BMW Service Connection Program Program Enrollment Form

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1 Contacts Center Principal: GM: GSM: Fixed Ops Mgr.: Service Mgr.: Parts Mgr.: Office Mgr: Accounts Payable: Program Enrollment Form System Website Business Hours Estimated Start Date: Center Name: Address: Service Dept: Parts Dept: Lifestyle Boutique: Body Shop: Sales Dept: Primary Phone #: Alt Phone #: Sales Phone #: Sales Fax #: Service Fax #: Other Fax #: Website: Information Technology DMS in Service: DMS in Sales: Other Computer Platform(s): Center Principal: GM: GSM: Fixed Ops Mgr.: Service Mgr.: Parts Mgr.: Office Mgr: Account Executive / AE #: Date: Accounts Payable: System Website

2 1. States to be included in marketing: General Program Specs 2. Radius around center for marketing: 3. Records to be excluded from marketing: Maximum dollar amount ($): Signature: Employees Fleets Businesses Municipalities Cap Criteria: Model Year: Activity Date: Radius: A list MUST be provided with the Name, Customer ID and VINs List Received (date): List declined at this time 4. Letters include: Zip Codes: Introduction to the Service Department Service Reminder 1 Service Reminder 2 Service Reminder 3 First Visit Thank You Service Visit Thank You Service Visit Thank You with Declined Recommended Services Interim Communication Inactive Communication 1 Inactive Communication 2 Inactive Communication 3 Inactive Communication 4 5. Additional persons to be seeded: 6. Include inserts with letter? If yes, provide insert layout form (available from program administrator) and add cost for insert chosen.

3 Employee Information for Analysis & Reporting Service Dept. Employees (includes Mgrs) Employee #

4 Offer Selections (from catalog) Introduction to the Service Department Introduction to the Service Department Service Department Introduction If you wish to include an offer not part of the catalog, use the Custom Offer form. Offer Disclaimer Format Introduction to the Service Department: (recommended) Signature Line Your Service Team (default) For Service-Related Offers: Please contact Dealer Name for details. Prices exclude tax. Offer valid only with coupon at Dealer Name. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of service write-up. Applies only to BMW vehicles. Cannot be combined with any other offer. For Original BMW Accessories Offers: Offer valid only on Original BMW Accessories at Dealer Name. Prices exclude tax. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of purchase. Cannot be combined with any other offer. Discount applies only to retail price of product and not to any sales or value-added tax. For BMW Lifestyle Offers: Offer valid only on BMW Lifestyle items at Dealer Name. Prices exclude tax. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of purchase. Coupon is non-transferable and cannot be duplicated. Cannot be combined with any other offer. Discount applies only to retail price of product and not to any sales or value-added tax. Custom: Service Manager s Name: Service Advisors Names: Offer Expiration 30 days from receipt of offer 60 days from receipt of offer 90 days from receipt of offer Unique Center Features (select up to 6): Certified Collision Repair Center Glass Repair from BMW Lifestyle Boutique BMW Spa Complimentary loaner vehicle Rental vehicles Shuttle services Wi-Fi access Espresso Bar Café Exercise facility Paintless dent repair BMW Tire Center Convenient location Convenient hours Pick up and delivery service Complimentary detail with service Priority service scheduling Internet Cafe Other (33 char. max.): Complimentary wash with service BMW Mobile Assistance

5 Maintenance Op Codes Description: Op Codes: Oil Service Inspection I Inspection II Scheduled Maintenance Offer Selections (from catalog) Vehicles Under Warranty: Service Reminder 1 Service Reminders Service Reminder 2 Service Reminder 3 Format Service Reminder 1: (recommended) Service Reminder 2: (recommended) Vehicles Not Under Warranty: Service Reminder 1 Service Reminder 2 Service Reminder 3 If you wish to include an offer not part of the catalog, use the Custom Offer form. Service Reminder 3: Signature Line Your Service Team (default) Service Manager s Name: Service Advisors Names: Offer Disclaimer For Service-Related Offers: Please contact Dealer Name for details. Prices exclude tax. Offer valid only with coupon at Dealer Name. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of service write-up. Applies only to BMW vehicles. Cannot be combined with any other offer. For Original BMW Accessories Offers: Offer valid only on Original BMW Accessories at Dealer Name. Prices exclude tax. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of purchase. Cannot be combined with any other offer. Discount applies only to retail price of product and not to any sales or value-added tax. For BMW Lifestyle Offers: Offer valid only on BMW Lifestyle items at Dealer Name. Prices exclude tax. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of purchase. Coupon is non-transferable and cannot be duplicated. Cannot be combined with any other offer. Discount applies only to retail price of product and not to any sales or value-added tax. Custom: Offer Expiration 30 days from receipt of this offer 60 days from receipt of this offer 90 days from receipt of this offer

6 Declined Service Input Text (ADP comments or R&R line 20) Op Codes: Description: If more than six, please supply list. Offer Selections (from catalog) Vehicles Under Warranty: Service Thank Yous First Service Visit Thank You Service Visit Thank You Service Visit Thank You with Declined Recommended Service Format First Service Visit Thank You: Service Visit Thank You: Vehicles Not Under Warranty: First Service Visit Thank You Service Visit Thank You Service Visit Thank You with Declined Recommended Service If you wish to include an offer not part of the catalog, use the Custom Offer form. Service Visit Thank You with Declined Recommended Service: (recommended) Signature Line Your Service Team (default) Service Manager s Name: Service Advisors Names: Offer Disclaimer For Service-Related Offers: Please contact Dealer Name for details. Prices exclude tax. Offer valid only with coupon at Dealer Name. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of service write-up. Applies only to BMW vehicles. Cannot be combined with any other offer. For Original BMW Accessories Offers: Offer valid only on Original BMW Accessories at Dealer Name. Prices exclude tax. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of purchase. Cannot be combined with any other offer. Discount applies only to retail price of product and not to any sales or value-added tax. For BMW Lifestyle Offers: Offer valid only on BMW Lifestyle items at Dealer Name. Prices exclude tax. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of purchase. Coupon is non-transferable and cannot be duplicated. Cannot be combined with any other offer. Discount applies only to retail price of product and not to any sales or value-added tax. Custom: Offer Expiration 30 days from receipt of offer 60 days from receipt of offer 90 days from receipt of offer

