XigniteOnDemand. Transforming the business of. market data delivery. On-Demand Market Data Platform for Exchanges

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1 XigniteOnDemand On-Demand Market Data Platform for Exchanges Transforming the business of market data delivery

2 XigniteOnDemand Finally, the potential for your market data is limitless. Market data is a valuable business asset. For many exchanges, it is a key revenue source. For other trading venues, market data s primary value comes from its power to strengthen brand, attract liquidity and trading business, and to improve transparency by contributing to the process of price discovery. Market data will continue to be a positive asset for all marketplaces. Despite this, it is also clear that traditional financial data delivery systems lack either the advanced technologies or flexibility to effectively serve a number of today s most important, fastest-growing consumer segments and the expanding array of financial services applications in the global markets. What does this mean to you? There are vast untapped user markets, with applications that need your data but are prohibited by the direct cost and the resources associated with managing large-scale feeds, as well as the complexity and time involved in sifting through great amounts of data they don t need just to get the data they do need. Leave Limits Behind Is your exchange taking advantage of cloud-based technologies and the business potential of on-demand distribution of market data? Can you reach all possible consumers, and provide data to them when and how they want it? Can you easily serve the growing market in mobile and tablet applications? Hedge funds and high frequency trading firms that need historical data sets for back-testing algorithms and for feeding pre-trade analytics. Buy-side financial services firms, providing web service applications and decision-support tools for their trading and wealth management clients. Sell-side financial firms and trading groups that make markets and provide liquidity. Banks and broker dealers providing financial markets information and tools via the web for their buy-side client base. Publishers of financial websites for professional and retail investors. Portfolio managers and others who need access to timely market data for valuations. Developers of financial applications for smart phones and tablets. Risk managers and back-office functions. Are your current delivery platforms able to quickly widen distribution, and as a result, help your marketplace attract trading business? Are they cost effective? Academic and research applications. Is your current market data delivery infrastructure and business model serving these segments and capturing the potential revenue? Is your infrastructure cost efficient? What if you could easily and effectively serve all of these users with precisely the data they need, when and how they need it? Now you can. Have Questions? Platform@xignite.com or call

3 On-Demand Market Data Platform for Exchanges Emergence of a New Solution Today, cloud technologies and the rapid growth of web services are rapidly transforming how data and applications are stored, accessed and integrated. This powerful technology shift, and the data on-demand business model it fosters, provides an unsurpassed opportunity for exchanges and alternative trading facilities to expand their businesses and serve users in new ways. Xignite is the pioneer in cloud-based technology and the development of web services for market data delivery. Xignite is already transforming how consumers find and buy financial data opening new delivery channels and opportunities for data providers. Today, Xignite s cloud-based delivery platform offers over 1,000 financial data APIs, across over 50 web services, to customers around the globe. This proven platform is now available on a private-label basis, delivered as a turn-key market data cloud solution, XigniteOnDemand. xignite

4 XigniteOnDemand Why the Cloud? In the financial markets, exponential growth in the amount of data being generated (the Big Data challenge) is already leading data owners and users to cloud computing. But data storage is only one part of the story. The proliferation and wide variety of financial applications that need data now, including algorithm back-testing and modeling, mobile applications, decision-support tools and investing-related websites, has stretched the limits of current data infrastructures. Most large infrastructure based solutions were not built with the flexibility to serve these new markets cost effectively or easily, and the lead times involved to respond to changes and offer innovative products are far too long. Today s requirements call for a more flexible, cost effective delivery technology and an on-demand model for easier access. The rise of cloud computing and web services has made cost efficient delivery of data on-demand a reality, opening up new target markets and extending global reach. Lower Costs Like electricity or phone service, cloud computing is based on the notion of shared technical infrastructure, where consumers use what they need, without responsibility for maintaining the delivery systems. Applying this model to data delivery lowers costs and barriers to access for consumers. Scalability & Elasticity Cloud computing is inherently scalable, and additional resources are provided by the platform as needed. This differs from the traditional infrastructure, where IT must design complex systems to accommodate future unknown peak loads. Business Agility A platform of cloud-based services lets businesses rapidly respond to growth in data volumes and quickly launch new, innovative products. It enables endless future possibilities, including integration of third-party data sets, analytics and applications. Have Questions? Platform@xignite.com or call

