Advertising on CHIP Digital. The digital lifestyle portal

Transcription

1 Advertising on CHIP Digital The digital lifestyle portal

2 CHIP Digital at a glance Germany s guide for the digital world! EDITORIAL CONCEPT Independence Entertainment Expertise/quality FACTS & FIGURES Multi-screen in million Unique users Visits Page impressions Video inventory AIs USERS Relevant for advertisers: over 59 percent of the users are between 20 to 49 years old Well-educated: around 41 percent of the users have Abitur or a university degree High-income: nearly 44 percent of the users have a household net income of 3,000+ CHIP DIGITAL is one of the biggest media brands in Germany! outperforms many all-rounders and news portals in terms of reach is one of the two market leaders in video! Sources: : AGOF daily digital facts, March 2018, single month (March 2018), population of 10+; IVW 03/ Advertising on CHIP Digital BurdaForward Advertising

3 High reach on all devices Unique users in million Digital net coverage Online Mobile web 11,84 Smartphone apps 0.25 Sources: : AGOF daily digital facts, March 2018, single month (March 2018), population of Advertising on CHIP Digital BurdaForward Advertising

4 CHIP ranks in 2 nd place in brand awareness* Customers rely on these brands along their decision chain in e-commerce! 98.6% With 89.1% brand awareness CHIP currently ranks in second place in the customer journey phase of product information among the e-commerce brands in Germany! 89.1% With this result CHIP outperforms renowned companies such as Ökotest, Testsieger.de and Testberichte.de. 81.3% Furthermore, CHIP is the biggest competitor of Stiftung Warentest. *e-commerce brand champions 2016/2017 n=1,502 4 Advertising on CHIP Digital BurdaForward Advertising

5 CHIP is one of the e-commerce superstars* This means a high level of awareness and positive brand perception CHIP is a very successful brand in several stages of the customer journey. We closely accompany our users in their purchasing decision process and create unique marketing potential across all stages. *e-commerce brand champions 2016/2017 n=1,502 5 Advertising on CHIP Digital BurdaForward Advertising

6 Editorial concept CHIP is your consultant for all things digital in life. EXPERTISE We impress with our expertise and in-depth professional knowledge and therefore are the perfect consultant for technical matters. QUALITY Due to our expertise we have the courage to speak our mind and be honest and provide our users with information in the best possible way. ENTERTAINMENT We apply modern online standards and provide witty and creative articles. COMPREHENSIBILITY We process our content in a way that everybody can understand it, no matter what level of technical knowledge the users have. INDEPENDENCE We separate editorial content from advertising content and make clear that our tests cannot be influenced. 6 Advertising on CHIP Digital BurdaForward Advertising

7 That s how you benefit from CHIP Digital High reach Test centre Largest reach in the area of digital technology Independent entity for product tests with established test certificate User confidence More than computers Positive brand image & reliability Expert in digital storytelling Customized content marketing concepts Wide range of topics that cover a large variety of products 7 Advertising on CHIP Digital BurdaForward Advertising

8 Advertising on CHIP Digital Brand Reach & Traffic

9 Number 1 in the immediate competitive environment Total digital reach - unique users in million CHIP Digital No computerbild.de heise online 5.66 pcwelt.de 3.06 Sources: : AGOF daily digital facts, March 2018, single month (March 2018), population of Advertising on CHIP Digital BurdaForward Advertising

10 Advertising on CHIP Digital User Demographics

11 CHIP Digital users are FIRST MOVERS They have the urge to keep up-to-date with the latest products and information. ACTIVE They exercise, like to go out for dinner at good restaurants, go to the movies or visit concerts. ONLINE SHOPPERS They read test reports before making a purchase and prefer to buy online. INFLUENCERS Friends often ask them for advice regarding technical matters. CURIOUS They like to spend money on expensive things and love to try out new products. 11 Advertising on CHIP Digital BurdaForward Advertising

12 User demographics Proportion in % Gender Male 60 Female 40 Age years years years years years 31 Education No secondary school qualification 4 Secondary school 55 Abitur, university degree 41 Occupation Working 70 Not (no longer) working 20 Trainee 11 Household net income up to 1, ,000 to less than 3, ,000 or more 44 Sources: : AGOF daily digital facts, March 2018, single month (March 2018), population of Advertising on CHIP Digital BurdaForward Advertising

13 Advertising on CHIP Digital Rates & Additional Services

14 Premium publishing products Rates effective as of 1 October 2017 DESIGN Customizable and creative in the form of text, video, quiz and many more CONTENT MEDIA PRIMARY Traffic feed through native and social teaser elements SECONDARY Additional branding through display media CREATION Emotional and relevant content using the tonality of the brand with added value for the user NATIVE ADVERTISING EXTERNAL TRAFFIC FEED Through all of our BurdaForward brands OUR PRODUCTS Branded Piece Branded Hub Editorial Branded Hub Branded World A single article that is created by our Partner Studio to fit the media brand s target audience. A dedicated website for the customer with several articles created by our Partner Studio. The content created by our Partner Studio is also combined with the independent editorial articles. A content world within a dedicated website which is created by our Partner Studio to fit the customers target audience. from 15,000 gross from 1 month from 55,000 gross from 3 months from 65,000 gross from 3 months Clear labelling as well as separation of advertising content provided by the customer and editorial articles. Time frame and rates vary depending on the scope, time frame and booked media brand. We would be happy to prepare a customized advertising concept for you. from 150,000 gross from 3 months 14 Advertising on CHIP Digital BurdaForward Advertising

15 Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Online Smartphone Mobile PREMIUM REACH Ad format Device Environment Run-of-site Channel Run-of-networld Pre-roll* Shortclip Ad Billing: cost per completed view Outstream Ad Nicht inapp Billboard / Mobile MPU 2:1 Halfpage Ad Wallpaper Premium Ad Bundle (Billboard, Half Page Ad) Medium Rectangle Ad Bundle (Leaderboard, Skyscraper, Medium Rectangle, Mobile MPU 6:1) Skyscraper Leaderboard / MCA 4: *Surcharge for HTML5 creatives via VPaid technology: 10 gross, available on stationary and mobile web. 15 Advertising on CHIP Digital BurdaForward Advertising

16 Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Additional services Ad production Landing page production for all devices Rate On request On request Targeting Audience extension Targeting on real data, keyword targeting Re-targeting, Predicitive Behavioural Targeting, Technical Targeting (i.e. geo, browser targeting), weather targeting Exclusion of devices (multi-screen bookings) (surcharge per excluded device) Surcharge per criteria on rate card CPM Auf Anfrage 7,50 5 Exclusion of single websites / apps from run-of-site placements (surcharge per website / app) For additonal rates, fixed rates, T&Cs, information and formats please visit Our minimum booking amount is net per insertion order. 16 Advertising on CHIP Digital BurdaForward Advertising

17 Your contact KOLJA KLEIST Director Customer & Brand Management Tel.: (+49) 089/ PETRA ALBERS Deputy Director Customer & Brand Management Director International Sales Tel.: (+49) 089/ SABRINA BÜCHEL Director Programmatic & Agency Management Tel.: (+49) 0211/ BurdaForward Advertising GmbH BurdaForward Advertising GmbH BurdaForward Advertising GmbH 17 Advertising on CHIP Digital BurdaForward Advertising

18 Advertising on CHIP Digital We would be happy to prepare a customized advertising concept for you. Used photo material: