Building and Managing Cloud Applications and Infrastructure

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1 Building and Managing Cloud Applications and Infrastructure Rich Froble, AT&T Ron Papas, Informatica 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

2 Agenda Building and Managing Cloud Applications & Infrastructure Industry Trends Common Delivery Models SaaS Enabling Technologies Utility and Cloud Transforming Applications Creating End-End Application Solutions Data Integration Challenges and Solutions Page 2

3 What does the market look like today? 32% North American Enterprises plan to adopt or increase use of SaaS applications Source: Forrester Research Enterprise and SMB Global IT Budget and Spending Survey, Q % North American Enterprises considering, piloting, implementing or expanding utility/cloud soltutions Source: Forrester Research Enterprise IT Services Survey, North America & Europe Q2, 2009 Top Challenges for ISVs Delivering SaaS Performance Reliability Security Control Data Integration Application End Users Business Processes Key Transactions Solution Availability Fault Tolerance Technology Interoperability Multiple Layers Data, Users, Information Processes, Compliance Management Services Presentation of data Accessibility of Infrastructure Modernization of Applications & business processes. Web Services & Mashups. Page 3

4 Economies of Scale Common Delivery Models Single-Tenant Single Technology Stack per customer. Some SOA capabilities Colo Hosted Model, mixed managed High degree of Customization Multi-Tenant Moving towards SaaS Application Virtualization Potentially some SOA capabilities Internal Mash-ups possible. Template based business logic Configuration vs. Customization Service-based Self-Service Ordering Subscription based API Driven Atomic tasks/cloud Based Sold in a metered fashion Integration with Eco-Systems SOA-based Applications13 Low SaaS Sophistication High Page 4

Transforming Application architectures AT&T Supports a broad array of SaaS Enabling

#1 A B C D E F Client #2 A B C D E F AT&T Business Direct and MAST Portal Built to

Infrastructure Management ToplineISV SM SaaS Enablement Synaptic SM Hosting

5 Transforming Application architectures AT&T Supports a broad array of SaaS Enabling Architectures Dedicated Virtual Utility Cloud Client #1 A B C D E F Client #2 Client #1 A B C D E F Client #2 A B C D E F AT&T Business Direct and MAST Portal Built to Order Better Utilization Dynamic Capacity Self Service Managed Hosting Remote Infrastructure Management ToplineISV SM SaaS Enablement Synaptic SM Hosting ToplineISV Incubation Center Synaptic Compute as a Service ToplineISV SaaS Enabling Technologies Page 5

Creating end-to-end application solutions AT&T can help you deliver powerful application solutions by combining hosting, application management, security, CDN, cloud services and more Fast Reliable

6 Creating end-to-end application solutions AT&T can help you deliver powerful application solutions by combining hosting, application management, security, CDN, cloud services and more Fast Reliable Scalable Secure Web Application Utility & Cloud Adaptive IT capacity Application Acceleration Quality of Service Dynamic Content Fixed Content Cached Content Application Management Comprehensive lifecycle support Hosted Infrastructure Hosting Reliable facilities and infrastructure Cloud Storage Dynamically scalable storage capacity Data Integration CDN Nodes Synchronization/Replication/ Integrity/Loading/Monitor/ Reporting Content Delivery Content close to end users Security Robust, multilayered approach Page 6

7 Agenda Building and Managing Cloud Applications & Infrastructure Industry Trends Common Delivery Models SaaS Enabling Technologies Utility and Cloud Transforming Applications Creating End-End Application Solutions Data Integration Challenges and Solutions Page 7

8 Primary Cloud Integration Use Cases: Load Data Synchronize Data Cleanse Data Replicate Data Your Company 8

9 Cloud Integration Options Hand Code Outsource On-Premise Tools Cloud Services You need to consider integration for what it is: the mother of all single points of failure. David Linthicum Author, Cloud Computing and SOA Convergence in Your Enterprise 9

10 The Advantage of Integration as a Service For Customers For ISVs Rapid Deployment Utility Pricing Minimal Training Fewer IT Resources Seamless Upgrades Usage Tracking Running on AT&T +500 customers +20K jobs/day + 5B rows/month Reduced Dev Costs Rapid Innovation Best of Breed Tech Greater Scalability Expand Your Market Focus on Your Core Migrate Synch Monitor Replicate Custom 10

Questions & Discussion Visit us at Booth # 300 2010 AT&T Intellectual Property.

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