PERFORMANCE MARKETING THAT DELIVERS
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1 THAT DELIVERS
2 ABOUT US With an ever growing emphasis placed on performance marketing, today s mobile advertisers have become increasingly dependent of advanced data analytics, delivered in real-time. ResultsMedia is working to keep providing partners with the best media-channels to facilitate their designated KPIs while ensuring brand safety, brand awareness, and positive ROI - homogenizing performance as a fundamental facet of brand marketing. With advanced tools and superior analytics, we provide unparalleled performance. Our in-house BI team, dedicated Account Managers, and tech department all at partners service to support our long lasting Credo: Knowledge! Performance! Technology! KNOWLEDGE PERFORMANCE TECHNOLOGY
3 OUR SERVICES Media Buying: Relying on the advanced data, readily available through our proprietary DMP, we move swiftly and knowledgeably through all available channels, acquiring premium media programmatically: making certain each campaign is aimed at the right audiences, at the right price across the mobile environment. Business Strategy-RoadMap Planning: Utilizing our BI team s superior insights and leading-edge profiling and targeting technologies, ResultMedia helps partners devise and execute their campaigns in a fluent and fruitful manner. Creative Diversity: with a professional and innovative Creative studio at our partners service we are able to support their campaigns by optimizing designs to match the findings of our advanced analytics team. In turn, we are able to supply with fresh, unique creative sets aimed to reach each campaigns designated audience. Advanced Targeting: We capture over 200 user data points (including OS, Carrier, Category, Demographics, Location and Time) and provide access to highly segmented target audiences with real-time continuous optimisation, providing partners with the necessary means to reach their exact market. OS Category Carrier Time Location Demographic Interests Gender
4 TRUSTED MEDIA PARTNERS Our traffic is sourced from both direct publishers, major SSPs and exchanges: FRAUD PREVENTION & BRAND SECURITY Protecting our Partners Brand is paramount to our success. We, therefore, work with several of the top advanced solutions to protect them at all time.
5 IMPRESSIONS BY THE NUMBERS MONTHLY IMPRESSIONS 9.8B UNITED STATES 1.6B UNITED KINGDOM 1.3B RUSSIAN FEDERATION 2.3B JAPAN 2.3B CHINA 2.7B SOUTH KOREA
6 KNOWLEDGE ResultsMedia's experienced in-house BI team and advanced programmatic capabilities, are leveraged in real-time to fully grasp and understand the performance of each campaign. We provide partners the transparent data and profound insights, essential in today s data-driven world - harnessing knowledge to generate effective growth. USER PROFILING Relying on our advanced in-house Technology tools and unique targeting capabilities, enables us to reach the most relevant users for each product - Displaying our clients top campaign to the right audience at the most appropriate time DMP We record and index the data gathered from hundreds of thousands of promoted campaigns globally in order to understand and identify trends and developments as they emerge rather than when they become prevalent BI TEAM Our BI team leverages the sophisticated tools and raw data available for partners in order to produce accurate predictions, generate effective optimisation reports in real-time, and identify the most suitable environment to yield the highest ROI PROGRAMMATIC We specialize in buying media for the right audiences at the right price for Mobile and Video. Relying on our Smart buying capabilities and readily available premium inventory, we move fast and effectively within the programmatic space to deliver effective results.
