Table of Contents 1. Letter to Stockholders Financial Highlights Board of Directors and Management Corporate Message

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2 Table of Contents 1. Letter to Stockholders Financial Highlights Board of Directors and Management Corporate Message Financial Statements and Footnotes.7 6. Management Discussion and Analysis Mission Statement Projected Income Statement Cash Budget/Projected Balance Sheet Break Even Analysis Yearly Goals Market Research Target Market Website Info Bank Statements Sales Contract 16 1

3 Letter to Stockholders Dear Shareholders, Affinity is now ending its year of operation. As a technological company, we strive to give our customers an advanced and unique experience of home entertainment at an affordable price. This year, Affinity decided to rebrand itself to becoming a technological entertainment company to enter into a new market. Affinity now offers the Pro-5, a five sided projector complete with four different packages: sleep and relaxation, app streaming, gaming, and finally sports. The customer is able to project whatever packet they bought onto the four walls and ceiling of any room of his or her choice. Each package offered has different aspects that make it appealing. Despite having high operating expenses of $225,200.34, Affinity still made an overall profit. We made a gross profit of $515, despite having those high expenses. We made the majority of our sales during the various trade shows which included sales on our website and paper sales. Affinity has an overall net income of $226, We exceeded our projected trade show sales each trade show by having an average of 30 sales made at each trade show exhibition. Our projected sales at the beginning of the year was to sell roughly around 500 units to make a total revenue of about $325,000 on average of $650 a unit. Selling about 274 units with the variety prices between $ we were short on our desired revenue by about $98,200, making roughly $227,000. Even though we were unable to reach our goal we still ended the year off with over $1.5 million in our bank account. In the future, we plan on expanding our product line to incorporate more products. With the new product line, Affinity may venture into a new market to attract a larger variety of customers. Due to the increase in sales revenue, Affinity is hoping to increase the employees salaries sometime during the next school year. 2

4 Due to Affinity having a new and unique product, we were able to market ourselves well which strengthened our sales. We entered the technology and virtual reality markets and were able to successfully sell our unique product. Along with our marketing, we provided great customer service which increase our customer satisfaction and increase the chance of our customers returning. In order to attract more people to our product, we also added a new package, a sports package, to our Pro-5 projector. Due to a low barrier of entry in the technology and virtual reality markets, Affinity realizes a threat to our presence in the market. Competitors may attempt to mimic our strategies, as well as begin to offer similar products as ours due to Affinity being one of the older VE firms. However, because of our current presence, we believe we could beat any competition. Because of this year s overall success, we have high expectations for the future. Affinity is excellently positioned in the VE Network, and we are looking forward to a profitable future serving and entertaining our customers. Best Regards, Nicholas Szimon Chief Executive Officer 3

5 Financial Highlights Sales Map Sales Per Package 4

6 Board of Directors and Top Management Team Board of Directors Virtual Enterprise Coordinator: Mr. John Hanson Angel Investor: Gunner Lyslo, Surfacide School Principal: Dr. Robert McBride, Neuqua Valley High school Virtual Enterprise Regional Director: Ms. Wendy Schmitt, Great Lakes Regional Director Top Management Chief Design Officer: Natty Bhumnugkij Chief Project Manager: Riddhi Limaye Chief of Accounting and Finance: Preston Lyslo Chief Administrative Officer: Akshat Poddutoori Chief Marketing Officer: Blake Reichert Chief Executive Officer: Nicholas Szimon 5

Corporate Message Mission Statement: Affinity is committed to giving customers an advanced and unique experience of home entertainment at an affordable price.

7 Corporate Message Mission Statement: Affinity is committed to giving customers an advanced and unique experience of home entertainment at an affordable price. Management Philosophy: At Affinity, we have a good breakdown between the departments to help keep everyone on task. Our CEO, is the person who overlooks the entire company and has weekly meetings with the other department Chiefs. Together, they discuss the tasks needed for the week and collaborate ideas how the company can improve. All of the employees in each department receive tasks and work together to make Affinity run more smoothly. The Accounting and Finance department is responsible for payroll, expenses, and keeping track of accounts payable and accounts receivable. The Sales and Marketing department is responsible for promoting Affinity s product, establishing connections with other companies, and creating special promotions. The Human Resources department takes attendance, designates an employee recognition awards, creates and updates a company calendar, and creates the culture of the company. The Administration department organizes the workplace, creates customer relations, and makes sure activities in the company are running smoothly. Lastly, the Design and IT department is responsible for creating and branding the company s logo, website, business cards, name badges and advertisements. They are also obligated to help fix any technology issues in the workplace. 6

8 Product/Service: This year, the company has been reconstructed from the ground up, creating a brand new and revolutionary product called The Pro-5. The Pro-5 is a 5 sided projector that casts synced, 1080 pixel images across all walls and ceiling. This device not only projects images, but comes complete with surround sound and authentic smells to make it seem as if the user is really there.the product also comes with 3 extension packages: relaxation, gaming, and app streaming. Our relaxation package allows consumers to be transported to the location of their dream to calm down and unwind after a long day at work or school. The app streaming package allows you to connect your apps to your projector. Our Affinity app allows you to have multiple apps open at once on different walls. The gaming package allows easy access to old arcade games and the newest and most popular video games. Our final and newest package was added in February and it allows customers to watch their favorite sports looking on a large scale. It includes channels like, ESPN, Fox Sports, CBS, NFL Network, NBC, TNT, and BEIN. Revenue and Profitability: Overall, our customers were attracted to buying all of our different packages pretty evenly. But, our Relaxation package beat out the others by selling about one more at 32 packages total. Throughout the whole year, we have sold 782 total packages. It has been a profitable year. Corporate Culture: Collective Commitments 1. Give full attention to speakers. 2. Create a supportive working environment. 3. Give 100% effort. 4. Act professionally. 5. We will have weekly check-ins between departments. 6. Everyone should collaborate together. 7. Create company and personal goals. 8. Keep the office organized and clean. 9. Plan out and be aware of deadlines. 10. Create a positive and motivational working environment. Support and encourage coworkers at all times. 7

