Interactive _. by the numbers
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1 Interactive _ by the numbers john canning john@mediasherpa.net
2 PONDER THIS Interactivity is dead, long live interactivity 2nd screen interactivity is stupid If you don't measure, did someone really do it?
3 Interactivity evolves We tried 1st screen interactivity The rise of the TELEphone and then it got smart What IS interactivity... The rise of social media...and the rest of it
4 Number of users in millions UNITED STATES: NUMBER OF SOCIAL NETWORK USERS NUMBER OF SOCIAL NETWORK USERS IN THE UNITED STATES FROM 2015 TO 2022 (IN MILLIONS) * 2019* 2020* 2021* 2022* Note: United States; 2015 to 2017; Internet users who use a social network site via any device at least once per month Source: Statista; Statista DMOID
5 Social media isn t a thing Websites used to be novel When social media becomes the norm The new low touch
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7 FX American Horror Story Eight week campaign where fans were invited to join the cult through a Facebook messenger bot and complete interactive video tasks each week to unlock content related to the upcoming season 1.7M video views 70% completion on mobile of 8 eps 500K Facebook messages 9.1 million viewers watched the season premiere, making it the 2nd most watched program of 2017
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9 BBC Secret Life of Boys 25-episode kids comedy. Viewers invited to tap the show and uncover extra punchlines, character insights and collect easter eggs. The more they tap, the closer they get to the solve the story's plot. 88% of the audience are clicking, touching and getting involved A mind-altering 6x interactions for every engaged viewer 4x more time spent than non-interactive video 6 countries all supported by one video
10 Twitch not just watching gaming Up to 90% engagement $ monetization $ BRANDS!
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12 DIGITAL VOICE ASSISTANT REGULAR USAGE RATES IN THE U.S REGULAR USAGE OF SELECTED DIGITAL VOICE ASSISTANTS AMONG RESIDENTS OF THE UNITED STATES, AS OF APRIL 2017 Share of respondents 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Google Assistant (Google products) 33% Siri (Apple products) 32% Cortana (Microsoft products) 21% Alexa (Amazon products) 17% Note: United States; April 11 to 22, 2017; years; 1040 Respondents; U.S. residents Source: Statista SurveyID
13 OPINION OF THE BENEFITS OF VIRTUAL ASSISTANTS AMONG U.S. RESIDENTS 2017 IN YOUR OPINION, WHAT ARE BENEFITS OF THE INCREASING POPULARITY OF VIRTUAL ASSISTANTS? Share of respondents 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% Better guidance when purchasing goods and services 38% Less time in front of a screen 40% More convenience in daily life 59% Shorter waiting times when calling a hotline 28% None of the above 16% Note: United States; April 11 to 22, 2017; years; 1040 Respondents; U.S. residents Source: Statista SurveyID
14 SITUATIONS IN WHICH U.S. RESIDENTS WOULD USE A VIRTUAL ASSISTANT 2017 SITUATIONS WHERE PEOPLE WOULD USE VIRTUAL ASSISTANTS, IN THE UNITED STATES, AS OF APRIL 2017 Share of respondents 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Play music or radio 53% Receive weather forecasts Receive search results e.g. from google 50% 51% Remind me of my personal appointments 43% Read out s or messages Receive traffic news 37% 37% Operate devices within the house 32% Ordering goods Receive sport results 27% 28% Calling a taxi 19% Other 2% Note: United States; April 11 to 22, 2017; years; 1040 Respondents; U.S. residents Source: Statista SurveyID
15 the no duh moment
16 If you don t measure it...
17 Interactivity is dead, long live interactivity john canning
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