WHY WORK WITH EXPATICA?

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1 OR IE N G G IN LI T T SE N IN LIV IN ON TI TA MO VI N G ON 2017 MEDIA KIT After 17 years we have become experts in developing marketing strategies which allow companies to reach the expat audience, focused on the orientation and settling in phases.

2 WHY WORK WITH EXPATICA? AFFLUENT AUDIENCE SCALE OF NETWORK TRANSPARENT PRICING CUSTOMISABLE 3.9 million unique visitors per month Advertising on 25 websites simultaneously to maximise ROI We work on a CPM basis and offer agency discounts Build the most efficient media plan that best suits your needs GEO-TARGETING QUALITY OF CONTENT OPTIMISATION MEASUREABILITY Targeting expatriates by country, region, and language Expatica provide excellent news & analysis to the English-speaking community - The Guardian Ensure your campaign is optimised with our dedicated team of marketing consultants & ad operations experts Track your media plan with our comprehensive reporting

3 ABOUT OUR AUDIENCE 3.9 Million Exclusive Partner Network Expatica has a network of 25 different expat related websites. This allows our clients to target our entire expat audience of 3.9 million in one go. 82% University Educated Average Income Median Age WHAT DO EXPATS WANT? University / School 50% Local Credit Card 60% Employment Agency 64% Financial / Tax Advisor 66% Real Estate Agent 66% Local Bank Account 82% Airlines 91% Offshore Bank Account 49% Health Insurance 75% 66% Relocation / Moving Company 66% Property Insurance

4 Reach millions of expats across our network of targeted websites EXPATICA.COM REACH: EXPATICA REACH WITH VERTICALS: 3.9 MILLION Portugal Portugal Russia UAE South Africa USA Spain Russia The Netherlands South Africa NATIONALITY 10% 7% 25% 3% 26% 29% France Spain Switzerland The Netherlands British Rest of the world Germany France EU Asian American Anglo Saxon Belgium Switzerland Luxembourg Germany UK Belgium Luxembourg UK

5 PRODUCTS Expatica offers a full range of services from idea generation and creative design, through campain execution and optimisation, to reporting ONLINE Display Advertising Target expats with a banner campaign, generating leads and new business. Priced on a CPM basis (8-12 euros). Expat Vertical Target the entire expat audience in one go by displaying your banners on multiple expat-focused websites, simultaneously. Re-targeting Re-targeting helps companies advertise to site visitors who leave without a conversion by serving ads to people after they have left an advertiser s website. Electronic Direct Mail Send an edm out to our expat subscriber database of more than people. Content Marketing Communicate with the affluent expat audience through articles, press releases and advertorials. Creative Designs Excellent in-house design capabilities. BANNER SIZES 728 x x x x x x x 60 PRINT Survival guide Each year we publish two comprehensive Guides which are essential for newly arrived expats in the Netherlands and Belgium. EVENTS Newsletters Sponsoring Expatica s country newsletters provides a unique way to communicate with expats directly through their inbox. Offers content marketing and bannering. Expat Fairs i am not a tourist Expat Fair, the largest fair for internationals living, studying, and working in the Netherlands, currently in its 14th edition. Social Media Campaign Customised social media campaigns to reach our followers on Facebook, LinkedIn, Twitter and Google+. Job Fair for Internationals A bi-annual recruitment event for international companies, recruitment agencies, and expats looking for the next step in their career.

6 NEWSLETTER SPONSORSHIP Get in the inboxes of thousands of expats NEWSLETTERS PER COUNTRY COUNTRY WEEKLY DAILY We send out seperare weekly, daily and What s On (events) newsletters with local, high-quality editorial content. WHAT S ON Weekly Newsletter Sample Netherlands Belgium France Spain Germany Switzerland U.K Luxembourg Daily Newsletter Sample Weeklies sent out to 6 countries: Netherlands, Begium, Germany, Spain, France, Switzerland

7 ELECTRONIC DIRECT MAIL Reach more than three hundred thousand expats in one go SUBSCRIBERS Global list of people who have opted-in to receive a commercial offer from Expatica a maximum of two times per month EDM SAMPLE STRONG LEAD CONVERSION Our edm provides 54% higher lead-to-conversion ratio FUL CUSTOMISABLE, POSSIBILITY TO SEGMENT PER FULLY COUNTRY Promote your products in the best way possible OPTIMISATION AB Split testing Spam & bot test prior to sending REPORTING Open rates, subscribers and clicks will be provided EDM REACH 13% 28% Asia, Aus and Oceania Europe South America Africa 33% 22% 4,000 North America Middle East

8 PRICE OVERVIEW All packages are designed per campaign. This is a simple overview of our prices. Please contact Expatica directly for inquiries about products and services at advertise@expatica.com ONLINE BANNER CAMPAIGN IMPRESSIONS AVERAGE CPM NEWSLETTERS TYPE PRICE RANGE Daily Weekly What s On edm SURVIVAL GUIDE EVENTS COUNTRY PRICE RANGE TYPE PRICE RANGE Netherlands Belgium i am not a tourist Expat Fair Job Fair for Internationals