World History Propaganda Activity

Size: px
Start display at page:

Download "World History Propaganda Activity"

Transcription

1 World History Propaganda Activity Name: Date After the end of World War I, it became evident that many claims made by the U.S. government during the war blaming Germany for the responsibility for the war or for many purported German atrocities were false. Considerable criticism of the U.S. government's manipulation of information and public opinion during the war ensued, and the term "propaganda" entered into popular usage referring to a deceitful communication. The term was subsequently used to refer to many communications of totalitarian regimes, such as the fascists and Marxists, which promoted their particular ideologies. The "Big Lie" technique was popularized by Josef Goebbels, the Nazi minister of propaganda, who believed that people would believe anything, no matter how blatantly false, as long as it was repeated consistently and confidently. Theoretically, the opposite of propaganda is education which tries to present all relevant sides of controversial issues and encourages listeners to make up their own minds. Propaganda presents only one side and tries to influence the listener's opinion. Yet propagandists often present their activities as "education," so it is important for students to have some experience with propaganda techniques. Propaganda devices are used every day by advertisers who wish to sell their products or services. These techniques are usually used by politicians and editorial writers as well. But in times of conflict, propaganda techniques are used brazenly--usually on all sides. News correspondents in principle try to objectively examine particular positions on issues. However, correspondents often become tools of propagandists promoting particular perspectives, sometimes unintentionally and sometimes willingly. This is particularly true during times of conflict. Your group s assignment is to identify the methods of propaganda in the items given to you. Some of these items are from World War I, while others are more modern and contemporary. For each piece of propaganda, analyze the following: 1) The target audience. Who is this propaganda meant to persuade. 2) The logos (appeals to logic). Examples of logos include stats, figures, dates, etc. 3) The pathos (appeals to emotion). Examples of pathos include sensational words or images. 4) The ethos (appeals to character). Examples of ethos include personal stories or endorsements. You must analyze seven of the ten propaganda pieces for credit. This is due Wednesday, April 19th.

2 Propaganda Piece Number Propaganda Piece Number Propaganda Piece Number

3 Propaganda Piece Number Propaganda Piece Number Propaganda Piece Number

4 Propaganda Piece Number In the space below, choose and make your own propaganda advertisement. You may base this on any message political, social, or innocuous (small, harmless) issue you d like and you may take any side of the issue you like whether or not you actually agree with it. Advocating for a stance is fine, but outright hostile or things reasonably offensive to the public at large will not be tolerated. Include a 2-3 sentence explanation of the message you expect your propaganda to spread as well as how it uses either logos, pathos or ethos.

5 1 2

6 3 4

7 5 6

8 7 8

9 The quote reads No bird soars too high if he soars with his own wings. William Blake. 9 10

Unit 2 (Rhetoric) Terms Part. 1. October 31, 2018

Unit 2 (Rhetoric) Terms Part. 1. October 31, 2018 Unit 2 (Rhetoric) Terms Part. 1 October 31, 2018 Rhetoric the study and uses of written, spoken, and visual language to organize and maintain social groups, construct meanings and identities, coordinate

More information

Suggestion in Media. Is What You See What You Get? Do You Really Want It? Chapter 8 Introduction to Critical Reasoning Professor Doug Olena

Suggestion in Media. Is What You See What You Get? Do You Really Want It? Chapter 8 Introduction to Critical Reasoning Professor Doug Olena Suggestion in Media Is What You See What You Get? Do You Really Want It? Chapter 8 Introduction to Critical Reasoning Professor Doug Olena The hand that rules the press, the radio, the screen and the far-spread

More information

WHAT IS PROPAGANDA? BIASED, EXAGGERATED INFORMATION THAT APPEALS TO EMOTIONS OVER REASON, AND PLAYS ON FEARS IN ORDER TO INFLUENCE YOUR OPINION

WHAT IS PROPAGANDA? BIASED, EXAGGERATED INFORMATION THAT APPEALS TO EMOTIONS OVER REASON, AND PLAYS ON FEARS IN ORDER TO INFLUENCE YOUR OPINION WHAT IS PROPAGANDA? BIASED, EXAGGERATED INFORMATION THAT APPEALS TO EMOTIONS OVER REASON, AND PLAYS ON FEARS IN ORDER TO INFLUENCE YOUR OPINION PROPAGANDA Did you know the average teen is exposed to over

More information

Rhetoric (n) the art of speaking or writing effectively

Rhetoric (n) the art of speaking or writing effectively Rhetoric (n) the art of speaking or writing effectively *What does effectively mean to you? (384 BCE 322 BCE) Greek philosopher and scientist One of the great ancient philosophers Tutored Alexander the

More information

Propaganda. How to spot it and analyze it.

