Trends to Watch For 2010 onwards. [Insert Image here]
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1 Trends to Watch For 2010 onwards [Insert Image here]
2 The Web in General
3 The Web and Us
4 But...
5 Or?
6 Currency Overload: Always On/Rolling Everything
7 Some of what s there is good And the rest is noise
8 Within the Web (Now)
9 Attitudes to Social Networking Which of the following apply to you with regard to social networking sites? I have got back in touch with old friends I like to keep my friends informed of what I am currently doing They really help me to keep up with friends and organise my social life I have set up restrictions to limit who can see my profile page I have met new people online that I then met in person I have regular contact with people online that I have never met in person I spend more time on them than I probably should I am worried about who can access information about me The more I use social networking sites, the less I do other activities like watching TV or listening to the radio I pass on recommendations of products and services to friends and family I visit certain brands profile pages I pass on vouchers or special offers I have seen to friends and family I wouldn t mind companies I am interested in advertising to me via my profile 0% 10% 20% 30% 40% 50% 60% 70% 80% Source: nvision Research Base: 383 respondents aged 15+ who have used a social networking site, GB, 2009
10 Social networks and marketing Source: nvision Research Base: 383 respondents aged 15+ who are members of a social networking site, GB, 2009
11 Change inside the Web is so Fast
12 Social networking across platforms and the web Source: nvision 2009 Social Networking
13 Much slower change: Web-access points
14 Social media- friendly phones Source: nvision 2009 Social Networking
15 Late 08: Use of social networks on a mobile is low although it is the 3rd most popular activity "Which, if any, of the things I read out have you done on the internet via your mobile phone?" 15% Used instant messaging 12% Checked latest news/weather/sports results 8% Communicated with someone via a social networking website Source: nvision Research Base: 877 internet users, 16+, UK, 2009 Social Networking
16 Increase functionality = increased usage Accessed a social networking site on a mobile phone % by type of mobile phone user 55% 30% 13% iphone users Smartphone users All mobile phone users Source: comscore World Metrix/nVision Base: Mobile phone users aged 13+, UK, 2009 Social Networking
17 Later 09: Social Media by Phone
18 In the end, medium message
19 Some suggestions 1. Do not add to noise/fat/dust/overload simplify the complexity 2. Make it lucid 3. Make it meaningful 4. Get it to people who want it, in the best package 5. Look to change
20 How important is digital? 24 June, 2010 Rachel Beer Founding Partner
21 Why is digital media so important?
22 Because it s common currency
23 Whether we like it or not
24 And I meet a lot of people that don t!
25 But you can t dispute the evidence
26 Exhibit A:
27 Exhibit B:
28 Amazon music
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39 Book
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42 Digital media are diversifying and thriving
43 Whilst analogue media are slowly dying
44 Newspaper circulations in 2009 ABC figures Source Guardian.co.uk/media
45 dailymail.co.uk: 3.8 million
46 thesun.co.uk: 2.2 million
47 Facebook: 26 million
48 June 28,
49 No. of users Facebook s phenomenal growth Year Active users 1,000,000 5,500,000 12,000,000 50,000, ,000, ,000, ,000,000 Year
50 400 million users internationally More than half of Global Top 100 websites have implemented Facebook Connect Over 14.6 million unique users in the UK
51 Internet usage 70% of households in UK have internet access 18.3 million homes 45 million Internet users 35 million adults 10 million 7-14s 52% male, 48% female Source: Nielsen, TGI, UK National Statistics
52 More persuasive figures The first quarter of 2010 saw nearly 37 million people in the UK go online An increase of almost 8% year on year In April 2010, UK internet users spent 884 million minutes online A 65% increase on the same time three years ago 60% of the UK population use the internet everyday or almost everyday 1 in 3 UK adults agree with the statement 'I could not live without the internet Source: European Commission, TGI, UKOM
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55 This adds up to a powerful case to invest in digital communications
56 This advancement is not going to stop
57 But I still hear so many objections to investing in digital
58 Including Our target audiences aren t online We don t have the budget We don t have the time We don t know where to start Our senior management doesn t get it Our Board won t invest if we can t tell them what the return will be Our traditional channels work well enough
59 Your audiences are more than likely online
60 Top sites: 18+ adults in UK
61 And they re going to wonder why you re not
62 How long can you put off investing in digital and still be effective?
63 Rachel Beer beautiful world
64 Changing communications in a digital society Whizz-KIdz: A Case Study Rob Dyson, PR Manager & social media Pic:
65 Starting the Journey Reaching out entering the conversation Beginning to influence Can we turn dialogue into donations? Metrics what s important to you? A bit of netiquette
66 Once we had a presence people started arriving
67 Reaching out entering the conversation Pic:
68 Talking in Twitter
69 and creating an appetite for our own work
70 Facebook: as valid a place for advice as our helpline
71 opening a space for peer to peer advice & debate
72 Ask a simple question, get a simple answer
73 The viral loop: cross-promoting all of our sites
74 Bringing people with us, staying local to loyal champions
75 Beginning to influence Pic:
76 Sharing stories directly on Flickr Fin s mum: If sharing Fin's story helps raise money and awareness then it is our way of saying thank you And it makes Fin feel special and like a celebrity! He loved seeing his photo on flickr!
77 Polling opinion of our followers to be truthful its very imaginative! good thinking by the whizz-kidz team *APPLAUSE* twitter.com/jamandcheese Nice one. Will certainly get the attention of your target audience! twitter.com/rachelbeer Great poster Could you do one for the ladies? Childsi, Child's i Foundation 234 views on Flickr - within 3 days - spread via Twitter
78 Magic FM helped us out during Marathon because we tweeted them
79 Influencing the influencers Tweeting Stories that capture imagination
80 Can we turn dialogue into donations? Pic: Pic:
81 We use to record video messages from our young people to encourage top fundraisers to double their target, and to supplement Charity of the Year Corporate pitches Team Whizz-Kidz runners in the London Marathon made their own creative videos to help fundraise!
82 The Events team set up a Jess Whizz-Kidz Facebook profile to connect all of our London Marathon runners has so far raised more than previous years for Whizz- Kidz and faster. 17% of the runners who received the double your target video doubled their targets. 38% raised over 2,500 (above the average of 2,100)
83 Metrics what s important to you? It s useful to be reaching lots of people before counting on social media to raise funds.. Pic:
84 stats in Jan 2010: Twitter followers: 1,444 Facebook fans: 903, engagement fluctuating dependent on what we put out there. Approx 9,000 video views of our YouTube channel + 24 subscribers + 6 comments 1,649 views of our Flickr page
85 The last few months have seen Whizz-Kidz: E.g. launch our cinema ad which we also hosted on YouTube & tweeted about & linked on Facebook. Appear on BBC1 The One Show + so we spread the iplayer link via FB & Twitter. Secure Major Phil Packer to walk mile 26 of London Marathon for us with a disabled ambassador (tweets, FB, Flickr)
86 You get out what you put in..
87 1st week of June: Twitter followers: 2,054 Facebook fans: 1,232, with greater degree of feedback & engagement. Almost 20,000 (!) video views of our YouTube channel + 43 subscribers + 22 comments 4,784 views of our Flickr page
88 Summary a netiquette In social media, we: answer questions ask questions. invite people to attend events and join campaigns. are helpful and signpost to different parts of the org, and website. talk like real people. Have fun & are creative. We don t: delete messages we don t like. Just link to press releases. criticise or dismiss anyone leave our profiles stagnant. Limit chances to take part.
89 Thanks for Web:
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