Technological Innovations to Support Cocoa Sustainability

Transcription

1 Technological Innovations to Support Cocoa Sustainability World Cocoa Federation Partnership Meeting 16 th of October 2013

2 Grameen Foundation Mission: To enable the poor, especially the poorest, to create a world without poverty. In practical, measurable terms.

3 CocoaLink Plus A leading example of Shared Value Why Cote d Ivoire? 42% of global cocoa supply K smallholders Broken supply chain: production declining, productivity very low Massive social problems Why Small Farmers? 90% of cocoa in West Africa is grown by 2MM small farmers. Each producer supports 4-5 family members; very poor. Huge potential in yield increases EXPECTED RESULTS Improve productivity and income for K poor farmers over time (pilot stage: 10,500 farmers) Make knowledge and productivity tools available to and adoptable by cocoa farmers: best practices, reliable supply Show that technology and practices magnify the effects of National and Private farmer extension investments Trusted local agency is key: 120 Community Knowledge Workers in pilot: lead farmers equipped with smartphones Layer on future services: mobile financial services to farmers/buyers; Fairtrade Access Fund extension from LAC Cocoa Link Plus Consortium

4 What have we learned? From our young projects that already support nearly 250,000 farmers through ICT and CKW Technology alone is not enough Establish partnerships Build the business case Data increases productivity

5 APPENDIX

6 Grameen Foundation Mobile Tech Efforts US Based Program and Support Staff Uganda: mag & Financial Services India: mhealth & Financial Services Guatemala: mag Cote d Ivoire: mag Philippines: Financial Services Colombia: mag & Financial Services # Employees by Office Ghana: mhealth Kenya: mag & Financial Services Indonesia: Financial Services BwB and Capital Markets Services delivered across all geographies 6

7 Challenges Faced By The Poor Insufficient & inconsistent income Inability to tolerate shocks and manage risks Lack of essential and actionable information Needs are not understood & sub-par services are delivered Information Services Build two way flows of trusted, actionable information Financial Services Provide appropriate, innovative products to manage h/hold cash flows and risk Poverty Tools and Insights Deliver services to the poor though use of client data and tools 7

8 Enabling services across Agriculture Value Chains

9 Adoptable information & services Expert, local databases Progress out of Poverty Index data collection embedded Partnerships at all levels

10 Partnering for mag Innovation Grameen Foundation: Basic Research Applied Science Expert Content partnerships Technology Diffusion AppLab Effective local agent networks Scaling Partners Field Application Community Knowledge Worker Field Force Management Data collection Discovered Validated Adoptable Adopted

11 Technological Innovations to Support Cocoa Sustainability Safely Storing Cocoa World Cocoa Foundation Annual Partnership Meeting October 16, 2013 Presented by Jordan Dey Vice President, GrainPro Inc. A Green, Not Only For Profit Company PPT4036PV GrainPro, Inc. 1

12 Pesticide Free Hermetic Storage

13 Solar Drying Collapsible Dryer Cases A Green, Not Only For Profit Company PPT4036PV GrainPro, Inc. 28

14 Benefits of Hermetic Storage No need to use pesticides or fumigation. Protects the quality, aroma, color and taste of the cocoa bean for long periods of time. Can be used both for storage and shipping. Increased income and food security for farmer.

15 Challenges/Scaling Up Hermetic Storage Challenges New technology Education/Training Farmers Logistics Tariffs Scaling Up Raise Awareness Improve Distribution Network Data Collection Expand Partnerships

16 Thank You A Green, Not Only For Profit Company PPT4036PV GrainPro, Inc. 29

17 Experimenting with mobile phones in Ivory Coast: Implications for technology design David Rosenberg Ecom Agroindustrial Corp., Ltd. WCF, Santo Domingo, October 2013

18 Ecom Agroindustrial Corp., Ltd. - Cotton, coffee, cocoa, sugar - 5,000+ employees, 30+ countries - Sustainable Management Services agronomists world-wide - Network with more than 250,000 known farmers - Ivory Coast: GAP training - 15,000 farmers in 20+ cooperatives agronomists 250+ lead farmers ± 75 farmers

19 Observations: what do we have in the field? Hardware Software Agronomist Lead farmer Farmer 2-3 simple phones smart phone laptop 2-3 simple phones feature phone 1-3 simple phones Poor network coverage Extreme conditions (water, humidity, dust, mopeds) Technical education Literate 60% low literacy Ecom farm data Trace Your Cocoa Custom data system on phone Voice, not sms Quality of and ability to act on information Highly independent Remote worker Own initiative Best farmer Entrepreneurial 50% NO school Low trust Ability to use information?? What do they get in return for info?

20 Design implications for digital Teaching / sending: - Field schools highly relevant - Trust requires personal engagement - Low literacy = low impact of words and ability to act on info - Images and voice Data capture - Networks poor - Up-loadable vs. Real-time data - Agronomist data vs. Lead farmer data - Frequent alignment/feedback necessary to ensure quality Hardware: - TOUGH equipment (rapid depreciation) -?? Keyboard?? (data entry challenge) 3