Propaganda. How to spot it and analyze it. Propaganda How to spot it and analyze it. What is Propaganda? A way of manipulating people using images and words to achieve a desired affect or outcome Propaganda clouds reality and gets in the way of

More information

Development of advertising From information, to persuasion to online marketing Persuasive communication

Development of advertising From information, to persuasion to online marketing Persuasive communication 1 INTRODUCTION Development of advertising From information, to persuasion to online marketing Persuasive communication Ethos, logos, pathos Advertising and persuasive communication Learning outcome 2:

More information

POWERS OF PERSUASION H I G H P E R F O R M A N C E L E A D E R S H I P

POWERS OF PERSUASION H I G H P E R F O R M A N C E L E A D E R S H I P H I G H P E R F O R M A N C E POWERS OF PERSUASION I P L E A D E R S H POWERS OF PERSUASION Persuasion is the single most important business leadership and personal skill. Without the skill of persuasion,

More information

Sell me. This Pen. free. A lesson in. Persuasion

Sell me. This Pen. free. A lesson in. Persuasion Sell me This Pen free A lesson in Persuasion Sell me this pen A lesson in persuasive appeals Writing/Speaking and Listening Guide Created by Kelly Congrove For iteacher Lady Productions 2015 iteacher Lady.

More information

Chapter 7. Persuasive Messages 10/29/2014. Persuasive Messages. Analyzing Your Audience. Applying Persuasion Principles. Prefer the INDIRECT plan when

Chapter 7. Persuasive Messages 10/29/2014. Persuasive Messages. Analyzing Your Audience. Applying Persuasion Principles. Prefer the INDIRECT plan when . All Rights Reserved.. All Rights Reserved.. All Rights Reserved. Persuasive Messages Audience Analysis Short Messages Chapter 7 Persuasive Messages Sales Letters Responding to Feedback 2 Analyzing Your

More information

CHAPTER 1 INTRODUCTION. Human communicate to each other by using language as the media to

CHAPTER 1 INTRODUCTION. Human communicate to each other by using language as the media to CHAPTER 1 INTRODUCTION 1.1. The Background of the Study Human communicate to each other by using language as the media to transfer and receive messages. In communication, a message is delivered from a

More information

<www.nfb.ca/ww2> General Lesson Plan Page 1

<www.nfb.ca/ww2> General Lesson Plan Page 1 General Lesson Plan Page 1 On All Fronts World War II and the NFB Lesson plan for the theme: Propaganda: The Battle for Minds and Hearts By Nina Hopkins Butlin, former teacher, Nova Scotia

More information

Consumerism Project.notebook. January 12, Consumerism Activity. Nov 5 9:28 AM

Consumerism Project.notebook. January 12, Consumerism Activity. Nov 5 9:28 AM Consumerism Activity Nov 5 9:28 AM 1 First things first: In order to fully comprehend the importance of the study on which you are about to embark, you must familiarize yourself with certain words... Define

More information

Media Literacy : Persuasive Techniques in Advertising.

Media Literacy : Persuasive Techniques in Advertising. Media Literacy : Persuasive Techniques in Advertising www.teachingrocks.ca Topic:MediaLiteracy:PersuasiveTechniquesinAdvertising Understand)and)Identify)Persuasive)Techniques)in)Advertising) Overview:Throughaclassdiscussionandtheuseofvisuals,studentswillidentify

More information

Poster Design. Promoting Film

Poster Design. Promoting Film Poster Design Promoting Film 1. When Advertising, You Must Persuade A Target Audience Target Audience: the target audience is a particular group at which a product is aimed. Consider: Age Gender Interest

More information

You Can Change the World: An Analysis of Apple s Advertisements

You Can Change the World: An Analysis of Apple s Advertisements Jacob Van Hook Van Hook 1 Professor Lori Bedell CAS 137H 09 October 2015 You Can Change the World: An Analysis of Apple s Advertisements Technology is becoming omnipresent in today s society, and as consumers

More information

Glossary. This glossary is provided to enable a common understanding of the key terms in the Media Production and Analysis course syllabuses.

Glossary. This glossary is provided to enable a common understanding of the key terms in the Media Production and Analysis course syllabuses. Glossary This glossary is provided to enable a common understanding of the key terms in the Media Production and Analysis course syllabuses. Agenda Setting Audience Profile Audience Reach Auteur Codes

More information

Persuasive Techniques Used in Advertisements

Persuasive Techniques Used in Advertisements Persuasive Techniques Used in Advertisements Key Terms: Propaganda: ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government,

More information

Persuasive Techniques: Ch. 14

Persuasive Techniques: Ch. 14 Persuasive Techniques: Ch. 14 WHAT IS PERSUASION A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view COMMON PERSUASIVE TECHNIQUES

More information

Demographics: Who are you?

Demographics: Who are you? Demographics: Who are you? The concepts of identity and demographics will be relevant to several of our assignments during this unit. How do you define yourself? Provide the appropriate description in

More information

Essential Questions: How does commercialism impact my daily life? How does research enhance the ability to persuade?

