How RFID Can Benefit Your Business Oracle Business World 1 st Dec 2005

Transcription

1 How RFID Can Benefit Your Business Oracle Business World 1 st Dec 2005

2 Ing. Edwin W. Kalischnig MBA Director of Business Development RFID & Sensor Based Services Oracle Corporation - EMEA

3 agenda Smart Items in a Real Time Enterprise Oracle s Sensor-Based Services Solution How RFID Can Benefit Your Business Use Case: Dolomiti Superski & NASA Q & A

4 Ten Forces That Flattened the World Key developments that changed our lives #1 11/9/89 #2 8/9/95 #3 Workflow Software #4 Open Sourcing #5 Out Sourcing #6 Off Shoring #7 Supply Chaining #8 In Sourcing #9 In Forming #10 The Steroids: Digital, Mobile, Personal & Virtual Net Result of the Convergence of the Ten Flatteners: The creation of a global, web-enabled playing field that allows for multiple forms of collaboration sharing of knowledge & work in real time, without regard for geography, distance or language.

5 Imagine talking with Smart Items RFID is a Key Enabler for making items Smart What are you? Who created you? Who owns you? What kind of product are you? Do you contain hazardous materials? Who repaired you? What has been happening to you? When are you going to expire? Where are you going? What is your destination? When should you arrive at your destination? Are you on the correct route? Have you gone through customs? What do you weigh? Have you been dropped?.

6 Business is Becoming Real Time Up-to-date business information is critical Traditional Business Weeks Megabytes Punch Cards Few People Internet e-business Days Terabytes Human Driven Many People Real Time Business Minutes Exabytes Event Driven Automated

7 Changing the ways of working Sensors and RFID will trigger automated processes Internet e-business Linear Human Intervention Limited by Submit Button Real Time Business Interdependent Physical Event Trigger Many Starting Points

8 agenda Smart Items in a Real Time Enterprise Oracle s Sensor-Based Services Solution How RFID Can Benefit Your Business Use Case: Dolomiti Superski & NASA Q & A

9 RFID linking physical world to IT RFID + Information = Valuable Solution RFID Tag Reader Sensor Data Archive Hardware & Physics Information Technology Chip Antenna Sensor Edge Server Applications Oracle Partners with Sensor Hardware Vendors for Integrated Solutions Oracle Provides End-to-End Software Solution for Sensor-Based Services

10 RFID Solution Matrix Oracle + Partners = Total Solution Solution Component Oracle Business Consulting System Integration Hardware Installation Application Middleware Edge ONS Storage RFID Readers RFID Tags System Integrator Oracle Consulting and System Integrator System Integrator Oracle E-Business Suite, Custom Application, Integration with Existing Applications Oracle Application Server Oracle Application Server VeriSign Oracle Database Device Agnostic Edge Server: Alien, EMS, Feig, Hitachi, Intermec, Matrics Any tag supported by RFID readers.

11 Information Challenges Capturing data is just the first step Analyze Manage Access Capture Respond

12 Oracle RFID Infrastructure Hardware agnostic = future proof EVENT SOURCES & RESPONSE DEVICES ORACLE RFID INFRASTRUCTURE ACCESS BACKEND SYSTEMS Mobile JDeveloper Portal Oracle E-Business Suite ANALYZE Packaged Apps Business Intelligence Business Process Management Integration CAPTURE MANAGE Legacy Sensor Edge Server Sensor Data Hub Security Enterprise Manager Other

13 Oracle RFID Platform Benefits Oracle = ROI from RFID Fastest Adoption of RFID Technology Faster deployment with out-of-the-box Middleware All Java developers can access (RFID) data and events No specialized RFID hardware knowledge required Easiest Integration of Real-Time Data Extraneous data filtered out Relevant data fed to application when application is ready Lower integration costs Investment Protection Higher flexibility through open, standards based platform RFID hardware agnostic Scalable solution based on Grid

14 Oracle Sensor-Based Services Increasing Business Velocity Integrated support for RFID and sensor-based computing.

15 Sensor-Based Services Flexible Adoption and Implementation Options RFID Applications Increasing Benefits Compliance Assistance Package RFID Pilot Kit RFID Infrastructure Sensor-enable existing business processes Integrate RFID data into existing applications Scale to enterprise-wide global deployments with Grid Enterprise infrastructure architected to support sensors Pilot, Prototype and Test RFID in Lab or Warehouse Ready to Run with Leading RFID Tags and Readers Out-of-the-box Analysis Reports Customize Business Intelligence Sensor-centric business processes Complete business automation E-Business Suite (WMS and more) Partner Applications (ISVs) Compliance Application Adapters to Wal-Mart, Metro, etc. Print RFID Labels: Zebra, Printronix, Intermec, etc. Verify Shipments with RFID Readers: Alien, Matrics, Intermec, etc. Increasing RFID Adoption

16 agenda Smart Items in a Real Time Enterprise Oracle s Sensor-Based Services Solution How RFID Can Benefit Your Business Use Case: Dolomiti Superski & NASA Q & A

17 Businesses Need Information Decisions Depend Upon Accurate Data Patient details and history? Has it crossed the border? Where is my package? When will it arrive? Are these authentic products? Any hazardous materials? Right operation and medication? Is the food still fresh? Has the container been tampered?

