ForRent.com. Demographics. We Generate the LEADS that Provide the Leases

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1 Demographics ForRent.com s demographics confirm our site puts property managers and owners in front of a qualified apartment renter s audience. For Rent Media Solutions measures and researches our customers to ensure ForRent.com delivers information that consumers need, which in turn brings our clients highly targeted prospects. Gender Age 60% 50% 40% 30% 20% 45% 55% Male Female 25% 20% 15% 10% 16% 24% 18% 18% 12% % 0% 5% 0% 4% Male Ages Female Ages 25% 25% 27% 20% 21% 21% 20% % 22% % % 16% 14% % 12% 9% % 12% % 5% 5% 0% 2% 0% * comscore Media Metrix April 2008 All data is based on total unique visitor traffic Rev. 07/08

2 Demographics Cont d Household Income Households with Children 30% 28% 60% 25% 20% 22% 15-24, , ,999 50% 40% 51% 49% Yes No 60-74,999 15% 17% 75-99,999 30% 100, % 10% 12% 20% 5% 0% 4% 10% 0% Household Size 70% 60% 67% 1 person 50% 2 people 3 people 40% 4 people 30% 20% 25% 27% 20% 26% 21% 33% 5 or more people 1-2 people 3 or more 10% 0% 6% * comscore Media Metrix April 2008 All data is based on total unique visitor traffic Rev. 07/08

3 Search Engine Presence and Online Distribution ForRent.com s distribution on major search engines, affiliate networks and directories provides premium exposure on these and many more sites! 2Chambers.com

4 Package Options ForRent.com offers the best advertising solutions and variety of online packages to meet your community s needs Premier Plus Premier Extra Premier Enhanced Plus Enhanced Room Planner Community Clip Ad Spotlights Six 360 Virtual Tours Community er Unlimited Photos Unlimited Floor Plans Name, Address, Phone & Fax Number Headline & Tagline Description, Details & Amenities emap & Directions Auto-Response Guest Cards Link to Property Management Company Site & Company Logo Custom Web Address With Vanity URL Online Management Console Unique Toll-Free Number With Automated Call & Lead Tracking

5 Premier Plus Package Appears highest in search results Maximum exposure Unlimited photos and floor plans No set-up fee Room Planner Allows apartment shoppers to arrange furniture in your floor plans before they move Community Clip Interactive commercial to engage your prospect (6) 360 Virtual Tours with icon No set-up fee (4) Ad Spotlights Highlights hard-to-find amenities or special pricing; fully customizable Property Features Includes 12 bullet points of property features Unique toll-free number with automated LEADS notification and access to our LEADS Management System Guest Cards with auto-response feature Receive Guest Cards via and/or fax; automatically send a reply to Guest Cards Online Management Console Get unlimited 24/7 access to update your listing and view performance reports Custom Vanity URL i.e., Community er Allows you to create and send a personalized brochure via E-Map Drives prospects directly to your community AVAILABLE ENHANCEMENTS Community Theater Featured Property Ad Metro Banner Ticker Ad

6 Premier Extra Package Placement above Enhanced, Enhanced Plus, and Premier Packages Increases visibility Unlimited photos and floor plans No set-up fee Community Clip Interactive commercial to engage your prospect (6) 360 Virtual Tours with icon No set-up fee (2) Ad Spotlights Highlights hard-to-find amenities or special pricing; fully customizable Property Features Includes eight bullet points of property features Unique toll-free number with automated LEADS notification and access to our LEADS Management System Guest Cards with auto-response feature Receive Guest Cards via and/or fax; automatically send a reply to Guest Cards Online Management Console Get unlimited 24/7 access to update your listing and view performance reports Custom Vanity URL i.e., Community er Allows you to create and send a personalized brochure via E-Map Drives prospects directly to your community AVAILABLE ENHANCEMENTS Community Theater Featured Property Ad Metro Banner Ticker Ad Room Planner

7 Premier Package Placement above Enhanced and Enhanced Plus Packages Increases visibility Unlimited photos and floor plans No set-up fee (6) 360 Virtual Tours with icon No set-up fee Property Features Includes six bullet points of property features Unique toll-free number with automated LEADS notification and access to our LEADS Management System Guest Cards with auto-response feature Receive Guest Cards via and/or fax; automatically send a reply to Guest Cards Online Management Console Get unlimited 24/7 access to update your listing and view performance reports Custom Vanity URL i.e., Community er Allows you to create and send a personalized brochure via E-Map Drives prospects directly to your community AVAILABLE ENHANCEMENTS Community Theater Featured Property Ad Metro Banner Ticker Ad Room Planner Ad Spotlight Community Clip