7 OUR BUSINESS INTELLIGENCE USING DATA TO GENERATE RESULTS ADVERTISER S GOALS Performance is the driving force behind ResultsMedia s operation. Accordingly, we focus primarily on partners KPIs and Goals to ensure their campaigns are displayed in the most suitable environments and viewed by the most suitable users. DATA STREAM ResultsMedia handles billions of impressions daily on the mobile front, supplying partners with the exposure they need as well as the tools needed to penetrate new markets and expand their audience. ADVANCED DATA ANALYTICS - BI Leveraging our in-house BI team and our programmatic capabilities, to learn and record the behavioral tendencies of billions of monthly users as their data streams through our servers, harnessing knowledge to generate effective growth. LIVE OPTIMIZATION Each user is assigned values based on over 60 unique parameters and is directed towards the most suitable offer based on the cumulation of his specific profile. This guarantees ultimate performance in every existing niche, linking unique users to meet specific demands. RESULTS
8 PERFORMANCE KPI UNCOMPROMISED KPI Driven and Results oriented, ResultsMedia provides partners with rich resources and global exposure, fundamental for success within the ever dynamic mobile environment. Utilizing our advanced measurements database and a technology-savvy state-of-mind to safeguard our partners brands: delivering premium users and prime exposure. FULL MEDIA DIVERSITY KPI OPTIMIZATION DEDICATED BI ANALYSIS PRECISION TARGETING FULL TRANSPERANCY GLOBAL REACH
9 TECHNOLOGY ResultsMedia s technology tools available at partners finger-tips: Simple, Smart, Sophisticated. We provide with the most streamlined way to know your user and reach your audience - All at the comfort of a single interface. LTV TRACKER ResultsMedia LTV Tracker is designed to monitor each user's engagement with our partners' apps. Making sure, we can optimize in the most efficient way not only towards CR % but towards user value! TARGETING TOOLS With over 60 user data-points captured Including: OS, Carrier, Category, Demographics, Location, and many more, we provide access to highly segmented target audiences and real-time optimisation.
10 AD - FORMATS We believe Diversity is at the heart of every great campaign, ResultMedia s Ad-Variety allows partners to show their ads as they were intended across all available mobile ad-formats - we offer the media you need, delivered to the people you need, the way you want it. VIDEO ADS INTERSTITIALS APP WALL NATIVE BANNERS RICH MEDIA
11 CREATIVE STUDIO As with any marketing campaign, the Success of any product comes down to Creative Quality and Ingenuity. ResultMedia s in-house creative studio is at partners service, creating new ways to help them elevate their products.
12 RESULTSMEDIA S - REAL ResultsMedia s Real User Acquisition for RMG* Products is tailor-made and specifically defined to reach optimum results: accommodating strong First Time Depositor rates and long term value for brands looking to increase their Monthly Sign-Ups and general ROI. * Real Money Gaming 15, % 65+ MONTHLY SIGN-UPS FIRST TIME DEPOSITORS BRANDS REPRESENTED Matt Jacobs, Head of Online Media We at Ladbrokes have been extremely impressed with the traffic generated from their campaigns, as well as the company s level of professionalism. Results Media are dedicated, reliable and always go the extra mile to meet our needs.
13 CASE STUDY BACKGROUND The dynamic nature of the e-commerce lead top retailers to develop mobile apps to offer added value to their customers. Similarly, Letgo's mobile app was developed to make selling and buying from people nearby effortless. Letgo created a social-network marketplace in which users can sell and buy second hand products. In a market dominated by Amazon and ebay, Letgo sought the right partner to successfully grow their user base. CHALLENGE Acquire new, active users in the US--a market in which consumers already have access to similar person-to-person selling solutions from worldwide leading brands. In other words, pinpointing those specific users who best fit Letgo's unique e-commerce model. SOLUTION We research the vertical in which Letgo operates. Combined with input from Letgo, we built a profile of a potential Letgo user. As this is a person to person selling, we target large clusters of population. We also targeted users who we already know are selling online via other solutions and/or are active on social apps and media. We leveraged our in-house BI team and internal data to identify other parameters to add to the user profile. The entire acquisition process was conducted by engaging in programmatic buying. RESULTS As this business case is being prepared, the campaign remains live; however, we launched the test campaign in early January By end of March, ResultesMedia's expertise helped Letgo acquire over 99.5K new users:
14 CASE STUDY 60,000 50,000 NEW ACTIVE USERS * 57,251 40,000 30,000 36,083 20,000 10, ,374 JANUARY FEBRUARY MARCH PRODUCT RANKING * GOOGLE PLAY ITUNES , , JANUARY FEBRUARY MARCH *Data Source: App Annie ltd.
15 SUPPORTED AD ANALYTICS AND TRACKING PLATFORMS Our system is integrated with major attribution systems including Appsflyer, TUNE, Adjust, Kochava, Yandex Metrica, Apsalar. We are capable to quickly integrate with new tracking systems based on business needs.
16 OUR PARTNERS
17 LOOKING FOR RESULTS? Get in touch with our amazing team and we will get back to you in a heartbeat. Our goal is to keep offering partners the Openness, Transparency, and great results needed in today s dynamic advertising world! SIGN UP TODAY AND START SEEING RESULTS! biz@resultsmedia.com
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