Terex Aerial Work Platforms Tim Ford, President Aerial Work Platforms
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1 Terex Aerial Work Platforms Tim Ford, President Aerial Work Platforms
2 Terex Aerial Work Platforms Articulating Booms Telescopic Booms Scissor Lifts Portable Material Lifts
3 Terex Aerial Work Platforms Construction Trailers Construction Telehandlers Agricultural European Telehandlers Light & Safety Generators Power Buggies
4 Key Messages AWP continues to demonstrate long term growth potential despite short term concerns about the U.S. market Achieving our growth ambition requires globalizing the business and we have begun in Europe Customer needs are evolving creating opportunity to extend the value proposition beyond products Lean has long been at the core of our success and we are upping the ante
5 AWP Growth ($M) $2,500 $2, Revenue $2,090 $2,266 $1,500 $1,480 $1,000 $958 $500 $ LTM (9/07) rapid North American fleet expansion strong International growth, driven largely by Europe
6 AWP Operating Profit ($M) Operating Profit $500 $450 $ % $400 $350 $300 $ % 15.0% $250 $200 $ % $150 $100 $50 $0 $ LTM (9/07) 5.0% 0.0% positive pricing and productivity from increased volume favorable product and geographic mix
7 Sales By Geography 2006 Through 3Q 2007 Int'l 37% N.A. 63% Int'l 43% N.A. 57% More diversified geographic revenue profile
8 Sales by Product Line 2006 Through 3Q 2007 Tele handlers 16% Powered Products 4% Portable Platforms 3% Other 10% Tele handlers 10% Powered Products 3% Portable Platforms 4% Other 9% Scissors 21% Scissors 22% Aerial Booms 46% Aerial Booms 52% Positive mix shift
9 2008 AWP Market Outlook Market North America Demand neutral Dynamics Big booms in high demand Telehandlers recovering off a lower base Early order pattern encouraging Latin America ++ Small market but growing EMEAR (1) +++ Asia Pacific ++ Strong rental channel in Western Europe Middle East white hot Eastern Europe and Russia emerging Australia market consolidated, should be solid Japan market supplied by home team Korea and ASEAN markets strong, China growing Good market dynamics (1) Europe, Middle East, Africa and Russia
10 AWP Strategy Globalize the business Maximize revenue and profit from our installed base Extend product offering beyond aerials High Growth, High Margin Contributor To 12 x 12 x 10 Organizational realignment Manufacturing and supply chain Global sales and service support Terex Financial Services Repair and Remanufacturing Fleet management services Increased focus on new products Cross selling opportunities Globalize the business and diversify the revenue New channels
11 Globalization 2007 Re-organized AWP around regions and product lines Created European leadership position Elevated product management to global responsibility Began producing boom lifts in Italy Started production of scissors in U.K. Effort ongoing to identify additional global manufacturing locations
12 AWP Manufacturing 2010 Local production 50% local production 30% local production Import
13 Services Recent growth has created a large installed base of equipment Installed Base 10X Increase in 10 Years Equipment must be maintained to ensure safety and curb appeal Customers seeking refurbishment and maintenance solutions Phoenix Equipment acquisition creates base for N.A. expansion Europe planning underway Big service opportunity
14 Extend Beyond Aerials AWP products represent 23% of rental customer capital expenditures.. Other Products Big Dirt Current AWP Compact Equipment Cross Selling Opportunities Utility trucks Backhoe loaders Scrap recyclers Compact track loaders
15 Taking Lean Beyond The Factory Floor Lean with Customers for deeper relationships Use proven tools to resolve problems and improve communication Help customers improve their business Lean with Suppliers for better cost and quality Lean in Manufacturing for lower costs and better working capital Lean for Administrative Processes delivers better efficiency Lean can help suppliers improve cost, quality and delivery Profit sharing From Toyota Production System hardware to software Standards for how we manage factories Globalize the production system Cross functional areas like forecasting and production planning Customer facing processes such as Billing HR practices for better TM satisfaction
16 Summary AWP is, and will continue to be, a growth engine for Terex We have begun putting the pieces in place to globalize our business, with more to come As customer needs change, we believe that creates the potential to support them with downstream services Lean is a way of life at AWP, and we believe we can extend beyond the factory floor
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