8 Enhanced Plus Package Placement above Enhanced Package Increases visibility Unlimited photos and floor plans No set-up fee Property Features Includes six bullet points of property features Unique toll-free number with automated LEADS notification and access to our LEADS Management System Guest Cards with auto-response feature Receive Guest Cards via and/or fax; automatically send a reply to Guest Cards Online Management Console Get unlimited 24/7 access to update your listing and view performance reports Custom Vanity URL i.e., E-Map Drives prospects directly to your community AVAILABLE ENHANCEMENTS Featured Property Ad Metro Banner Ticker Ad Room Planner Ad Spotlight Community Clip

9 3 Photos and Floor Plans No set-up fee Enhanced Package Unique toll-free number available with automated LEADS notification and access to our LEADS Management System Property Features Includes six bullet points of property features Guest Cards with auto-response feature Receive Guest Cards via and/or fax; automatically send a reply to Guest Cards Online Management Console Get unlimited 24/7 access to update your listing and view performance reports Custom Vanity URL i.e., E-Map Drives prospects directly to your community Included with purchase of print ad

10 Products E A D PRODUCTS A B C Premier Plus Listing Package includes six Virtual Tours, Room Planner, Community Clip, four Ad Spotlights, LEADS tracking number, online brochure and unlimited photos and floor plans. This listing appears highest in search results. Premier Extra Listing Appears below the Premier Plus listings and above the Premier listing. It includes a Community Clip, six Virtual Tours, two Ad Spotlights, LEADS tracking number, online brochure and unlimited photos and floor plans. Premier Listing Placement below the Premier Plus and Premier Extra listings. Package includes six Virtual Tours, LEADS tracking number, online brochure and unlimited photos and floor plans. B F G H ENHANCEMENTS D E Metro Banner Banner ad at the top of the Search Results Page that acts as a direct link to the property s Profile Page or the management company s portfolio. Featured Property Prominently displayed at the top of all search results pages in rotation and specific to the city areas. C F Community Theater Customized streaming video using high resolution still photography and/or full motion video, professional production, editing and voiceover. G Community Clip Flash-based online commercial complete with music, moving text and a link to complete a Guest Card. H Ad Spotlight A fully-customizable ad to highlight features, specials and amenities. I J I J Ticker Ad Customized ads with scrolling text of 150 characters integrated at the bottom of the Search Results Page. LEADS Tracking Number A nationwide toll-free or local number that tracks phone call activity to a property.

11 Apartment Profile A ForRent.com s Interactive Media Center allows users to view Community Theater, Photo Viewer, Virtual Tour, and Community Clip Aand have instant contact with the apartment community with ease. B C B The property phone number and the userfriendly functions such as View Map and Print, are displayed in the top center of each section in the media center. A D C D For properties with a Community Theater, the Contact Property button will present the user with the guest card form within the media center. For properties without a Community Theater, the Contact Property button will take the user to the current guest card page. Streaming video controls such as volume, player size, play/pause and a play slider are displayed. E I F H G E F G H User-friendly Floor Plan interface. The interactive apartment Room Planner allows apartment shoppers to arrange furniture and accessories in apartment floor plans before they move. Instant Messaging chat icon appears only on enabled ads and provides a strong visual indicator to the user that a property representative is available. Chat sessions allow apartment shoppers to communicate directly with apartment communities. See Other Communities link directs the user to additional properties managed by the same property management company. J I J K The Features and Amenities section offers clean and clear formatting. All packages display twelve bullet points. A new View Map icon has been added into the Location, Map and Office section. If a customer has a map image loaded, it displays first. If the user clicks on the e-map link, the Microsoft Virtual Earth map will display. Special optimized copy has been written to drive more targeted traffic to the property. The content pulls information such as property name, location and amenities. K

12 Management Console Update your ForRent.com listing any time, all the time The Management Console allows continual changes and updates to be made to your listings. It also lets you view the traffic and LEADS your property is receiving. Click on Log In under Managers and Owners on the ForRent.com homepage. Each listing receives a Username and Password, which provides access to the Management Console. For multiple listings within one company, a Group Username and Password is established. This enables all the properties to be viewed at one time and have access to a custom report. Once you sign onto the Management Console, your property listing will appear. Each tab takes you to a different section of your listing, allowing you to view and make changes as you wish. View your changes by clicking the Preview Changes tab. The Management Console provides reports that include information on LEADS and traffic and allow you to measure ad effectiveness.

