Ms. H. Cooper - Gander Collegiate ENGLISH 3201
|
|
|
- Sibyl Cox
- 5 years ago
- Views:
Transcription
1 ENGLISH 3201
2 Media strategies are used when organizations and companies are trying to sell an idea, product, or service. MEDIA STRATEGIES are often used in the following forms: advertisement* collage editorial cartoon poster* webpage
3 #1. Bandwagon the perception that you should buy something because everyone else is (it s the preferred product) Everyone drinks Coke = makes the audience think they should too (it must be the best) #2. Celebrity Endorsement celebrities appear in ads to show that they like a product so you ll buy it (they have an influence) Ellen Ms. drinks H. Cooper Vitamin - Gander Water Collegiate Zero LeBron James drinks Powerade
4 #3. Emotional Appeal ads appeal to human emotion to sell a product (most often guilt, sadness, empathy, fear) Empathy is created for the helpless child = makes the audience want to fight abuse #4. Facts and Figures percentages are provided to provide evidence of why a product is superior Millions of people use Facebook daily = superior social media platform
5 #5. Gender/Sex Appeal sexuality is used to catch viewer s attention, make a product more desirable and/or make promises of how a product can improve one s appearance/relationships The amount of skin showing and position of the man and women draw our eye to the ad #6. Name Calling other brands of similar products are used as competition to sell a product that is considered superior Burger King is mocking the size of McDonald s Big Mac to sell more of their Whoppers
6 #7. Plain Folks ordinary people are cast as characters to sell a product so that viewers will identify with them An ordinary little girl is eating a sandwich to sell Hellmann s Mayonnaise #8. Shock Appeal the viewer s interest is gained through the use of unexpected and shocking images/phrases An image of a bleeding child is used to show the dangers of driving too fast in the rain
7 #9. Snob Appeal selling the idea that buying a product will make you stand out from the crowd (be unique, appear wealthy, etc.) Those who wear Tiffany jewelry appear luxurious, sexy, rich, etc. #10. Testimonials people (often Celebrities) describe their positive experiences with a product to entice the viewer to buy it as well A real life customer of Insightly talks about how the company helped him Ms. H. Cooper with - Gander his Collegiate small business
8 #11. Cute/Cartoon Characters these characters appeal to the younger generation, making them want to purchase products based purely on character is represented A cute cartoon bunny is used to humorously advertise for new cute employees A cute puppy is used to advertise new mini burgers at Burger King
9 ELEMENTS OF MEDIA LITERACY The physical format of media can be described using the following terms: CAPTION - a sentence (or more) written near a photo that explains what is being shown Caption: No one grows Ketchup like Heinz ENDORSEMENT (aka LOGO)- a physical graphic that represents a company; also refers to a written or spoken statement praising or supporting a product.
10 ELEMENTS OF MEDIA LITERACY FORM/MEDIUM refers to the type of media text (i.e. ad, poster, webpage, etc.) HEADING/HEADLINE - title or caption at the top of a text; usually very attention-grabbing The headline says When you smoke, they smoke. SUBHEADING - an extra headline or title that comes immediately after the main headline or title. The subheading says Another person becomes a victim of human trafficking. Learn More.
11 ELEMENTS OF MEDIA LITERACY Media can be analyzed by looking at the following element contained within them: AGENDA/INTENT/MOTIVE/PURPOSE - the reason why a text is created (the goal to be achieved) BIAS - a personal judgment that expresses fondness or prejudice for or against one person or group; usually one-sided DEMOGRAPHIC/TARGET AUDIENCE - the group of people to whom a message is directed (i.e. by age, gender, occupation, etc.)
12 ELEMENTS OF MEDIA LITERACY MESSAGE - thoughts, ideas, or information that are delivered to the audience via media PROPAGANDA distortions of the truth or outright lies used in media to influence popular opinion and beliefs. SUBTEXT (aka SUBLIMINAL MESSAGE) messages conveyed in media that are not explicitly stated out right; examples include messages played at very low volume, flashed on a screen for less than a second, or implied through visuals/text.
Ms. H. Cooper - Gander Collegiate ENGLISH 2201
ENGLISH 2201 Media strategies are used when organizations and companies are trying to sell an idea, product, or service. MEDIA STRATEGIES are often used in the following forms: advertisement* collage editorial
Media Literacy Terms Courtesy of NLESD, Labrador Region
Advertisement: a public notice; especially: one published in the press or broadcast over the air. Agenda: an underlying often ideological plan or program. Bias: a personal and sometimes unreasoned judgment.
