Nexway Publisher Webstore

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1 Publisher Webstore Frictionless white label stores for your digital PC video games and software NEXWAY WHITE LABEL DOWNLOAD STORES LET YOU LIFT CUSTOMER ACQUISITION, CONVERSION, & RETENTION SO YOU MEASURABLY GROW YOUR DIGITAL PROFITS Ongoing market transformations are setting new rules for effective e-commerce of digital PC software products and video games. Increased competition means publishers are looking to optimize their digital customers lifecycle from acquisition through to conversion and retention. The rapid adoption of freemium and subscription-based revenue models creates the need for new skills and online technology. Leveraging our exclusive e-commerce platform in the hands of our expert team in ten countries, managed download stores have a track record of boosting sales and profits of premium PC video games and software products. TRUSTED Leading PC publishers trust to run their digital store, including Kasperksy, ESET, F-Secure, SEGA, Bitdefender and Kingsoft. EXPERTLY MANAGED At all times, a skilled account manager works hand in hand with your team to keep your store humming and optimized. IMMERSIVE Highly customizable visual interface integrates seamlessly into your website. Publisher Webstore Brochure

2 RELY ON AN EXPERTLY MANAGED DIGITAL COMMERCE SOLUTION At all times, a skilled account manager works hand in hand with your team to keep your store humming and optimized. A senior digital commerce specialist, the account manager lets you take advantage of the expert services team in ten countries. The team brings together unique digital commerce skills spanning IT services, digital agency, catalog curation, payment, fraud prevention, and customer support. RUN YOUR DIGITAL BUSINESS ON A PROVEN PLATFORM FAST DEPLOYEMENT lets you rapidly embed a scalable and secure digital storefront into your branded destination website. In its basic shopping cart configuration, all it takes to insert the store into your website is the insertion of a short block of script into your content management system. The Publisher Webstore solution offers a broad set of offthe-shelf customizable digital commerce capabilities, including multi-product stores, connectivity with back-end systems, selfservice content management, store e-merchandising, and more. SECURITY is PCI-DSS Level 2-certified guaranteeing secure transactions across fifty distinct modes of payment spanning twenty-three distinct currencies. Publisher Webstore Brochure

3 HIGH PERFORMANCE s multi-tiered architecture in the cloud lets you enjoy a consistently fast user experience even on peak business days. takes advantage of the Level 3 and EdgeCast global content delivery networks (CDN) to speed download of images and other assets. This ensures an optimal experience even on slow network connections. AVAILABILITY The cloud architecture mirrors all data across two separate redundant instances in real-time guaranteeing high system uptime. BOOST YOUR CUSTOMER EXPERIENCE SEAMLESS VISUAL INTEGRATION The visual interface of embedded digital storefronts is highly customizable, integrating seamlessly into your branded destination website. FRICTIONLESS CHECKOUT offers optimized checkout funnels for one-time purchases, freemium conversions, and subscriptions. All stores benefit from the company s broad payment capabilities that allow your customers to choose from fifty different modes of payment in twenty-three currencies including country-specific methods such as Boleto Publisher Webstore Brochure

4 Bancário and installment payments in Brazil, Konbini payments in Japan, SEPA throughout Europe, bank checks in France, and Giropay in Germany. The most common payment types used in each country are brought forward and presented to users at the time of payment helping lift conversion in each country. SELF-SERVICE CUSTOMER PORTAL Your customers conveniently manage their personal cross-device user account from a dedicated section of your store. Users can easily manage their preferred payment methods and billing information via the secure, password protected portal. Secure wallet capabilities can store users preferred payment credentials enabling simplified one-click payments for future purchases. Users can review or modify their current subscriptions and auto-renewal options. The license and installation file download section allows users to retrieve the needed files in case they need to reinstall a program or install it on additional computers or devices. Users can conveniently review and print HTML and PDF invoices of their previous purchases. Publisher Webstore Brochure