Essential Questions: How does commercialism impact my daily life? How does research enhance the ability to persuade? English 8 Unit 2 Real-Life Challenges This unit continues the theme of Challenges by linking persuasive writing with an exploration of media and the ways it attempts to persuade consumers. Students are

More information

Pathos Logos. Ethos. looking at persuasive techniques in commercials

Pathos Logos. Ethos. looking at persuasive techniques in commercials Pathos Logos Ethos looking at persuasive techniques in commercials Persuasion Many types of papers and speeches require you to use persuasion. You (almost always!) want people to believe or do something.

More information

Teaching guide: industries

Teaching guide: industries Teaching guide: industries The aims of this document are to: demonstrate how ideas about media industries can be used to help understand the context of the production of media products define key ideas

More information

Lights, Camera, MEDIA Literacy!

Lights, Camera, MEDIA Literacy! Lights, Camera, MEDIA Literacy! Lesson Plan # 14 Topics: Journal Writing History of Mass Print Advertising Persuasion vs Propaganda Modern Print Advertising Techniques Outcomes: Students will follow organizational

More information

Building Your Fraud Examination Practice

Building Your Fraud Examination Practice Building Your Fraud Examination Practice Branding, Advertising, and Networking 2018 Association of Certified Fraud Examiners, Inc. Marketing Marketing concept of reaching a target and making the target

More information

Name Calling/ Stereotypes

Name Calling/ Stereotypes Name Calling/ Stereotypes n Showing generalizations of certain people and groups through advertising. Name calling usually refers to written works in journalism or magazines Confidence Manners n Self assured

More information

Student Worksheet POSTER TYPE(S) OF PROPAGANDA DESCRIPTION/COMMENTS. Winning Over Hearts and Minds 3 The National WWII Museum!

Student Worksheet POSTER TYPE(S) OF PROPAGANDA DESCRIPTION/COMMENTS. Winning Over Hearts and Minds 3 The National WWII Museum! Student Worksheet POSTER TYPE(S) OF PROPAGANDA DESCRIPTION/COMMENTS Winning Over Hearts and Minds 3 The National WWII Museum Student Worksheet POSTER TYPE(S) OF PROPAGANDA DESCRIPTION/COMMENTS Winning

More information

ABOUT THE AWARDS GENERAL ENTRY RULES AND INFORMATION WHY SHOULD YOU ENTER? ELIGIBILITY AND CONFIDENTIALITY

ABOUT THE AWARDS GENERAL ENTRY RULES AND INFORMATION WHY SHOULD YOU ENTER? ELIGIBILITY AND CONFIDENTIALITY ENTRY GUIDE ABOUT THE AWARDS PRWeek, Campaign and Third Sector are delighted to announce that entries for the inaugural Campaigns for Good Awards are now open. The objective of the Awards is to reward

More information

ENGLISH 101: WRITING ABOUT WRITING TUESDAY, NOVEMBER 8TH 2016 GO VOTE!

ENGLISH 101: WRITING ABOUT WRITING TUESDAY, NOVEMBER 8TH 2016 GO VOTE! ENGLISH 101: WRITING ABOUT WRITING TUESDAY, NOVEMBER 8TH 2016 GO VOTE! REVISIONS AND OFFICE HOURS REFLECTIONS ON THIS UNIT SO FAR. PLANNING -> EXECUTION HOW ARE YOU GOING TO BE RHETORICALLY EFFECTIVE?

More information

Paper 1 Textual Analysis Corrections: Section B

Paper 1 Textual Analysis Corrections: Section B Flavia Perusini 11th IB English 1 A Language & Literature HL Ms. Gelso May 2013 Paper 1 Textual Analysis Corrections: Section B There is no gain if there is no pain. Life is always about being tough and

More information

PERSUASIVE PROSE [ADVERTISEMENT] MODEL ANALYSIS

PERSUASIVE PROSE [ADVERTISEMENT] MODEL ANALYSIS PERSUASIVE PROSE [ADVERTISEMENT] MODEL ANALYSIS MODEL QUESTION Please refer to the Own a Modem? Try America Online FREE advertisement on page 161 of your prescribed text by Goatly. Write an essay of no

More information

Ms. H. Cooper - Gander Collegiate ENGLISH 3201

Ms. H. Cooper - Gander Collegiate ENGLISH 3201 ENGLISH 3201 Media strategies are used when organizations and companies are trying to sell an idea, product, or service. MEDIA STRATEGIES are often used in the following forms: advertisement* collage editorial

More information

CHAPTER I INTRODUCTION

CHAPTER I INTRODUCTION CHAPTER I INTRODUCTION 1.1. The Background of the Study Advertisements often convey ideas indirectly rather than asserting them overtly. Though what majority people may not or subconsciously aware of the

More information

Immigrants A France Quimper Le Collectif Droit d Asile

Immigrants A France Quimper Le Collectif Droit d Asile Final report LLP-ERASMUS Intensive Programme Internet advanced promotional tools application for increasing awareness of social exclusions movement Immigrants A France Quimper Le Collectif Droit d Asile

More information

Media Literacy Terms Courtesy of NLESD, Labrador Region

Media Literacy Terms Courtesy of NLESD, Labrador Region Advertisement: a public notice; especially: one published in the press or broadcast over the air. Agenda: an underlying often ideological plan or program. Bias: a personal and sometimes unreasoned judgment.

