2018 Nantucket Magazine MEDIA KIT. Rates & Schedule THE LOCAL MAGAZINE READ WORLDWIDE
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1 N 2018 Nantucket Magazine MEDIA KIT Rates & Schedule THE LOCAL MAGAZINE READ WORLDWIDE
2 INTRODUCTION N Magazine is Nantucket s leading lifestyle publication. This award-winning magazine is known throughout the island for its compelling content, stunning photography and exquisite printing. For this reason, N Magazine literally flies off the shelf and becomes a collectible in the homes of Nantucket s summer and year-round residents. Because of N Magazine s quality and size, it has exceptional retention value and a shelf life longer than any other publication on Nantucket. This makes N the most effective advertising vehicle on the island as ads may be seen repeatedly for months or more. Simply put, from an advertising perspective, N Magazine delivers. WHO S READING NANTUCKET MAGAZINE Our readers and their households spend the following amounts in a 12-month period: $26,370,000 - Wine, Spirits and Liquor $28,470,000 - Electronics & Photo Equipment $25,623,000 - Jewelry & Watches $65,781,000 - Apparel, Men, Women and Children $52,020,000 - Fine Art & Antiques $101,088,000 - Home Furnishings Nine out of ten readers own their primary residence, and three out of four (75%) own additional real estate. 49% of our readers own a boat. 72% of our readers are club members. Readers spend an average of 42 minutes reading an issue and passed along readership in excess of 50,000 per issue. Retention time of N Magazine is in excess of 5 months per issue. CIRCULATION: 60,000 WEB VIEWERSHIP: 350,000 READER RESEARCH HIGHLIGHTS 52% female 48% male $2.9 million average Nantucket home value $3 million average investment portfolio $7.5 million average total real estate value $968,000 average annual income N MAGAZINE ONLINE N Magazine s NBLAST e-newsletter reaches an affluent and sophisticated demographic of tastemakers - residents of Nantucket, the greater New England area and beyond. The NBLAST is sent out weekly from April through December, delivering specially curated and crafted content not found in N Magazine s print issues, while also directing thousands of readers to our virtual magazine, social media, and newly redesigned website Contact WebEditor@N-Magazine.com for rates and more information on the NBlast, advertising on N-Magazine.com, and within N Magazine s social media channels. As far as I m concerned, N Magazine is the most effective advertising available targeting the high-end Nantucket summer residents and vacationers. Gary Winn Maury People Sotheby s International Realty We ve worked with N Magazine for nearly ten years and I can t say enough wonderful things about our experience. When I look at our annual marketing budget nationwide, our placement in N is the most effective media buy we make without question. Lindsey Worster, Vice President Brand Communications, Vineyard Vines DATA COMPILED BY MENDELSOHN MEDIA RESEARCH, INC
3 PRESS In the last fifteen years, N Magazine s readership has expanded well beyond the shores of Nantucket, not only garnering the attention of millions of people around the country, but also of other media outlets. N Magazine has grabbed headlines in magazines like People and Sports Illustrated, newspapers like The Boston Globe and The Washington Post, and online news and entertainment sites like the Huffington Post and TMZ. N s stories have become fodder for talk radio and network news. This national exposure translates into greater exposure for our advertisers on Nantucket and off. I have been involved in magazine publishing for most of my career. The best magazines in the world engage their readers and hold them for hours at a time. N Magazine is one of those very special publications that has achieved that unique level of devotion and engagement from its readers. It is one of the best lifestyle magazines that I have ever read. If you are trying to reach the affluent readers on Nantucket, I cannot think of a better product to do so. Joe Ripp Former CEO of Time Inc.