MEDIA LITERACY STUDENT GUIDE. Copyright 2014 USA WEEKEND Magazine. All rights reserved. USA WEEKEND is a Gannett Co., Inc. property.
MEDIA STUDENT GUIDE Copyright 2014 USA WEEKEND Magazine. All rights reserved. USA WEEKEND is a Gannett Co., Inc. property. Information is everywhere. We take it in whether we want to or not. Some of the
Unit 2 (Rhetoric) Terms Part. 1. October 31, 2018
Unit 2 (Rhetoric) Terms Part. 1 October 31, 2018 Rhetoric the study and uses of written, spoken, and visual language to organize and maintain social groups, construct meanings and identities, coordinate
Depicting a Couple in a Sexual Manner
Depicting a Couple in a Sexual Manner Ad #1: Unforgivable Women This advertisement is selling the product Unforgivable Women the fragrance for women. The ad s target audience would be women, probably
WHAT IS PROPAGANDA? BIASED, EXAGGERATED INFORMATION THAT APPEALS TO EMOTIONS OVER REASON, AND PLAYS ON FEARS IN ORDER TO INFLUENCE YOUR OPINION
WHAT IS PROPAGANDA? BIASED, EXAGGERATED INFORMATION THAT APPEALS TO EMOTIONS OVER REASON, AND PLAYS ON FEARS IN ORDER TO INFLUENCE YOUR OPINION PROPAGANDA Did you know the average teen is exposed to over
What s the Message? Propaganda. Testimonials. Bandwagon. Name-Calling. Name:
Propaganda Did you know the average teen is exposed to over 3,000 advertisements per day? Without the skills to look critically at all these messages, it s easy to be persuaded by them without even realizing
PCHS Summer PE/Health Substance Abuse Health Unit 20% of Final Grade
PCHS Summer PE/Health Substance Abuse Health Unit 20% of Final Grade 1 The assignments and activities within this packet (85 pts total) will constitute 10% of your overall grade for Summer PE/Health. There
Six major techniques defined creating a NEGATIVE attitude; hinting or implying; using loaded, EMOTIONAL, or slanted language
NAME: DATE: BLOCK: Persuasion is all around us. In political speeches, television commercials, and internet advertisements, professionals work to persuade us to buy products or change our behavior (support
Web Animation. Commercials
Web Animation Commercials Persuasive Techniques in Advertising The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: Pathos Logos Ethos Pathos:
Persuasive Techniques Used in Advertisements
Persuasive Techniques Used in Advertisements Key Terms: Propaganda: ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government,
Demographics: Who are you?
Demographics: Who are you? The concepts of identity and demographics will be relevant to several of our assignments during this unit. How do you define yourself? Provide the appropriate description in
Unit 4: Economics Topic B: Consumerism
Unit 4: Economics 1 OUTCOMES: 1) What are the indicators of quality of life? 2) How does individual consumer behavior impact quality of life (e.g., environmental issues)? Pg 243 254 3) How does marketing
100 Print Advertising Ideas
100 Print Advertising Ideas Strategy # 1 - "All winning advertising starts with a powerful usp. You find your usp by identify an outstanding benefit of your product that stands alone, above all of your
catch the eyes of consumers; making them remember their product while shopping.
Grogan 1 Briana Grogan English 100B Professor Jodi Simmons 5 May 2015 Sexual Desire in Advertisements The media is a major factor in everyday society. Cell phones, TV s, advertisements, and the world wide
Grade 7 ELA Advertising Classroom Activity
This classroom activity introduces students to the context of the performance task. This ensures that students are not disadvantaged in completing the skills the task intends to assess. Contextual elements
Crafting an Advertisement
Crafting an Advertisement A picture is worth a thousand words Less is more STEP 1 Come up with a catchy, snappy tagline. Keep it short and sweet Avg. product needs no more than 6 or 7 words Should grab
We'll be talking about Communication, Advertising, Problem-Solving, and Social Health. Name_Teacher_ Block Quiz Date?