More information

Advertising project ADVERTISING

Advertising project ADVERTISING A. Advertising is all around us! Advertising project We are surrounded by all sorts of adverts all of the time. How many types can you think of? Brainstorm as many types of advertising as you can! Begin

More information

CSI Las Vegas (Case Study Investigation) Tuesday, January 20, 2009

CSI Las Vegas (Case Study Investigation) Tuesday, January 20, 2009 CSI Las Vegas (Case Study Investigation) Tuesday, January 20, 2009 Richard Elkman: Presenter/Moderator President, Group Two Advertising Bryan Nooner: Presenter Co-founder & CEO of Distinctive Communities

More information

Marketing in Today s World

Marketing in Today s World Chapter 13 in Today s World Section 13.1 Essentials Read to Learn Define. Identify the functions of. List the elements of the mix. The Main Idea To sell their products or services, businesses engage in

More information

T e h P e P rsua u siv i e Speech

T e h P e P rsua u siv i e Speech The Persuasive Speech What Is Persuasive Speech? Persuasion The process of influencing attitudes, beliefs, values, and behavior Persuasive speaking Speech that is intended to influence the beliefs, attitudes,

More information

Super. Bowl 50. Name of Product: Satisfaction. Doritos Dogs Commercial By: Holly Siu 1B. Many Flavors, One Result

Super. Bowl 50. Name of Product: Satisfaction. Doritos Dogs Commercial By: Holly Siu 1B. Many Flavors, One Result Super Name of Product: Bowl 50 Doritos Dogs Commercial 2016 By: Holly Siu 1B Many Flavors, One Result Satisfaction Demographic: Targeted audience by age, gender, ethnicity, region, income, etc. For Anybody,

More information

Name/Date: Social Studies 9 Unit 5 The War to End War 5C WWI - The War at Home

Name/Date: Social Studies 9 Unit 5 The War to End War 5C WWI - The War at Home ! Name/Date: Social Studies 9 Unit 5 The War to End War 5C WWI - The War at Home Lesson Focus Questions What effect did Canada s participation in WWI have on Canadian society and its status as a nation?

More information

Mobilizing our Forces: Engaging the National Agenda through Social Media. Jack Delaney, Public Policy Assistant, ACCSES

Mobilizing our Forces: Engaging the National Agenda through Social Media. Jack Delaney, Public Policy Assistant, ACCSES Mobilizing our Forces: Engaging the National Agenda through Social Media Jack Delaney, Public Policy Assistant, ACCSES Basics Facebook, Twitter, Instagram, LinkedIn, SnapChat Allow users to create and

More information

Rhetorical Analysis of CNN.com. Villegas. University of Texas at El Paso

Rhetorical Analysis of CNN.com. Villegas. University of Texas at El Paso 1 Rhetorical Analysis of CNN.com Brianna Thornton, Armando Salas, Abel Romo, Brenda Villegas University of Texas at El Paso Ethos, Pathos, Logos CNN.com is a well-known news source around the world that

More information

Creative Media Product

Creative Media Product Creative Media Product Through the Creative Media Product, you have an opportunity to showcase both your knowledge and understanding of your ISP novel and your knowledge of the conventions of media. It

More information

Marketing Transformation

Marketing Transformation Marketing Transformation 3 Social Media: where and how to engage Why social media for business? In short, because it s where our audience is and it s how they re influenced. Social media is an opportunity

More information

PROPAGANDA BY EDWARD BERNAYS DOWNLOAD EBOOK : PROPAGANDA BY EDWARD BERNAYS PDF

PROPAGANDA BY EDWARD BERNAYS DOWNLOAD EBOOK : PROPAGANDA BY EDWARD BERNAYS PDF Read Online and Download Ebook PROPAGANDA BY EDWARD BERNAYS DOWNLOAD EBOOK : PROPAGANDA BY EDWARD BERNAYS PDF Click link bellow and free register to download ebook: PROPAGANDA BY EDWARD BERNAYS DOWNLOAD

More information

Consumer Behaviour: An exploration of the process of persuasion from both an advertisers and a consumer s position

Consumer Behaviour: An exploration of the process of persuasion from both an advertisers and a consumer s position 1 Consumer Behaviour: An exploration of the process of persuasion from both an advertisers and a consumer s position 1 Introduction This working paper investigates advertising communications and the relationship

More information

The infamous #Pizzagate conspiracy theory: Insight from a TwitterTrails investigation

