Strategic consulting and integrated communications services
|
|
- Ralf Carr
- 5 years ago
- Views:
Transcription
1 Strategic consulting and integrated communications services Events Public Relations Media Relations Advertising & New Media
2 bsolute C
3 ommuni Absolute Communications Absolute Communications Absolute Communications works side by side with its clients to define their communications needs, to create an effective communications strategic plan and to develop and produce marketing activities. We provide a complete range of professional services to help our clients achieve their goals and maximize their investments in communication. Advertising, Public Relations, Media Relations, Events, Sponsorship. Communicating today is more and more complex: the markets are much more heterogeneous and demanding that in the past, everyone is inundated every day by hundreds of messages. Translating investments in communications into effective messages and constructive relations requires an accurate strategy and communications tools management. Absolute Communications offers its expertise as a competent and professional partner that management can entrust with the integrated communications activities of companies, agencies, associations and organizations. Memberships SDA Bocconi School of Management - Marketing Community Italian Public Relations Association
4 Our Mission Our Mission The mission of Absolute Communications is to work side by side with clients to define and manage the strategic and operative communications activities with the following aim: - To maximize the yield of the investments through the choice of the best strategy and the appropriate communications activities for the specific needs of the client. - To produce an impactful communication that transfers information, values and emotions. - To create value through the development and realization of plans and communications activities that help our clients achieve their goals. - To free the customer from the complexity of communications management, which usually involves several professionals and suppliers. With our method, the client deals directly with the agency which will support him from concept to production.
5 The Absolute Method The Absolute Method Every company, organization or public agency has the responsibility to interact with several groups (customers, distributors, sales agents, retailers, journalists, local community, etc). The development of an effective communications plan is based on the definition of goals and the strategies to involve the relevant stakeholders. Absolute Communications supplies communications consulting and services through a professional method based on: - Deepened knowledge of the client business: competitive environment and market, client activity and pursued goals - Communications strategy development: goals, messages and public definition, in relation to the client s business goals - Definition of the suitable communications activities - Activity design and production - Results evaluation An effective communications strategy finds its foundation in the marketing plan which defines the approach of the company to the market. Absolute Communications, thanks to specializations obtained at SDA Bocconi School of Management (the most prestigious Italian Business School), can supply advising in the development of the marketing plan. All the projects are managed and coordinated by Dr. Alvaro Lodovico Azzola who combines a solid theoretical background with deep professional experience at agencies and companies. He has managed communications activities for companies and organizations in several industries: fashion, sportswear and sport apparel, manufacturing, motorcycles parts and accessories, ICT - Information & Communication Technology, distribution, nautical, furniture, life style and tourism. Partners and suppliers of Absolute Communications are selected for professional profile, skills, reliability and experience. We believe that we will only obtain excellent results when we work with individuals and companies, who make reliability and professional conduct the fundamental elements of their work on a daily basis.
6 Events Events are increasingly used for their exceptional power to provide visibility and involvement of participants and to communicate the values of the company and its brand. Attending a well-planned and executed event, generates a positive attitude towards the company and towards its products and services. Moreover, the event is a unique opportunity to form and/or to consolidate personal and professional relationships in a relaxed atmosphere. Absolute Events deals with entertainment and communication events planning and production. Every event is studied to ensure the best result in visibility, recall and transfer of values from the event to the Brand. Business Events: conventions, institutional presentations, product launches, fashion shows, road shows, celebratory events (openings, anniversary, etc.), exhibitions and fairs presence, sales meetings, consumer and trade promotions, samplings, incentive travels, prize competitions Cultural Events: art exhibitions, congress, meetings, festival, white nights, shows, public meetings Press Events: press conferences, product presentations, guided visits, press trips Entertainment Events: concerts, one-nights, live exhibitions, shows Sporting Events: contests and championships, events to promote sports activities
7 Every event is planned to be remembered, maintaining a high level of quality while keeping control around expenses. Absolute Communications develops events from concept to production: - Definition of the goals and the structure of the event in alignment with the strategies and business goals of the client - Event planning: topics, contents, space and timing - Location planning: location selection and arrangement (design, audio and light systems) - Event artistic animation: entertainment and shows, music groups and artists, VIP guests, testimonials and speakers - Event Direction and Management - Hospitality area management - Catering: anything from a coffee break to a gala party - General organization: invitation management, accreditation and follow up - Event communications planning: advertising, media relations, dedicated Internet website, brochure concept and production, invitations, billboards, free gifts and gadgets - Selection and search of co-sponsors - Staff supply: stewardess, steward, models - Video and photo shooting