13 Featured Property Ad Prominently displayed advertisement located at the top of each Search Results Page in rotation Online front cover that displays at the top of all Search Results Pages in rotation. When clicking on a Featured Property Ad, users are sent directly to the property s Apartment Profile Page. Text can be customized to highlight your most notable features. If the property has a Community Theater, a Community Theater Streaming Video icon will display in place of the Ad Spotlight. For properties without a Community Theater, the Ad Spotlight appears (if included or added to the package). This enhancement may be purchased along with the following packages: Premier Plus Premier Extra Premier Enhanced Plus

14 Ad Spotlights Icons that highlight hard-to-find, in demand amenities Ad Spotlight icons are located on the Search Results pages and Apartment Profile pages Customized to promote selected features Increase the activity of apartment shoppers on your listing Can be customized by our design team to create your own look Showcase hard-to-find amenities or special pricing Ad Spotlights come with the following packages: Premier Plus - Up to 4 Ad Spotlights Premier Extra - Up to 2 Ad Spotlights

15 Metro Banner Geographically targeted advertisement located above the navigation bar on the Search Results Pages Excellent branding opportunity with increased visibility Geographically target apartment shoppers in your choice of major metro areas nationwide Acts as a direct link to the property s Apartment Profile Page or the management company s portfolio This enhancement may be added to the following packages: Premier Plus Premier Extra Premier Enhanced Plus

16 Guest Card Our Guest Card allows prospects to contact you via or fax Responds immediately to the prospect with a personalized message, so you never miss a LEAD. Includes personal messages and can be tailored for special promotions Displays your Ad Spotlight Includes photo with link to your Apartment Profile Page Can be used as a branding tool

17 Room Planner Allows apartment shoppers to arrange furniture in your floor plans Over 75 furniture and accessory options for users to arrange in your floor plans Lengthens the time visitors spend on your listing Increases the number of return visitors Includes your community information Icon appears on the Apartment Profile Page Provides an opportunity to complete a Guest Card May be printed out for reference purposes This enhancement may be added to the following packages*: Premier Extra Premier Enhanced Plus * Automatically included with the Premier Plus package

18 Ticker Ad Advertisement with sliding text located at the bottom of the Search Results Page Customizable ad with scrolling text of 150 characters integrated at the bottom of the Search Results Page Displays a 150 x 100 pixel photo with sliding text Directly links to an individual property s Apartment Profile Page or to your property management company s Search Results Page Ability to customize the color of text and background This enhancement may be added to the following packages: Premier Plus Premier Extra Premier Enhanced Plus

19 Community Clip Online commercial to highlight your amenities Flash-based clip complete with music, moving text and a link to complete a Guest Card Community Clip icon located on your property listing Display up to 10 photos and floor plans Eye-catching, dynamic text and images Display your property s most outstanding features in a multi-media format Access your Community Clip 24/7 with our Management Console This enhancement may be added to the following packages*: Premier Enhanced Plus *Community Clips are included with the Premier Plus and Premier Extra packages

20 Community Theater Do you have a streaming video of your community online? Our Community Theater Streaming Video package includes: Custom streaming video of your community using high resolution still photography and/or video footage Video to run on ForRent.com, ParaRentar.com AND your Management Company website* Professional production, editing and voiceover Video brochure to send to your prospects for follow up Generate more LEADS for your community with Streaming Video on ForRent.com Online local video advertising will surge to $5 billion by emarketer projects that online video will reach 157 million viewers by 2010 In August 2006, 58.8 million internet users watched video online monthly 2 *Restrictions apply Source: ¹ Borrell Associates, ² Pew Internet Research

21 An electronic brochure with a personal touch available with our premier line of packages Community er Electronic brochure you can send to prospective residents Personalized message Photo and property logo Address with toll-free phone number Includes link to your property s Apartment Profile page Ability to preview before you send Trackable results This enhancement comes standard with the following packages: Premier Plus Premier Extra Premier

22 Click to Call Click to Call allows apartment shoppers to easily connect with a property with a click of a mouse. By providing immediate contact, Click to Call enables the prospect and property to engage in meaningful conversation at the moment of interest. The online apartment shopper simply clicks the Click to Call This Property link on the Apartment Profile or Search Results page to speak with a representative. The request is passed to a data center, which instantly connects the caller with the property. Callers are given the choice of connecting by telephone or directly from their computer. How does this help you? Reduce Website Abandonment Click to Call reduces website abandonment by more than 25% by connecting customers to agents at key points in their online session. 1 Enhance Customer Satisfaction 92% of Click to Call users say the service greatly or significantly enhances their online experience. 2 1 estara customer case study, 2 estara customer survey

23 Save & Send Save & Send enables prospects to save or send your apartment listing information electronically, keeping important community information at their fingertips for easy access when they need it. The online apartment shopper simply clicks the Save and Send link on the Apartment Profile or Search Results page to either save or send your listing information to the desktop, the Web, or their cell phone or PDA. How does this help you? Generate and retain more LEADS prospects can save your address or phone number to a mobile device for later reference. Encourages repeat business as it extends the life of your listings.