TABLE OF CONTENTS: Picture This Moment! 4. You re Looking in The Wrong Place. 6. Benefit of Fans and Followers on Social Media 10

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2 TABLE OF CONTENTS: Picture This Moment! 4 You re Looking in The Wrong Place. 6 You can start by sharing research & statistic with your boss: - Worldwide social media users 7 - Middle East social media users.. 8 Benefit of Fans and Followers on Social Media 10 Benefits of Social Media Ads 11 Facebook the leading social media.12 Benefits of Facebook Ads.13 Return On Investing of Facebook...14 Want to know more details?..16 Sources 17 3

3 Picture This Moment! You re sitting in front of your boss, eager to pitch your idea of using Social Media to engage prospects and market your Brand. The only thing standing in the way of your idea s approval is the person in front of you. If you want to convince your boss that Social Media marketing is integral to your overall marketing success, you ll need plenty of resources to back up your argument.* * source: Hubspot 4

4 The Word Has Changed 5 The vast majority of people are exclusively reachable on phones, tablets and other connected devices. In Lebanon: 2.2 MAP, 800K on Desktop, rest is connected through Mobile (66% through mobile only). 38% Android, 18% (iphone / ipad), 20% mobile web! 77% from Beirut. According To Comsocore, Facebook Is On Three Of Every Four Smart Phones.

5 You re Looking in The Wrong Place Word of mouth via social networks is a very powerful tactic that can significantly influence the desired business outcome. People who connected with brands are much more likely to buy and recommend a product.* The most trusted source of marketing. 6 *Source webmemo

6 You can start by sharing research & statistic with your boss 2 billion people have access to the Internet almost 30% of the world s entire population. 73% of online adults use social networking sites. 71% of adults use Facebook, 22% use LinkedIn, and 18% use Twitter - three of the most popular social networking sites. 1.3 billion total number of monthly active Facebook users, 680 million total number of mobile Facebook users.* *Source: Statistic Brain and Facebook (2014) 7

7 You can start by sharing research & statistic with your boss 40.2% of the total Middle East population has Internet Access This number is changing rapidly though: emerging markets, most notably The Middle East and Africa, are the source of the highest growth in new internet users as well as social media users and, perhaps surprisingly, have some of the most engaged social audiences. Additionally, Dubai recently emerged as the world s 20th leading city in terms of Facebook penetration.* 8 *Source Go-Gulf.com

8 You can start by sharing Research & statistic with your boss % of Social Media User Penetration In Middle east Countries by Social Networks 9 *Source Go-Gulf.com

9 Benefit of Fans and Followers on Social Media Fans are high-value consumers (CRM value) Incremental sales: Fans purchases 2X as much as a research on 73 brands across 13 categories. Loyalty: Build a deeper relationship over time and retain loyal customers. On-going feedback: Fans provide real-time feedback that can help improve your product and brand Fans influence their friends Fans choose to associate your brand with their identity. Fans share with their friends and generate stories when they interact with you: Fans have an average of 200+ friends you can reach. You can promote stories from fans to their friends Social ads increase ad recall by greater than 50% according to Nielsen research studies. *Source: adweek.com 10

10 Benefits of Social Media Ads Global Businesses should look to divert some of their online ad spend into these emerging markets now to capitalize on this growth. Online ad spend is lowest in these countries and therefore investment here will see greater a ROI. 11 *Source: How to Measure a Brand s Facebook Social Performance

11 Facebook has an excellent paid advertising platform that you can leverage to get more traffic and more fans to your Facebook page and, most importantly, your website. Facebook s platform is relatively inexpensive and also comes with the advantage of being highly targeted. 80% of the Middle East online population uses Facebook daily. A study of over 60 Facebook campaigns concluded that 70% of campaigns generate a 3x or higher return on ad spend, and 49% out of these campaigns generated a 5x or higher return on ad spend. Results of study that include over 60 campaigns 12 *Source Go Gulf

12 3 Benefits of Facebook Ads 1- Re-targeting When a user visits other websites, a cookie is created on their computer with that website s data. Later on, that same user visits Facebook like they do several times a day. Facebook is able to read those cookies and use that information to place ads from the websites the user was previously on that day or days before. 2- Audience Engagement Facebook has many different variables available to the marketer to target, including age, gender, income, location, and most importantly interests. 3- Word-of-Mouth word-of-mouth has been considered the best form of advertising for businesses. If potential consumers hear good things from their friends and family they are more likely to try the product or service. 13 *Source Go Gulf

13 Return On Investing of Facebook Replacement Media Value = If you were to buy newspaper impressions and billboard impression. CPA (Cost per action) Value: $ 9.56 (to get somebody to subscribe on our newsletter) Facebook Share: $ 2.52 Acquire a person as a customer: $ 28 *Source: Oracle Facebook Fan worth $98. USD 117 Billon stock-market capitalization, spread across 1.19 Billion Facebook active users. That computes to a per-user valuation of slightly more than$ 98. *Source: Wall Street 14

14 E-Book Prepared by: Right Service is a results-driven digital marketing agency for 17 years that helps small & medium companies grow communities, increase sales and brand visibility online. Focusing on Digital Strategy, Social Media Marketing, & Mobile Marketing, SEO, SEM, in addition to providing training to individuals or companies that are interested in developing these skills in-house. Visit our website: 15

15 E-Book Sponsored by: The Middle East Social Media Festival is an annual social media marketing review event, held in association with universities mainly targeting business professionals in the aim of merging social media experts, business people and senior university students. Thus making this new event format an educative festive combination with a higher level of content and dialogue that consists of a wide variety of sessions based around social media trends for business alongside live entertainment and special surprises. Visit our website: 16

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