8 Sponsorship The association of the organization s name to a sporting, social, educational, cultural or entertainment event guarantees significant returns in terms of visibility and strengthened organizational reputation. A good sponsorship program allows for the transfer of values and emotions from the sponsored event to the organization and its products. Moreover, it creates Internal Communications and Public Relations opportunities. Absolute Communications supplies professional counseling to create a sponsorship strategy coherent with the values and the positioning of the client: we find the best sponsorship opportunities for your organization and manage the entire sponsorship process and activities. - Research and evaluation of sponsorship opportunities - Creation of projects and customized events - Rights negotiation - Sponsorship Communications plan conceived to maximize the investment (Advertising, Media Relations, dedicated website) - Co-sponsor research and selection
9 Relations Public Relations Creating, developing and managing systems of relation with publics that represent a relevant influence on the attainment of the goals pursued by a single person, enterprises, agencies, associations, public administrations and other organizations. This is the definition of Public Relations by Ferpi -Italian Public Relations Association, of which we are members. Customers, suppliers, public administration, local community, public opinion, the media, shareholders - every organization is at the core of a net of connections and relationships that can have multiple effects on the activities of the organization itself. For this reason, relationship management becomes of primary importance in creating a climate of goodwill towards the company, the agency, the association itself and towards its activities and initiatives. Media Relations Media relations are managed according to the methodologies and the codes of professional behavior of the Italian Public Relations Association. The publicity practice is constantly developing relationships with the editorial staff of on-line and off-line newspapers, television and radio stations, allowing for visibility of the institutional and product news. The media has a great influence on the perception of an organization, which is why professional management of these relationships is at the core of an effective communications strategy. Absolute Communications supplies Media Relations professional services. These are developed with a consolidated method based on a profound knowledge of the client s business and on a customized strategy. - Press Kit, Press Release and Company profiles - Customized Media list - Media relations - Showroom traffic management: photo-shootings and product tests - Press review - Interview management - Press conferences and presentations management - Press Events: concept and production
10 Events Business Events, Press Events, Cultural and Sporting Events: Events represent a unique, versatile and powerful choice when the goal is to communicate directly with the organization s stakeholders and transfer values and key messages that strengthen the reputation and the esteem towards the organization, its products, services and people. We invite you to look at the dedicated section Absolute Events in order to learn more about our specializations in this area. Communications Public relations practice needs the constant support of multiple communications tools: Company Profiles, Press kits, Presentations, Brochures, Catalogues, Websites, multimedia (CDs, DVDs, video shootings, animations). Absolute Communications develops all these communications with creativity, clarity and aesthetic sensibility. We invite you to look at the dedicated section Absolute Advertising & New Media to learn more about our specializations in this area.
11 Public Communications Public Communications The modern Public Administration is a lot more familiar with communications processes and activities than in the past, it recognizes the importance of communications in developing a positive relationship with citizens and with enterprises and organizations. Public Communication is no longer considered an afterthought, today it is thought of as an essential part of its core activities. The communications management is a core element that contributes to the success of the public administrations and of the initiatives that they promote. Absolute Communications collaborates with the institutions to develop communications plans and activities: - Integrated communications plans - Informational campaigns on the actions and opportunities offered by the public administration: services, activities, etc. - Educational campaigns on topics of general interest: protection of territory, security, integration - Events concept, production and promotion: cultural events, conventions, art exhibitions, sport events, concerts, white-nights, fairs and trade exhibitions - Media relations - Territorial marketing - Newsletters and editorial projects concept and production
12 Internal Communications Internal Communications People working for an organization are its first relevant public. Communicating to them to create a positive climate for business goals sharing is a core activity that contributes to high productivity levels and to the success of the organization. The employees are also an important vehicle of the values and the internal climate of the organization towards the public opinion. Absolute Communications, in collaboration with the organization s management, defines and creates internal communications plans that help the organization create and maintain a positive and productive relationship with its employees. - Identification of the enterprise culture and of the existing symbolic values - Definition of the mission and key values - Concept and execution of the Internal communications plan - Internal Communications Events planning and production: conventions, meetings, incentive, team building events - Editorial projects concept and copywriting: newsletter, monograph, Internet, Intranet - Actions for the creation of a value-sharing atmosphere within the organization