Welcome to 2 nd Quarter 2A 7 th Grade Health! We'll be talking about Communication, Advertising, Problem-Solving, and Social Health. Name_Teacher_ Block Quiz Date? Let's start thinking about Advertising,
Deconstructing an Advertisement
Name: Deconstructing an Advertisement We know that advertisers spend millions of dollars constructing advertisements that will capture our attention and sell us on their products. To do this, it is extremely
What s the Message? Propaganda. Testimonials. Bandwagon. Name-Calling. Name:
Propaganda Did you know the average teen is exposed to over 3,000 advertisements per day? Without the skills to look critically at all these messages, it s easy to be persuaded by them without even realizing
Part 1: Example of Advertising Analysis Part 2 the Write-Up:
Advertising Analysis Find an online advertisement, copy and paste it into an online poster-making app (or Google Slides would be OK). Part 1: Example of Advertising Analysis Use the added space around
OBJECTIVES. The BIG Idea MONEY MATTERS. How does advertising influence my spending? Understanding Advertising
Understanding Advertising 1 MONEY MATTERS The BIG Idea How does advertising influence my spending? AGENDA Approx. 45 minutes I. Warm Up: Ad Facts (5 minutes) II. Name That Ad (5 minutes) III. Analyzing
Social Media 101: Let s jump on the bandwagon of social media. Ariana Torres, PhD Assistant professor Marketing Specialist February 13, 2018
Social Media 101: Let s jump on the bandwagon of social media Ariana Torres, PhD Assistant professor Marketing Specialist February 13, 2018 How can social media help your business? Increase online exposure
Advertising and Media Project
Advertising and Media Project Why did they make that? Silly items sold! Product Advertisement You work for a marketing company and have been asked to make a magazine advertisement and a radio or television
PorterVision Sales & Marketing Boot Camp
The Marketing Formula Made Easy How to Hit Hot Buttons 1 PorterVision Sales & Marketing Boot Camp 2 What is Advertising Supposed to Do? Grab the prospects attention Give them hope that you can solve their
ADVERTISING DESIGN: THEORETICAL FRAMEWORKS AND TYPES OF APPEALS. Chapter 6
ADVERTISING DESIGN: THEORETICAL FRAMEWORKS AND TYPES OF APPEALS Chapter 6 Chapter Objectives 1. How do advertising theories help the creative move a consumer from awareness of a product to the eventual
Generic vs. Name Brand and Advertising
Generic vs. Name Brand and Advertising http://www.icyou.com/topics/healthcare- finance/brand-versus versus-generic-drugs http://family.go.com/video/battle-of of-the- budget-generic generic-vs-name-brand-636645-v/
Thinking Critically SWBAT synthesize information in order to make valid, wellsupported
Inventions, Child Labor, Political Cartoons, and Unsafe Working Conditions! Industrial Age Unit Project Historical Method of Inquiry, Continuity and Change, Forces Throughout History Standards: History
Name Calling/ Stereotypes
Name Calling/ Stereotypes n Showing generalizations of certain people and groups through advertising. Name calling usually refers to written works in journalism or magazines Confidence Manners n Self assured
Designing a Brochure. Strengths of a Brochure?
Designing a Brochure Why is a brochure important to your work environment? When should I use a brochure? This booklet examines different brochure types and reasons for using a brochure, as well as basic
A Consumer Health Unit: Media Madness
A Consumer Health Unit: Media Madness Cory Atwood HHPLS 359 December 9, 2010 Title of Lesson: Why Buy? Teacher: Cory Atwood Date: December 9, 2010 Subject: Consumer Health Grade Level: 4 th (Day 1 of a
RP.7.5- Select, create and use graphic organizers to interpret textual information
DATE: 12 April 2010 UNIT TITLE: Propaganda LESSON TITLE: Media Messages TITLE OF CLASS: CR 7 GOALS: The students will understand the six types of propaganda in discussion The students will know the type
Essay Planning. Introduction:
Essay Planning Introduction: Broad General One sentence that introduces the general topic of your essay. Nutshell Describe what you can see in the advertisement. Also describe the written codes. Thesis
Term Project #F1.1: Advertising 1 Personal Finance 522
Term Project #F1.1: Advertising 1 Personal Finance 522 Description Your project is to create your own commercial advertisement. You are free to choose any product or service on the market. Alternatively,
Advertising, Design, Social Media & Printing Easton - Philadelphia
Advertising, Design, Social Media & Printing Easton - Philadelphia www.cliffross.com SOCIAL MEDIA OVERVIEW The platforms may change, but social media is here to stay as another dimension of your business.
