Packaging and the Brand Owner: Europe

Transcription

1 A Questex Company Packaging and the Brand Owner: Europe Production Printing & Media

2 P a c k a g i n g a n d t h e B r a n d O w n e r : E u r o p e For vendors of print technology to packaging and label converters, and for converters themselves, a key to success is understanding the opinions and preferences of brand owners. Nowhere is that more true than in Europe, a rich, varied region that leads the world in packaging innovation. Brand owners are the end customers for packaging and label converting, and what they want is what drives demand for all converting services. Brand owners thinking is the focus of Packaging and the Brand Owner: Europe which reveals their views on key issues, including future needs, and offer valuable insights to suppliers of print technology and their converter customers. Introduction Packaging and labels are critical to brand management for makers of consumer goods. Meeting the needs of brand owners is thus the core objective of package and label printing. In label printing, color digital printers are a growing alternate to conventional presses, while in folding cartons and flexible packaging, color digital printing is debuting as an option for printing short runs. Brand owners are welcoming because they need to target markets precisely and to be lean in manufacturing and supply chains, short run digital printing is a great benefit. Europe is the world s modern, dynamic epicenter for print technology for packaging and label printing. Top suppliers of print presses, software, and supplies are based there. Europe is also home to dozens of national and regional markets, a big spur to short run package and label printing. Finally, Europe leads the world in packaging innovation, whether in response sustainability concerns, lean manufacturing needs, new shelf strategies, or other causes. Packaging and the Brand Owner: Europe is a multiclient study that will reveal the opinions of brand owners there on many issues that affect label and packaging print purchases. This study answers specific questions about brand owners thinking, including: What concerns do they have about retail channels and consumer behavior? What concerns do they have about their own manufacturing and supply chains? Will short run manufacturing grow at their companies? How much? What sustainability features are most compelling to them? Why? If they use only analog print technology, why is that?

3 Is variable data printing important to them? For what uses? What do they want from printing that they don t get now? Who or what influences their opinions about color printing options? Concerns besides cost: toxicity, aroma, color matching, substrates? Concerns besides cost: counterfeiting, wasted print, timeliness? For what services or features are brand owners willing to pay extra? Security features? Unique codes? RFID? Augmented reality? Personalization? The broad goals of the study thus include: Assess brand owners top concerns about brand management Analyze the role of printing in addressing those concer ns Guide press, software, and media vendors, and converters, to meet brand owners needs Project Objectives Through this research, InfoTrends obtained brand owners opinions about issues that affect market demand for color digital converting such as: Awareness of technology Concer ns about digital vs. conventional printing Role & potential role of variable data printing Who or what influences brands to choose a print feature or method Wishes for future technology what brand owners want converters to offer The report also gathers insights about brand owners from the converters who serve them: What do converters say that brand owners know? What do their customers care about? What do they want? What printing features are problematic for their customers? What do converters say will make brand owners use color digital? For what services or features will brand owners pay extra? Why? Give quantitative insight brand owners opinions: Cut by use or non-use of color digital today Cut by company size in revenues Cut by food & beverage, health & beauty verticals Cut by one or more other verticals, as appropriate Provide qualitative insights also: From desk research and from detailed personal interviews Based on direct contact with companies that buy labels and packaging Availability and use of color digital printing Role of short runs of products in their businesses

4 Why Subscribe? This research will help your company develop strategies to: Identify needs in Europe, and ways for your products to meet them Learn where you and your converters can most influence brand owners Adjust your product development based on brand owner sentiments Adjust messages about your products or services to get more results Give actionable market intelligence to your sales staff Primary Research Core research for this study included (1) a structured Web survey of brand owners and converters; (2) personal interviews with brand owners and converters; ( 3) desk research. Structured Web Survey InfoTrends conducted a structured Web survey with 265 brand owners throughout Western Europe, all of them decision makers and influencers at consumer goods companies and some from packaging design agencies. We also conducted a Web survey with 100 European label and packaging converters, at least half of which offer color digital printing of some type. Interviews InfoTrends conducted personal interviews with 8 to 10 European brand owners and 8 to 10 converters of labels, folding cartons, or flexible packaging. The brand owners included buyers and non-buyers of color digital printing, and they represented small and large consumer brands. Converters included those with digital presses, conventional presses, or both. Desk Research InfoTrends studied publications about packaging design and converting, conference presentations and publications by consumer products companies based in Europe. Desk research also included a study of presentations, articles, and collateral from label and packaging converters and suppliers of presses, media, and software. Geographic Scope The project s research focused on Western Europe. The survey respondents were based in these countries: Germany, U.K., Ireland, Belgium, Netherlands, Spain, and Sweden. The project s desk research and its personal interviews with both brand owners and converters had this same geographic scope. Analysis & Project Deliverables This study provides deep analysis of the Web survey, interviews, and desk research to deliver valuable insights into the needs of brand owners. It will help your company and your converters to sell to brand owners more effectively.

5 Components of the study include: Written Report The report includes 125 pages, which chart, review and analyze the project s survey, interviews, and other research findings and provide recommendations for subscribers based on quantitative and qualitative research results. It includes a thorough Executive summary of the whole report. Presentation Slides The presentation includes 97 slides, which chart the results to all survey questions. The deck includes slides with important comparisons what brand owners say on key topics versus what converters say on same issues. Tabulation of Structured Survey A full set of tabulated responses to the Web surveys, segmented in many ways by major vertical industry, by company size, by use or non-use of digital, by type of packaging printed, among others. Telephone Presentation InfoTrends will provide a private presentation to your team to explain the key findings of the report and the key messages that will help your company be more successful. An on-site presentation by the project manager is optional, for an additional fee. Project Team Robert Leahey Associate Director Color Digital Label and Packaging Service ext. 202 bob. leahey@ infotrends. com Ron Gilboa Director Functional and Industrial Printing Service ext. 208 ron. gilboa@ infotrends. com Arianna Valentini Research Analyst ext. 145 arianna. valentini@ infotrends. com Copyrights InfoTrends retains all copyrights to this report and all its deliverables. The report and related deliverables are intended for internal use at subscribing companies and cannot be shared without written authorization from InfoTrends. Please contact InfoTrends if you are interested in re-using, sharing or distributing any of the information from this report for your marketing, training, or other efforts with customers, partners, suppliers, or any other entity or individual outside of your company.

6 Packaging and the Brand Owner: Europe Subscribe Today! Don t miss the opportunity to subscribe to a research study that will define what the needs of the European market are today, assess what is needed to move it forward, and identify where the profit opportunities reside. Authorization Form Subscriber Rate $14, 995 Subscription includes: Written report PowerPoint Presentation Data Tabulation Subscribers may also add the following option: On-site Presentation P P P $2,000 (+ travel) Purchase order number: Signature Name Title Company Address City, State, Zip Country Telephone the completed form to sales@infotrends.com or fax to

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