The infamous #Pizzagate conspiracy theory: Insight from a TwitterTrails investigation The infamous #Pizzagate conspiracy theory: Insight from a TwitterTrails investigation Panagiotis Metaxas Samantha Finn 1 Introduction Social media have become part of modern news reporting, used by journalists

More information

Student Worksheet POSTER TYPE(S) OF PROPAGANDA DESCRIPTION/COMMENTS. Winning Over Hearts and Minds 3 The National WWII Museum

Student Worksheet POSTER TYPE(S) OF PROPAGANDA DESCRIPTION/COMMENTS. Winning Over Hearts and Minds 3 The National WWII Museum Student Worksheet POSTER TYPE(S) OF PROPAGANDA DESCRIPTION/COMMENTS Winning Over Hearts and Minds 3 The National WWII Museum Student Worksheet POSTER TYPE(S) OF PROPAGANDA DESCRIPTION/COMMENTS Winning

More information

AP Gov Chapter 11 Outline

AP Gov Chapter 11 Outline The media provide the public with information. Our understanding of reporting is based on newspapers long the dominant form. Today, however, TV has a much greater role, and citizens use many other sources

More information

STRUCTURE: Overview. Outcomes. Preparation. Procedure. Media Education: From passive consumers to active creators OVERVIEW PSA

STRUCTURE: Overview. Outcomes. Preparation. Procedure. Media Education: From passive consumers to active creators OVERVIEW PSA LESSON NAME: Public service advertising DURATION: 2 x 60 min AUTHOR: Cristina Ramalho, Portugal OVERVIEW Apart from being a way to showcase products and services, thus offering consumers a wide choice

More information

a2 applied business UNIT 10 PROMOTIONAL ACTIVITIES

a2 applied business UNIT 10 PROMOTIONAL ACTIVITIES a2 applied business UNIT 10 PROMOTIONAL ACTIVITIES YEAR 13 A2 APPLIED BUSINESS UNIT 10: PROMOTIONAL ACTIVITIES Coursework Task How much is this coursework worth? Unit 8 Unit 10 Unit 15 Business Planning

More information

Ms. H. Cooper - Gander Collegiate ENGLISH 2201

Ms. H. Cooper - Gander Collegiate ENGLISH 2201 ENGLISH 2201 Media strategies are used when organizations and companies are trying to sell an idea, product, or service. MEDIA STRATEGIES are often used in the following forms: advertisement* collage editorial

More information

Managers at Bryant University

Managers at Bryant University The Character of Success for Managers at Bryant University Interviewing Guide (Revised 8/25/04) Career Strategies, Inc. Boston, MA A New Approach to Interviewing for Managers at Bryant University An interviewer

More information

A-level Media Studies Advanced Subsidiary Examination MEST2. Production Briefs MEST2. Unit 2 June To release to students on or after 1 June 2017

A-level Media Studies Advanced Subsidiary Examination MEST2. Production Briefs MEST2. Unit 2 June To release to students on or after 1 June 2017 Unit 2 June 2018 A-level Media Studies Advanced Subsidiary Examination Unit 2 Creating Media s To release to students on or after 1 June 2017 All teacher-assessed marks to be returned to AQA by 15 May

More information

Unleashing the Voice of Your Customer. // july 21, 2017

Unleashing the Voice of Your Customer. // july 21, 2017 Unleashing the Voice of Your Customer // july 21, 2017 Stephanie Burton, APR Director, Healthcare Marketing twitter: @shungerford email: stephanie@corecreative.com Objectives Learn why leveraging external

More information

Source, Message and Channel Factors

Source, Message and Channel Factors Source, Message and Channel Factors The Persuasion Matrix 1 Promotional Planning Elements Promotional Planning 1 2 3 4 Receiver/ comprehension Channel/ presentation Message/ yielding Source/ attention

More information

PROMOTING FINANCIAL WELLNESS SOLUTIONS IN THE WORKPLACE

PROMOTING FINANCIAL WELLNESS SOLUTIONS IN THE WORKPLACE PROMOTING FINANCIAL WELLNESS SOLUTIONS IN THE WORKPLACE A RESEARCH BRIEF INTRODUCTION Local United Ways and other community-based organizations across the country are successfully partnering with employers

More information

The Influence of Advertising

The Influence of Advertising Teacher's Guide $ Lesson Ten The Influence of Advertising 04/09 the influence of advertising websites We're bombarded with advertising and messaging in our lives these days. Students need to be able to

More information

What s the Message? Propaganda. Testimonials. Bandwagon. Name-Calling. Name:

What s the Message? Propaganda. Testimonials. Bandwagon. Name-Calling. Name: Propaganda Did you know the average teen is exposed to over 3,000 advertisements per day? Without the skills to look critically at all these messages, it s easy to be persuaded by them without even realizing

More information

The Fundamentals of Messaging. Deborah Obalil Executive Director Association of Independent Colleges of Art & Design