Make a Claim [CCSS.ELA.9-10.W.1A]
![Make a Claim [CCSS.ELA.9-10.W.1A]](/thumbs/85/92091701.jpg "Make a Claim [CCSS.ELA.9-10.W.1A]")
Name: Date: Hour: Make a Claim [CCSS.ELA.9-10.W.1A] Behind any good persuasive message is a strong and debatable claim. A writer states a conclusion that he or she has come to and then supports the claim
Creative Strategy. week 05. W. Rofianto, ST, MSi
Creative Strategy week 05 W. Rofianto, ST, MSi Advertising Creativity What to say Creative Strategy Determining what the advertising message will say or communicate Creative Tactics Determining how the
RP.7.5- Select, create and use graphic organizers to interpret textual information
DATE: 12 April 2010 UNIT TITLE: Propaganda LESSON TITLE: Media Messages TITLE OF CLASS: CR 7 GOALS: The students will understand the six types of propaganda in discussion The students will know the type
Narrator: Welcome to our audio/visual presentation, Anatomy of a Print Ad.
MKT 310 Module 5 AVP Transcript Title: Anatomy of a Print Ad Narrator: Welcome to our audio/visual presentation, Anatomy of a Print Ad. This module we ll be discussing the various parts of a well-designed
Overview: ADVERTISING ON FACEBOOK
Overview: ADVERTISING ON FACEBOOK Are you active on Facebook? If not, you could be missing out on building connections with your current clients and finding new relationships. First Heartland is happy
Boost your Raffle Ticket Sales
00001 00001 Boost your Raffle Ticket Sales Tips & Guide Raffle Tickets 4 U Introduction Running a raffle is a tried and tested way of raising money because it s easy, simple and quick. However, to increase
Advertising project ADVERTISING
A. Advertising is all around us! Advertising project We are surrounded by all sorts of adverts all of the time. How many types can you think of? Brainstorm as many types of advertising as you can! Begin
Can advertising affect people using alcohol products?
Can advertising affect people using alcohol products? Essential Standard 6.ATOD.1 - Analyze influences that the use alcohol, tobacco, and other drugs. Clarifying Objectives 6.ATOD.1.1 - Analyze the marketing
Lesson Plan: Year 8 English Date: Monday 23/05/11. Topic/Title/Focus: Positive and negative connotation in advertising
Lesson Plan: Year 8 English Date: Monday 23/05/11 Teacher: Andrea McNamara Topic/Title/Focus: Positive and negative connotation in advertising Time: 63 mins Room: D096 Objectives At the end of this session
Polson School District #23. Instructional Services Grade 10 Media Literacy Curriculum Framework. Polson School District #23
Polson School District #23 Instructional Services Media Literacy Curriculum Framework Polson School District #23 111 4th Avenue East Polson, MT 59860 (406) 883-6355 Standard 1 Students recognize that media
Rhetoric (n) the art of speaking or writing effectively
Rhetoric (n) the art of speaking or writing effectively *What does effectively mean to you? (384 BCE 322 BCE) Greek philosopher and scientist One of the great ancient philosophers Tutored Alexander the
Drive New. Social Media. Simple Marketing Strategy for Small Business and Nonprofits. Constant Contact 2016
Drive New Business Change name with Simple Marketing Strategy for Small Business and Nonprofits Social Media Constant Contact 2016 GhostPartner.com Hello@GhostPartner.com Email Social Web GhostPartner.com
www.pipelineroi.com 1-866-300-1550 Introduction Pinterest can be a valuable marketing tool for mortgage professionals. It s unique; it s unlike any other social media platform in many ways. So why does
Learning Objectives. Learning Objectives 17/03/2016. Chapter 9 Creative Strategy: Implementation and Evaluation
Chapter 9 Creative Strategy: Implementation and Evaluation Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
responsible for generating the words and slogans to accompany advertising visuals. Students will create an advertisement for their magazine.
LESSON 11 ARE YOU BUYING THIS? JOB DESCRIPTION: ADVERTISING COPYWRITER OBJECTIVE Students will create an advertisement for their magazine. COMMON CORE STATE STANDARDS CCSS.ELA-Literacy.RI.6.2: Determine
What Role Should Consumerism Play In Our Economy? Issues for Canadians, Chapter 7
What Role Should Consumerism Play In Our Economy? Issues for Canadians, Chapter 7 What is consumerism? Links prosperity to consumer demand for goods and services. Makes consumer (person buying) central
Yes X No, he looks like: a gorilla or ape, monster, etc. blood. grab the world, attack Europe, etc. Positive X Negative. 1. using negative words
Image 1. Explain how the drawing portrays German soldiers: Station One: Name Calling Does the soldier look human? What is on the soldier s arms? What is the soldier trying to do? Is this a positive or
Propaganda. How to spot it and analyze it.