5 ADVANCED RESELLER PORTAL As an option, lets you dedicate a section of your store to your reseller network. Supported features in the B2B portal include realtime sales reports, support for reseller-managed affiliates, B2B-specific payments (eg. thirtyday payment), handling of reseller certification levels (eg. silver and gold), discounted rates for resellers, and more. Global digital leaders Trend Micro, Kaspersky, Bitdefender, F-Secure, and Avanquest Software trust to operate their reseller portal. MAINTAIN CONTROL WHILE PLACING YOUR TRUST IN THE EXPERT NEXWAY TEAM HANDS-ON STORE MANAGEMENT Your internal team in charge of your store has all the controls it needs to run a thriving, profitable digital business. It can also consistently rely on the global team of expert digital commerce professionals to help optimize your digital business. supports global multi-country, multi-lingual deployments that enable international teams work together to manage their respective country s digital stores. In-country teams have the means to manage their own product catalog, descriptions, packshots and marketing visuals, pricing, store configurations, interstitials, users, multi-lingual copy elements, and more. Manage all marketing copy and legal terms and conditions on your stores using a self-service content management system (CMS). Publisher Webstore Brochure

6 EFFECTIVE LEVERS IN THE HANDS OF MARKETERS gives your marketing team the levers they need to continuously experiment with, measure, learn about and grow your digital business. The platform offers native support for multi-variate testing of alternate checkout funnels. For instance, multiple alternate candy rack cross-sells and interstitials can be tested. Marketers can manage coupons, discounts, and schedule promotional campaigns ahead of time. The real-time interface optimization capabilities of partners Woopra and Wingify enable on-the-fly optimization of checkout funnels. FLEXIBLE SUBSCRIPTION AND RECURRING BILLING The team operates flexible subscription renewal programs for its PC publisher customers with a subscription revenue model. Working with clients, the team rapidly defines each plan s unique set of business rules including billing cycle, sequence of personalized notifications, rules and scenarios for handling failed payment attempts, grace and dunning periods, and more. Business rules are inserted into the platform by the team. The platform in turn manages automated execution of all subscription plans including distribution of triggered personalized s. End-users conveniently manage their plan themselves via s self-service customer portal. The team is skilled at multivariate testing alternate subscription renewal schemes with the goal of lifting renewal rates. Publisher Webstore Brochure

7 clients who entrust the company with global management and tuning of their subscription plans include AVAST Software, Orange, Panda, and Gravity. Fig. 1 The team operates flexible subscription renewal programs for its PC publisher customers with a subscription revenue model. INSIGHTFUL REPORTING AND ANALYTICS The platform offers advanced business intelligence and reporting interfaces letting you enjoy real-time views and detailed analytics of the performance of your store. From within the platform s Web-based management console, a set of standard real-time reports can be accessed at all times. Detailed data for each store is also accessible for convenient slicing and dicing in an analytics interface powered by partner Pentaho. Finally, all user actions are logged and accessible in Google Analytics. Fig. 2 The platform offers advanced business intelligence and reporting interfaces. Publisher Webstore Brochure

8 WHAT NEXWAY CLIENTS ARE SAYING WPS Office is the world s most advanced free office suite for Windows, Android and ios devices. By working with, we will be able to help improve our global monetization efforts and provide our users with a more seamless experience. Zhang QingYuan, CTO KINGSOFT OFFICE WHY CHOOSE THE NEXWAY PUBLISHER WEBSTORE is 100% focused on enabling commerce of digital goods Only provider that helps you sell directly and indirectly Cross-device digital commerce leadership One shared platform for Webstores and In-App Stores All revenue models: purchase, freemium, trial and subscription Performance-based revenue sharing Expert global digital agency Expert global customer support 600 digital publisher references Publisher Webstore Brochure November 2016 Headquarters Tour PB5 1 avenue du Général de Gaulle Paris - La Défense CEDEX France Inc th Street / Suite C San Francisco, CA USA turns PC customers into cross-device subscribers. This brochure is for informational purposes only. makes no warranties, expressed or implied, in this document. is a registered trademark in the United States and other countries. Various product and service names referenced herein may be trademarks of. All other product and service names mentioned may be trademarks of their respective owners. Copyright 2016 All rights reserved. 8