This presentation is part of : Faculty of Information and Computer Technology, Mae Fah Luang University.
Chapter 14. Pricing Concepts For Establishing Value (Part I)
Chapter 14 Pricing Concepts For Establishing Value (Part I) Today s concepts List the four pricing orientations Explain the relationship between price and quantity sold Explain price elasticity Describe
Principles of Marketing Seventeenth Edition
Principles of Marketing Seventeenth Edition Chapter 10 Pricing: Understanding and Capturing Customer Value Learning Objectives 10-1 Answer the question What is a price? and discuss the importance of pricing
Pricing. Principles of Marketing Global Edition Kotler and Armstrong. Chapter 10: Understanding and Capturing Customer Value
Principles of Marketing Global Edition Kotler and Armstrong Chapter 10: Pricing Understanding and Capturing Customer Value Copyright 2016 Pearson Education, Inc. 10-1 Pricing Copyright 2016 Pearson Education,
Heuer Carrera 12 from late 1960's
home pay register sign in site map Start new search Search Advanced Search Back to list of items Listed in category: Jewelry & Watches > Watches > Wristwatches HEUER CARRERA 12 W/ RARE HELMET LOGO AND
Auctioning Many Similar Items
Auctioning Many Similar Items Lawrence Ausubel and Peter Cramton Department of Economics University of Maryland Examples of auctioning similar items Treasury bills Stock repurchases and IPOs Telecommunications
Management Information Systems MANAGING THE DIGITAL FIRM, 12 TH EDITION GLOBAL EDITION
Management Information Systems MANAGING THE DIGITAL FIRM, 12 TH EDITION GLOBAL EDITION Chapter 10 E COMMERCE: DIGITAL MARKETS, DIGITAL GOODS VIDEO CASES Case 1: M Commerce: The Past, Present, and Future
Chapter 01. Introduction to Electronic Commerce. By: M.F. Rashida Lecturer in MIT Department of MIT Faculty of Management and Commerce, SEUSL
Chapter 01 Introduction to Electronic Commerce By: M.F. Rashida Lecturer in MIT Department of MIT Faculty of Management and Commerce, SEUSL Learning Objectives 1. Define electronic commerce (EC) and describe
Priceline: Name your own price!! Shrutivandana Sharma. EECS 547 (Electronic Commerce): Winter 2008 University of Michigan, Ann Arbor
Priceline: Name your own price!! by Shrutivandana Sharma EECS 547 (Electronic Commerce): Winter 2008 University of Michigan, Ann Arbor Outline Introduction Name Your Own Price mechanism Analysis Conclusion
Abhishek Rungta Founder & CEO, Indus Net Technologies
Abhishek Rungta Founder & CEO, Indus Net Technologies Asia will become the biggest contributor to B2C e-commerce, predicted to spend $502 billion in 2014 nearly a third of total spend worldwide. Source
Lecture 11 Imperfect Competition
Lecture 11 Imperfect Competition Business 5017 Managerial Economics Kam Yu Fall 2013 Outline 1 Introduction 2 Monopolistic Competition 3 Oligopoly Modelling Reality The Stackelberg Leadership Model Collusion
YOUR MOST IMPORTANT DECISION!
YOUR MOST IMPORTANT DECISION! Let me ask you a question. Do you think increasing your sales would be a good thing? If I told you that your price was too low, would you still think increasing sales would
APT from Yahoo!: Unifying Digital Advertising
APT from Yahoo!: Issues Facing the Ad Industry and Yahoo! s Solution APT from Yahoo! is a superset of the best of what s offered by ad exchanges, ad servers and ad networks. Participants in the business
Chapter 1. Overview of Electronic Commerce
Chapter 1 Overview of Electronic Commerce Electronic Commerce: Definitions and Concepts electronic commerce (EC) The process of buying, selling, or exchanging products, services, or information via computer
Improving your chances of Successful Sales on ebay. User Guide
Improving your chances of Successful Sales on ebay User Guide Introduction This user guide is an attempt to collate the experiences of various sellers and create a comprehensive guide that you can use
Meaning and Definition
Meaning and Definition For a common man e-commerce is known as buying and selling of products and services over internet. E commerce in its simplest form can be defined as the application of computer and
QM 351-Chapter 1 The Digital Firm: Electronic Commerce and Electronic Business Prepared by Dr Kamel ROUIBAH / Dept. QM & IS
QM 351-Chapter 1 The Digital Firm: Electronic Commerce and Electronic Business Prepared by Dr Kamel ROUIBAH / Dept. QM & IS Dr K. ROUIBAH Chapter 1 (351) / dept QM & IS ١ Objectives Explain how the basic
Experiences in Managing e-commerce Fraud?
