It s the orange-top one eh?

Transcription

1

2 It s the orange-top one eh? Yeah, I like it. I m a fan. I like the more human side of it. The others I skim but your one I go back and pick it up. Ken and Kirsty Shaw Elmore Station, Matawai, Gisborne

3 126,000 readers every week That s an average of 1.7 readers per farm house nationwide. * 1

4 NZ s weekly farming community newspaper FREQUENCY Weekly on Monday FORMAT Tabloid CONTENT News Opinion On-farm stories about farming families Science and Research Market Updates Real Estate 2 NZFarmer s award-winning writers deliver content that informs, inspires and entertains 126,000* readers every week. With a reputation for delivering the most interesting on-farm stories about farming characters and their families, NZFarmer has broad gender appeal with readers 59% male/41% female. NZFarmer will ensure that your advertising is placed within a quality, targeted environment that attracts a highly engaged rural audience. 28 minutes p/w A typical reader spends 28 minutes reading NZFarmer each week. 61% 61% of NZFarmer readers are Farm Owners/Managers. The average age of a reader is 52. *Nielsen CMI Fused Q3 16 Q2 17 Base: Average Issue Readership 15+

5 DISTRIBUTION Every letterbox, on every farm, everywhere. NZFarmer is delivered free to 76,500 farm income dependent households nationwide every week. NORTH ISLAND 50,750 SOUTH ISLAND 25,750 NATIONAL TOTAL 76,500 WEST COAST TASMAN/NELSON 1,900 WAIKATO 17,700 TARANAKI 4,350 WHANGANUI / MANAWATU 7,800 1,050 CANTERBURY 8,850 SOUTH CANTERBURY 2,600 NORTHLAND 8,050 MARLBOROUGH 900 BAY OF PLENTY 6,100 WAIRARAPA 2,550 HAWKES BAY 3,350 GISBORNE 850 Yeah I absolutely do read it. It s bloody awesome. I got a hell of a lot of support from people reading my TB story in your publication. I think it s invaluable. Farmers still read the papers and I just think your publication is fantastic. You ve got some awesome reporters Andrea is the best of the best. It s a paper you can trust. Stu Husband Tauhei Distribution figures based on NZPost Rural Delivery to farm income-dependent households. SOUTHLAND 5,750 OTAGO 4,700 3

6 It s good. The NZFarmer I pick up and read mainly the sheep and beef stories to learn anything new others have tried. It s good to get an insight from a variety of different people from around the country. Matt McRae Redan Valley, Wyndham, Southland 4

7 Farmers love reading stories about farmers It arrives on Monday. We plough through them all. We read the NZFarmer every week. Interesting though good to read. The sheep farming stories and the new research really interest me. John and Catherine Ford Highland Station, Rotorua The on-farm stories are real. We like reading about what other farmers are doing in other parts of the country. The articles are informative. Nuku and Bart Hadfield, Mangaroa Station, Northern Hawke s Bay I enjoy reading the grass roots stories. I do read that one a lot. Colin Schaw Tikokino, Central Hawke s Bay We look through everything, but yours are positive. It s good to read the on-farm stuff. I like reading those articles about what other farmers are doing, how they re doing it and why. Jono and Kelly Bavin Tussock Creek, Southland Follow the faces of farming facebook.com/nzfarmer.co.nz 5

8 94% 94% of rural New Zealanders have access to the internet. 64% are moderate to heavy internet users. * 960 minutes On average, rural internet users spend 960 minutes online every week (16 hours).* 6

9 New Zealand s #1 news site UNIQUE MONTHLY AUDIENCE 2,071,000 INCLUDING NEW ZEALAND S: #1 Business news site #1 Sports news site #1 Technology site #1 Life and style site NZFarmer.co.nz New Zealand s #1 Farming news site UNIQUE MONTHLY AUDIENCE 277,000 Source: Nielsen Online Ratings July Except: *Nielsen CMI Fused Q3 16 Q2 17 Jul 17 TV/Online. Base: Rural NZ 15+ 7

10 71% 71% of rural New Zealanders use the internet to source info.* 51% 51% of rural New Zealanders visited Stuff.co.nz last month.* 8

11 Target specific online rural audiences across NZ Stuff.co.nz provides unmatched coverage on a regional and national level. Driven by our key content categories and our masthead sites, advertisers are able to reach New Zealanders in both broad and narrow channels depending on campaign objectives. Advertisers on Stuff.co.nz have the ability to target specific audiences in multiple ways including: GEO-CONNECT Target New Zealanders by geographic location. Regions include: Northland Auckland Waikato Bay of Plenty Hawke s Bay Taranaki Manawatu/ Whanganui Wellington Nelson Marlborough Canterbury Otago Southland BEHAVIOURAL TARGETING The ability for ad units to follow audiences based on their reading behaviour. For example we can target general farming, dairy, and sheep and beef enthusiasts across the Stuff.co.nz environment. TIME TARGETING Serve your ads when your customers are most likely to be online. SPONSORED CONTENT Perfect for clients looking to position themselves through editorial styled sponsored articles. *Nielsen CMI Fused Q3 16 Q2 17 Jul 17 TV/Online. Base: Rural NZ 15+ 9

