NATIONAL CACFP SOCIAL MEDIA IT BEGINS WITH YOUR MISSION September 2013
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1 NATIONAL CACFP SOCIAL MEDIA IT BEGINS WITH YOUR MISSION September 2013
2 Our mission is to tell the stories of pioneers making a difference in the world.
3 OUR PARTNERS
4 EMPLOYEE GARDEN BREAKING GROUND AT THE CONVERGENCE OF FOOD + HEALTH URBAN ORGANICS EASIER ACCESS TO HEALTHIER FOOD FOR MORE PEOPLE
5 5
6 SOCIAL MEDIA: IT BEGINS WITH YOUR MISSION
7 1 BILLION+
8 SOCIAL USAGE IS UP 800% FOR U.S. ADULTS IN 8 YEARS
9 COMMON REASONS FOR NOT PURSUING SOCIAL I don t understand it. I m simply too busy. I don t fully see the value to my business. I don t know where to begin.
10 LET S TAKE A STEP BACK.
11 AND START WITH YOUR MISSION.
12
13 WHO SHOULD TAKE THE LEAD IN EDUCATING CHILDCARE PROVIDERS & PARENTS ABOUT NUTRITION? AND WHO IS DOING IT NOW?
14 WHAT BRANDS DO KIDS RECOGNIZE FIRST? M&M S REESE S OREO SUBWAY HERSHEY S DORITOS 14 *HARRIS INTERACTIVE 2010
15 15 To be our customer s favorite place and way to eat and drink. - McDonalds
16 16 29M Followers learning about food from McDonalds on Facebook.
17 17 Bringing sweet moments of Hershey happiness to the world everyday. - Hershey
18 18 6M Followers learning about food from Hershey s on Facebook.
19 19 to be the world s premier consumer products company focused on convenient foods and beverages... - Pepsico
20 20 17M Followers learning about food from Pepsi on Facebook.
21 SHOULD IT BE YOU?
22 22 We provide leadership on food, agriculture, natural resources, rural development, nutrition and related issues based on sound public policy, the best available science and efficient management. - USDA
23 23 64K Followers learning about food from USDA on Facebook.
24 24 Dedicated to strengthening families by strengthening home-based child care. - Child Care Nutrition, Inc. Ivanhoe, MN
25 Followers learning about food from Child Care Nutrition on Facebook.
26 26 As food program specialists, our mission is to provide nutritional education and technical support to child care homes and centers in East Tennessee. We believe if children learn to make healthy food choices at an early age it will last a lifetime.
27 Followers learning about food from Our Daily Bread on Facebook.
28 28 To meet the needs of communities and families through the provision of services which will enhance the well-being of all people in need.
29 Followers learning about food from Mid- Sioux Opportunity, Inc. on Facebook.
30 NOT CONVINCED? YOUR AUDIENCE IS.
31 31 SOCIAL MEDIA + MOBILE HAVE CHANGED THE CONSUMER
32 32
33 TRENDING 15% Only 15% of U.S. adults don t use the internet. 5 years ago that number was 30% 33 *Pew Research Center. 2013
34 TRENDING 28% Only 28% of users would give up social networks for a week. Slightly less would give up chocolate (25%). 34 *Center for Media Research - August 2013
35 TRENDING 56% Of American adults are smart phone owners. 35 *Pew Research Center. 2013
36 TRENDING 75% Bring their smart phones into the bathroom. 36 *Pew Research Center. 2013
37 37 SOCIAL MEDIA HAS CHANGED MARKETING
38 TRENDING 85% People worldwide are connected online and receive s today. 38
39 TRENDING 34% Number of U.S. homes without a landline. 39
40 TRENDING 11,000,000 Facebook business pages in
41 41 SOCIAL MEDIA HAS CHANGED THE EXPERT
42 TRENDING NEARLY 40% FOOD + MOM BLOGS ROUGHLY 15% VS. HEALTH PROFESSIONALS +PHYSICIANS 42
43 TRENDING 160M Blogs on the Internet 70%+ Consumers State Blogs Impact Purchase Decision 80%+ Internet Users Read Blogs At Least Once/ Day 78% Internet Users Conduct Product Research Online 38% Bloggers Will Write About Brands They + or - 89% Journalists Conduct Research via Blogs
44 JUST LIKE THESE BLOGGERS YOU ARE AN INFLUENCER WITH SOCIAL MEDIA
45 NOW LET S REVISIT THE INITIAL REASONS
46 COMMON REASONS FOR NOT PURSUING SOCIAL I don t understand it. I m simply too busy. I don t fully see the value to my business. It is not clear where I should begin.
47 LOTS OF RELEVANT CHANNELS BLOG WEBSITE SOCIAL MEDIA NEWS MEDIA YOUR BUSINESS SEARCH DIGITAL ADVERTISING MOBILE VIDEO & ANIMATION
48 WEAVING YOUR STORY INTO SOCIAL AUTHENTICITY (YOUR MISSION) RELEVANCY (AUDIENCE) VALUE (WHAT YOU DO) 48
49 NOW WHAT? Be on social so you know what is relevant Review your mission Create realistic, attainable goals Build social into your business (find time)
50 NOW WHAT? Like the USDA & others here on Facebook Start connecting and learning from each other Feel comfortable in experimenting Appeal to the consumer (even those in the bathroom)
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