Take Control. Eliminate Random Acts of Marketing.

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Della Dixon
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G L O B A L A L L I A N C E 2 0 1 8 Take Control. Eliminate Random Acts of Marketing.

1 G L O B A L A L L I A N C E Take Control. Eliminate Random Acts of Marketing. S U C C E S S D O E S N T H A P P E N B Y A C C I D E N T 1 Copyright 2017 Deloitte Development LLC. All rights reserved.

2 Marketing has changed. FUNDAMENTALLY. The brand is the experience, and the experience defines the brand. Customer behaviors are changing, and their expectations are going up. Marketers are becoming primary stewards of the overall customer experience. Media is more fragmented and complex than ever. Marketers need more insights, but their data is locked in third party silos. There are over 5,000 marketing technology vendors. 2 Copyright 2017 Deloitte Development LLC. All rights reserved.

Organizations are trying to catch up. But it isn t working. CMO tenure is on the decline again. Recall is down. Media Spend (Oh, and there s the ad fraud too.

3 Organizations are trying to catch up. But it isn t working. CMO tenure is on the decline again. Recall is down. Media Spend (Oh, and there s the ad fraud too.) Data is everywhere, but there s too little insight. Media & marketing metrics are disintegrated & elusive 3 Copyright 2017 Deloitte Development LLC. All rights reserved.

Marketers are working harder to achieve the same results. Operating models reinforce status quo. The challenges are systemic. Customer satisfaction is down in many industries.

4 Marketers are working harder to achieve the same results. Operating models reinforce status quo. The challenges are systemic. Customer satisfaction is down in many industries. 1 Organizations are spending more, getting less, but can t explain why. 4 Copyright 2017 Deloitte Development LLC. All rights reserved. 1 (

5 T H E R E S U L T? Random Acts of Marketing We've lost control of our marketing and brand experience. It s time to realign the brand vision and execute for growth. 5 Copyright 2017 Deloitte Development LLC. All rights reserved.

It s time to take back control. Eliminate random acts of marketing and define your growth strategy. Data Media Technology Bring your data together, and integrate under your control.

6 It s time to take back control. Eliminate random acts of marketing and define your growth strategy. Data Media Technology Bring your data together, and integrate under your control. Build a 360-degree view of your customers and their actions and cross-leverage that data across marketing, sales, and service. Lower your risk, improve your results. Unify media operations across your media agencies and publishers. With consistent measures and processes and a definitive set of platforms so you know what you are paying and what you are getting, and can optimize the value of your working dollars. Consolidate and simplify your marketing technology stack around the best in the industry. When your martech is designed to work together and is implemented right, you can focus on building unique value rather than retracing endless integrations. Content Metrics Experience Content is king. Still. And now you need a lot more of it to drive personalized engagement. Equip your marketers to create, manage, and leverage content across channels. Without logging a ticket to fix a typo. You can t fix what you can t measure. Create a clear set of meaningful metrics that matter that you can leverage to manage the business of marketing consistently. Without going through a month-long reconciliation of reports from multiple groups and agencies. So you can truly drive measurable growth. Reimagine your brand as an experience brand. Because it is. And let the experience you want to deliver to your customers drive how you leverage technology, agencies, and your organization. Not the other way around. 6 Copyright 2017 Deloitte Development LLC. All rights reserved.

Deliberate B E A T S R A N D O M Every time B U T D O N T J U S T T A K E O U R

8 Adobe SOLUTION 8 Copyright 2017 Deloitte Development LLC. All rights reserved. Adobe took control of their Creative Cloud experience from marketing to e-commerce and beyond to transform how they sell and deliver tools to creative professionals and create a massive revenue stream.

T O G R O W I S T O T A K E B A C K Control OVER A DECADE OF JOINT SUCCESS AROUND THE WORLD. Deloitte Digital, the organization that defined the creative digital consultancy model.

9 T O G R O W I S T O T A K E B A C K Control OVER A DECADE OF JOINT SUCCESS AROUND THE WORLD. Deloitte Digital, the organization that defined the creative digital consultancy model. Adobe, the most recognized name in marketing technology. With deep industry insights and the most cohesive suite of marketing and experience platforms, we work together to help you take back control and realize the experiences your customers demand. 9 Copyright 2017 Deloitte Development LLC. All rights reserved.

