Sustainable rural development by rejuvenating agro based ecosystem

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1 Sustainable rural development by rejuvenating agro based ecosystem Agri team: Anne Pihlanto (MTT) Chand Malu (Shahi /Yogatech) IB Thakur (Drishtee) Minna Kahala (MTT) Sirpa Kurppa (MTT) Baoru Yang (University of Turku) Hilkka Vihinen (MTT) Leena Oosterberg (FinPro) Mauri Ahlberg (University of Helsinki/NatureGate)

2 Farmer s challenges Reduced land holding Non-viability of crops Non-inspirational nature of the work Migration Mind set and cultural rigidity No value addition

3 Value network Key actors in ecosystem Local biodiversity Local labor and families Farmers, fishermen and clubs Machinery and chemical providers Seed producers Wholesalers NGO Government Gaps Knowledge and education Farmers and fishermen s organization Social status Woman employment Social entrepreneurships Policies & processes Value addition

4 Need To create inspiring and meaningful work for the sustainable rural India by active participation of social entrepreneur & industry and value networks leading to better life.

5 Intiative 1: NatureGate Bihar AIM To create NatureGate Bihar Online service for species identification, digital mapping of distribution and sustainable use of biodiversity. Especially, edible wild plants ( ), mango and their diseases. IMPACT Conservation and sustainable use of local biodiversity enhancing local sustainable economy and wellbeing. LOCAL biodiversity is the key. HOW Using NatureGate Online Service, everybody will be able to identify species and their disesases, easily, interactively, without any previous knowledge, just by observing and clicking, and get useful knowledge.

6 Initiative 1: NatureGate cont... WHEN: First 12 months: Creating foundations for NatureGate Bihar Online Service, finding partners, making agreements, contracts, starting work. Next 12 months: Using NatureGate Bihar Online Service, collecting user experiences, continually improving the service. NEEDS: FUNDING for licence to use patented tool, salaries, server creation and maintenance. Local university experts, Indian entrepreneurs (e.g. education, ecotourism, fruit business, medicine, spice) Good contacts to administrators to promote its use in sustainable education, business, economy, ecotourism etc.

7 Initiative 2: Model school NEED: Transferring Indian rural society to the path of an inclusive sustainable bioeconomy Improved education Public awareness, self efficacy (empowerment) Participatory approach, network building Improved food security (affordability, availability, and quality) Subsidiarity in decision making (inclusiveness) Sustainable techniques and methods taken to use New business models built up New governance Impact: Key elements built for transformation process for sustainable bioeconomy and welfare of Bihar rural societies WHAT: a) Action Model: Holistic approach to a rural model school School catering, sustainable diet building, provision sustainable novel protein products, nutrient circulation Food education, experiential learning, efficacy building, empowerment Public awareness, social entrepreneurship, value addition to private entrepreneurship

8 Initiative 2: Model school cont... b) Networks: Finnish and Indian educational institutions framework MTT Agrifood Research Finland (+Aalto university) knowledge - initial ownership Schools (teachers) and villages (parents and children) for actors Social (NGO) and private entrepreneurs materials and actors Finnish and Indian companies as facilitators Partners: Potential food companies c) Resources When/timeline: concept building 1-6/2015, facilitation 7-12 /2015, initiation of the pilot processes 10/ /2016, implementation on society level 10/2016- What are the gaps: funding for context building and cost benefit assessment 250 k, local resources, facilities for piloting

9 Initiative 3: Natural preservatives (Project: FINDfood) What: Screening natural food preservatives from plant materials from Finland and India for global market Networks University of Turku, Centre of Food Technology Research Institute (CFTRI, India), companies in food, health, well-being and marketing sectors Resources Funding from TEKES and DBT, expertise and self-funding from all the partners Funding support is needed for such development work in When FINDfood project: Bioactive extract have been developed and extraction technologies have been optimised by the project Gaps: Technological solutions are needed for application of bioactive extracts in food products development of functional food packages.

10 Challenge in agro sector and rural economy can be overcome by reorganising the value network

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