18 Potential Business Benefits Looking for Business Value Increase Differentiation and Competitive Advantage Manufacturers need to quickly incorporate RFID to respond to retail mandates. Increase Productivity RFID allows elimination of manual barcode scanning for inventory tracking Increase Supply Chain Visibility Retailers can reduce out of stock by RFID enabling their store shelves Decrease Costs Pinpoint process break downs; Minimize products pulled back for recalls Maximize Return on Assets Track expensive assets at any point in time Prevent Theft, Fraud, and Counterfeiting Raise the bar for, or even eliminate counterfeit products and theft, contributing bottom-line to Pharma companies and other high-value product industries Reduce Risk and Liability The cattle industry can minimize their risk associated to health outbreaks related to meat by using RFID to track their livestock

19 Imagine: Call Home Asset Maintenance Quicker response & greater customer service 1) Sensor detects excessive temperature and issues an event 2) Event filtered, business rules applied, WO auto-created and dispatched to technician 3) Tech uses device to verify asset, check history, etc. Then performs repair and uploads service history If temp > 200º for > 5 mins, then create WO Verify correct asset, check recent activity, Today s Challenges/Shortcomings Manual or schedule-based service requests Over and under servicing Increased risks (safety & compliance) Difficulty meeting guaranteed uptime Sensor-Based Benefits Condition based, asset-requested Cost effective accuracy, safety & compliance Improved reliability (timely responses) Ability to offer functions as a service

20 Imagine: Merchandising Analytics Greater insight into customer behavior 4) Analytics, customer behavior, & on-hand balances immediately available 1) Receptionist checks in customer and associates with tag Today s Challenges/Shortcomings Inaccurate & incomplete data Manual process highly inefficient Twice-daily cycle count necessary Careless sales reps leave pieces out 2) Receptionist hands off customer tag to tagged sales associate 3) Tagged goods automatically associated to customer & sales assoc RFID Benefits Enables detailed merchandising analytics Eliminates manual data entry Significant & measurable labor savings Immediate feedback on sales rep activity

21 Collaborative Vendor Hub Example Vendor View Automate proof of delivery & deductions RFID-based case tracking & reconciliation

22 Investigating Missing Cases Traceability is Key Real-Time information extends the collaborative promotions process Reduces out-ofstocks

23 Imagine: immediately having what you need Rapid Find and Use of Hospital Equipment Location = M203 Status = Available Maint = Calibrated Room M203 Location = P311 Status = In Use Maint = Calibrated Automatically adds time-based usage to patient charges may also be identified tag Room P311 Nurse queries system and immediately finds location & status Finds asset in room M203 and moves it to room P311 Asset is plugged in and smart tag records usage Today s Challenges/Shortcomings Highly mobile, high value assets Security & safety compliance Time criticality (immediate access) Inaccurate patient billing of asset use Sensor-Based Benefits Real-time location & status information (available, repair required, history) Compliance (maintenance / calibration) Patient peace-of-mind & billing accuracy

24 Imagine: Better Service Plus Fewer Parts Automated Re-Order of Spare Parts for Service Depots Location = Shelf 1 Quantity = 1 Receiver sends signal to APS applications Replenishment Order Service tech needs component off shelf to complete repair Today s Challenges/Shortcomings Removing component from shelf sends signal to receiver Replenishment based on latent guesstimates Promotes excess inventories with risk of parts obsolescence Location = Station 5 Quantity = 1 APS interprets signal as real demand and increments demand signal by actual consumed quantity or triggers replenishment order Sensor-Based Benefits Real-time spares consumption information with auto-triggering of replenishment orders Improved inventory management

25 Transportation & Logistics Builders Materials Components Spare Parts Maintenance & Support Operators Systems OEMs Support Equipment Facilities & Ports Air Water Road Rail // Land Consumer Tourism Service Providers Business Customers RFID Use Cases Track & Trace Theft Management Asset Management Package Sortation Package Delivery Confirmation (Handheld) RFID Benefits Reduce labor costs Increased efficiency Improve visibility Improve data accuracy Increase customer satisfaction Homeland security Improved supply chain Theft prevention

