What Do Converters Want?

Transcription

1 Listen Now A Questex Company What Do Converters Want? Emerging Opportunities for Color Digital Printing of Labels and Packaging Production Printing & Media

2 W h a t D o C o n v e r t e r s W a n t? This study gives technology providers a better understanding of what label, flexible packaging and folding carton converters think about opportunities for color digital printing and future requirements for digital print technology. Introduction The global packaging industry is still early in its adoption of color digital printing technology. The label segment leads all other packaging categories in its use of color digital presses, generating about $2 billion in gross sales of labels to print customers in 2011, but still leaving many times that revenue to conventional presses. Meanwhile, other segments such as folding carton and flexible packaging are for now tiny by comparison and only rare users of color digital printing. Two big factors, though, are pulling color digital upwards in the printing of labels and other packaging media. One is the ever increasing need of brand owners for timely, economic printing of short runs. The other is the improving and expanding color digital print technologies that are available. What is the future of this young and dynamic market for color digital printing? To help answer this question and many others, InfoTrends will conduct an in-depth multi-client study in 2012 entitled What Do Converters Want? Emerging Opportunities for Color Some questions the study addresses include: What are the pain points for users of current analog presses and digital presses? How is color digital printing currently being used by different converters? Among non-users of color digital, have they considered color digital or not, and why? How do converters make decisions on press, printer, and software purchases? What technologies will current users and non-users choose in 2013 and beyond, and why? What are converters requirements for future color digital presses? What are their requirements for wide format devices? For tabletop printers? What enhancements to existing technology will be compelling to converters, and why? Answers to these related questions will help companies that are designing digital presses and other products for use by converters in the years ahead. Digital Printing of Labels and Packaging.

3 Project Objectives Gain detailed insights about converters of labels and packaging for consumer goods Methodology In-depth Interviews InfoTrends conducted interviews with a total of o o What is their experience with color digital and analog printing for packaging and labels? What are their concerns about the digital options available to them now? 35 converters in North America, E u ro p e, a n d C h i n a. R espondents were large and small companies converting labels, flexible packaging, folding carton converters, or a combination. InfoTrends respondents consisted of print service providers with color digital Identify the key technologies converters use now (narrow web EP and inkjet presses, wide format inkjet, tabletop solutions) Learn converters wishes regarding related products such as finishing lines and workflow/ ERP/ MIS/ design software Gauge awareness and perceptions of key vendors of digital presses Identify what enhancements converters most want from color digital presses and other technology Understand how converters make decisions on press, printer, and software purchases Who Should Subscribe? Vendors of products for the color digital printing of labels and packaging, in particular: Color digital press manufacturers W ide format inkjet printer manufacturers Software solution providers Finishing equipment manufacturers presses or conventional presses, or both. Structured Surveys InfoTrends conducted a structured survey of 228 converters who print labels or packaging for consumer products. These converters were mainly in North America and print at least one of the following applications: prime labels, flexible packaging, and folding cartons. All respondents are decision makers or influencers at their companies. InfoTrends received responses from 104 label converters, 67 folding carton converters, and 57 flexible packaging converters, all with printing operations. Secondary Research InfoTrends thoroughly examined existing market information on key applications, market segments, competitors, and product categories using a variety of sources, including industry trade associations, government agencies, published industry reports, trade magazines, company websites, and other sources. InfoTrends also leveraged research it has previously published as part of its continuous consulting services and research.

4 A Special China Research Supplement Will be Included While the report s main research focuses on converters in North America, InfoTrends addresses the same objectives with supplemental research in China and included the results of this research in the final report. In addition to personal interviews with 12 converters in China, InfoTrends also conducted a small number of additional interviews with knowledgeable observers based in North America, Europe, and Japan. For such interviews we contacted press or media vendors that market in China, and brand owners who manufacture products there. Besides addressing the topics and objectives described earlier, the China Research Supplement focuses on key questions such as: How are forces affecting print of packaging in China the same as in the U.S. and Europe, and how are they different? How are the national and regional markets within China itself changing? What types of converters in China, with what types of customers, are good candidates to buy color digital presses or printers?

5 Analysis & Project Deliverables InfoTrends professional staff performed an extensive analysis of the research results to understand converters sentiments and wishes, and to distill recommendations to clients regarding future color print technology for converters. Subscribers to the study will receive: A detailed report addressing results, findings and recommendations Converter survey results delivered as data tabulations o Cut by converter type, size, equipment used, and many other variables A PowerPoint slide deck containing charts of all survey results, and all other charts or figures from the report Forecast of value of print produced on color digital label and packaging presses, On-site presentation (optional)

6 Subscribe Today! Listen Now For more information, join Bob Leahey as he discusses how this study will help technology vendors understand what label and packaging converters think about color digital printing and what they will require from that technology in the future. Authorization Form Subscriber Rate Subscription includes: Written report PowerPoint Presentation Data Tabulation Subscribers may also add the following option: On-site Presentation (1/2 day) $13, 995 x x x $2,000 (+ travel) Purchase order number Signature Name Title Company Address City, State, Zip Country Telephone the completed form to sales@infotrends.com or fax to

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