Experiences in Managing e-commerce Fraud? 2013-05-22 Where our input is from? 52,000 businesses worldwide trust Ogone to manage, secure and collect their online and mobile payments 137 Mo transactions
Informática Administrativa
Informática Administrativa Mtro. Josué R. Sánchez Martínez Universidad del Valle de México Learning Objectives 1. Define electronic commerce (EC) and describe its various categories. 2. Describe and discuss
E-Marketing 4/E. Chapter 7: Consumer Behavior. Judy Strauss, Adel I. El-Ansary, and Raymond Frost Prentice Hall 7-1
E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 7: Consumer Behavior 2006 Prentice Hall 7-1 Chapter 7 Objectives After reading Chapter 7 you will be able to: Discuss general
INTRODUCTION TO THE BPA WORLDWIDE B2B MEDIA EXCHANGE
Contents: INTRODUCTION TO THE BPA WORLDWIDE B2B MEDIA EXCHANGE 1. Introduction 2. Why Programmatic Advertising 3. Why participate in the BPA B2B Media Exchange 4. The requirements to participate 5. The
Introduction to Information Technology Turban, Rainer and Potter John Wiley & Sons, Inc. Copyright Chapter 5
Introduction to Information Technology Turban, Rainer and Potter John Wiley & Sons, Inc. Copyright 2005 E-Business and E-Commerce 2 Chapter Outline Overview of E-Business and E-Commerce Major EC Mechanisms
PayPal Overview: Enabling Commerce in a Fractured Regulatory Environment. August 13, 2013
PayPal Overview: Enabling Commerce in a Fractured Regulatory Environment August 13, 2013 PAYPAL AT A GLANCE Network effects >132 mm accounts active in last 12 months >10M merchants Total Payment Volume
Chapter 13 Outline. Challenge: Intel and AMD s Advertising Strategies. An Overview of Game Theory. An Overview of Game Theory
Chapter 13 Game Theory A camper awakens to the growl of a hungry bear and sees his friend putting on a pair of running shoes. You can t outrun a bear, scoffs the camper. His friend coolly replies, I don
Global Marketing. Channels and Physical Distribution Chapter 13. Warren J. Keegan Mark C. Green by Pearson Education 12-1
Global Marketing Warren J. Keegan Mark C. Green Channels and Physical Distribution Chapter 13 2015 by Pearson Education 12-1 Learning Objectives Channel structure options Distribution channels consumer
ESSENTIALS OF E-COMMERCE (UNIT-2) PROCESS OF ELECTRONIC TRANSACTIONS AND THE INDIAN PAYMENT MODEL
ESSENTIALS OF E-COMMERCE (UNIT-2) PROCESS OF ELECTRONIC TRANSACTIONS AND THE INDIAN PAYMENT MODEL 1. INTRODUCTION Hello students, today we are going to study the subject E-commerce. The second unit covers
~ONE OF A KIND~ Nintendo NES System ~FEW EYES HAVE SEEN Project system SO RARE you MUST HAVE IT
home pay register sign out services site map Start new search Search Advanced Search Back to list of items Listed in category: Video Games > Systems ~ONE OF A KIND~ Nintendo NES System ~FEW EYES HAVE SEEN
Headline Verdana Bold Holiday shopping trends survey 2018 November 2018
Headline Verdana Bold Holiday shopping trends survey 2018 November 2018 Content Key Trends 3 Consumer Perception 5 Holiday Shopping 8 Omnichannel User Experience 20 2 WHERE, WHEN, WHAT Key Trends ECONOMIC
LESSON 02 E-COMMERCE BUSINESS MODELS. ISM Electronic Commerce By: S. Sabraz Nawaz Senior Lecturer in MIT
LESSON 02 E-COMMERCE BUSINESS MODELS ISM 41113 Electronic Commerce By: S. Sabraz Nawaz Senior Lecturer in MIT LEARNING OBJECTIVES Understand the unique characteristics of e-commerce Identify the key components
ECON 202 2/13/2009. Pure Monopoly Characteristics. Chapter 22 Pure Monopoly
ECON 202 Chapter 22 Pure Monopoly Pure Monopoly Exists when a single firm is the sole producer of a product for which there are no close substitutes. There are a number of products where the producers