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27 Healthcare & Pharmaceutical Sample Data Public/ Private Data Biotech / Pharmaceutical Research Labs Wet Lab In Silico Biomedical Firm Pre-Clinical Trials Contract Research Organization Discovery Clinical Trials Pharmaceutical Company Biomedical Firm Manufacturing, Sales and Marketing Pharmaceutical Company Regulatory Agency Development Pharmaceutical Mfg Plant Distribution Pharmacy Hospital RFID Use Cases Drug Counterfeit Compliance (Prescription Drug Marketing Act, 21 CFR Part 11) Manufacturing Efficiency Equipment and reusable asset management Drug Distribution RFID Benefits Regulatory compliance Improved customer service Increased revenue Lower costs Improved supply chain Reduce theft, diversion, counterfeit

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29 agenda Smart Items in a Real Time Enterprise Oracle s Sensor-Based Services Solution How RFID Can Benefit Your Business Use Case: Dolomiti Superski & NASA Q & A

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31 Dolomiti Superski Setting the Scene CHALLENGES Consortium of 143 companies 460 Facilities Operating 150 ski routes Across 12 valleys in the mountains of Northern Italy All needing access to an integrated and interactive network around a central data repository Offer tourists a secure and easy way to access ski lift facilities throughout the Dolomites

32 Dolomiti Superski Setting the Scene BENEFITS for SKIERS: Can purchase RFID-enabled tickets on internet reducing waiting time at the slopes Allows hands-free access at ski lifts Able to ski at any Dolomiti Superski location with just one ticket BENEFITS for SKI LIFT OPERATORS: Provides accurate figures for calculating number of skiers Can analyze skier s usage and behavior to create new services thereby creating a better customer relationship Better security allows immediate deactivation on lost or fraudulent passes

33 Dolomiti Superski Setting the Scene SOLUTIONS An advanced ticketing system using cards featuring RFID tags Local systems capture RFID data as each ski pass goes by and sends it directly to the Oracle Data Center Permits querying of the data to obtain an up-to-date profile of business trends at any time

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35 The Project Project ChemSecure Identifying and Tracking Hazardous Materials and Waste Alerts and Notifications to Emergency Response Teams Unmanned Security with RFID and Oracle information architecture for Sensor Based Services Objectives: Increased safety for first responders & super-critical processes Increased security with detailed audit trail & access control

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37 Real Time Information from the Physical World Track & Trace Environmentally hazardous chemicals Correlate info in Sensor Data Hub Chemical Identity Chemical Specifications Location Temperature Certification & Security Personnel Identity Wireless & voice alerts to base personnel and first responders Partners: Environmax, Intermec Benefits Increased safety & security Increased shelf life of chemicals Faster reaction time by first responders Increased traceability Cost savings for unmanned facilities

38 Use Case: Real Time Hazardous Materials Management Goal Ensure safety and security of chemicals and personnel accessing chemicals. Control handling of chemicals based on real-time information about item content and staff credential. Manage exceptions and trigger business flow in case of error conditions. Ensure first responder safety when addressing chemical spills. Requirements Capture real time information about physical assets with RFID and temperature sensors. Correlate chemical asset and personnel information: identity, state, status Role based alerting (Base Personnel, Management, First Responders) with multi-channel delivery Mobile device with integrated RFID support. NASA Dryden Flight Research Center in partnership with the Department of Defense implemented the ChemSecure solution using RFID tags to track hazardous chemicals in realtime. Built on the Oracle Sensor Edge Server and Oracle Database with integration to the Hazardous Material Management System, ChemSecure enables the enforcement of Dryden s chemical management business processes and provides users full and cost-effective control over their chemical inventory management. -- Ralph Anton, Chemical Program Manager, NASA Dryden

39 Real World Scenarios Main Pharmacy Bulk Storage Facility Storage Locker Source: ChemSecure White Paper 1.6

40 First Responders Access Critical Info

41 Oracle RFID Infrastructure For total visibility EVENT SOURCES & RESPONSE DEVICES ORACLE RFID INFRASTRUCTURE ACCESS BACKEND SYSTEMS Mobile JDeveloper Portal Oracle E-Business Suite ANALYZE Packaged Apps Business Intelligence Business Process Management Integration CAPTURE MANAGE Legacy Sensor Edge Server Sensor Data Hub Security Enterprise Manager Other

42 agenda Smart Items in a Real Time Enterprise Oracle s Sensor-Based Services Solution How RFID Can Benefit Your Business Use Case: Dolomiti Superski & NASA Q & A