Apparel and Footwear. Further accelerating profitable growth. Jean-Marc Pambet, President

Transcription

1 Apparel and Footwear Further accelerating profitable growth Jean-Marc Pambet, President 1

2 Disclaimer Statements in this presentation, which are not historical facts, such as expectations, anticipations, beliefs and estimates, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of Such statements involve risks and uncertainties which may cause actual results to materially differ from those expressed in such forward-looking statements. Amer Sports assumes no responsibility to update any of the forward-looking statements contained herein. No representation or warranty, express or implied, is made or given by or on behalf of Amer Sports or its employees or any other person as to the accuracy, completeness or fairness of the information or opinions contained in this presentation.

3 Apparel and Footwear Sales by unit Apparel 45 % Apparel and Footwear Net Sales 2006 H1/ H1/2010 Footwear 55 % Sales by Region APAC 5 % EMEA 69 % H2 H1 Americas 26 % 2009 Our territory Winter & Outdoor Winter = alpine, nordic, snowboard = Q4 & Q1 Outdoor = hiking, trail running = Q1 to Q4 Our brands Salomon from Annecy France Arc teryx from Vancouver BC Canada Bonfire from Portland OR USA close to doubling our topline Salomon Footwear, the fastest growing unit Europe Salomon A&F footprint North America Arc teryx & Bonfire footprint

4 Salomon the mountain sports brand From equipment to footwear to apparel M 100% 0% 80% 20% Vision 45% 1/3 55% 2/ within Amer Sports

5 Arc teryx steady growth M Can$ SALOMON AMER SPORTS

6 Continuous strong momentum We continued the growth through the economic downturn % market shares gain Dynamic SS10 in-season orders FW10 order book at a very strong level Faster sales growth in H2 compared to H1/ A&F market shares gain 6

7 Outdoor footwear markets Classic athletic branded footwear 23.5 bn flat Lifestyle casual fashion footwear 9 bn -3% Running 5.4 bn +1% Trail Running 1.3 bn +8% Outdoor Performance 1.65 bn +2% Salomon is Athletic Outdoor Outdoor Casual 2.6 bn flat Source: NPD 2008 & 2009 / SGI sneaker market facts 2008 / $ 1.46 / mkg salomon assump

8 Winter & Outdoor apparel markets OUTDOOR PERFORMANCE & CASUAL 7.0 bn +1% SNOWSPORT 3.0 bn flat TRAIL RUNNNG 200 m +12% ATHLETIC 39 bn -2% Source: NPD 2008 & 2009 / SGI sneaker market facts 2008 / $ 1.46 / mkg salomon assump

9 Group development priorities Clear portfolio roles and synergies, integrated company Grow faster in softgoods Win with consumers Win in go-to-market Operational excellence 9

10 Clear synergies, integrated company Move to fully category based development across brands to build scale R&D, product line management, sourcing & manufacturing Strengthen resources and capabilities significantly Better use of all our product capabilities and expertise Within each product category From all our development centers

11 Win with consumers and go-to-market 11

12 Win with consumers Apparel & Footwear as sports equipments Take advantage of our brand portofolio & sport expertise 12

13 Footwear innovations XR Crossmax SS11 launch The perfect «door to trail» shoe Hike faster with the SKY gtx boot SS10 and recover fast with the Relax Slide! SS10 13

14 Apparel & Gear innovation TRAIL RUNNING SS11 EXO SKIN BAG MINIM SS10 1.7Kg = apparel+bag S-LINE FW11 Protech

15 Apparel & Gear innovation Alpha SV Jacket Altra Packs, Launched for S10 Alpha SV Glove, Launched for F10 B360a Harness, Launched for S11

16 Win with consumers Closer connection with our end consumers Reinforce our global & regional consumer/marketing setup in Asia, North America and Europe Leverage our Group Marketing Function Accelerate Business to Consumers 16

17 Win in go-to-market Drive commercial fundamentals: number and quality of doors Make our brands accessible to more consumers in more countries Reinforce our regional business management Strengthen partnership with key customers 17

18 Apparel and Footwear: Further accelerating profitable growth An attractive and growing market Strong brand portfolio, sports expertise and product knowhow Our sales, marketing, service and sourcing setup Close connection with consumers, collaboration with customers Category based development for scale, synergy and accelerated growth 18