5 On-Demand Market Data Platform for Exchanges Why XigniteOnDemand? XigniteOnDemand enables exchanges and alternative trading systems to simplify and expand access to market data by delivering it on-demand through a platform with easy-to-use APIs and a custom-branded web interface. Accelerate Your Market Data Business. Direct on-demand distribution helps market centers reach new customers and ease application development for existing customers. The on-demand model provides an easy entry point for your products across a wider range of consumers. Attract Liquidity; Bolster Your Trading Business. Powered by XigniteOnDemand, your platform will extend access to your data across a wider global market. Greater access and transparency, along with new and innovative data products, will enhance your core trading business, not just your market data business. Get the Fast-Mover Advantage. Our project management process comprises product implementation and business track activities, optimized for go-to-market time. Implementation time for XigniteOnDemand is dramatically lower than what is required for traditional, large infrastructure solutions. Increase Revenues, Extend Market Reach. XigniteOnDemand eliminates barriers to access for potential consumers who need your exchange s data but may not currently use it due to the cost and resources required to manage large-scale feed products. Respond with Agility. Your exchange can go to market quickly with new products by adding web services any time. The ease of cloud computing, combined with the on-demand model, gives you the ability to respond quickly to consumer demands and be competitive in a changing market. Reduce Operating Costs; Increase Return on Investment. The XigniteOnDemand platform is cost effective, easy to maintain and scale. Fully managed by Xignite, the platform provides a low total cost of ownership and frees your organization s valuable technical resources for other high-value business priorities. Scale Quickly and Easily. Cloud computing is inherently scalable, and XigniteOnDemand is an expertly designed solution that allows your market data business to expand rapidly, without the lead-time and resource drain involved in other distribution technologies. XigniteOnDemand is flexible, supporting the full range of asset classes. xignite

6 XigniteOnDemand How Does XigniteOnDemand Work? XigniteOnDemand is implemented as a website, tailored to your exchange s branding. The website presents users with web services developed and managed for you by Xignite. The platform is powered by Xignite services running on the Amazon Web Services (AWS) infrastructure, which supports thousands of customers around the world. AWS provides a cost-effective, scalable, robust, secure and flexible foundation for your custom-branded XigniteOnDemand platform. Following is a high-level, conceptual view of the solution architecture. Have Questions? Platform@xignite.com or call

7 On-Demand Market Data Platform for Exchanges How Does Xignite Make Your Platform an End-to-End Success? Building and maintaining a market data cloud platform is about more than simply hosting, and it s about more than technology alone. A successful commercial platform requires experience and expertise in cloud technologies, web services and API development, as well as financial data business knowledge. It requires a range of specialized services and technologies to assure a successful, reliable product. And there s no time to lose in today s rapidly moving market. That s why it s important to work with an experienced partner. Fast, Easy-to-Use APIs. Xignite is an industry leader in providing fast, easy-to-use, open APIs that ease application development. Xignite APIs support multiple standards including REST, SOAP, JSON, and CSV/ Excel. They are accompanied by complete documentation and sample code, and they support multiple programming languages. Fully Scalable Web Services. Building a web service that seamlessly scales is not easy. Xignite engineers are experts in building and testing scalable web services and reaching the optimal combination of performance, reliability and flexibility to handle unpredictable loads. Expert Tuning & 24/7 System Monitoring. Xignite engineers regularly fine tune the platform for peak performance. Our support team and automated monitoring systems work together to ensure availability. Flexible Customer Support Options. Experienced Xignite staff is available to provide first and/or second-level support for your customer base, through a process tailored to your needs. Detailed Usage Tracking & Reporting. The platform has comprehensive tracking and reporting capabilities. Every request is logged by the requesting IP address, the time of the request and every request parameter. Flexible Entitlements. Every user request through the platform is processed by a scalable, flexible user entitlements system. Business Development Support. Xignite can provide sales and marketing support to meet your needs. The platform also incorporates search engine optimization capabilities and other e-commerce functionality, including PCI-compliant online purchases. Executive Dashboard. XigniteOnDemand includes a business intelligence module that provides insight on how your data and services are being used by clients, which in turn helps you identify new product packaging, pricing and marketing strategies. Security is Paramount XigniteOnDemand security features ensure that only authorized users access the system, and that users access only the services to which they are permissioned. Access to the website requires user name and password. User access to web services is authenticated through the use of an alphanumeric token. We can further restrict web services access by IP address. The platform also supports securing network traffic with SSL (HTTPS). Every request is logged in an audit trail. Administrator access is restricted in a similar fashion. In addition, Amazon Web Services provides a host of additional, optional security features that can be implemented with your platform solution. xignite

8 Xignite is the leading provider of cloud-based market data solutions. Xignite s market data cloud fulfills more than five billion service requests per month and offers more than 50 financial web services providing real-time, historical and reference data for global equities, commodities, currencies, options, fixed income, mutual funds, derivatives and OTC instruments. Xignite solutions power mission-critical applications for front, back and mid-office, investor relations, dashboards, e-commerce, wireless applications and financial websites for more than 1000 clients in 50 countries, including Citi, GE, Wells Fargo, Computershare, ING, BNY Mellon, Natixis, Dow Jones, Forbes.com, Seeking Alpha, ExxonMobil, Starbucks, and Barrick Gold. The award-winning XigniteOnDemand cloud platform also powers on-demand market data distribution solutions for stock exchanges, trading venues, OTC brokers and market data originators including the CME Group, NASDAQ OMX, BGCantor and Pearson. For more information, visit or call Corporate Headquarters 1825 South Grant Street, #100 San Mateo, CA New York Offices 48 Wall Street, #1100 New York, NY Chicago Offices 30 South Wacker Drive, #2200 Chicago, IL All rights reserved. Xignite, and it s logo are trademarks of Xignite Inc. All other images, trademarks, brands and products are the property of their respective owners.