13 Absolute Advertising& New Media Absolute Advertising & New Media Creativity and design to serve communications and marketing plans, the force of ideas to help clients to achieve their goals. Advertising Competition based on price, product homogenization, excess of productive capability are the threats to which enterprises and organizations are exposed. Building a strong Brand is the right strategy to contrast these threats effectively. Building a Brand means more than simple image management, it requires planning a strategy that uses a wide range of communication instruments (advertising, Internet, direct marketing, media relations, events, sponsorships) with the actual scope to create value for the brand. Absolute Advertising manages the effective development of client brands, and their transformation into valuable brands. - Corporate and product Advertising campaigns concept and production, conception of the various communications goals: Brand/product awareness increase, consumption increase, seasonal variations of demand - Positioning counseling - Brand Naming of products, services, brands and companies - Media Planning - online and off-line press, outdoor, radio, tv - Brand & Corporate Identity - Editorial projects: product catalogues, look-books, dealer work-books, company profiles and corporate brochures - Stand architectural concept and construction for events, fairs and exhibitions; retail and corner Shop in Shop design - POP materials: window displays, shop display systems and gadgets
14 New Media There are a lot of new tools in the New Media, and these along with the traditional tools, have their own specificity and effectiveness. Absolute Communications supplies several innovative services and guides the clients in the choice of most appropriate ones according to their needs. - Static and dynamic website: concept, programming, copywriting - On-line advertising campaigns: concept, creativity and media planning - Corporate and product videos, video brochures - Interactive CD-DVDs - Viral Marketing campaigns - Guerrilla Marketing campaigns - Community management - Tribal marketing
15 Promotions When the goal is to obtain a sales result in a short period, promotions are a precious instrument. Absolute Communications plans and manages in-store and outdoor, consumer and trade, promotional campaigns, sampling, product demonstrations and prize competitions. - Promotional campaigns: concept, planning and production - Staff supply: Stewardess, Steward, Models - Administrative management: authorizations, relationships with the points of sale - Communication material development and production: stand, display, banner, flyers, gadget Marketing Direct Marketing The right tools to communicate and build a solid and long-lasting relationship with the single customer. Customized and interactive - Direct Marketing is the right way to collect precious information about customers. - Direct Marketing campaigns concept, planning and management - Goals and key messages definition - Database management - Traffic management - Promotional materials concept and production - Direct response advertising campaign
16 Viale Papa Giovanni XXIII, Bergamo - Italy absolute@absolute-com.com T F
S.O.K MEDIA PROFILE.
S.O.K MEDIA A D V E R T I S I N G A G A N C Y PROFILE 2017 www.sokmedia.ae 1 S.O.K Media About US About S.O.K Media is very proud to give you information about their history and the services provided in
More informationLas Vegas, April 13, 2011 Part I
RAB Revenue Road Show Sheila Kirby SVP Professional Development John Potter VP Training Brandeis Hall VP Training www.rab.com Today s Agenda How the world has changed Integrated Campaigns Digital 2.0 &
More information2018 SPONSOR OPPORTUNITIES
2018 SPONSOR OPPORTUNITIES INFORMATION INSIDE: Executive Summary 2 2017 Sponsors 3 Top 10 Reasons to Sponsor the 2017 Uptown Art Fair 4-5 Sponsor Benefit Grid 6 Sponsor Option Packages 7-9 EXECUTIVE SUMMARY
More informationSESSION 4 Spending the Marketing Budget Wisely
SESSION 4 Spending the Marketing Budget Wisely ON-LINE Corporate Website Website (Contents / Graphics/Tools) Enhance School s competitive advantages, increase leads and convert more inquiries into applications.
More informationGRUPPORIGAMONTI.COM RIGAMONTI
GRUPPORIGAMONTI.COM RIGAMONTI 1 2 Rigamonti ADV Design "Everything is communication: art, politics, cities, literature, cinema; Language plays a major role in it Rigamonti ADV Design Rigamonti Adv Design
More informationGeneric Inventory Assessment
Generic Inventory Assessment What follows is a generic inventory. This is a starting point for you to prepare an inventory of your own property. The point of this exercise is to ensure you catalogue everything
More informationUNIT 4 PUBLIC RELATIONS
MEANING OF PUBLIC RELATIONS UNIT 4 PUBLIC RELATIONS Public relations are a strategic communication process that builds mutually beneficial relationships between organizations and their publics. DEFINITION
More informationf Br w r C UnitedWayBroward.org
U 2015 W f Br w r C 2014-2015 2016 UnitedWayBroward.org United Way of Broward County has been making a difference in the impact areas of Education, Income and Health for more than 75 years. Partner with
More informationSERVICE CATALOGUE. Summary of main services and delivery procedures
SERVICE CATALOGUE Summary of main services and delivery procedures INDEX 1. INTRODUCTION... 1 2. SERVICES CLASSIFICATION... 4 3. SERVICES DESCRIPTION... 5 INFORMATION SERVICES... 5 Market analysis Country/sector...
More informationC O L O M B I A.
C O L O M B I A www.macondodmc.com Daniel Fina Erik Angelica Bernd Lorena Anke Sandro Judy Evelyn Martha Johan Yurina WE ARE MACONDO Macondo represents the magical essence of Colombian culture, described
More informationWhy Use Consumer Advertising Materials With Members?
Why Use Consumer Advertising Materials With Members? Target REALTORS with NAR advertising materials to: Strengthen pride in the REALTOR community Reinforce a valuable REALTOR member benefit Show members
More informationWe are a production house and integrated marketing communication services provider.
We are a production house and integrated marketing communication services provider. Specializing in sophisticated media production, research, media tech and marketing services. We offer wide range of media
More informationconference sponsorship
conference sponsorship An unrivalled opportunity to engage: Conference sponsorship represents an unrivalled opportunity to engage with your target audience in focused surroundings. Whether your goals are
More informationWCP Communications PO Box Winston Salem NC (336) or (336) FAX: (336)
2004 We are driven by a passion to deliver innovative communication ideas, superior marketing and advertising management and efficient execution that will add value to our client s brand assets. Презентация
More informationCREATIVE DESIGN AGENCY
CREATIVE DESIGN AGENCY Your creative brand partners Marx is the Sunshine Coast s premier creative design agency combining the strength of over 20 years large agency experience with the personal attention
More informationEarn up to a total of 30% commission; 15% for your host location, 15% for your advertiser. No cost to locations
2 JOIN The Network. As an affiliate Tap into the growing expansion of digital media advertising by partnering with Oversea Digital Media Network as one of growing group of regional affiliates. The affiliate
More information1995 2017 Global Development is a première corporate meeting and event provider that our partners and customers depend on to support their overall marketing strategy. Services at a Glance Offsite Meetings
More informationThe Pharma Lions celebrate creative communications from pharmaceutical clients and services surrounding this highly-regulated industry.
PHARMA LIONS The Pharma Lions celebrate creative communications from pharmaceutical clients and services surrounding this highly-regulated industry. Entries will need to demonstrate ideas that inform and
More informationDIGITAL MEDIA NETWORK
DIGITAL MEDIA NETWORK 2 JOIN The Network. As an affiliate Tap into the growing expansion of digital media advertising by partnering with Oversea Digital Media Network as one of growing group of regional
More informationUnit 2.a: Understanding Public Relations
Unit 2.a: Understanding Public Relations Fundamentals of Public Relations:» Introduction and Meaning,» Essentials of Public Relations,» Objectives of Public Relations,» Scope of Public Relations,» Significance
More informationA 360 Branding Consultancy. Creating & Breaking Patterns. Company Profile
A 360 Branding Consultancy Creating & Breaking Patterns Company Profile About Letz Do It Den : LDID [Letz Do It Den] is a 360 0 branding consultancy, founded in June, 2012. We see value in Creating and
More informationALIVE MEDIA GROUP Creativity, community and conversation in the heartland.
ALIVE MEDIA GROUP Creativity, community and conversation in the heartland. ALIVE Magazine ALIVEmag.com Relationship-Driven Marketing Solutions Creative Services 2017 MEDIA KIT We tell stories about interesting
More informationCompany Profile. your Partner
Company Profile your Partner Our Profile We are a creative Marketing firm with a smart mix of talent, professionalism and marketing know- how. We ll craft your marketing vision from start to finish, from
More informationEDUCATION SECTOR ACTIVITIES
S.No Activity Description EDUCATION SECTOR ACTIVITIES 1 Education Advisor Assists Higher Education providers, inside and outside the Free Zone, on various programs requirements, governmental collaborations
More informationAbout us. Event communications agency. Management of internal and external events In France and around the world. For 20 to 20,000 people
About us Event communications agency Management of internal and external events In France and around the world For 20 to 20,000 people About us Global solutions Compagnie Meeting group is structured around
More informationSPONSORSHIP BROCHURE. CG.DP.EFMC.01.EN.a
SPONSORSHIP BROCHURE Introduction About EuroFM EuroFM is the platform that brings FM educators, researchers and practitioners together. With about 00 member organizations (associations, universities, institutes,
More informationPress Advertising 2 Integrated Campaign 5. Outdoor Advertising 2 Art Direction 5. Film Advertising 2 Craft for Advertising 5
Presents 2015 Categories & Prices Advertising Press Advertising 2 Integrated 5 Outdoor Advertising 2 Art Direction 5 Film Advertising 2 Craft for Advertising 5 Radio Advertising 3 Film Advertising Craft
More informationAC: Advertising and Marketing Communications
AC: Advertising and Marketing Communications AC 111 Advertising and Promotion For Advertising and Marketing Communications, Fabric Styling, Fashion Business Management, and Textile Development and Marketing
More informationHitting the mark, whatever your aims
Hitting the mark, whatever your aims Do you have a message to tell, or something to sell? Need to target a particular group of people, find a cost-effective way of reaching them, then win their hearts
More informationUMass Fine Arts Center Corporate Sponsorships. Sponsorship benefits can include: Visibility. Hospitality
UMass Fine Arts Center Corporate Sponsorships Sponsorships at UMass Fine Arts Center may include various rights and benefits, according to the level of support. We are more than happy to work with each
More informationINTERNATIONAL SPORTS AND WELLNESS SHOW 27 th 29 th March 2018, Dubai, UAE
INTERNATIONAL SPORTS AND WELLNESS SHOW 27 th 29 th March 2018, Dubai, UAE JNL Event Management JNL Event Management is a leading premium international event management solutions provider. With 20 years
More informationWhy Use Public Advocacy Campaign Materials?
Why Use Public Advocacy Campaign Materials? Target consumers with NO-COST and LOW-COST advertising materials to: Enhance the reputation and credibility of your association and its members with customized
More informationSponsorship Opportunities
Sponsorship Opportunities 2013-2014 UnitedWayBroward.org Contents: Sponsor Overview has been making a difference in the impact areas of Education, Income and Health for 75 years. Partner with and help
More informationACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT
ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT Access to Media is an advertising and media buying agency offering clients creative marketing solutions to see real results
More informationOur Mission: We create, perform, teach and promote dance as an essential and inspiring element of our community.
Our Mission: We create, perform, teach and promote dance as an essential and inspiring element of our community. Culture: Everything we do at Nashville Ballet we do in furtherance of our mission. It is
More informationJanet Corcoran. Address 3211 Dover Crescent Mississauga, Ontario L5L 5T6
Janet Corcoran Address 3211 Dover Crescent Mississauga, Ontario L5L 5T6 Contact Information Home 905.828.0480 Cell 416.358.9128 Email jcorcoran@rogers.com Profile I have been a copywriter, marketing consultant
More informationWhat is Marketing Research?
What is Marketing Research? How did Marketing Research Evolve? The idea of marketing research was developed in the late 1920 s by a man named Daniel Starch. This is about the same time that advertising
More information2016 SPONSORSHIP PROPOSAL
2016 SPONSORSHIP PROPOSAL TABLE OF CONTENTS AIMS & OBJECTIVES 4 2016 CATEGORIES 4 OPERATIONS AND EVENTS 5 LAUNCH 5 CALL FOR NOMINATIONS 5 JUDGING OF NOMINATIONS 6 GALA AWARDS PRESENTATION 6 PRIZES 7 MARKETING
More informationIntegrating Marketing Communications to Build Brand Equity. Emran Mohammad
Integrating Marketing Communications to Build Brand Equity Emran Mohammad The New Media Environment Traditional advertising media such as TV, radio, magazines, and newspapers seem to be losing their grip
More informationThank you to the young Victorian Young Achiever Awards for recognising my work and success as an individual on the Autism Spectrum.
"Being involved in the community dedicating my life's work to helping all ages on the autism spectrum is truly one of the most rewarding experiences. The Victorian Young Achiever Awards is about recognising
More informationMarketing Officer. Job description and person specification
Marketing Officer Job description and person specification Summary Investec Opera Holland Park is an opera company with a unique voice. Based in Kensington, we present an annual festival of fully staged
More informationbeauty bridge events The heart and soul of our company is bringing ideas to life.
The heart and soul of our company is bringing ideas to life. Beauty Bridge Event is a full service, event management agency. We design, manage and deliver corporate and government. Our specialty is creating
More informationLearning Objectives 17/03/2016. Chapter 13. Support Media
Chapter 13 Support Media Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Learning Objectives To examine
More informationATA WORLD TOURISM CONFERENCE JOHANNESBURG, SOUTH AFRICA 22 JULY - 26 JULY, 2019
TOURISM ASSOCIATION ATA WORLD TOURISM CONFERENCE JOHANNESBURG, SOUTH AFRICA 22 JULY - 26 JULY, 2019 The Africa Tourism Association (ATA) is the leading global trade association promoting travel and tourism
More informationCoMarketing Program Eligible Activities
CoMarketing Program Eligible Activities 2018-19 1 This list may be updated from time to time. The CoMarketing website home page contains the latest version. If you are unsure as to whether a specific brand
More information2018 Sponsorship Opportunity Package
2018 Sponsorship Opportunity Package This sponsorship package offers your business an opportunity to quickly and easily choose the best fit sponsorships that allow you to support the chamber while receiving
More informationMarketing & Communications
Marketing & Communications October 2016 Contents Before you begin Building a campaign Inbound v Outbound Public relations Social media Before you begin Determine your audience Members Swimmers Parents
More informationPR 222 Introduction to Advertising Revised 9/09 D. Bober
Ursuline College Accelerated Program CRITICAL INFORMATION! DO NOT SKIP THIS LINK BELOW... BEFORE PROCEEDING TO READ THE UCAP MODULE, YOU ARE EXPECTED TO READ AND ADHERE TO ALL UCAP POLICY INFORMATION CONTAINED
More informationCOMPANY PROFILE THE HISTORY
COMPANY PROFILE THE HISTORY Thanks to the insight of the Italian-American Danilo Di Michele to create a bilateral connection between the United States and Italy, exporting and importing from America Italian
More informationA TOTAL CARIBBEAN EXPERIENCE
A TOTAL CARIBBEAN EXPERIENCE e r u t Cul e W e g r e n i H it We W i F A 24th Annual Celebration In Association with the City of Lauderdale Lakes May 18-20th Celebrating 24 Years of Bridging Cultures Brought
More informationRochdale Literature & Ideas Festival
Rochdale Literature & Ideas Festival Sponsorship Opportunities 15-22 October 2018 @RochdaleLitFest rochdaleliteraturefestival.co.uk Exciting and important it s time to shout about Rochdale s cultural heritage.
More informationMARKETING STRATEGY QUESTIONNAIRE
MARKETING STRATEGY QUESTIONNAIRE The Marketing Questionnaire The Advantex Team would like to help you build your business by ensuring that the face you present to the world through your website, print
More informationSPONSORSHIP OPPORTUNITIES. GBTA Conference 2017 Frankfurt in Partnership with VDR Congress Center, Messe Frankfurt November 2017
SPONSORSHIP OPPORTUNITIES GBTA Conference 2017 Frankfurt in Partnership with VDR Congress Center, Messe Frankfurt 28 30 November 2017 Overview Connect your organisation with over 1,000 business travel
More informationCopyright 2013 Pearson Education CHAPTER: 6 INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
Copyright 2013 Pearson Education CHAPTER: 6 INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Learning Objectives Describe some of the changes in the new media environment Outline the major marketing
More informationCOMMUNICATIONS MANAGER UKRAINE MARKETING AND COMMUNICATIONS WIDER EUROPE
. COMMUNICATIONS MANAGER UKRAINE MARKETING AND COMMUNICATIONS WIDER EUROPE OCTOBER 2017 www.britishcouncil.org 1 [Insert date created/last modified The British Council Role Information Role Type Pay Band
More informationEXCLUSIVE OPPORTUNITIES FOR YOUR BUSINESS
EXCLUSIVE OPPORTUNITIES FOR YOUR BUSINESS SPONSORSHIP OPPORTUNITIES 2015 SPONSORSHIP PRICE* AVAILABILITY PAGE KEY OPPORTUNIITIES Principal & Show Bag Sponsor SOLD SOLD 5 Central Bar Sponsor SOLD SOLD 6
More informationHigher National Unit specification: general information
Higher National Unit specification: general information Unit code: DV73 34 Superclass: BA Publication date: November 2014 Source: Scottish Qualifications Authority Version: 03 Unit purpose This Unit is
More informationAnnual Proposal Marwadi Education Foundation. Graphic Design Firm - India
Annual Proposal Marwadi Education Foundation Graphic Design Firm - India About I-Square Infomedia I-Square Infomedia as been operating since 2013. Specialists in graphic design, logo design, brand solutions,
More informationOVERVIEW. The Southern Women s Show, known as the premier women s event in the greater Memphis area, was widely embraced by the market.
The Southern Women s Show, known as the premier women s event in the greater Memphis area, was widely embraced by the market. TOTAL AD CAMPAIGN $136,845 PR IMPRESSIONS 4,142,892 NUMBER OF EXHIBIT SPACES
More informationCourse Description Applicable to students admitted in
Course Description Applicable to students admitted in 2018-2019 Required and Elective Courses (from ) COMM 4848 New Media Advertising This course examines new media as an evolving advertising media. The
More informationunlock your POTENTIAL
unlock your POTENTIAL BRANDING MARKETING DESIGN BRANDING A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes
More informationFestival of Cultures May 24 26, 2019 SPONSORSHIP PACKAGE
Festival of Cultures May 24 26, 2019 SPONSORSHIP PACKAGE Mississauga s Festival of Cultures Carassauga Festival is an incorporated non-profit volunteer community organization celebrating multiculturalism
More informationM.S. in TOURISM MANAGEMENT
M.S. in TOURISM MANAGEMENT The M.S. in Tourism Management curriculum consists of an initial one-week intensive orientation, a core of courses that provide you with a range of subjects necessary for all
More information2017 SPONSORSHIP BROCHURE
2017 SPONSORSHIP BROCHURE COMPANY OVERVIEW New Energy Events is a rapidly growing event organizer that is sharply focused on the development of world-class renewable projects across Latin America and the
More informationPromoting Fashion / Barbara Graham & Caline Anouti
Activities / 1 Chapter 1: Consumers and Consumer Trend-forecasting Analyse five current campaigns, either TV adverts or films released on social media. Try to look outside fashion and include at least
More informationLEON COUNTY DIVISION OF TOURISM DEVELOPMENT MARKETING COMMUNICATIONS DEPARTMENT SALES PLAN
LEON COUNTY DIVISION OF TOURISM DEVELOPMENT MARKETING COMMUNICATIONS DEPARTMENT 2016-2017 SALES PLAN Prepared By: Lauren Pace, Director of Marketing Communications GOAL: Attain 120 story placements annually
More informationUnited Way of Broward County
United Way of Broward County Kaylee Acevedo Age 9, Is proud to show her community support in her Live United t-shirt. Sponsorship Opportunities 2010-2011 2010/2011 Sponsor Opportunities CONTENTS United
More informationC R E A T I V E S T U D I O
CREATIVE STUDIO Creativity that sells. An eye for the extraordinary innovative commercially-driven solutions. Full service studio- from art direction and concept creation to post-production and final sign-off.
More informationEmily Rawlings 2018 Regional Service Award winner
Partnering with the Seven News Young Achiever Awards will establish you as an industry leader, whilst providing a high profile platform for you to demonstrate and amplify your Corporate Social Responsibility.
More informationMalcom X Festival & Parade
Malcom X Festival & Parade is the premier annual cultural and art festivals in the North Florida & South Georgia area, and we are asking for your support. The KEMETIC EMPIRE serves as community outlet
More informationCompany Profile. When people come together, magic happens. Press Kit
Company Profile MCI at a Glance Industry Insights MCI is the global leader in engaging and activating audiences. Since 1987 we have been helping clients harness the power of community by applying strategic
More informationWELCOME COCKTAIL RECEPTION
WELCOME COCKTAIL RECEPTION This event caters to Top Industry Leaders, Boat Captains, Agents, Vendors and Media, attending the grand opening of the Antigua Charter Yacht Show. champagne and Canapés are
More informationSponsorship package EU
Sponsorship package 50 000 EU Sponsors/partners Video Production/ Website Video Production inclusion of the logo in video cut-in scenes inclusion of the logo in the final screen saver Website enlarged
More informationSPONSORSHIP, BANNER ADVERTISING & BUSINESS DEVELOPMENT OPPORTUNITIES CONTACT US. wtmafrica.com
SPONSORSHIP, BANNER ADVERTISING & BUSINESS DEVELOPMENT OPPORTUNITIES INTERNAL ADVERTISING OPPORTUNITIES SPONSORSHIP, BANNER ADVERTISING & BUSINESS DEVELOPMENT OPPORTUNITIES World Travel Market Africa is
More informationII. Situational Analysis
Table of Content I. Introduction......2 II. Situational Analysis..2 1. Gap Background....... 2 2. Apparel Industry Overview.....3 3. Competitor Analysis..3 III. SWOT Analysis....4 IV. Strategic Marketing
More informationDESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS
DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS A. The Role of Marketing Communications B. Developing Effective Communications C. Deciding on the Marketing Communications Mix D. Managing the
More information2018 SPONSORSHIP PROPOSAL
2018 SPONSORSHIP PROPOSAL TABLE OF CONTENTS AIMS & OBJECTIVES 4 2018 CATEGORY OPTIONS 4 OPERATIONS AND EVENTS 5 CALL FOR NOMINATIONS 5 JUDGING OF NOMINATIONS 5 AWARDS GALA PRESENTATION DINNER 6 PRIZES
More informationMarketing Plan Checklist
MY BUSINESS GOALS GOAL 1: GOAL 2: BRANDING Is your overall image at its best? Does your logo or company collateral need updating to bring it into the 21st century? Can your target market relate to your
More informationBROWARD HIP HOP FEST
PRESENTS BROWARD HIP HOP FEST 2017-18 Sponsor Presentation SATURDAY March 31, 2018 Sunrise Civic Center Amphitheater 10610 W Oakland Park Blvd, Sunrise, FL 33351 Visit Our Website: browardhiphopfest Follow
More informationINTERNAL AND EXTERNAL COMMUNICATIONS/ADVERTISEMENTS
Title/Topic: Internal and External Communications/Advertisements Number: 10.07 Functional Classification: Institutional Governance & Administration Monitoring Unit: Office of Strategic Communications Initially
More informationTo read more testimonials please click here
3 3 4 5 5 8 9 9 10 "Being involved in the community dedicating my life's work to helping all ages on the autism spectrum is truly one of the most rewarding experiences. The Victorian Young Achiever Awards
More informationBOLTON WANDERERS. 2017/18 Sponsorship & Advertising
BOLTON WANDERERS 2017/18 Bolton Wanderers Football Club will take their place in the English Football League Championship for the much anticipated 2017/18 season, one of the most competitive, compelling
More informationList of Eligible Activities for the Collaborative Marketing Program
List of Eligible Activities for the Collaborative Marketing Program 2017-18 The list below provides companies with a guide as to the type of brand marketing activities that are eligible, the level of funding,
More informationSPONSOR PARTNERSHIP GUIDELINES. Steps for successful sponsor Partnerships within the Department of Recreational Sports:
RECREATIONAL SPORTS PARTNERSHIPS SPONSOR PARTNERSHIP GUIDELINES Steps for successful sponsor Partnerships within the Department of Recreational Sports: Review department Partnership Guidelines below; Refer
More informationLOVE IS LOVE SPONSORSHIP PROPOSAL
SPONSORSHIP PROPOSAL SYBARITE PRODUCTIONS, Inc. Sybarite Productions, Inc. 501(c)3 is a not for profit organization, committed to the education and future employment of talented youth in the arts, while
More informationSeptember Memorial Park Port Credit Mississauga Ontario Canada
The 17th Annual Port Credit Blues and Jazz Festival September 11-12-13. 2015 Memorial Park Port Credit Mississauga Ontario Canada www.southsideshuffle.com Welcome to the Tim Hortons Southside Shuffle Since
More informationCommunication Builder a tool for Universities Engage your communities in digital dialogues
Communication Builder a tool for Universities Engage your communities in digital dialogues Chiara Carlino Kion Bologna, Italy c.carlino@kion.it ABSTRACT The digital world offers a wide variety of media,
More informationIncludes the use of three or more mediums. (ie. Broadcast, Print, Digital and Interactive etc.)
ACE AWARDS 40 CREATIVE CATEGORIES 1. Advertising Campaign Includes the use of three or more mediums. (ie. Broadcast, Print, Digital and Interactive etc.) Digital submission: Provide a minimum of three
More informationCOMPANY PROFILE. You ask us to reach for the stars and We will bring the moon back as well.
COMPANY PROFILE You ask us to reach for the stars and We will bring the moon back as well. Content Our Vision 1 Our Mission 2 Our Approach 3 Our Team 4 Our Services 6 Client Servicing 7 Creative & Art
More information1. What is the most effective source of building business in an established primary care setting?
CPPM Ch 12 Review Questions 1. What is the most effective source of building business in an established primary care setting? a. Direct mail marketing b. Word of mouth referrals c. TV and radio ads d.
More informationOVERVIEW. The Southern Women s Show, known as the premier women s event in the greater Memphis area, was widely embraced by the market.
SHOW IN REVIEW The Southern Women s Show, known as the premier women s event in the greater Memphis area, was widely embraced by the market. TOTAL AD CAMPAIGN $136,299 PR IMPRESSIONS 4,095,430 NUMBER OF
More informationThe market manager and board of directors will need to develop a promotion
15 Promoting and Advertising Your New Market The market manager and board of directors will need to develop a promotion strategy and logo that reflect the market s identity and mission. Building community
More informationDESIGN LIONS CANNES LIONS. Tips from the Jury. Materials
DESIGN LIONS The Design Lions celebrate visual craftsmanship. Entries will need to demonstrate how design has been used to define a brand or communicate its key messages; that is work in which a unique
More informationProud Heritage, Exciting Future. Communications &Engagement. Strategy. More Than Words: Listening, Understanding, and Delivering
Proud Heritage, Exciting Future Communications &Engagement Strategy More Than Words: Listening, Understanding, and Delivering Table of Contents Introduction About the Strategy. 1 Strategic Vision, Mission,
More informationSponsorship Opportunities for Geneva Festivals
Sponsorship Opportunities for Geneva Festivals Community events are very popular and Geneva, Illinois has four to choose from! Our four distinct festivals offer seasonal opportunities to reach your target
More informationTARGET DEMOGRAPHIC & MARKETS
SPONSORSHIP PACKAGE 13 & 2 1 MAY 2017 www.rocktheranchtx.com ught to you by Bro ABOUT THE FESTIVAL Rock the Ranch Music Festival (RTR) will take place in New Caney TX, May 12th & 13th of 2017 and will
More informationOPPORTUNITIES SPONSORSHIP 10 TH - 12 TH DEC Def ining Innovation in the Food, Beverage & Hospitality Industry
SPONSORSHIP OPPORTUNITIES Def ining Innovation in the Food, Beverage & Hospitality Industry 10 TH - 12 TH DEC 2018 ABU DHABI NATIONAL EXHIBITION CENTRE 2 SIAL Sponsorship Opportunities Is your brand well
More informationHenman Communications Thomas House 84 Eccleston Square London SW1V 1LP. +44 (0)
Henman Communications Thomas House 84 Eccleston Square London SW1V 1LP +44 (0)7810 448782 rph@henmancom.com www.henmancom.com Henman Communications is the trading name of Henman Communications Limited.
More informationCharleston Pride Festival Board of Directors Roles & Responsibilities*
Charleston Pride Festival Board of Directors Roles & Responsibilities* Chair / Chief Executive Officer Vice Chair / Chief Operating Officer Chief Financial Officer Secretary of the Board Festival Director
More information