Proxibid Product Release - December 20, 2012
Proxibid Product Release - December 20, 2012 Proxibid Product Release - December 20, 2012 Release Notes Check out the changes we've made to improve the Proxibid experience! This release is packed with
n Business Paper Proposal Due 1/29 n Database Assignment 1 Due 2/3 n Reading for Thursday n Messerschmitt Ch 4
Class Announcements TIM 50 - Business Information Systems Lecture 7 n Business Paper Proposal Due 1/29 n Database Assignment 1 Due 2/3 Instructor: John Musacchio UC Santa Cruz n Reading for Thursday n
TITLE 133 LEGISLATIVE RULE WEST VIRGINIA HIGHER EDUCATION POLICY COMMISSION SERIES 43
TITLE 133 LEGISLATIVE RULE WEST VIRGINIA HIGHER EDUCATION POLICY COMMISSION SERIES 43 TITLE: PURCHASING EFFICIENCIES SECTION 1 GENERAL 1.1 Scope This rule establishes the guidelines for the Commission
1. To be identified as a market segment, its members must: A. represent a large share of the entire market and have critical buying power.
Page 1 of 5 1. To be identified as a market segment, its members must: A. represent a large share of the entire market and have critical buying power. B. have common needs and respond similarly to market
Save time and money with Simulcast from Manheim. Take part in auctions across North America and bid In real time from anywhere.
Manheim Manheim Bidding on Vehicles in a Real-Time Auction Save time and money from Manheim. Take part in auctions across North America and bid In real time from anywhere. Start Your After you log into
Producing Goods & Services
Producing Goods & Services Supply is the quantities of a product or service that a firm is willing and able to make available for sale at all possible prices. The Law of Supply states that the quantity
Turn Excess Inventory into Cash
Turn Excess Inventory into Cash on The World s Online Marketplace for Clothing, Shoes & Accessories MAGIC August 2002 Agenda ebay Overview Clothing, Shoes & Accessories on ebay Liquidating Excess Inventory
THE AMZBIT SMART CONTRACT. Ver Review Ver.
1 THE AMZBIT SMART CONTRACT Ver.011918 A Smart Contract is a digital agreement between two parties that is instantly generated through computer automation. It is a program which is stored on the blockchain
Chapter 24. Introduction. Learning Objectives. Monopoly
Chapter 24 Monopoly Introduction States have various licensing requirements for individuals who wish to practice specific professions. For example, Ohio requires a $100 license fee to become a kick boxer.
CHAPTER 10 E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS AND BUSINESS MODELS. By: S. Sabraz Nawaz Senior Lecturer in Management & IT
CHAPTER 10 E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS AND BUSINESS MODELS By: S. Sabraz Nawaz Senior Lecturer in Management & IT ELECTRONIC COMMERCE: DEFINITIONS AND CONCEPTS electronic commerce (EC) The
Chapter 3. Learning Objectives. Learning Objectives. Retailing in Electronic Commerce: Products and Services
Chapter 3 Retailing in Electronic Commerce: Products and Services 2008 Pearson Prentice Hall, Electronic Commerce 2008, Efraim Turban, et al. Learning Objectives 1. Describe electronic retailing (e-tailing)
Monopoly, Oligopoly, and Monopolistic Competition Chapter 8 McGraw-Hill/Irwin Copyright 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
Monopoly, Oligopoly, and Monopolistic Competition Chapter 8 McGraw-Hill/Irwin Copyright 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives 1. Distinguish among three types
For Partners. Broaden your offering and get more travelers booking with you. EAN. Your business. Our technology.