Propaganda How to spot it and analyze it. What is Propaganda? A way of manipulating people using images and words to achieve a desired affect or outcome Propaganda clouds reality and gets in the way of
Source, Message and Channel Factors
Source, Message and Channel Factors The Persuasion Matrix 1 Promotional Planning Elements Promotional Planning 1 2 3 4 Receiver/ comprehension Channel/ presentation Message/ yielding Source/ attention
Year 9 Advanced English Advertisement week 3, term 3
E9F3 e9f3 Year 9 Advanced English Advertisement.................................................... first name last name e9f3 2 3 Print media Advertisements are the most common form of the language of
Persuasion. Advertising & Media Effects 02/21/2011. R.G. Bias
Persuasion Advertising & Media Effects 02/21/2011 1 Introduction Much of this content is from Laura F. Bright, Ph.D., Assistant Prof of Journalism, TCU brightwoman.com 2 Think of one or two recent ads
Chapter 7 Attitudes and Persuasion
Chapter 7 Attitudes and Persuasion CONSUMER BEHAVIOR, 10e Michael R. Solomon 7-1 Learning Objective 1 It is important for consumer researchers to understand the nature and power of attitudes. 7-2 The Power
Persuasive Techniques: Ch. 14
Persuasive Techniques: Ch. 14 WHAT IS PERSUASION A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view COMMON PERSUASIVE TECHNIQUES
Toulmin s Theory. can be used to analyze and interpret advertisements in cultural contexts. Toulmin s theory
O Mara- 1 Morgan O Mara 9 December 2012 Toulmin s Theory Stephen Toulmin s argumentative theory of claims, supports, and warrants can be used to analyze and interpret advertisements in cultural contexts.
Lesson Assessment Tool for Show Me Nutrition: Grade 3 Lesson 7: The Truth About Advertising. Educator(s) Name (s): Sub-Contractor:
Washington State Snap-Ed Curriculum Fidelity for Continuous Improvement Lesson Assessment Tool for Show Me Nutrition: Grade 3 Lesson 7: The Truth About Advertising Educator Self-Assessment Supervisor Assessment
HOW TO WRITE ADS THAT WORK Action Points
HOW TO WRITE ADS THAT WORK Action Points 1. INTRO. Ads can be an amazing wealth tool o One good ad can transform your biz o Can keep running them - profit machine o But most ads don t work. o Because people
Alcohol & Other Drugs. 5 th grade Lesson 3 of 5 Tell the Tobacco Ads What You Think Central Bucks School District
Alcohol & Other Drugs 5 th grade Lesson 3 of 5 Tell the Ads What You Think Central Bucks School District Objectives Students will describe health effects of tobacco that aren't depicted in advertising.
HOW TO JUDGE A CANDIDATE
HOW TO JUDGE A CANDIDATE Elections present voters with important choices. Whether it is a local race that will affect your community or a national race that could change the direction of the country, it
Paper 1 Textual Analysis Corrections: Section B
Flavia Perusini 11th IB English 1 A Language & Literature HL Ms. Gelso May 2013 Paper 1 Textual Analysis Corrections: Section B There is no gain if there is no pain. Life is always about being tough and
LOAN OFFICER GUIDE TO MARKETING : LEAD NURTURING REALTOR GUIDE TO MARKETING TOTALMORTGAGE.COM PART 1
LOAN OFFICER GUIDE TO MARKETING : EMAIL LEAD NURTURING REALTOR GUIDE TO MARKETING ADVERTISING EMAIL LEAD ON NURTURING SOCIAL MEDIA TOTALMORTGAGE.COM PART 1 Table of Contents LinkedIn...4 Understanding
Unit 7 Marketing Plan and Pitching
Unit 7 Marketing Plan and Pitching Review Mid-point check in! Share with the group your progress What are you most proud of? What are you looking forward to? Learning Objectives What a marketing plan is
Super. Bowl 50. Name of Product: Satisfaction. Doritos Dogs Commercial By: Holly Siu 1B. Many Flavors, One Result
Super Name of Product: Bowl 50 Doritos Dogs Commercial 2016 By: Holly Siu 1B Many Flavors, One Result Satisfaction Demographic: Targeted audience by age, gender, ethnicity, region, income, etc. For Anybody,
Got Milk? deception. Many believe that advertisements lie about the facts of the products they present.