4 CALENDAR ISSUE RELEASED AD ARTWORK DUE 1 MAY - WINE FESTIVAL DAFFODIL WEEKEND 2 JUNE - ARTS & ENTERTAINMENT MEMORIAL DAY WEEKEND 3 JULY - HOME & GARDEN JULY 4TH WEEKEND 4 AUGUST - SUMMER AUGUST 1ST 5 SEPTEMBER - FALL LABOR DAY WEEKEND 6 NOVEMBER - HOLIDAY THANKSGIVING WEEKEND MARCH 16 APRIL 6 MAY 11 JUNE 15 JULY 20 OCTOBER 12 Premium Rates apply to ads in June, July and August issues RATES COLOR RATES LOCAL RATES AD SIZES MAY, SEPT, NOV JUNE, JULY, AUG Spread $6,750 $7,350 Full page $3,500 $3, Page $2,250 $2, Page $1,750 $1, Page $1,400 $1, Page $890 $990 PREMIUM PLACEMENT RATES FOR FULL PAGE ADS Back Cover $8,500 First Right Hand Page $6,000 Inside Front Cover $5,800 Inside Back Cover $4,800 Right Hand Pages before Editor s Letter $4,300
5 AD SPECS AD SIZES INCHES FILE INFORMATION Double Page Spread 19 w x 13 h Double Page Spread Bleed 19.5 w x 13.5 h* Full Page 9.5 w x 13 h Full Page Bleed 10 w x 13.5 h* 1/2 Page Horizontal 8.25 w x 5.75 h 1/3 Page Vertical w x h 1/3 Page Square w x 5.75 h 1/4 Page Square 4 w x 5.75 h 1/6 Page Vertical w x 5.75 h 1/6 Page Horizontal w x 2.75 h When using bleed ads: Keep ALL essential copy 5/8 from trim edge. Book Trim size: 9 1/2 w x 13 h ACCEPTABLE FILE FORMATS All ads should be saved as high resolution (300 dpi) PDF. All files and images must be CMYK or Grayscale. All high-resolution images, artwork and fonts must be included when file is saved as PDF; all spot colors must be converted to CMYK. ACCEPTABLE MEDIA * Bleed ads: Keep all essential copy 5/8 from trim edge. Book Trim size: 9 1/2 w x 13 h 1/3 Square 1/2 Horiz 1/6 Vert 1/6 Horiz 1/4 Square 1/3 Vert All ads must be ed to the appropriate ad representative. N Magazine cannot be held responsible for faithful match of color if proper hard copy proof is not supplied. Optional CD-ROM and hard copy proof labeled with client name and publication date can be mailed to Brian Maranian, Signature Printing, 800 West Cummings Park, Suite 2900, Woburn, MA PRODUCTION CHARGES N Magazine has been the single most effective media vehicle we have used, period. It has produced more immediate results than magazines ten times its size. Nantucket Magazine does not create ads. Any work performed to make ad materials or to correct, update or otherwise prepare disks for output will result in a production charge. Ads requiring production services are due prior to our deadline date. Steve Kitchin Partner, GKFO
6 ADVERTISING CONTRACT PUBLICATION ISSUES: q May q June q July q Aug q Sept q Nov LISTING INFORMATION DATE: PAYMENT INFORMATION COMPANY NAME PHONE Payment information is needed to reserve ad space; please select check or fill in credit card, expiration and signature. CONTACT NAME q CHECK q AMEX q VISA q MASTERCARD (Make check payable to Nantucket Magazine) BILLING ADDRESS STREET OR P.O. BOX CREDIT CARD # CITY STATE ZIP GRAPHIC DESIGNER PHONE EXP. CODE: SIGNATURE # OF ISSUES AD PRICE PER ISSUE SIGNATURE (Required to hold ad space) AD SIZES DATE TOTAL DEPOSIT BALANCE DUE q SPREAD q FULL PAGE q 1 2 PAGE HORIZONTAL q 1 3 PAGE VERTICAL q 1 3 PAGE SQUARE q 1 4 PAGE SQUARE q 1 6 PAGE VERTICAL q 1 6 PAGE HORIZONTAL AD MATERIALS Please submit ad materials to your ad representative: FIFI GREENBERG fifinantucket@comcast.net EMME DUNCAN emmeduncan@n-magazine.com CONDITIONS The publishers reserve the right to reject any advertising at any time and are not liable for any cost or damages if, for any reason, they fail to publish an ad. The publishers cannot guarantee that any advertisement will appear on a specific page or at a specific location on a page without preferred placement fees. Advertisers are liable for any claims made against N Magazine as a result of their ad content. Our liability is limited to the cost of your ad. Payment is due upon placing your ad and will be assessed late charges after 30 days.
7 CONTENTS INTERVIEWS FEATURES DESIGN FASHION FOOD FOGGY SHEET To see actual magazine go to: n-magazine.com
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