7 Offer Selections (from catalog) Vehicles Under Warranty: Interim Communication 1 Interim Communications Interim Communication 2 Vehicles Not Under Warranty: Interim Communication 1 Format Interim Communication 1: Interim Communication 2 If you wish to include an offer not part of the catalog, use the Custom Offer form. Interim Communication 2: Theme Interim Communication 1: Lifestyle Accessories Tire Center Interim Communication 2: Lifestyle Accessories Tire Center Signature Line Your Service Team (default) Maintenance Program Upgrade Original Owner Protection Program Seasonal Message Maintenance Program Upgrade Original Owner Protection Program Seasonal Message Offer Disclaimer For Service-Related Offers: Please contact Dealer Name for details. Prices exclude tax. Offer valid only with coupon at Dealer Name. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of service write-up. Applies only to BMW vehicles. Cannot be combined with any other offer. For Original BMW Accessories Offers: Offer valid only on Original BMW Accessories at Dealer Name. Prices exclude tax. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of purchase. Cannot be combined with any other offer. Discount applies only to retail price of product and not to any sales or value-added tax. For BMW Lifestyle Offers: Offer valid only on BMW Lifestyle items at Dealer Name. Prices exclude tax. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of purchase. Coupon is non-transferable and cannot be duplicated. Cannot be combined with any other offer. Discount applies only to retail price of product and not to any sales or value-added tax. Custom: Offer Expiration 30 days from receipt of offer 60 days from receipt of offer 90 days from receipt of offer Service Manager s Name: Service Advisors Names:

8 Offer Selections (from catalog) Vehicles Under Warranty: Inactive Communication 1 Inactive Communication 2 Inactive Communication 3 Inactive Customer Communications Inactive Communication 4 Vehicles Not Under Warranty: Inactive Communication 1 Format Inactive Communication 1: (recommended) Inactive Communication 2: Inactive Communication 2 Inactive Communication 3 Inactive Communication 4 If you wish to include an offer not part of the catalog, use the Custom Offer form. Inactive Communication 3: (recommended) Inactive Communication 4: Offer Disclaimer For Service-Related Offers: Please contact Dealer Name for details. Prices exclude tax. Offer valid only with coupon at Dealer Name. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of service write-up. Applies only to BMW vehicles. Cannot be combined with any other offer. For Original BMW Accessories Offers: Offer valid only on Original BMW Accessories at Dealer Name. Prices exclude tax. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of purchase. Cannot be combined with any other offer. Discount applies only to retail price of product and not to any sales or value-added tax. For BMW Lifestyle Offers: Offer valid only on BMW Lifestyle items at Dealer Name. Prices exclude tax. One coupon per customer. Coupon has no cash value and is non-transferable. Original coupon must be presented and redeemed at time of purchase. Coupon is non-transferable and cannot be duplicated. Cannot be combined with any other offer. Discount applies only to retail price of product and not to any sales or value-added tax. Custom: Signature Line Your Service Team (default) Service Manager s Name: Service Advisors Names: Offer Expiration 30 days from receipt of offer 60 days from receipt of offer 90 days from receipt of offer

9 Communication: Position: Offer 1 Offer 2 Offer Title: Offer Amount: $ Off % Off Offer Body: Custom Offer Form Communication: Position: Offer 1 Offer 2 Offer Title: Offer Amount: $ Off % Off Offer Body: Communication: Position: Offer 1 Offer 2 Offer Title: Offer Amount: $ Off % Off Offer Body: Communication: Position: Offer 1 Offer 2 Offer Title: Offer Amount: $ Off % Off Offer Body: Communication: Position: Offer 1 Offer 2 Offer Title: Offer Amount: $ Off % Off Offer Body:

10 1. Center Information Center Name: Center ID: System Contact Phone: DMS Access and Data Extraction Information 2. DMS Type R&R ERA / ERA XT Arkona Jarvis ADP Elite (8500, 8800, 9000, 9200, Millennium) ADP Alliance UCS Autosoft EDS Automate DDS If your DMS does not allow dial-in access, proceed to section 5 below. A DPS Data Specialist will contact the System Administrator specified in section 1 to review the specific requirements for your DMS. 3. Connection Information & Special Considerations Start Date: No. of Customer Pay ROs per Month: No. of Warranty Pay ROs per Month: Modem Phone #: Login / User ID: Account / Area: Password: No. of New and CPO Vehicles Sold per Month: ERA/ERA XT Users: Provide access to program 6910 (Report Generator) in the Service and F&I area. ADP Elite Users: Provide access to the ENG function in the Service and F&I area. Please specify if there are any special considerations that need to be made when extracting data. (Ex: More than one store share one data area (branching/shared accounting). Body Shop ROs in the same area as Service Dept. ROs.) 4. Confirmation Transaction In order to confirm that we are extracting data from the correct Service area, please provide the following information on a recently closed RO within that Service area. VIN or Stock Number: RO Number: RO Close Date: In order to confirm that we are extracting data from the correct F&I area, please provide the following information on a recently closed deal within that F&I area. VIN or Stock Number: Deal Number: Deal Close Date: 5. Submission Information Fax completed information to (847) For questions regarding this form, please call toll-free (800)

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