GGGGGG 1 GGGGGG Professor Peterson English 100 January 1, 2008 Got Milk? When most people think about advertisements, the first idea that enters their mind is deception. Many believe that advertisements
The Biz Kid$ Challenge EPISODE # 113
The Biz Kid$ Challenge EPISODE # 113 LESSON LEVEL Grades 4-6 KEY TOPICS Entrepreneurship The Four P s in Marketing Target Market LEARNING OBJECTIVES 1. Understand how advertising affects purchases. 2.
TARGETING AUDIENCES. Before you dive in, are you asking yourself. How can I get the Governor to read this? How can I get my constituents to read this?
WHY SOCIAL MEDIA? Deliver updates to various audiences Have alternate methods/ formats to convey information Allow media/public to find accurate information on you Appear cutting-edge in communications
World History Propaganda Activity
World History Propaganda Activity Name: Date After the end of World War I, it became evident that many claims made by the U.S. government during the war blaming Germany for the responsibility for the war
BRAND IDENTITY CONTENTS LACOMBE REGIONAL TOURISM FIND YOUR WAY TO NEW MEMORIES...
LACOMBE REGIONAL TOURISM BRAND IDENTITY Lacombe Regional Tourism expresses cultural exploration in a welcoming, warm and fun environment. Most people come to the region for natural experiences that they
Secret Search Hacks to Find Out What Your Potential Students Really Want.
Secret Search Hacks to Find Out What Your Potential Students Really Want. As a Course Builder, it can be frustrating to hunt down the problem language research you need so much. That s the nature of searches.
Facebook Advertising Best Practices
Facebook Advertising Best Practices Why Spend Money Advertising on Facebook? Over the last year, Facebook has changed its algorithm to make it harder for your organic (not paid) posts to show up in your
To Write a Good Advertisement: 1. The headline contains an important consumer benefit, or news, or arouses curiosity, or promises a reward for
To Write a Good Advertisement: 1. The headline contains an important consumer benefit, or news, or arouses curiosity, or promises a reward for reading the copy. 2. The visual (if you use a visual) illustrates
Running head: PATRIOTIC IDEOLOGY 1
Running head: PATRIOTIC IDEOLOGY 1 Patriotic Ideology: America s Imports--Advertisement Kristina Valle El Paso Community College Author Note This paper was prepared for English 1301, taught by Professor
Advertising Design: Theoretical
Advertising Design: Theoretical Frameworks and Types of Appeals Chapter 6 Chapter Objectives 1. What factors might influence the effectiveness of an advertising appeal? 2. How do cognitive, affective,
Unit 7 Marketing Plan and Pitching
Unit 7 Marketing Plan and Pitching Review Mid-point check in! Share with the group your progress What are you most proud of? What are you looking forward to? Learning Objectives What a marketing plan is
Healthy Food Web. Overview. Learning Outcomes. Preparation and Materials LESSON PLAN
LESSON PLAN Level: Grades 2 to 3 About the Author: Duration: Matthew Johnson, Director of Education, MediaSmarts 1-2 hours Healthy Food Web This lesson is part of USE, UNDERSTAND & CREATE: A Digital Literacy
DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS
DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS A. The Role of Marketing Communications B. Developing Effective Communications C. Deciding on the Marketing Communications Mix D. Managing the
The Ultimate. -Instagram- " Marketing Guide. yinc.
The Ultimate -Instagram- Marketing Guide 1 info@marketing.com Can I advertise on Instagram?! Instagram hasn t yet allowed for ads or for small companies to be promoted but that day is soon approaching.
Student Worksheet POSTER TYPE(S) OF PROPAGANDA DESCRIPTION/COMMENTS. Winning Over Hearts and Minds 3 The National WWII Museum!