The Fundamentals of Messaging. Deborah Obalil Executive Director Association of Independent Colleges of Art & Design The Fundamentals of Messaging Deborah Obalil Executive Director Association of Independent Colleges of Art & Design What are the key tactical elements of marketing? Product People Price Promotion Position

More information

This is NPR. A Proven Halo Effect for Sponsors

This is NPR. A Proven Halo Effect for Sponsors This is NPR A Proven Halo Effect for Sponsors Enhanced Halo Effect for Sponsors Rhode Island Public Radio Sponsors Perceived as Supporting the Rhode Island Community Sponsors will likely experience a HALO

More information

ARTS & CRAFTS 3 rd.level

ARTS & CRAFTS 3 rd.level Teacher: maiteprofededibujo@gmail.com ARTS & CRAFTS 3 rd.level TERM 2 JANUARY-FEBRUARY-MARCH 2016 INDEX Unit 4-VISUAL PERCEPTION 4.1 PICTURES ABOUT LAWS OF GESTALT 4.2 OPTICAL ILLUSIONS 4.3 COMPOSITION

More information

» Understand the difference between organizational and. » Discuss the internal forces that can influence and lead to

» Understand the difference between organizational and. » Discuss the internal forces that can influence and lead to » Understand the difference between organizational and individual white-collar crime;» Discuss the internal forces that can influence and lead to white-collar crime, including market structures and regulatory

More information

Critical Competencies For Effective, Productive Leaders PLAYBOOK

Critical Competencies For Effective, Productive Leaders PLAYBOOK 7 Critical Competencies For Effective, Productive Leaders PLAYBOOK How the CPI 260 assessment reveals 7 critical competencies for effective, productive leaders For over a decade, the CPI 260 assessment

More information

Full file at

Full file at Chapter 2 Strategy and Tactics of Distributive Bargaining Overview The basic elements of a distributive bargaining situation, also referred to as competitive or winlose bargaining, will be discussed. In

More information

AS Sociology. Revision Mapping. Mass Media. Different explanations of the relationship between ownership and control of the mass media.

AS Sociology. Revision Mapping. Mass Media. Different explanations of the relationship between ownership and control of the mass media. AS Sociology Revision Mapping Different explanations of the relationship between ownership and control of the mass media. Chris. Livesey 2006: www.sociology.org.uk Communication Traditionally one-to-many

More information

Unit 4: Economics Topic B: Consumerism

Unit 4: Economics Topic B: Consumerism Unit 4: Economics 1 OUTCOMES: 1) What are the indicators of quality of life? 2) How does individual consumer behavior impact quality of life (e.g., environmental issues)? Pg 243 254 3) How does marketing

More information

LESSON 4: PUBLIC RELATIONS

LESSON 4: PUBLIC RELATIONS ENGLISH FOR SPECIAL PURPOSES LESSON 4: PUBLIC RELATIONS Version without a key 1 WARM UP SPEAKING: EXPLAIN THE GRAPH! Source: http://brandstyle.pl/oferta.html Would you add anything else to the PR field?

More information

Creating a Community Outreach Plan

Creating a Community Outreach Plan Creating a Community Outreach Plan By Debra Stein Developments Magazine, March 2006 Winning political and community support for your new resort or resort expansion starts with a community outreach plan.

More information

The EMC Masterpiece Series, Literature and the Language Arts

The EMC Masterpiece Series, Literature and the Language Arts Correlation of The EMC Masterpiece Series, Literature and the Language Arts, Grade 10, 2001 copyright to the Tenth Grade Ohio Reading and Writing Proficiency Tests EMCParadigm Publishing 875 Montreal Way

More information

Broad Classification:

Broad Classification: SOCIAL MEDIA POLICY Introduction: Social Media offers a promising opportunity to engage in sharing views, obtaining feedbacks, engaging in conversations/discussions with customers, suppliers, investors

More information

Thinking Critically SWBAT synthesize information in order to make valid, wellsupported

Thinking Critically SWBAT synthesize information in order to make valid, wellsupported Inventions, Child Labor, Political Cartoons, and Unsafe Working Conditions! Industrial Age Unit Project Historical Method of Inquiry, Continuity and Change, Forces Throughout History Standards: History

More information

Lingua e Traduzione per l impresa internazionale EN=>ITA. BA_Mediazione Anno III, Semestre 2

Lingua e Traduzione per l impresa internazionale EN=>ITA. BA_Mediazione Anno III, Semestre 2 Lingua e Traduzione per l impresa internazionale EN=>ITA BA_Mediazione Anno III, Semestre 2 Last class recap Skopos Theory and functionalist approach to translation GILT (Globalization, Internationalization,

More information

catch the eyes of consumers; making them remember their product while shopping.

catch the eyes of consumers; making them remember their product while shopping. Grogan 1 Briana Grogan English 100B Professor Jodi Simmons 5 May 2015 Sexual Desire in Advertisements The media is a major factor in everyday society. Cell phones, TV s, advertisements, and the world wide

