Organization Development and Change Chapter One: Introduction to Organization Development
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1 Organization Development and Change Chapter One: Introduction to Organization Development Thomas G. Cummings Christopher G. Worley
2 Learning Objectives for Chapter One To provide a definition of Organization Development (OD) To distinguish OD and planned change from other forms of organization change To describe the historical development of OD To provide an outline of the book 1-2
3 Burke s Definition of OD OD is a planned process of change in an organization s culture through the utilization of behavioral science technology, research, and theory. 1-3
4 French s Definition of OD OD refers to a long-range effort to improve an organization s problemsolving capabilities and its ability to cope with changes in its external environment with the help of external or internal behavioral-scientist consultants. 1-4
5 Beckhard s Definition of OD OD is an effort (1) planned, (2) organizationwide, and (3) managed from the top, to (4) increase organization effectiveness and health through (5) planned interventions in the organization s processes, using behavioral science knowledge. 1-5
6 Beer s Definition of OD OD is a system-wide process aimed at: (1) enhancing congruence between organizational structure, process, strategy, people, and culture; (2) developing new and creative organizational solutions; and (3) developing the organization s self-renewing capacity. It occurs through collaboration of organizational members working with a change agent using behavioral science theory, research, and technology. 1-6
7 Features of OD OD applies to changes in the strategy, structure and processes of an entire system, such as an organisation OD is based on the application and transfer of behavioural science knowledge and practice OD is concerned with managing planned change OD involves both the creation and the reinforcement of change OD is oriented to improving organisational effectiveness 1-7
8 Organization Development is... a systemwide application and transfer of behavioral science knowledge to the planned development, improvement, and reinforcement of the strategies, structures, and processes that lead to organization effectiveness. 1-8
9 Difference between OD and Change Management (CM) OD OD supports values of human potential, participation, development, performance and competitive advantage OD is concerned with the transfer of knowledge and skills so that the system is more able to manage change in the future Change Management CM focuses more narrowly on cost, quality and schedule. CM does not necessarily require the transfer of these skills. OD involves change management, but change management may not involve OD 1-9
10 Five Stems of OD Practice Laboratory Training Action Research/Survey Feedback Normative Approaches Quality of Work Life Current Practice Strategic Change Today 1-10
11 Part I: Overview of the Book The Nature of Planned Change The OD Practitioner (Chapter 2) (Chapter 3) Part II: The Process of Organization Development Entering & Diagnosing Diagnosing Collecting Contracting Organizations Groups & Jobs Diagnostic (Chapter 4) (Chapter 5) (Chapter 6) Information (Chapter 7) Feeding Back Designing OD Leading and Evaluating & Diagnostic Data Interventions Managing Institutionalizing (Chapter 8) (Chapter 9) Change Change (Chapter 10) (Chapter 11) 1-11
12 Part III: Human Process Interventions Individual, Interpersonal, & Group Process Approaches (Chapter 12) Organization Process Approaches (Chapter 13) Part IV: Technostructural Interventions Restructuring Organizations (Chapter 14) Employee Involvement (Chapter 15) Work Design (Chapter 16) Part V: Human Resources Management Interventions Performance Management (Chapter 17) Developing and Assisting Members (Chapter 18) Part VI: Strategic Interventions Competitive and Collaborative Strategies (Chapter 19) Organization Transformation (Chapter 20) Part VII: Special Topics in Organization Development Organization Development OD in Nonindustrial Future Directions in Global Settings Settings in OD (Chapter 21) (Chapter 22) (Chapter 23) 1-12
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