How to Become a #1 Kindle Bestselling Author

Transcription

1 How to Become a #1 Kindle Bestselling Author Kathleen Gage Learning Guide Session III

2 Section I: Advanced Copywriting Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 2

3 marketing and copywriting Always have a purpose for the going out. Decide on the purpose first. Have your reader take an action each and every time. Give them something to remember by way of a personal story Add video to your Use contrasting prices Give some tips that lead into the paid product Add your name to the body Kathleen Gage here. I wanted to remind you of the special offer I am making Get them to take action Limited time offer Special gifts during a certain time Scarcity Special pricing Give them a reason to take immediate action Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 3

4 Copywriting Strategies Write like you talk Tell stories Write first Edit next Take a break Review message Read out loud Check links Have people take some type of an action in each . NOTES: Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 4

5 Power subject lines 3 Ways to increase your book position on Kindle 3 Things that no longer work with book launches What shocked me at the last book launch I saw 5 book marketing predictions for 2012 The #1 mistake that authors make Do you make these mistakes when you market your books Who else wants to be a bestselling author Your own personal book marketing survival guide HOT TIP! Make your s different than everything else people are using for their subject lines. Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 5

6 Amazon Reviews for Your Copy Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 6

7 Process for Amazon Review Copywriting Method Genre Reviews How many found helpful? Highlight the copy Put in Word Doc Create headline Write copy based on what you extracted NOTES: Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 7

8 Clickbank Process Select topic Review pages Put copy in swipe file Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 8

9 Section II: More on Marketing Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 9

10 Marketing is an ongoing process Schedule your marketing Have others market for you Create incentives Reciprocate Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 10

11 Affiliate marketing Bonus offers for other experts LinkedIn Advanced Marketing Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 11

12 Section III: Backend Products and Services Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 12

13 Information Products Benefits Passive income Visibility Credibility BOR - Back of the room sales Can generate free publicity Speaking fees increase Excellent marketing tool Opens doors They make great gifts Creates celebrity status Much greater opportunity because of the Internet Information Products Downside Takes time and money to develop No guarantee they will sell Must continuously market to sell because they don t sell themselves Incredible competition for the buyer s dollar You must develop a USP Products have lifecycles some of which are very short Constant research to stay on the leading edge Trends shift Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 13

14 Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 14

15 Boost Your Business While Generating Revenues Something that will boost your business, your revenues and your expert status more than just about anything is information product development. There are various types of information products you can develop; those that are used specifically for building your opt-in subscriber list, those that are used as revenue generates and those that accomplish both list building and revenue generating opportunities. Before you decide to roll out new products or services, consider all aspects. There are the development and marketing costs. Additionally, with each product you offer you must have a clear vision of how to market them. Do you have the necessary resources to introduce new products or services to your market? Distribution How you decide to distribute your product or service will be based again on who your market is and what their needs are. Distribution channels must be factored into your overhead costs and what you charge. Distribution channels will impact your marketing decisions. Distribution on the Internet is much more cost effective than traditional methods. You have your own channels and those of Joint Venture and affiliate partners. Additionally, your product s image should be considered when you are considering your distribution channels. Stay current with changes in the market in order that you can change your distribution channels as necessary. Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 15

16 Consider this Who will buy your product? Is there a primary or secondary target market? (Niche within a niche) What factors influence their decision to buy? Who is involved in the purchase decision? How often will they buy? Where do they currently buy, when and how much? Is there opportunity to turn casual buyers into loyal buyers? Can you build a long-term relationship with your market? Other considerations Is what you offer lucrative? How will you reach your potential customers? (Distribution channels) Phase I and Phase II There are two primary phases that you need to focus on with products. One is the development phase. The other is the sales and marketing phase. Often, newbies tend to put more focus on the development phase and very little on how to take the product to market. Both are equally important. PHASE I Product Development PHASE II Product Marketing and Selling Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 16

17 Product Lifecycle The following is an overview of the product life cycle: Idea generation Idea evaluation Market assessment Early development Testing and analysis Final development Introduction to market Growth Competition Maturity Decline Repurposing Online Information Products With online information products, you can repurpose your offerings which keeps the lifecycle alive much, much longer. For example, you may have started with an ebook on a topic. It is likely the ebook will reach a peak and then move into decline of sales. From there you could repurpose into a teleseminar, then a full day training, then a mentoring course, then into workbooks, and then into a redeveloped ebook. As the old saying goes, You are only limited by your imagination. And drive, and market need, and focus, and Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 17

18 Live Training Home Study Course Private Coaching Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 18

19 Start with an easy point of entry that is very low risk Very low risk item FREE - Used to build an opt in list and establish credibility and expert status. Can be completely automated. Report ebook ezine Mini course 4 day course can work well One hour teleconference Keep in mind that even something free must have high-perceived value. The thought process of the reader is, If I got this much value for free, imagine what I will get from the paid information. Low Risk Something under $20 or $30 dollars. Should be completely automated. Reports EBooks Paperback book (You do have hard costs involved with this option. Wholesale cost of book, shipping and handling, storage. Teleconferences MP3 files Introductory coaching session Mid Range $39 - $97 Should be completely automated More in-depth items. Bundle of products EBook with a teleconference recording Coaching sessions Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 19

20 Higher $97 - $299 Not much hands on selling here. Coaching sessions Larger bundles of products including one coaching session Series of teleconference courses Next level - $299 - $799 More hands on selling involved. Part of the process can be automated. With this level of a purchase the buyers are often more committed to the process Live One Day Training course Mentoring courses including coaching sessions Bundle of products with coaching sessions Higher - $999 - $4999 May require sales people to do the selling for you Boot Camps On site training Satellite training in large metro area Exclusive - $5,000 plus private consulting In-house training Speaking engagements Boot camps Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 20

21 Section IV: Multiple Streams of Revenue Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 21

22 Create passive revenues You aren't trading hours for dollars Make money while you sleep Easiest types ebased MP3s ebooks E-books Audio Programs Webinars live and replays Teleclass live and replays Online Education Training Programs Affiliate products What funnel do you have set up? Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 22

23 Best Practices Repurpose when possible Hold sales Let them know why you are having the sale Be on the lookout for lucrative affiliate products Create your own affiliate products Develop continuity programs Write a product development and sales plan Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 23

24 Action Steps To optimize your results from the Street Smarts Marketing Mentoring Course you must take action. Here are your next 3 Power-Packed Action Steps that you should plan to complete as soon as possible. 1. Create copy from an Amazon Review Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 24

25 2. Complete the following based on your topic 3 Ways to increase 3 Things that What shocked me about 5 predictions for 2012 The #1 mistake that make Do you make these mistakes when you Who else wants to be Your own personal survival guide Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 25

26 3. List three products you are committed to developing in the next days I. II. III. Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 26

27 About Kathleen Gage Kathleen Gage aka The Street Smarts Marketer, is the CEO and founder of Turning Point, Inc. and Maxwell Publishing. She works with consciously aware speakers, trainers, authors and consultants who are ready to turn their expertise and knowledge into money-making products and services. Kathleen is a bestselling author; an internationally recognized Internet marketing and publicity advisor; and an award-winning keynote speaker. Kathleen is a highly results oriented business advisor. She is the author of dozens of books, eproducts, audio programs and teleseminars designed to help you achieve the business results you desire in the most efficient, cost-effective way possible. Kathleen developed the Street Smarts Marketing series to address the needs of her many clients. Website Street Smarts Marketing Blog Follow Kathleen on Twitter Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 27