More information

The EMC Masterpiece Series, Literature and the Language Arts

The EMC Masterpiece Series, Literature and the Language Arts Correlation of The EMC Masterpiece Series, Literature and the Language Arts, Grade 8, 2001 copyright to the Eighth Grade Ohio Reading and Writing Proficiency Tests EMCParadigm Publishing 875 Montreal Way

More information

The EMC Masterpiece Series, Literature and the Language Arts

The EMC Masterpiece Series, Literature and the Language Arts Correlation of The EMC Masterpiece Series, Literature and the Language Arts, Grade 7, 2001 copyright to the Seventh Grade Ohio Reading and Writing Proficiency Tests EMCParadigm Publishing 875 Montreal

More information

ESSEX COUNTY COLLEGE Business Division BUS 215 Principles of Advertising Course Outline

ESSEX COUNTY COLLEGE Business Division BUS 215 Principles of Advertising Course Outline ESSEX COUNTY COLLEGE Business Division BUS 215 Principles of Advertising Course Outline Course Number & Name: BUS 215 Principles of Advertising Credit Hours: 3.0 Contact Hours: 3.0 Lecture: 3.0 Lab: N/A

More information

Term Project #F1.1: Advertising 1 Personal Finance 522

Term Project #F1.1: Advertising 1 Personal Finance 522 Term Project #F1.1: Advertising 1 Personal Finance 522 Description Your project is to create your own commercial advertisement. You are free to choose any product or service on the market. Alternatively,

More information

How to Create the Perfect Public Service Announcement

How to Create the Perfect Public Service Announcement Hamden High School NAME Department of Fine Arts Music Technology Creating a Public Service Announcement (PSA) Introduction How to Create the Perfect Public Service Announcement By Jaclyn Bell ON MARCH

More information

The Practical Value of the Discipline of Public Relations in Society

The Practical Value of the Discipline of Public Relations in Society The Practical Value of the Discipline of Public Relations in Society PhD (C.) Kozeta Ligeja European Institute Studies University of Tirana Abstract Hypothesis - Public Relations is the discipline that

More information

Name: Hour: Due Date: Persuasion in Media

Name: Hour: Due Date: Persuasion in Media Video Production - Rea Name: Hour: Due Date: Persuasion in Media Directions: Read and actively code the following article. The goal of creating any video (television, movie, online, etc.) is to communicate

More information

IMPACT OF MUSIC ON ADVERTISEMENTS AND BRAND PREFERENCE

IMPACT OF MUSIC ON ADVERTISEMENTS AND BRAND PREFERENCE IMPACT OF MUSIC ON ADVERTISEMENTS AND BRAND PREFERENCE Sri Sailesh.V Amrita School of Business, Amrita University, Coimbatore, (India) ABSTRACT This paper extends research to find out whether background

More information

ADBUSTERS

ADBUSTERS ADBUSTERS WWW.ADBUSTERS.ORG http://www.youtube.com/watch?v=uyf4kp_mlli A Typical Day What is Adbusters? We are a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs

More information

Six major techniques defined creating a NEGATIVE attitude; hinting or implying; using loaded, EMOTIONAL, or slanted language

Six major techniques defined creating a NEGATIVE attitude; hinting or implying; using loaded, EMOTIONAL, or slanted language NAME: DATE: BLOCK: Persuasion is all around us. In political speeches, television commercials, and internet advertisements, professionals work to persuade us to buy products or change our behavior (support

More information

Social Media 2.0 Likes, Shares, Memes & More. A SHC Workshop - Presented by Sandra Hucker, Liz Pedraza & Todd Hogan

Social Media 2.0 Likes, Shares, Memes & More. A SHC Workshop - Presented by Sandra Hucker, Liz Pedraza & Todd Hogan Social Media 2.0 Likes, Shares, Memes & More A SHC Workshop - Presented by Sandra Hucker, Liz Pedraza & Todd Hogan Social Media - Facebook, Google+, Instagram & More Which is Right for Your Business &

More information

THE ADVERTISING TEXT

THE ADVERTISING TEXT 1 THE ADVERTISING TEXT 2 The Advertising Text: Composition and Analysis 3 The advertising text is a complex combination of various elements usually referring to the human sensory experience. It is meant

More information

STONEFERN DESIGN BRANDING QUESTIONNAIRE

STONEFERN DESIGN BRANDING QUESTIONNAIRE STONEFERN DESIGN BRANDING QUESTIONNAIRE welcome By completing this form you are simply starting the ball rolling. This is a document designed for discussion and research. We are very much looking forward

More information

SCALING LAND-BASED INNOVATION GROUP DECISION-MAKING TOOLKIT

SCALING LAND-BASED INNOVATION GROUP DECISION-MAKING TOOLKIT SCALING LAND-BASED INNOVATION GROUP DECISION-MAKING TOOLKIT Why should I use this toolkit? Having an opportunity to expand what you do is always exciting, but as well as posing operational and financial

More information

تقویت صدای ایرانیان PLANNING FOR AN ADVOCACY CAMPAIGN

تقویت صدای ایرانیان  PLANNING FOR AN ADVOCACY CAMPAIGN نبض ایران تقویت صدای ایرانیان www.nabz-iran.com PLANNING FOR AN ADVOCACY CAMPAIGN 2 Planning for an Advocacy Campaign There are many ways that a group of people can work together to address common concerns.