For Partners Broaden your offering and get more travelers booking with you. EAN. Your business. Our technology. A winning combination for your business growth + = Take the highconverting, constantly optimized
Chapter 16. Developing Pricing Strategies and Programs. Copyright 2016 Pearson Education Ltd. 16-1
Chapter 16 Developing Pricing Strategies and Programs Copyright 2016 Pearson Education Ltd. 16-1 Understanding Pricing Pricing in a digital world Get instant vendor price comparisons Check prices at the
Report of Independent Accountants
Report of Independent Accountants To the Management of Recreational Shopping Inc.: We have examined management s assertions included in the accompanying Report of Management on Recreational Shopping Inc.
15/02/ Developing Pricing Strategies and Programs. Chapter Questions. Synonyms for Price
1 14 Developing Pricing Strategies and Programs Chapter Questions How do consumers process and evaluate prices? How should a company set prices initially for products or services? How should a company
Discover new markets. A guide to exporting to Switzerland for online retailers
Discover new markets A guide to exporting to Switzerland for online retailers A guide to exporting to Switzerland for online retailers Exporting to Switzerland the basics Exporting to Switzerland is a
B2B ecommerce OVERVIEW OF B2B ECOMMERCE DEVELOPMENT GLOBALLY AND IN ASIA AND WHY B2B ECOMMERCE IS THE NEXT FRONTIER IN ECOMMERCE Organizations need
B2B ecommerce OVERVIEW OF B2B ECOMMERCE DEVELOPMENT GLOBALLY AND IN ASIA AND WHY B2B ECOMMERCE IS THE NEXT FRONTIER IN ECOMMERCE Organizations need to rethink their strategies and align their business
Introduction to Auctions
Common to Optimal in Item Cheriton School of Computer Science University of Waterloo Outline Common Optimal in Item 1 2 Common Optimal 3 in 4 Item 5 Common Optimal in Item Methods for allocating goods,
How to sell internationally. REACH NEW CUSTOMERS IN MARKETS AROUND THE GLOBE.
How to sell internationally. REACH NEW CUSTOMERS IN MARKETS AROUND THE GLOBE. 2 Contents Enter a world of opportunity...3 Your cheat sheet...4 1. Identify your target markets...5 Build your knowledge to
Microeconomics: MIE1102
TEXT CHAPTERS TOPICS 1, 2 ECONOMICS, ECONOMIC SYSTEMS, MARKET ECONOMY 3 DEMAND AND SUPPLY. MARKET EQUILIBRIUM 4 ELASTICITY OF DEMAND AND SUPPLY 5 DEMAND & CONSUMER BEHAVIOR 6 PRODUCTION FUNCTION 7 COSTS
E-procurement and E-markets. E-business lecture 7
E-procurement and E-markets E-business lecture 7 Outline Intro Purchasing Procurement (E-)markets (E-)Auctions Procurement What is procurement? All activities involved with obtaining items from suppliers:
Deadly Sins. of e-commerce that cause Cart Abandonment. With Solutions
7 Deadly Sins of e-commerce that cause Cart Abandonment With Solutions 1 Introduction 3 What are the 7 Deadly Sins of ecommerce that cause Cart Abandonment? 4 High Price 5 TABLE OF CONTENTS Shopping on
Introduction To E- Commerce
Topic: Introduction t o E-Commerce Introduction To E- Commerce - What is E-Commerce? - Different Definitions of E-Commerce - Scopes of E-Commerce - Difference of E-Commerce and Traditional Commerce - Characteristics
The Smart Way Suggested products to buy online Most of us have made a purchase online. Whether you have or not, this topic provides tips to guide you during your next online purchase. An item that might
UNDERSTANDING E-BUSINESS AND E- COMMERCE I
UNDERSTANDING E-BUSINESS AND E- COMMERCE I INTRODUCTION The rapid development of internet and e-commerce has dramatically changed the role of information technologies in business. Evolving into e-business
Storage Unit Auctions Buy Bins Like the Pros!
