The Business of Global Chinese Travel
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- Garey Summers
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1 2017 Media Kit
2 The Business of Global Chinese Travel Launched in 2016, Jing Travel has quickly become a leading voice for news and analysis on Chinese global travel. Organizations throughout the tourism and hospitality industry and other tourism stakeholders rely on Jing Travel to stay up to date with the latest business intelligence about this booming market segment. Jing Travel s mission is to not only narrate what happens in the industry, but to set the narrative by leveraging data and research insights, making Jing Travel the go-to source for information among highlevel stakeholders within this growing industry.
3 Reaching the international travel trade Jing Travel reaches an international audience across all time zones and is published in two languages: English and Chinese. While the majority of Jing Travel s readership is in the international travel trade, auxiliary industries such as luxury and retail also constitute substantial audiences. As global Chinese travel continues to grow, so does the demand for authoritative and in-depth business intelligence on this vast and complex market.
4 Our platforms Web: desktop, mobile, social media Newsletters: daily briefing, the week ahead, and special editions Fully responsive website with native support for AMP* and Facebook Instant Articles Fully responsive and eye-catching newsletters that look and feel great both on desktop and mobile *Accelerated Mobile Pages, an alternative to Facebook s Instant Articles preferred by Google, LinkedIn, and Twitter among other mobile apps.
5 Our Chinese platforms WeChat Content partnerships Through local content partners, Jing Travel s Chinese-language articles reaches an engaged audience in both business and government Verified WeChat Official Account that reaches Chinese industry people and business insiders every day
6 Setting the agenda As the leading source of business intelligence on the business of global Chinese travel, Jing Travel is fortunate enough to get featured by leading global news outlets and industry press. Jing Travel doesn t narrate it sets the narrative. You can find our insights in: Asia Times South China Morning Post Financial Times Wall Street Journal Forbes Voice of America Chinese National Tourism Administration Xinhua Luxury Society Skift The Moodie Davitt Report
7 Our content In-depth reporting and news Industry reports Webinars Events calendar and coverage Interactive data and charts
8 What we offer: website Desktop and mobile Banner advertisements Sponsored content Featured events Sidebar Feed Article pages Highlighted on front page Distributed on social media and in newsletters Featured in events calendar In-depth information Connected to event registration
9 What we offer: unique branded content Joint/hosted reports Joint/hosted webinars Sponsored/powered data Share your insights with Jing Travel s audience Highlight your expertise Reach and engage with Jing Travel s audience Highlight your expertise Showcase your data insights Drive data product sales
10 What we offer: newsletter Banner advertisements Sponsored content Special editions/blasts body banner Sponsored stories Sponsored events, reports, data, and other rich content types Reach Jing Travel s audience with special messages Highlight products, events, and other services
11 Suggested packages Option 1: Basic Package - $8, Case study or other advertorial content published on Jing Travel as Sponsored content 2. Translated recap article to be published on Jing Travel s WeChat Official Account 3. Complimentary social media promotion on Jing Travel s LinkedIn, Facebook and Twitter accounts Option 2: Editorial Package - Work with our editor for customized tailored content - $12, Exclusive customized sponsored content on Jing Travel, including call to action to drive traffic to your website or platforms 2. Translated and edited Chinese article to be published on Jing Travel s WeChat Official Account 3. Complimentary social media promotion on Jing Travel s LinkedIn, Facebook and Twitter accounts These are some of our recommendations, but if you have something different in mind, please do not hesitate to contact us for customized solutions Option 3: Promotional Package - Customized content plus promotional effort in Western and Chinese media - $20, Exclusive customized sponsored content on Jing Travel, including call to action to drive traffic to your website or platforms 2. Translated and edited Chinese article to be published on Jing Travel s WeChat Official Account 3. Article blast out to 15K Press database of consumer website as well as business media in the US 4. Article blast out to exclusive Chinese content partners and 15K Press database of consumer website as well as business media in China
12 Suggested packages Option 4: Report Package - $25, Work with our editor to co-brand and publish your research as a Jing Travel industry report 2. Complimentary promotion on Jing Travel s channels: Jing Travel newsletters, LinkedIn, Facebook and Twitter accounts 3. Complimentary promotion for the industry report on Jing Travel s desktop and mobile websites, including banners and sponsored content 4. Receive all leads generated by the report Option 5: International Report Package Reach China with your research - $35, All content included in Option 4: Report Package 2. Translation of industry report into Chinese 3. Article blast out to exclusive Chinese content partners and 15K Press database of consumer website as well as business media in China These are some of our recommendations, but if you have something different in mind, please do not hesitate to contact us for customized solutions Option 6: Event Package - $12, Jing Travel event calendar entry for your event, including your rich media content and call to action features 2. Complimentary sponsored content promoting your event on Jing Travel s website and newsletter 3. Complimentary social media promotion on our LinkedIn, Facebook and Twitter accounts Option 7: Advanced Event Package - $18, All content included in Option 4: Report Package 2. Dedicated blast to 15K Press database of consumer website as well as business media in the US 3. Dedicated blast to exclusive Chinese content partners and 15K Press database of consumer website as well as business media in China
13 Engage with The Business of Global Chinese Travel
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