CONTENTS THE ADC 97TH ANNUAL AWARDS ADVERTISING BRAND / COMMUNICATION DESIGN DESIGN FOR GOOD EXPERIENTIAL DESIGN ILLUSTRATION INNOVATION INTEGRATED

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1 CONTENTS THE ADC 97TH ANNUAL AWARDS ADVERTISING BRAND / COMMUNICATION DESIGN DESIGN FOR GOOD EXPERIENTIAL DESIGN ILLUSTRATION INNOVATION INTEGRATED INTERACTIVE MOTION / FILM CRAFT PACKAGING DESIGN PHOTOGRAPHY PRODUCT DESIGN PUBLICATION DESIGN TYPOGRAPHY SPECIAL AWARDS ENTRY FEES ELIGIBILITY & DEADLINES CONTACT US

2 ADVERTISING CATEGORIES ART DIRECTION Digital Design and interaction of all visual elements. Mobile Design and interaction of all visual elements. Motion Design and interaction of all visual elements. Press/Print Advertising Design and interaction of all visual elements. Poster Advertising Design and interaction of all visual elements. BRANDED CONTENT & ENTERTAINMENT Games Brand integration into the content of a game. Online Video - Long Form Brand integration into the content, executed through digital web commercials that are 5 minutes or longer. Online Video - Short Form Brand integration into the content, executed through digital web commercials that are shorter than 5 minutes. TV / Film Brand integration into the content, airing on network or cable TV. Web Series Brand integration into the content, executed through multiple connected installments. 2

3 ADVERTISING CATEGORIES CRAFT IN VIDEO Cinematography Movement of the camera, framing, lighting and filming choices. Direction Concept and execution. Editing Timing of film segments. Sound Design The process of specifying, acquiring, manipulating or generating audio elements for video. Special Effects Digital and physical. Title Design Design of identity and credits. CRAFT IN WRITING Broadcast for TV / Film / Video Written / spoken content in broadcast/film/video advertising. Outdoor Written content in poster / billboard advertising. Press Written content in print advertising. 3

4 ADVERTISING CATEGORIES DIRECT Art Direction Design and interaction of all digital elements. Copywriting Excellence in copywriting for a single direct project. Digital Direct mail delivered digitally via . Direct Mail Press / Poster Posters created for the purpose of sending as direct mail. Wildcard Direct mail that doesn t easily fit within another category. OUT OF HOME Point of Purchase Display and/or installation at point of sale. Poster Indoor or outdoor. Print / Electronic Billboard Print or digital ambient media. Transit Appears in or around any mode of public transportation. 4

5 ADVERTISING CATEGORIES PRESS Magazine Trade and/or consumer. Newspaper Trade and/or consumer. PROMOTIONAL MATERIALS Dimensional 3-D, physical piece of advertising. Flat Posters, postcards, or other print media. Point of Purchase Display Display and/or installation at point of sale. 5

6 ADVERTISING CATEGORIES TELEVISION / FILM / ONLINE VIDEO COMMERCIALS Cinema Trailer Preview of a film. Film Commercial Screened in movie theaters. Online Commercial Distributed online. Television Commercial Under USD$100K Aired on a cable or broadcast network, produced for under USD$100,000. Television Commercial Aired on a cable or broadcast network. 6

7 BRAND / COMMUNICATION DESIGN BRANDING Annual Report Overall design in an annual report. Branding Systems / Corporate Identity for Digital Design of brand symbols geared towards recognition. Branding Systems / Corporate Identity for Print Design of brand symbols geared towards recognition. Branding Systems / Corporate Identity Integrated Design of brand symbols geared towards recognition. Branding Systems & Identities for Television / Film / Online Networks Design of brand symbols geared towards recognition. Logo Design of the identifying symbol for an organization or brand. 7

8 BRAND / COMMUNICATION DESIGN POSTERS Point of Purchase Print media that interacts with or is sized to work with a point of sale set up. Print / Electronic Billboard Large scale, viewable while moving. Traditional Printed poster. Wild Postings Posters placed in public spaces in a non-traditional way. 8