12 NZFarmer and NZDairyFarmer... they have the stories that are of most interest because they give us a comparison to what we re doing here. We tend to read those more than the other publications. They re positive and that helps you day by day. We do definitely read them. Glenys and Graham Bell Te Aroha, Waikato 10

13 Reach every dairy farm nationwide * FREQUENCY Monthly FORMAT Magazine CONTENT News Opinion Profiles On-farm stories about dairy farming families Monthly themes and seasonal features NZDairyFarmer is a specialist dairy farming magazine delivered free to every dairy farm nationwide. The publication presents a balanced mix of the latest dairy industry news, along with a range of features to complement the changes of seasons and industry events. 25,000 DAIRY FARMS NATIONWIDE *Based on NZPost Rural Delivery to 25,000 dairy farms (nationwide). 11

14 We get it every Monday morning. I always read the Farmer first. It always has something about sheep in it it s not just all about dairy. I pick up all those other ones and they re all the same thing. You re telling stories about farmers, and that s the interesting thing. Brendan and Prudence Butler Tikokino, Hawke's Bay 12

15 Four local farming publications reaching every farmer in the four major farming regions READERSHIP 24,000 * Waikato Farmer is published monthly, inserted into NZFarmer and delivered to 24,000 farm income-dependant households across the greater Waikato, Bay of Plenty and South Auckland. *Nielsen CMI Fused Q3 16 Q2 17. Average Issue Readership 15+ READERSHIP 26,000 * Central Districts Farmer is published monthly, inserted into NZFarmer, and delivered to 18,000 farm incomedependant households across Taranaki, Manawatu, Whanganui, Hawkes Bay, Horowhenua and Wairarapa. READERSHIP 15,000 * READERSHIP 27,000 * Canterbury Farmer is Otago Southland Farmer is published monthly, inserted a stand alone publication into NZFarmer and delivered delivered fortnightly monthly to over 14,000 to 21,000 farmers and farm income-dependant lifestylers across Otago households across greater and Southland. Canterbury, Nelson, Tasman, Marlborough and the West Coast. 13

16 It depends on whether we get enough rainy days! I like the on-farm stories they re good. I like the genuine practical stuff about the farmers. Peter and Penny Davies Taharoto 14

17 9 regional newspapers Each month, Fairfax regional newspapers reach 42% of the rural community in their respective regions.* They cover key local news, including in-depth farming content. Fairfax Media s regional newspapers are an ideal way for businesses to reach rural consumers. Specific farming sections publish every week within: Waikato Times Taranaki Daily News Manawatu Standard Nelson Mail Marlborough Express The Press The Timaru Herald The Southland Times *Source: Nielsen CMI Fused Q Q2 17 Jul 17 TV/Online. Base: Lives in Rural area or Secondary/Minor/Rural Centre

18 NZ s favourite destination for rural classifieds 16 FREQUENCY Monthly FORMAT Tabloid CONTENT 100% classified advertising of all things farming. From tractors and machinery to animal handling equipment and farm buildings. AgTrader is the ideal vehicle for businesses who want to sell their product or services to farmers. Delivered free to 76,500 farming households every month. AgTrader is unique with no editorial and 100% advertising. Printed on yellow newsprint for maximum impact, AgTrader The Yellow One has become a rural icon. Farmers love AgTrader it keeps them up to date on prices, values and what s happening in the marketplace. 76,500 FARMING HOUSEHOLDS NATIONWIDE

19 CD Field Days and Fieldays Official Publications Fairfax Media is proud publisher of official event publications for both Central Districts Field Days and New Zealand National Agricultural Fieldays Central Districts Field Days Official Preview 40,000 copies to every farmer in the lower North Island. Central Districts Field Days Visitor Handbook 15,000 copies distributed free at the entrance gates of Central Districts Field Days. Fieldays Focus 80,000 copies nationwide Fieldays Programme 17,500 copies sold to visitors For information on exhibiting at Central Districts Field Days visit cdfielddays.co.nz Book now to secure premier positions and maximise the return from your investment at these events. 17

20 Our Audience. Your Customers. For more information talk to your Fairfax Media advertising representative advertise.fairfaxmedia.co.nz