More information

COMMUNICATION & CHANGE MANAGEMENT SUMMIT SEATTLE, WASHINGTON JULY 28 30, 2019 CALL FOR PRESENTATIONS SESSION DESCRIPTIONS

COMMUNICATION & CHANGE MANAGEMENT SUMMIT SEATTLE, WASHINGTON JULY 28 30, 2019 CALL FOR PRESENTATIONS SESSION DESCRIPTIONS COMMUNICATION & CHANGE MANAGEMENT SUMMIT SEATTLE, WASHINGTON JULY 28 30, 2019 CALL FOR PRESENTATIONS SESSION DESCRIPTIONS COMMUNICATION TRACK SESSION 1 CONNECTING WITH ELECTED OFFICIALS Elected officials

More information

Comitology system in focus: VCI Position Paper on Regulation 182/2011

Comitology system in focus: VCI Position Paper on Regulation 182/2011 Comitology system in focus: VCI Position Paper on Regulation 182/2011 Core Messages The German Chemical Industry Association, Verband der Chemischen Industrie e.v. (VCI), welcomes the Commission s initiative

More information

Creating Your Value Proposition

Creating Your Value Proposition Creating Your Value Proposition 1 Creating Your Value Proposition: A Guide for Mobile DJs Creating Your Value Proposition A Guide for Mobile DJs Copyright 2011, Stacy Zemon. All Rights Reserved. No part

More information

Table of Contents. #2779 Media Literacy 2 Teacher Created Resources, Inc.

Table of Contents. #2779 Media Literacy 2 Teacher Created Resources, Inc. Table of Contents Foreword...4 How to Use This Book...5 Standards...6 What Is Media Literacy?...8 Forms of Media...9 How Much Media?...10 Media s Importance to You...11 Analyzing Media...12 Methods of

More information

The Idea Writers Written by Teressa Iezzi

The Idea Writers Written by Teressa Iezzi 1 A summary of The Idea Writers Written by Teressa Iezzi This is a summary of what I think is the most important and insightful parts of the book. I can t speak for anyone else and I strongly recommend

More information

PARKS & RECREATION DEPARTMENT BANNER SPONSORSHIP POLICY

PARKS & RECREATION DEPARTMENT BANNER SPONSORSHIP POLICY PARKS & RECREATION DEPARTMENT BANNER SPONSORSHIP POLICY I. INTRODUCTION The City of Artesia ( City ), in its proprietary capacity, has determined that opportunities exist to raise revenues for the City

More information

Essentials of Negotiation 6th Edition SOLUTIONS MANUAL Lewicki Barry Saunders

Essentials of Negotiation 6th Edition SOLUTIONS MANUAL Lewicki Barry Saunders Essentials of Negotiation 6th Edition SOLUTIONS MANUAL Lewicki Barry Saunders Full download at: https://testbankreal.com/download/essentials-negotiation-6th-editionsolutions-manual-lewicki-barry-saunders/

More information

TELLING YOUR STORY When it comes to a Marketing Strategy you already have what you need. Your Story Make sure you tell it! Powerful Meaningful Sincere

TELLING YOUR STORY When it comes to a Marketing Strategy you already have what you need. Your Story Make sure you tell it! Powerful Meaningful Sincere TELLING YOUR STORY When it comes to a Marketing Strategy you already have what you need. Your Story Make sure you tell it! Powerful Meaningful Sincere ANSWER THE PUBLIC What does your audience want to

More information

godsonug.wordpress.com/blog

godsonug.wordpress.com/blog godsonug.wordpress.com/blog INTRODUCTION PUBLIC RELATIONS involves the cultivation of favorable relations for organizations and products with their key publics through the use of variety of communications

More information

Water Quality in New Zealand: Understanding the science

Water Quality in New Zealand: Understanding the science 1 Update report on the original investigation Water Quality in New Zealand: Understanding the science June 2013 Contents 1 Introduction 3 2 Background 3 3 What the report covers 4 4 Reaction to the report

More information

Detailed Contents. Preface xvii Acknowledgments xxi. PART 1 Introduction Media Literacy Approach Living in the Message- Saturated World 3

Detailed Contents. Preface xvii Acknowledgments xxi. PART 1 Introduction Media Literacy Approach Living in the Message- Saturated World 3 Detailed Contents Preface xvii Acknowledgments xxi PART 1 Introduction 1 1. Living in the Message- Saturated World 3 Message Saturation 4 High Degree of Exposure 5 The Information Problem 6 The Challenge

More information