9 Financial Statements and Footnotes During this year at Affinity we have made over $515,000 in sales. While doing this our overall operating expenses were just at $225,000 leaving us with a overall profit of just over $225,000 throughout this year. At the beginning of this year we started with just over $1.3 million in our company account and after financing this years opperation out of previous years profits we slowly broke even for the year and increased our account balance to just above $1.58 million. Overall, this year was very successful for Affinity due to the ability to finance this year's operation from the previous years worth of profits in Affinity. Projected Income Statement Cash Budget 8

10 Projected Balance Sheet 9

11 Management Discussion and Analysis Financial Performance: Based on our break even analysis, We needed to sell a minimum of 350 projectors in order to break even. Based on our Sales chart, we sold a total of 782 projectors. 247 of those projectors were sold online through our website. Our trade show breakdown goes as follows: Based on our numbers, we doubled our break even analysis number which is a major accomplishment for our department. Our overall company account has increased a total of $515, over the course of our year in business. Our sales contract was our biggest sale of the year, which essentially brought us to our break even point. With the revenue that we have accumulated, we have been able to grow the company to areas which were only in projection in the beginning of the year. Our success can be credited to our whole team of employees that have worked hard to push our product to the customer. 10

12 Company Goals : When the year began, we set many goals that we wanted to achieve by the end of the year, those goals being both financial and non-financial. As a department, we sat down and listed 10 ideas we wanted to work by everyday to help accomplish any task. Those 10 ideas were: 1. Use Google drive as source of sharing 2. Daily agenda 3. No hesitation to bring in group and share idea 4. Stay committed to work (stay late/come in early) 5. Mondays - check point day for the week / Fridays - Discussing how week went 6. Keep work department organized 7. Be a team player for our department, it makes everyone's job easier 8. Know who to go to for certain problems. (Chiefs, HR, Administration) 9. Respect all employees and offer honest feedback. 10. Know each employee in the department on a more personal level. Each month as a department we set a number of online sales we wanted to achieve and had to take into consideration what events were taking place that month. For example, in the month of April we had an online trade show so we knew the number of online sales would be unportionallby higher than any other month. We set the number of sales at 20 at the start of the month and ended up exceeding that number by a long shot with a total of 52 online sales in April. When setting the price of the Pro-5, we wanted to set numbers that would ensure customers interest was high and revenue was being brought into Affinity. We listed the price in thought that customers would be encouraged to purchase the Pro-5 with all three packages, helping increase revenue. Below are the final price points that the Pro-5 were sold at all year long: Projector + 1 Package: $ Projector + 2 Packages: $ Projector + 3 Packages: $ Package bought alone: $99.99 Extension for package (released monthly): $24.99 Affinity wanted to use social media as often as possible as it was a free way for the firm to advertise and reach large audiences. We also used social media to showcase the friendly work 11

environment that takes place everyday. We did this by having many different daily post explaining what was being worked on and showing the smiles of our employees.

13 environment that takes place everyday. We did this by having many different daily post explaining what was being worked on and showing the smiles of our employees. Market Research: As a company we did a majority of our market research at the beginning of the year. While doing research, we felt as though our product fell under three distinct categories being: Electronics & Computers, Entertainment, and Sports & Leisure. This put us in a market with over 150 VE firms. However, only five VE firms sold products related to virtual reality, which gave us a large portion of the market share. 12

14 Advertising Campaign: At Affinity, we used our commercial which represented all the different ways that we can get our target market to be pleased with our product. We also used boards at tradeshows to attract customers. Through these main methods, it brought in a plethora of sales. The boards and commercial really caught the customers attention. This worked very well resulting in 782 projectors being sold. Target Markets: We identified our target market very easily, as VEI is a High School based program. This means that almost all of our customers are ages about years old. This goes for our employees too, so we felt as though we had an appropriate representation of what high school students like. At the beginning of the year we identified our target markets based on geographical location. As you can see by the image below, the VEI firms in the United States are concentrated in three main regions: West, Midwest, and East Coast. Based on our sales, we can see what states purchased from Affinity and what states needed a higher concentration of advertisements to entice sales. 13

Trade Show Research: Our company designed its booth by making it the theme of our company colors. We made it attractive by adding balloons around the border of the booth.

15 Trade Show Research: Our company designed its booth by making it the theme of our company colors. We made it attractive by adding balloons around the border of the booth. A table was set up in the middle to make sales and have customers sign up for our social media handles and the raffle. The raffle was used as our major promotion to attract customers to our booth. When each customer made a purchase, their name was entered into the raffle. Corporate Website: At Affinity our website went up at the beginning of October. We produced 257 sales from the time we opened until the time we closed in early May. We average 414 visitors a week which overall would be somewhere around 8,000 people who have visited our website. Although, our percentage of sales to visitors wasn t as good as we expected we outperformed our goal for online sales. 14

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