Delivering Breakthrough Results Global Ecosystem & Partner Group
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1 SAP Customer Focused Ecosystem Delivering Breakthrough Results Global Ecosystem & Partner Group
2 Changing Business Landscape Globalization Speed of Change Profit Squeeze SAP 2008 / Global Ecosystem and Partner Group Page 1 Collaboration
3 Rethink Success! Rethink boundaries Rethink innovation Rethink time Think Customer Focused Ecosystem. SAP 2008 / Global Ecosystem and Partner Group Page 2
4 Customer-Focused Ecosystem Key Attributes Collaborative Peer-to-Peer Peers Orchestrated Value-focused Partners Individuals Always on Customers Integrated partnering SAP Ease of Engagement Customer-centric SAP 2008 / Global Ecosystem and Partner Group Page 3
5 SAP Ecosystem Advantage: Customer Value Deliver Breakthrough Results with a Unique Ecosystem Approach Accelerated Innovation Innovate at the edge of the company Find & deploy trusted & relevant solutions & services rapidly Access relevant knowledge & expertise 24x7 1 Industry-Focused Comprehensive, integrated, & industry specific solutions with partners SAP Ecosystem Enhanced Return on Investment 2 Community-Powered Leverage the power of the communities to quickly connect you with the resources you need SAP Solutions & Services Reduce integration costs with pre-certified solutions Decrease integration risk with standards-based deployments 3 Orchestrated Co-innovation Integrated approach with Partners, customers and individuals addressing entire solution lifecycle Cut costs of acquiring knowledge SAP 2008 / Global Ecosystem and Partner Group Page 4
6 Customer-Focused Ecosystem Always Connected, Always On Trusted and Relevant Partner Solutions and Services Communities of Innovation Software Solution Partners Channel Partners Business Process Expert Community Industry Value Networks Customers User Groups Industry Standards Service Partners Technology Partners SAP Developer Network Enterprise Services Community SAP 2008 / Global Ecosystem and Partner Group Page 5
7 Industry-Focused Customer-Focused Ecosystem Benefits Benefits Key Metrics Momentum Deploy trusted and industry-relevant solutions rapidly Shape industry solutions & product roadmaps 15 Industry Value Networks 425,000+ BPX members Leverage Service Partners industry expertise Ecosystem Success Stories TM ConAgra deployed an integrated supply chain with SAP & SmartOps Multistage Inventory Planning & Optimization, an SAP endorsed business solution Freescale implemented SAP Price & Margin Management by Vendavo, which was enhanced with SAP & Customers in Industry Value Networks Our SAP software and SmartOps inventory optimization solution support our strategy to drive supply chain efficiencies, enhance planning and improve our ability to meet customer needs. Bob Masching VP Sales and Operations Planning ConAgra Foods Inc. "SAP Price and Margin Management by Vendavo provides us visibility to unnecessary margin leakage and then systematically containing it while also ensuring regulatory compliance and simplified business processes." Kim Appleton Corporate Pricing Manager Freescale Semiconductor SAP 2008 / Global Ecosystem and Partner Group Page 6
8 Customer-Focused Ecosystem: Chemicals Industry Your Industry: Your Ecosystem Trusted and Relevant Partner Solutions and Services SOLUTION MAP Communities of Innovation Industry Value Network for Chemicals includes: TechniData Vendavo Meridium OSISoft Chemicals Executive Advisory Council includes: Celanese Dow Corning NOVA Chemicals DuPont Enterprise Services Community Business Process Expert community Chemicals Industry Forum Transportation Management ES Bundle for Manufacturing SAP Developer Network Industry Standards Flexible Business Process Platform SAP 2008 / Global Ecosystem and Partner Group Page 7