9 BRAND / COMMUNICATION DESIGN PROMOTIONAL Announcement / Invitation / Postcard / Greeting Card Print card that can be sent out, specifically relating to the brand or organization. Digital Communications E-blasts, newsletters, bulletins. Apparel Design of wearable products intended to promote the brand. Booklet / Brochure / Catalog & Press Promotional Kit Overall design in an informative short publication. Calendar Printed or manufactured promotional calendar. Self-Promotion Printed material designed to promote an advertising agency or design studio. Stationery Letterhead, envelope, business card. Wildcard Unique promotional material that lives outside of the aforementioned categories. 9

10 DESIGN FOR GOOD CATEGORIES DESIGN FOR GOOD Advertising Advertising promoting positive societal or political change. Brand / Communication Design Branding or communication design promoting positive societal or political change. Publication Design Publication design promoting positive societal or political change. Experiential Design Experiential design promoting positive societal or political change. Illustration Illustration promoting positive societal or political change. Innovation A groundbreaking demonstration of new technique or technology that promotes positive societal or political change. Integrated Integrated campaign that promotes positive societal or political change. Interactive Interactive/digital project promoting positive societal or political change. Motion / Film Craft A motion/animation/film craft project promoting positive societal or political change. Packaging Package design promoting positive societal or political change. Photography Photography promoting positive societal or political change. Product Product design promoting positive societal or political change. Typography Typography or lettering promoting positive societal or political change. 10

11 EXPERIENTIAL DESIGN CATEGORIES DIGITAL EXPERIENCES Augmented Reality Computer generated environment with which one can interact. Responsive Environments Immersive experiences that combine cutting-edge design and digital technology. Virtual Reality Computer generated environment with which one can interact. ENVIRONMENTAL DESIGN Exhibition Design Temporary, non-site specific installation. Interior Design Highlighting the design and coordination of an interior space. Mural Connected to the space in which it inhabits. Retail / Restaurant Both the interior and exterior design of retail or restaurant space. Wayfinding Systems Informational systems that guide people through a physical environment. Window Display / Merchandising Themed and seasonal windows, retail installations, building wrappings, projections, window decals and visual merchandising. Work / Public / Community Spaces Both the interior and exterior design of a related series of workplaces or public buildings. 11

12 EXPERIENTIAL DESIGN CATEGORIES EXPERIENTIAL DESIGN Guerrilla / Stunt Special events in public spaces, flash mobs, special stunts. Installations Permanent or semi-permanent environment specific to the site. Live Event Temporary installation in tandem with a live-event (concert, product launch, etc.). Placemaking A public installation or landmark which defines the space around it. 12

13 ILLUSTRATION CATEGORIES ILLUSTRATION Body Ink A single illustration that has been tattooed onto the human body. Book Book or book jacket. Comic Book / Graphic Novel Comic art in sequential juxtaposed panels. Digital For electronic media. Healthcare Illustration created for use with healthcare-related products and services. Magazine / Newspaper Spread Interior images. Magazine Cover / Newspaper Front Page Images on covers. Motion For time-based works. Mural A single illustrated wall mural; includes graffiti and other street art. Packaging Internal or external Poster Indoor or outdoor. Press Print advertising. 13

14 ILLUSTRATION CATEGORIES ILLUSTRATION Promotional / Collateral Annual reports, brochures, etc. Self-Promotion For its creator s own business, services, or products. Wildcard Unique illustration that lives outside of the aforementioned categories. Personal / Unpublished Illustration A series of related illustrations created for one s personal experimentation, not for a client or brand. 14

15 INNOVATION CATEGORIES INNOVATION Advertising A groundbreaking demonstration of new technique or technology in advertising. Brand / Communication Design A groundbreaking demonstration of new technique or technology in brand or communication design. Editorial / Publication Design A groundbreaking demonstration of new technique or technology in editorial or publication design. Experiential Design A groundbreaking demonstration of new technique or technology in experiential design. Illustration A groundbreaking demonstration of new technique or technology in illustration. Integrated A groundbreaking demonstration of new technique or technology in one multimedia project. Interactive A groundbreaking demonstration of new technique or technology in an interactive/digital project. Motion / Film Craft A groundbreaking demonstration of new technique or technology in motion, animation or film. Packaging A groundbreaking demonstration of new technique or technology in package design. Photography A groundbreaking demonstration of new technique or technology in photography. Product A ground breaking demonstration of new technique or technology in product design. Typography A groundbreaking demonstration of new technique or technology in typography.

16 INTEGRATED INTEGRATED Integrated Incorporating multiple media. 16

17 INTERACTIVE CATEGORIES APPS Augmented Reality / Virtual Reality App that uses AR and/or VR as a primary feature. Education / Reference To grow and expand educational content and resources. Games / Entertainment For leisure and recreation. GPS / Location Technology Location-based information in real-time. Lifestyle Articles, reviews, tips, etc. on any aspect of life. Services / Utilities Tools and programs. Sports Includes news, stats, games, player info, etc. Wildcard Unique app that lives outside of the aforementioned categories. 17

18 INTERACTIVE CATEGORIES CRAFT IN ONLINE / MOBILE Art Direction Design and interaction of all visual elements. Content Strategy Planning, development and management of written or visual content. Copywriting for Digital Written content. Sound Design Use of audio in tandem with visuals. Use of Technology New or existing digital technologies. 18

19 INTERACTIVE CATEGORIES ONLINE / MOBILE 360 Video 360 or immersive video. Campaign Site A dedicated sub-site (not the brand s official page). Data Visualization To clarify complex information. E-Commerce Site To facilitate any transaction. Games for Console Platforms Console based interactive program for one or more players. Games for Web / Social Media Interactive program for one or more players. Interactive Video Requires viewer s participation. Online Video Videos viewed primarily online. Self-Promotion Site For its creators own business, services or products. UX / UI The user experience and /or user interface design for website, app or other digital medium. Websites Desktop and mobile sites. 19

20 INTERACTIVE CATEGORIES USE OF SOCIAL MEDIA Facebook Post or ad on Facebook, utilizing that particular network s individual qualities or strengths. Instagram Post or ad on Instagram, utilizing that particular network s individual qualities or strengths. LindedIn Post or ad on LinkedIn, utilizing that particular network s individual qualities or strengths. Pinterest Post or ad on Pinterest, utilizing that particular network s individual qualities or strengths. Snapchat Post or ad on Snapchat, utilizing that particular network s individual qualities or strength 20

21 MOTION / FILM CRAFT CATEGORIES CRAFT IN GAMING Animation Simulation of movement created by displaying sequential frames. Cinematography Movement of the camera, framing, lighting and filming choices. Direction Game concept and execution. Motion Graphics Combination of different creative elements like typography, illustration, logos, shapes and video, animated in a way that tells a story. Sound Use of audio in tandem with visuals. Special Effects Digital and physical. 21

22 MOTION / FILM CRAFT CATEGORIES CRAFT IN MOTION / FILM Animation Simulation of movement created by displaying sequential frames. Animated Logo Simulation of movement created by displaying sequential frames. Cinematography Movement of the camera, framing, lighting and filming choices. Direction Concept and execution. Editing Timing of film segments. Motion Graphics Combination of different creative elements like typography, illustration, logos, shapes and video, animated in a way that tells a story. Special Effects Digital and physical. Typography In or overlaid on the moving image. VR / AR Exceptional motion/film craftsmanship in a VR or AR project. 22

23 MOTION / FILM CRAFT CATEGORIES MOTION / FILM Cinema Trailer Preview of a film. Music Video Commercial video featuring a performance of a song. Television Promo / Opening Promotions, introductions, openings, previews, bumpers, interstitials, etc. Title Sequences Design of identity and credits. 23

24 PACKAGING DESIGN CATEGORIES PACKAGING DESIGN Beauty / Cosmetics / Personal Care Beauty items, skin care, fragrance, lotions, bath. Beverage Alcoholic and non-alcoholic beverages. Consumer Electronics Packaging for consumer electronics. Media Packaging for music and other media (album covers, CD and DVD covers and box sets, video games, etc.) Fashion / Apparel / Accessories Packaging and tags of wearable products. Food Prepared and raw food. Games / Toys / Recreation Physical toys, sports equipment, board / card / building games. Home / Houseware Cleaning supplies, small appliances, utensils, etc. Pharma / Health / Wellness Pharmaceuticals and other health-related products. Specialty Product / Wildcard Gift sets, collectables, unique packaging narration that doesn t fit in any of our categories. Sustainable / Eco-friendly Environmentally conscious packaging design. 24

