ONLINE ADRELEVANCE QUICK START GUIDE JULY 2013

Transcription

1 ONLINE ADRELEVANCE QUICK START GUIDE JULY 2013

2 ONLINE ADRELEVANCE A Nielsen Ad Solutions tool that provides a comprehensive view of the online advertising landscape (Display and Search) and understand who is advertising, where they are advertising, and what they are advertising. HOW DOES IT COMPARE TO OTHER PRODUCTS? KEY KEY DATA PRODUCT DESCRIPTION METHODOLOGY APPLICATIONS METRICS RELEASES A leading target marketing vehicle for online media planning, buying and selling Panel + Survey Profiling of ad supported sites Unique Audience Reach Index Quarterly Online AdRelevance A Nielsen Ad Solutions tool that measures online display and search advertising Probing Understand the online advertising landscape who, where, what, how Ad Impressions Ad Spend (Display only) Weekly Monthly Quarterly Online NetView A representative online panel with over 200,000 individuals that offers a comprehensive perspective on the online consumer Panel + Tag Analysis of consumer behavior, trends and detailed demographics Unique Audience Active Reach % Sessions Time Spent Page Views Demographics Weekly Monthly Online Video Census A comprehensive perspective on audience consumption and engagement of online streaming media Panel + Tag Online video audience size, demographic composition, engagement and competitive activity Unique Viewers, Active Reach %, Total Streams, Time Spent Viewing Monthly 2 VISIT OR CALL

3 METHODOLOGY TRAFFIC ANALYSIS & SITE SELECTION Based on NetView traffic figures, specific client requests and from tracking industry developments CLOUD PROBING Sites are probed for advertising activity AD DETECTION A snapshot of the advertising activity is taken CLASSIFICATION Campaigns are then classified into Companies, Industries, Strategies etc. DATA QUALITY ASSURANCE (QA) INTERFACE REPORTING Copyright 2013 The Nielsen Company 3

4 REPORT TYPES QUICK REPORTS A brief snapshot of the online advertising space WHO ARE THE BIGGEST ADVERTISERS IN THE MOST RECENT MONTH? REPORT BUILDER Using Filters and Groups to uncover valuable insights ON WHICH SITES ARE THE LARGEST ENTERTAINMENT ADVERTISERS RUNNING THEIR CAMPAIGNS AND WHAT STRATEGIES DID THEY EMPLOY? HOT 100 Identify new Advertisers by Industry and amount of ad spend WHO ARE THE TOP TEN ADVERTISERS WHO SPENT MORE THAN $20K ON ONLINE ADVERTISING? AD ACROSS Understanding an Advertiser s marketing mix HOW MUCH OF AN ADVERTISER S ADVERTISING WAS SPENT ONLINE, VS. TELEVISION, NEWSPAPER, RADIO, ETC.? 4 VISIT OR CALL

5 PRODUCT HIERARCHY Nielsen AdRelevance utilizes the hierarchy listed below with these reporting levels: COMPANY (C) Example: Procter & Gamble Any entity controlling at least 51% (or the controlling majority) ownership of the units included under its corporate umbrella, including Divisions, Brands, or Products. Every ad in the database is associated with a Company. DIVISION (D) Example: Healthcare Formal or informal names for businesses or units owned and operated by a specific Company. When no trademarked names are available, generic labels from the Company organization chart may be used. When no clear and consistent distinction is made by the parent organization, the division is not specified. Divisions are always held by Company in the hierarchy and are prefixed by the Company name. For example, Kraft Foods,Inc. is a Division of Altria Group Inc. BRAND (B) Example: Crest A trademark or distinctive name identifying a product line or bundle of services. Brand implies that a Company manufactures a group of products or offers multiple services under one trade name. For example, Yoplait is a brand of the Company, General Mills, Inc. PRODUCT (P) Example: 3D White Toothpaste Goods or services offered for sale or consumption. Products may reside under a Brand name or have a direct relationship to their Company. Brand prefixes Product in the hierarchy unless there is no Brand associated. In this case, Company and Division will prefix the Product. Copyright 2013 The Nielsen Company 5

6 METRICS GLOSSARY ESTIMATED IMPRESSIONS The number of times an ad is displayed; calculation of Traffic x Ad Rotation. ESTIMATED SPENDING The estimated dollar value for a given campaign, site, etc. Calculated using an estimated Cost Per Thousand (CPM) that varies by site genre, ad dimension, ad technology, and ad delivery. 6 VISIT OR CALL

7 PRODUCT LOGIN 1.) Visit 2.) Select AdRelevance from the left. 3.) Enter your username and password, then click the Submit button. If you do not know your password, click link to request or reset your password. Type in your address and follow the instructions in the you receive. Copyright 2013 The Nielsen Company 7

8 ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit Copyright 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 8 VISIT OR CALL