9 Community-Powered Customer-Focused Ecosystem Benefits Benefits Momentum Reduce cost of insight with 24x7 access to expertise Drive Business process innovation with BPX Faster time to value with community best practices post per day on SDN 1.3 MM community members Ecosystem Success Stories Siemens resolved NetWeaver technology issues 50% faster & increase best practice sharing by leveraging the SAP Developer Network Florida Department of Taxation defined new business process to leverage existing SAP investments by reaching out to experts on BPX For a developer site to succeed, new information has to be there: new blogs, new resources, and a constant flow of information and tools, such as the wiki. The quality and flow of information is what differentiates SDN. Richard Hirsch Senior Portal/SAP NetWeaver Consultant Siemens IT Solutions and Services Extending our SAP solution to include unemployment compensation tax required a very different business process. Through the BPX community, we were able to tap into a network of experts. Louis Panebianco Project Manager Florida Department of Revenue SAP 2008 / Global Ecosystem and Partner Group Page 8
10 Orchestrated Co-Innovation Customer-Focused Ecosystem Benefits Benefits Key Metrics Momentum Reduce integration risk by co-defining enterprise services Cut integration costs w/ common industry standards Enhance value of existing investments with co-innovation Solutions on NetWeaver 52% of new ES bundles with Community participation 850+ Outbound OEM partners Ecosystem Success Stories 11 Hospitals and SAP co-defined enterprise services for Patient Management & Billing in ES Community to reduce integration costs and risks Coca-Cola Enterprises increased order accuracy with voice-activated VoIP-based warehousing solution in collaboration with Cisco, Datria & SAP It was a unique experience to collaborate openly with SAP in identifying the core enterprise services for the healthcare industry. The openness and transparency of the program have ensured rapid deployment and efficient use of the services. Dr. Eibo Krahmer CFO/CIO, University Hospital Mannheim SAP, Datria, and Cisco s collaboration created a scalable solution that met our vision of an agile SAP enterprise SOA voice resource - enabling process automation for mobile workers, customers and vendors while saving a significant amount of capital. Brian Korkus IT Director, Coca-Cola Enterprises SAP 2008 / Global Ecosystem and Partner Group Page 9
11 SAP Customer-Focused Ecosystem Driving Impact Sample Press Coverage SAP is one of the leaders in terms of the scale, diversity and integration that it has achieved across its vast ecosystem. - John Hagel and John Seely Brown, Businessweek, July 2008 Analyst Perspective SAP has developed a comprehensive Ecosystem model to include multiple types of users and partners Gartner, May 2008 Some of the largest vendors [including SAP] have figured out that there's a lot to be gained by managing their solution provider partnerships as a networked system rather a set of discrete relationships ChannelWeb, July 14, 2008 This is a really smart move by SAP With their Customer Focused Ecosystem, they have an opportunity to loop more business leaders into the mix and focus on applications and business value, as well as infrastructure." - CRM Buyer, June 2008 "So what does SAP's ecosystem success mean to the rest of the world of commerce?...it is heralding a more customer-friendly evolution." CRM Buyer, June 12, 2008 The success of SAP s communities has been extraordinary, and the capability to build, manage, and empower communities has become one of SAP s most important core competencies. The Gilbane Group, June 2008 This is a really smart move for SAP. With their Customer Focused Ecosystem, [SAP] has an opportunity to loop more business leaders into the mix and focus on applications and business value, as well as infrastructure. John Ragsdale, VP, SSPA,June 2008 "[Ecosystem] bodes well for the future health of SAP's large enterprise business." IDC, June 2008 SAP 2008 / Global Ecosystem and Partner Group Page 10
12 The SAP Ecosystem Advantage Deliver Breakthrough Results Explore All Aspects of the SAP Ecosystem Discover the trusted & relevant solutions and services that meet your needs Participate in the communities of innovation to build your network of experts Extend SAP Capabilities with Ecosystem Resources Extend & enhance your SAP investments with Industry-focused solutions & services Leverage Communities to share best practices and find answers to your queries Co-innovate with your peers and SAP in Industry Value Networks and ES Community Mainstream Ecosystem Engagement Make SAP Ecosystem engagement an integral part of your IT operations Evaluate Ecosystems as part of your IT investment decisions SAP 2008 / Global Ecosystem and Partner Group Page 11
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