25 PHOTOGRAPHY CATEGORIES PHOTOGRAPHY Architecture Buildings and structures. Book Book or book jacket. Drone / Aerial Taken with a drone or from a flying aircraft. Fashion Clothing and wearable styling, trends. Fine Art / Conceptual Photography that conveys the ideas of the photographer. Food Photography focusing on the still life of food and preparation, venues and food service locations. Landscape Scenery. Live Event Concerts, rallies and similar events. Magazine / Newspaper Spread Interior images. Magazine Cover / Newspaper Front Page Images on covers. 25

26 PHOTOGRAPHY CATEGORIES PHOTOGRAPHY Mobile Specifically taken with a mobile device. Music / Entertainment Iconic entertainers, documenting performance, celebrity news/gossip. Photojournalism Employs images in order to tell a news story. Portraiture Photography intended to describe and illustrate the subject of a news story in all aspects. Products / Commercial For use in catalogues, brochures and advertising. Self-Promotion For its creator s own business, services or products. Social Media Taken specifically for use on social media channels. Sports / Recreation Of athletic or outdoor events, competitions, in-action, etc. Travel / Tourism Of landscapes, people, cultures, customs and history. Wildcard Unique photography that lives outside of the aforementioned categories. Wildlife Of plants and animals in their natural habitat. Personal / Unpublished Photography A series of related photographs created for one s personal experimentation, not for a client or brand. 26

27 PRODUCT DESIGN CATEGORIES PRODUCT DESIGN Beauty, Wellness and Personal Care Cosmetics, skin, tooth and hair products, shavers, etc. Children Products design specifically for children. Decorative Lamps and other lighting, vases, frames, mirrors, home fixtures, etc. Electronics TVs, monitors, audio-visual, computers, tablets, mobile devices, wearables, robots, drones, etc. Fashion, Jewelry and Accessories Clothes, shoes, jewelry, watches, hats, eyewear, bags and totes, etc. Furniture Home, office, outdoor Home and Housewares Household appliances, cookware, tableware, etc. Industrial Equipment and Automation Large-scale machinery commonly used in manufacturing. Office Supplies Writing instruments, notebooks, desk items, small machines, etc. Sports and Leisure Sporting equipment, toys, games, camping and other outdoor activities, musical instruments etc. Sustainable / Eco-friendly Products created in an environmentally conscious fasion, and/or serve an eco-friendly purpose. 27

28 PRODUCT DESIGN CATEGORIES PRODUCT DESIGN Tools Manual or electronic devices or implements, used to carry out a particular function. Transportation Automobiles, motorcycles, bicycles and other vehicles, along with related products. Wildcard Any product that does not readily fit into another category. 28

29 PUBLICATION DESIGN CATEGORIES BOOK DESIGN Book Jacket Design, graphics and typography of the exterior of the a book. E-book & Digital Book Overall design and layout of an e-book or digital book. Image-Driven Book Overall design and layout of a book primarily geared towards image. Limited Edition, Private Press or Special Format Book Design of books and publications that differ from the traditional forms. Text-Driven Book Overall design and layout of a book primarily geared toward text. EDITORIAL Magazine Cover Design, photography, graphics, typography and layout of the front cover. Magazine Full Issue Design, layout and typography of an entire magazine. Magazine Infographics Charts, maps and other graphics that help visualize data. Magazine Story / Spread Handling of layout and continuity of a story that spans two or more facing pages. Newspaper Front Page / Spread / Full Issue Design, graphics, typography and layout of a front page, spread or entire newspaper. 29

30 TYPOGRAPHY CATEGORIES TYPOGRAPHY Advertising Advertising where typography/lettering plays a major role. Body Ink Typography/lettering that has been tattooed onto the human body. Digital Typography or lettering project created primarily for digital use/viewing. Editorial Design and use of type for a newspaper or magazine publication. Environmental Typography or lettering created for large-scale use/viewing. Lettering Art of drawing letters. Motion Project featuring moving/animated typography or lettering. Package / Product Typography Typeface used in any packaging or product. Poster Typography Typeface use and design in any type of poster. Typefaces / Font Systems Development of a set of typographic characters. Use of Typography Unique typography that lives outside of the aforementioned categories. Personal / Unpublished Lettering A series of related lettering pieces created for one s personal experimentation, not for a client or brand. 30

