Through Social
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- Silas Wilkerson
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1 SOCIAL Making MEDIA 101 an Impact Through Social
2 GETTING THE WORD OUT! Create buzz about upcoming reports and findings with teasers. Talk with them, not at them Encourage coworkers & friends to like and share posts!
3 What compels people to engage with you or your organizations? - IT GIVES YOU THE FEELS! - Promotes positive or casual interaction/ community Consider the audience - Who will support and amplify this content and why? Helpful Hints Keep your content short. Make it easy to understand Add Photo or Video Visuals are easier to relate to than text Tag/ Mention organizations and people for greater reach
4 FREE TOOLS CANVA.COM MOOVLY.COM PIKTOCHART.COM
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6 Takes Advantage of FB Insights And Twitter Analytics
7 ACNJ s Most Popular Facebook Posts
8 What s happening NOW? Twitter is a social media platform for users to share thoughts, news, ideas in 140 characters or less. Everything happens in real-time. Trends occur when people tweet about the same topic or join in on a larger conversation using hashtags (#KidsCount) News Organizations use hashtags to see what s trending, what people are talking about and ask the public for their input to join the conversation Politicians and government officials use Twitter to connect with constituents.
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11 Don't be an egg, be human.
12 What to say and how to say it Find your Tweeting Voice Ask yourself what you are trying to get out of Twitter Who is your audience? Who should you engage? Don t forget, conversations go both ways! Encourage followers to interact with you by tweeting questions or using specific hashtags Tweet Tips Mind s and # s Shorten links by using a service like bit.ly Add pictures where you can! Don t just push out information - join a larger conversation See what hashtags are trending and add your insight
13 Twitter Storms, Tweet Chats, Hashtags, Oh my! See what s trending on Twitter and join the conversation. Tailor the tweets to your issue area. #MotivationMonday #WellnessWednesday #ThrowbackThursday #FlashbackFriday Twitter Chat Virtual forum Q&A format with host Real-time conversation Twitter Storm Virtual rally More about creating buzz Both require hashtag to follow the conversation.
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15 Our first Twitter Storm: the 2013 Gubernatorial Election The goal was to draw attention to the need to expand early education for NJ kids and to make preschool part of the election conversation.
16 NOTABLE TWEETS
17 Useful Social Media Tool Thunderclap -- a simple tool that allows all of us to send the same message on our social media feeds at the same exact time to amplify our message and extend our reach.
18 Using Thunderclap to Spread the Word about Summer Meals RESULTS: Nearly doubled initial goal of 100 supporters, with 173 sending messages that had a social media reach of almost 140,000. Nearly 1,000 people clicked through to access outreach tools to promote summer meals in their community.
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20 Let s Start Tweeting! #NJVOTE4KIDS What are your top three priorities/ issues when it comes to improving the well-being of children and young adults? Why did you pick these issues? Any compelling data? How will you inform candidates and voters about the importance of these issues? What are your best sample advocacy tweets?
21 Tagging someone in a post or Page Facebook Posts - How To symbol, then type name suggestions might auto-populate When commenting on a post, you can link to someone in your response by following the same steps # Hashtags Turns topics and phrases into clickable links in your posts Use search bar to find posts about topics you re interested in Must be written as a single word, without any spaces You can include numbers in a hashtag, but punctuation and special characters (like $ and %) won't work Scheduling a post Choose the month, day, and time Can view/edit post once it is scheduled
22 Ready to join the Twitterverse? Getting set up Your handle is your calling card unless you re a brand, use a version of your name Use your bio to provoke interest and let people know what you re going to bring to their Twitter feeds Make yourself easy to recognize in your profile picture Header photos are like Facebook cover photos try to find a landscape oriented picture Who to follow Find out which of your friends, fellow advocates, partner organizations are on Twitter and follow them Then, check out who they are following!
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