11 Let s get started. BRAND AND GROWTH STRATEGY: Do you have a unified, powerful brand idea aligned with a clear growth strategy? Are you expected to advance the bottom line but not sure where to start? MARKETING TECHNOLOGY: Are there inefficiencies and pain points that are costing money? Do you want to take back control of your data to eliminate random acts of marketing to grow your business? AGENCY OF RECORD: Is there an agency equipped and empowered to truly act as an agency of agencies? 11 Copyright 2017 Deloitte Development LLC. All rights reserved.

13 Why Adobe? T H E A D O B E M I S S I O N Create Experiences. Build Customers. Drive Sales. Back when rich internet applications (RIA) was a buzz word and business leaders were trying to rationalize investments in back-office application, platform, and architecture integrations, Deloitte Digital and Adobe were fast at work, helping clients improve performance and profitability with impactful enterprise solutions. Most cohesive and recognizable marketing transformation tools in the industry 100 Trillion Transactions every year MORE THAN 2/3 Of Fortune 50 companies use ADOBE EXPERIENCE CLOUD 8 10 OF THE TOP Internet retailers and all top 10 commercial banks, media companies and auto manufacturers in the world. 13 Copyright 2017 Deloitte Development LLC. All rights reserved.

Creative Technology & Operations Change Insights from Data Agile, Fast, Ambitious Now leaders across client organizations

14 A creative digital consultancy combines: Strategy, Innovation & Design Deloitte Digital THE CREATIVE DIGITAL CONSULTANCY By packaging the power of Deloitte, we re transforming the digital journey in ways an agency or traditional consultancy cannot. Creative Technology & Operations Change Insights from Data Agile, Fast, Ambitious Now leaders across client organizations can come to one place to have their ambitions brought to life. 14 Copyright 2017 Deloitte Development LLC. All rights reserved.

15 Deloitte Digital W E A R E A creative digital consultancy. W E B E L I E V E everything is branding. WE imagine, deliver, and run the future. 15 Copyright 2017 Deloitte Development LLC. All rights reserved.

16 Creative Brand innovation, content, and connected experiences are more important than ever. Creativity is a behavior, not a tool, and it must be practiced by the whole organization, not just one department. That s why we infuse creative thinking, perspectives and services into everything we do to challenge expectations and solve the right problems for our clients and their customers. Digital Digital is no longer just about technology it s a new way of thinking that s integral across the business not specific to a silo or function. That s why our digital transformation strategies create effective courses of action, experiences to engage the customer, and integrate clients front and back offices to help them survive and flourish in the future. Consultancy We are anchored by the capabilities and relationships of the world s largest consultancy. We combine leading digital and creative capabilities with the deep industry knowledge, business strategy, technology experience, and datadriven analysis for whichdeloitte s member firms are known. Using cuttingedge approaches embedded with industry experience, we help companies anticipate and innovate to seize new business opportunities. 16 Copyright 2017 Deloitte Development LLC. All rights reserved.

17 DigitalMIX Our one stop shop for strategy, process, design and technology that puts the creative marketing, financial, analytic and customer management tools back in the hands of your enterprise. 17 Copyright 2017 Deloitte Development LLC. All rights reserved.

18 Barbara Venneman Global Adobe Practice Leader Deloitte Consulting LLP Contact: Dennis Startsev US Adobe Practice Leader Deloitte Consulting LLP Contact: Matt McGee US Alliance Operations Deloitte Consulting LLP Contact: Michael Delahousaye Sales Executive Tech, Life Sciences, Healthcare, Public Sector Deloitte Consulting LLP Contact: Lloyd Hill Sales Executive Retail, Consumer Products, Automotive, Financial Services Deloitte Consulting LLP Contact: Tim Hawkins Sales Executive Telecom, Hospitality, Media & Entertainment, Manufacturing Deloitte Consulting LLP Contact: Dan Erbland Sales Executive EMEA Deloitte Consulting LLP Contact: Thank you. This publication contains general information only, and none of the member firms of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collective, the Deloitte Network ) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this publication. As used in this document, Deloitte means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte USA LLP, Deloitte LLP and their respective subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright 2018 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited

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