31 SPECIAL AWARDS BEST IN DISCIPLINE After each jury selects its Gold, Silver and Bronze Cube winners, they will then choose which Gold Cube winner stands above all others within their discipline. This entry will be named Best in Discipline. ADC BLACK CUBE Once selected, all Best in Discipline winners will be grouped together and judged one final time, this time by a combination of all juries. The entrant with the most votes will receive the coveted ADC Black Cube for Best In Show. DESIGN FOR GOOD / DESIGNISM Design for Good awards work that not only meets peerless creative standards, but also encourages positive societal and political change. The top scoring Gold Cube winning entrants across all Design for Good categories - as selected by their respective juries - will be brought together to be judged across all juries as a whole. The best entry will be awarded the ADC Designism Cube. OF THE YEAR HONORS Cumulative awards are also presented in the following categories: Network of the Year Advertising Agency of the Year Design Firm of the Year Digital Agency of the Year Production Company of the Year Brand of the Year 31

32 ENTRY FEES ENTRY FEES Advertising Freelancers: $ Single / $ Campaign Company Size = 2-20 Employees & Individuals: $ Single / $ Campaign Company Size = 21+ Employees: $ Single / $ Campaign Brand / Communication Design Freelancers: $ Single / $ Series Company Size = 2-20 Employees & Individuals: $ Single / $ Series Company Size = 21+ Employees: $ Single / $ Campaign Design for Good Freelancers: $ Single / $ Campaign Company Size = 2-20 Employees & Individuals: $ Single / $ Campaign Company Size = 21+ Employees: $ Single / $ Campaign Experiential Design Freelancers: $ Single / $ Campaign Company Size = 2-20 Employees & Individuals: $ Single / $ Campaign Company Size = 21+ Employees: $ Single / $ Campaign Illustration Freelancers: $ Single / $ Series Company Size = 2-20 Employees & Individuals: $ Single / $ Series Company Size = 21+ Employees: $ Single / $ Series Innovation Freelancers: $ Single Company Size = 2+ Employees & Individuals: $ Single Integrated Company Size = 2-20 Employees & Individuals: $ Campaign Company Size = 21+ Employees: $ Campaign 32

33 ENTRY FEES ENTRY FEES Interactive Freelancers: $ Single / $ Campaign Company Size = 2-20 Employees & Individuals: $ Single / $ Campaign Company Size = 21+ Employees: $ Single / $ Campaign Motion / Film Craft Freelancers: $ Single / $ Series Company Size = 2-20 Employees & Individuals: $ Single / $ Series Company Size = 21+ Employees: $ Single / $ Series Packaging Design Freelancers: $ Single / $ Series Company Size = 2-20 Employees & Individuals: $ Single / $ Series Company Size = 21+ Employees: $ Single / $ Series Photography Freelancers: $ Single / $ Series Company Size = 2-20 Employees & Individuals: $ Single / $ Series Company Size = 21+ Employees: $ Single / $ Series Product Design Freelancers: $ Single / $ Series Company Size = 2-20 Employees & Individuals: $ Single / $ Series Company Size = 21+ Employees: $ Single / $ Series Publication Design Freelancers: $ Single / $ Series Company Size = 2-20 Employees & Individuals: $ Single / $ Series Company Size = 21+ Employees: $ Single / $ Series Typography Freelancers: $ Single / $ Series Company Size = 2-20 Employees & Individuals: $ Single / $200 Series Company Size = 21+ Employees: $ Single / $ Series 33

34 ELIGIBILITY & DEADLINES ELIGIBILITY All entries must have been printed, published, aired or broadcast live online for the first time between February 6, 2017 and February 5, 2018 in any country. Entries may be submitted by any company or individual involved in the creation or production of the work. SMALL COMPANY Refers to companies that have between 2 and 20 employees (full-time, part-time and regular freelancers). The company is responsible for the bulk of a project s creative duties. Freelancer Refers to self-employed individuals who are responsible for the bulk of a project s creative duties. DEADLINES DEADLINE FOR ALL CATEGORIES January 31, 2018 Please note that each entry completed in the system after 11:50PM EST on January 31st will have a $50.00 late fee automatically applied. 34

35 CONTACT US CONTACT US For more detailed awards information and instructions, as well as to enter please visit: adcawards.org For shipping information, please Phone: