INDUSTRY REPORT -February 2015
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- Avice Sanders
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1 INDUSTRY REPORT -February 0 Aviation Passengers* January 0 January 04 % Ch 0 YTD Total Passengers 77,48 736,78 6% 77,48 736,78 6% Total Enplanements 387,8 36, 6% 387,8 36, 6% *Source: Austin-Bergstrom International Airport February 0 Visitor Services February 04 % Ch 0 YTD* Visitor Packets Sent Virtual Visitor Guide Visits Downtown Visitors Phone Calls/ Requests Retail Revenue-Gross Walking Tour Participants,8,7-6% 7,766 0,64-4%,63 3,66-8%,44,48 -% 0,787,8 3% 6,07,3 3%,43,3 8% 7,47 6, 3% $6,734 $8,8-3% $44,348 $37,6 7% 3 8 0%,747,777 -% Website Traffic February 0 February 04 % Ch 0 YTD Unique Web Visits Unique Mobile Site Visits 0,66 Online Booking Engine 6 Reservations* *Includes hotel, attraction and package reservations 3,7 4% Leisure Travel 63,068 7,6 4,787 34,36 % 0,8 43,83 33% 43-40% % -0.0 February 0 February 04 % Ch 0 YTD Tourism Partner Leads Destination Trainings Product Placement Online Package Development 8-8% 7-80% 60 86% % 3-67% 4-0% 0 400% A Meetings CVB Booked February 0 February 04 % Ch 0 YTD Number of Meetings* Room Nights *Includes Additional Rooms for Previously Booked A Definites % 3 4% 30,076 3,08 3% 3,047 6,08 % 37,840,000 7% 0,043 ALL CVB Definite Room Night Bookings February 0 February 04 % Ch 0 YTD 64,00 8% Number of Definite Bookings % % Total Room Night Production 6,000 30,878 8% 7,47 08,83 34% Total 3,87 46,80 4% 36,40 3,76-4% *YTD reflect the ACVB fiscal year, October-September.
2 A Meetings Lead Production February 0 February 04 % Ch 0 YTD Number of Leads Total Room Night Production 3,480-46% 73,08 ALL Meetings Lead Production 8 February 0 February 04 % Ch 0 YTD 03-3% 67,34 60,6 % 4% Number of Leads 0 7-7% % Total Room Night Production 3, 78,67-4%,8,4,038, 7% Tradeshows & Events Event Name Location Department Attending NME Music Awards Site Visits London, England Group Name Total Room Nights The Immunization Partnership Riverbed Technology Inc. Straumann USA JetBlue Airways American Bar Association Association of Professional Developmental Disabilities Administrators (APD ASAE & The Center for Association Leadership Wells Fargo Infovisa FishWise MedInformatix, Inc. Public Retirement Information Systems Management American Academy of Disability Evaluating Physicians GEICO JHG Marketing American Bar Association National Association of Foreign Student Advisers Beltone RTC Events Management American Institute for Conservation of Historic and Artistic Works Acendas Trapeze Group Americas' SAP Users' Group National Electrical Manufacturers Representatives Association Convention Services (Site Visits/Planning Meetings) Medical Library Association /0 NACHA 4/07 Public Retirement Informaton Systems Management 4/06 Triple Crown Sports 7/0 American Institute for Conservation of Historic and Artistic Works /08 DECA /0 Destination Marketing Association International 7/0 Society of Actuaries 0/0 Association of Texas Professional Educators 7/0 Tourism Department (Site Visits/FAMs) Marketing ,00,40,760,7,30 3,8,08 4,63 7 6,400,40,303 3,8 8
3 Group Austin Marathon Americas SAP Users Group Scoiety of Interventional Radiology CONVENTION CENTER AND/OR CITYWIDE EVENT BOOKINGS* Mtg Start Date *NEW Definite Bookings only; does not include Additional Rooms for Previously Booked Definites Mtg End Date Estimated Est. Room Nights //0 /6/0 4,000 3,38 Cheer USA /0/0 //0 3, Roother Teeth Productions Life Marketing & Events, LLC 8//0 8/0/0 8/3/0 //0 3/0/0 /3/0 /8/0 3//0, ,000 4,370,30 4,44 Year Definite Definite Room Nights # of Definite Groups Tentative Tentative Room Nights # of Tentative Groups ,30 4,44 0 7,0 3,63,30 84,674 4,0 4, ,33, ,00 6, , 4, ,6 6,00 8 3,40 4, ,383 33,0 0 Convention Services 8,000 8,00 47,00 3,30 3,00,84 37, 6,44 8,0, February 0 February 04 % Ch 0 YTD Meetings Serviced bureau booked 38 non-bureau booked 7 3 7% % Reservations Assigned 68,373-0%,767,074-4% Registration Hours Provided %,46 3,6-3% Supplier Referrals % 4-0% Supplier Leads 7-47% 3 6-3% Site Visits/Planning Meetings 6 0% 3 7 6% Pre/Post Convention Meetings -0% 8-00% Community Outreach/Supplier Mtgs 8 3% % Music Inquiries % %
4 February 0 Production/ Referral Inquiries,63 Production Packages Fulfilled 6 Production Starts Production Days 0 Film, TV, Commercial, Print and Miscellaneous Production Dusk Til Dawn -- El Rey Cable Series -- in production Rooster Teeth Project -- Feature Film -- in production FILM PRODUCTION February % 7 7 % Ch 0 YTD 0 0,787 3,007 -% 0% 8 0-0% -3% %
5 PUBLIC RELATIONS PRODUCTION February 0 February 04 % Ch 0 YTD Media Outreach (Releases and Pitches) Number of Outlets Reached Press Trips/Media Hosted Dollar value of media (source: Cision) Significant Placements* $8,6, $7,670,68 40% % 00% % -%,4 6 $30,0,038 6, $37,8,8 48 % % -4% -% 7% *Media outreach and pithces: NME outreach and new hire press release Print Magazines Conde Nast Traveler Convene Online/Internet Outlets: Nat Geo Media Placements Newspapers ABJ () Traveller, Australia USA Today Austin American Statesman Broadcast Echappees Belles, France NPR Carolyn Gonzalez, Blogger, US Andre Dickens, Shortlist - UK Lonely Planet, UK Canadian Running Magazine, Canada Tabi Salad, Japan Media Hosted
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