Meet Your New Friends

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1 Meet Your New Friends During our workshop, these characters (your newest, super adorable friends) will help guide you through the material and see real-world applications of everything we talk about. Each of your friends is pursuing a different type of business model and monetization (money-making) method. They are interested in: hosting events, creating online courses, coaching, freelancing, being a spokesperson for other brands or products, creating physical products, or self-publishing their own books. You will have space to take notes on the individual sheets included for each avatar. Your notes can be about the workshop, they can be related to an idea you get while learning about different online business models, or they can simply be creative ideas related to each character s business that you plan to refer to later. Frankie pg. 3 Fitness + Yoga EVENT HOST Ingrid pg. 4 Self-Development for Introverts ONLINE Paul pg. 5 Plant-Based Diet BOOK WRITER Inez pg. 6 Invitation Design + Printing FREELANCER COACH To best work through our workshop: Felipe pg. 7 Holly pg. 8 Cara pg. 9 Use the characters and their ideas or issues as jumping off points to imagine how their solutions can apply to what you want to do. Athletic Gear + Gadgets PRODUCT MAKER Hippie Health from Home BRAND AMBASSADOR Copywriting for Coaches COURSE CREATOR Take notes about monetization styles and business models that you may become interested in later on. They can help you build in the future. Workshop Cheat Sheets

2 Jot Down Your Epic Idea As you work through the content of this workshop, it will be best if you have a topic/passion in mind that you want to create an online business with. Even if it s not the exact idea you eventually pursue, working through each of the five phases (of building a profitable online business) presented in this workshop will be so much more fun, rewarding, meaningful, and exciting if you see how they apply to your idea... or any idea. Put your other ideas on the backburner here: What is the passion topic you want to pursue and create a profitable online business out of? Why do you care so much about this topic? What ideas do you have for ways your idea can make money? Psst it s okay if you don t know yet. 2 Workshop Cheat Sheets

3 Frankie is a registered yoga teacher who also loves kettlebells, Brazilian Jiu-Jitsu, functional movement exercises, and boxing for fitness and self-defense. She is starting a B2C (biz-to-consumer) brand. During our workshop, you will see Frankie refine her idea and get more specific about who she wants to help, how she wants to monetize her passion, and how she wants to spend her time. Meet Frankie She is all about fitness and yoga. She loves to teach. During our workshop she will be discovering how to monetize: Events Any notes or ideas about events you can host? Frankie s current desires are to: Monetize her love of fitness Not spend all of her time in the gym with clients Frankie s current holdups are: Reaching more of her ideal clients online Figuring out the most useful product for them Frankie s business or your own similar idea? Jot your thoughts below: 3 Workshop Cheat Sheets

4 Ingrid is an introvert who is tired of hearing how weird and quirky introverts are for simply being sensitive and drawing energy from alone time and small groups. She is creating a B2B (biz-to-biz) + B2C brand, because she loves helping people with self-improvement, but she also loves helping introverted business owners sell better. During our workshop, Ingrid will explore online coaching options. Ingrid s current desires are to: Ingrid s current holdup is: Meet Ingrid She loves talking about how introverts can use their amazing views of the world to succeed. During our workshop she will be trying to learn how to monetize through: Coaching Create helpful packages Not spend all of her time coaching, but still provide a fulfilling experience for clients How difficult it seems to appeal to individuals for non-business reasons, but still attract business clients Ingrid s business or your own similar idea? Jot your thoughts below: Any notes or ideas on coaching services you can create? 4 Workshop Cheat Sheets

5 Paul is a vegan life enthusiast who healed many of his stomach issues by switching to a plant-based, healthy diet. He now has a blog where he publishes regular recipes and gut health tips. He wants to turn his blog into a profitable B2C brand by creating cookbooks that people can order from anywhere in the world both digital and in print. During our workshop, you will see Paul explore self-publishing. Paul s current desires are to: Paul s current holdup is: Meet Paul He loves talking about plantbased diets for newbies. He wants to help people eat and feel better. During our workshop he will be trying to learn how to monetize through: Books Create income from the recipes he s already published Make a product that can help people get out of pain Learning how to publish cookbooks without a huge financial investment or having to keep inventory Paul s business or your own similar idea? Jot your thoughts below: Any notes or ideas about books you can create? 5 Workshop Cheat Sheets

6 Inez is an almost-freelancer who wants to start offering her invitation design and printing abilities to brides, grooms, and event hosts around the world. She will be establishing a B2C brand marketed mainly online. During our workshop, you will see Inez explore building a presence online and finding clients for her work. Inez s current desires are to: Inez s current holdups are: Meet Inez She creates beautiful custom wedding and event invitations for friends but wants to expand. During our workshop she will be trying to learn how to monetize through: Freelancing Learn the ropes of working with clients Still be able to be creative with her work and love it How best to advertise her services and abilities Not having photos of her past work Inez s business or your own similar idea? Jot your thoughts below: Any notes or ideas about freelance services you can provide? 6 Workshop Cheat Sheets

7 Felipe is a fitness enthusiast obsessed with the newest clothing, gadgets, and accessories that allow for more function or fun in fitness. He has a B2C brand and wants to reach as many people as possible at the same time with a product that gets people excited to work out. During our workshop, you will see Felipe learn about a product-based business. Felipe s current desire is to: Felipe s current holdups are: Meet Felipe He is all about epic fitness gear and equipment. He wants to create a monthly subscription box of unique items for clients. During our workshop he will be discovering how to monetize: Physical Products Find a way to start a product business without having to manufacture a ton of products Figuring out what the minimum viable version of his idea is Finding suppliers for his box Felipe s business or your own similar idea? Jot your thoughts below: Any notes or ideas about physical products you can create? 7 Workshop Cheat Sheets

8 Holly is a podcaster and blogger who is desperately trying to help people understand the terrible chemicals and toxins they introduce to their homes and families each day, unknowingly. When she starts her business officially, it will be a B2C brand. During our workshop, you will see Holy explore how to start monetizing what she already has and how to grow a larger audience. Holly s current desires are to: Holly s current holdups are: Meet Holly She is beyond passionate about establishing non-traditional health practices at home and not relying on Western medicine. During our workshop she will be trying to learn how to monetize through: Teach people how to detox their homes Find key brands she believes in to promote Wondering how she will grow more of a listenership for her podcast and traction on her website Holly s business or your own similar idea? Jot your thoughts below: Brand Ambassadorships Any notes or ideas on brand sponsorships you can go for? 8 Workshop Cheat Sheets

9 Cara is a freelancer who writes copy for websites, ebooks, and sales pages. She discovered early on that she most likes to work for online coaches who help people with various life or business topics. She has a profitable B2B service brand, but has realized she wants to teach people how to do what she does, instead of doing it all the time. During our workshop, you will see Cara move into passive income. Meet Cara She is all about copywriting for online coaches. She helps people communicate better. During our workshop she will be discovering how to monetize: Courses Cara s current desires are to: Create income that is not as time consuming as coaching Make a truly helpful product Cara s current holdups are: Learning how to transfer her knowledge effectively Getting her clients used to her in a teacher role Cara s business or your own similar idea? Jot your thoughts below: Any notes or ideas about courses you can create? 9 Workshop Cheat Sheets

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