Student Worksheet POSTER TYPE(S) OF PROPAGANDA DESCRIPTION/COMMENTS Winning Over Hearts and Minds 3 The National WWII Museum Student Worksheet POSTER TYPE(S) OF PROPAGANDA DESCRIPTION/COMMENTS Winning
STRUCTURE: Overview. Outcomes. Preparation. Procedure. Media Education: From passive consumers to active creators OVERVIEW PSA
LESSON NAME: Public service advertising DURATION: 2 x 60 min AUTHOR: Cristina Ramalho, Portugal OVERVIEW Apart from being a way to showcase products and services, thus offering consumers a wide choice
The Idea Writers Written by Teressa Iezzi
1 A summary of The Idea Writers Written by Teressa Iezzi This is a summary of what I think is the most important and insightful parts of the book. I can t speak for anyone else and I strongly recommend
Understanding Advertising
CHAPTER 7 Understanding Advertising Today we are surrounded by advertisements or ads as we call them. We watch these on television, listen to them on radio, see them on the streets and in newspapers and
Who s Here Today? B2B Social Media: Why?
Who s Here Today? Agenda B2B Social Media Going Beyond LinkedIn B2B: Why Use Social Media? Best Practices Facebook LinkedIn Twitter Analytics B2B Social Media: Why? B2B Social Media: Why? B2B Social Media:
ARTS & CRAFTS 3 rd.level
Teacher: maiteprofededibujo@gmail.com ARTS & CRAFTS 3 rd.level TERM 2 JANUARY-FEBRUARY-MARCH 2016 INDEX Unit 4-VISUAL PERCEPTION 4.1 PICTURES ABOUT LAWS OF GESTALT 4.2 OPTICAL ILLUSIONS 4.3 COMPOSITION
2011 Nonprofit Communications Trends Report...and What It All Means for Your Good Cause
2011 Nonprofit Communications Trends Report...and What It All Means for Your Good Cause 1 Summary of Survey Results 2 This report is based on a survey of 780 nonprofits in December 2010 conducted at Nonprofit
C R E A T I V E P L A Y B O O K. Tier 3 Automotive
C R E A T I V E P L A Y B O O K Tier 3 Automotive 2017 What is this? This document will help empower you to build next-level Tier 3 Auto-specific creative that will help drive stronger business results
ADVERTISING. Teacher s notes 1 ARTS AND MEDIA
Level: Intermediate (B1) Age: Teenagers Time: This lesson can be divided up in various ways to suit the time you have with your students. Below are two time options that you can choose from depending on
» March 2014, Volume 7, Issue 1
» Accidental Referrals Bryan Lilly, PhD and Aliosha Alexandrov, PhD Engineering Success for Your Agents Andrea L. Dixon, PhD, Karen E. Flaherty, PhD, Son K. Lam, PhD, Nick Lee, PhD, and Jay P. Mulki, PhD
Ultimate. Facebook. Cheat Sheet for Dealerships. How To Get Better Results From Your Facebook Campaigns In 4 Minutes Or Less
Ultimate Facebook Cheat Sheet for Dealerships How To Get Better Results From Your Facebook Campaigns In 4 Minutes Or Less FREE, CUSTOMIZED TRAFFIC SCALE REPORT 100% Customized Simple Strategies Guaranteed
Kitchen Buyer Personas
Kitchen Buyer Personas 1 Do you know who your buyers are? If we were to ask you who your buyers are, you might get a little confused initially. Perhaps your mind goes to the most recent homeowners who
Facebook Ads for Maddie s Pet Adoption Days
Facebook Ads for Maddie s Pet Adoption Days Note: The steps detailed here are optimized to increase turnout for the adoption event at your specific location(s). Other strategies would be more appropriate
PR 222 Introduction to Advertising Revised 9/09 D. Bober
Ursuline College Accelerated Program CRITICAL INFORMATION! DO NOT SKIP THIS LINK BELOW... BEFORE PROCEEDING TO READ THE UCAP MODULE, YOU ARE EXPECTED TO READ AND ADHERE TO ALL UCAP POLICY INFORMATION CONTAINED
Problem cards. You have never advertised. What are some good ways to let people know about your product?
Problem cards You have never advertised. What are some good ways to let people know about your product? The Health Inspector says you must close down. What do you do? A relative wants to become a partner
From Globalization to Glocalization
Reading Text From Globalization to Glocalization 1 The 20 th century witnessed one of the largest expansions of social, economic, and political forces in history. It was a time when technology advanced,
Brochure Design. How to create an effective brochure
Brochure Design How to create an effective brochure Designing a professional brochure A brochure is a printed booklet or pamphlet that promotes an organisation, business, event, product or service. Brochures
Slr19. Some common advertising methods or techniques are listed on the next page. If you realize that advertising is intended.
Common Advertising Techniques One of the most powerful sources of influence on the decisions we make as consumers comes from advertisements (ads) designed to get us to buy a particular product or service.