Storage Unit Auctions Buy Bins Like the Pros! This e-book is for informational purposes only. It, in no way, guarantees success in buying bins from storage unit auctions or reselling an auctioned bin s
A Simulation-Based Model for Final Price Prediction in Online Auctions
經濟與管理論叢 (Journal of Economics and Management), 2007, Vol. 3, No. 1, 1-16 A Simulation-Based Model for Final Price Prediction in Online Auctions Shihyu Chou, Chin-Shien Lin, Chi-hong Chen, Tai-Ru Ho, and
Chapter 2. E-Commerce Market Mechanisms. Prentice Hall,
Chapter 2 E-Commerce Market Mechanisms 1 Learning Objectives Define e-marketplaces and list their components List the major types of electronic markets and describe their features Define supply chains
ENERGY PROCUREMENT FOR THE 21ST CENTURY ENERGY AUCTION EXCHANGE
ENERGY PROCUREMENT FOR THE 21ST CENTURY ENERGY AUCTION EXCHANGE Table of Contents a) Deregulation: The Basics b) Electricity 101 c) Index vs. Fixed Rates d) Mission e) Problems With Selling And Procuring
Outline. Part I - Definition of the Negotiation Process. Negotiation. Protocols, Strategies and Architectures for Automated Negotiation
Protocols, Strategies and Architectures for Automated Negotiation Claudio Bartolini HP Labs Bristol Bologna, November 17, 2000 Outline Part I Definition of the Negotiation Process Part II Importance of
Overview of Electronic Commerce
Overview of Electronic Commerce INTRODUCTION - 1 E-Commerce includes Buying & Selling of goods and services on the Internet B2B & B2C transactions Substantial cost savings Introduction - 2 Demands of E-commerceE
MARKETS AND SOCIETY Microeconomics in Context (Goodwin, et al.), 3 rd Edition
Chapter 2 MARKETS AND SOCIETY Microeconomics in Context (Goodwin, et al.), 3 rd Edition Chapter Overview This chapter points out that the economy may be understood as existing within three spheres of activity;
SHORT QUESTIONS AND ANSWERS FOR ECO402
SHORT QUESTIONS AND ANSWERS FOR ECO402 Question: How does opportunity cost relate to problem of scarcity? Answer: The problem of scarcity exists because of limited production. Thus, each society must make
YOUR MOST IMPORTANT DECISION!
YOUR MOST IMPORTANT DECISION! Let me ask you a question. Do you think increasing your sales would be a good thing? If I told you that your price was too low, would you still think increasing sales would
E-COMMERCE IN TURKEY & TURKEMTIA PROJECT BURAK AR
E-COMMERCE IN TURKEY & TURKEMTIA PROJECT BURAK AR GENERAL STATISTICS Population : 67 million (%1.5 growth rate) Average age: 26 (%20 of population student) GNP : 200 Billion USD (22. Largest economy) GNP
Solution. Solution. Consumer and Producer Surplus
Consumer and Producer Surplus chapter: 4 1. Determine the amount of consumer surplus generated in each of the following situations. a. Leon goes to the clothing store to buy a new T-shirt, for which he
2-1 INTERNET MODELS. Dr Richard Boateng
2-1 INTERNET MODELS Dr Richard Boateng richard@pearlrichards.org New Business Models and Value Propositions Electronic Business, Electronic Commerce, and the Emerging Digital Firm Internet Business Models
Valuation and Monetization of Corporate IP
Valuation and Monetization of Corporate IP ICLE Intellectual Property Spring Seminar March 16, 2009 Presented by: Weston Anson CONSOR Intellectual Asset Management 800.454.9091 www.consor.com Five Critical
New Seller Guide. A step-by-step guide to selling on ebay
New Seller Guide A step-by-step guide to selling on ebay TABLE OF CONTENTS Want to join the millions of people who successfully sell on ebay? Here s what you need to know to get started. 1 2 3 Get ready
Economic effects of e-commerce
40 Economic effects of e-commerce Frans Suijker* Abstract Although still in its infancy, electronic commerce (e-commerce) may have large economic effects in the future. E-commerce can improve the transparency
Leaders in Payment Fraud Prevention
Leaders in Payment Fraud Prevention Kami Boyer Director, International Partnerships & Alliances 6 December 2012 Fast Facts Attempted fraud has increased by 7.19% by volume and 48.8% by value compared to