PATENT PORTFOLIO MANAGEMENT ALIGNING WITH BUSINESS STRATEGIES
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1 NORDIC IPR FORUM 2011 PATENT PORTFOLIO MANAGEMENT ALIGNING WITH BUSINESS STRATEGIES JOHANNA LINDQVIST SKAGERSTEN PATENT PORTFOLIO MANAGER ERICSSON AB
2 THIS IS ERICSSON We provide: Communication networks Services to network operators Enablers to multimedia service providers Our joint ventures provide: Sony Ericsson; phones, accessories, content and applications ST-Ericsson; semiconductors and wireless platforms THE PRIME DRIVER IN AN ALL-COMMUNICATING WORLD Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 2 (30)
3 SHORT FACTS Founded: 1876 in Stockholm, Sweden President and CEO: Hans Vestberg 179,8 187,8 208, Headquarters: Stockholm, Sweden Employees: 90,261* Net Sales: SEK billion * year end 2010 NET SALES (SEK BILLION) 134 YEARS OF INNOVATION Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 3 (30)
4 HISTORY OF INNOVATIONS 134 years 1878 Telegraph to telephone 1923 Manual switching to automatic switching 1968 Electro mechanics to computer control 1981 Fixed communications to mobile communication 1991 Analog (1G) to digital (2G) mobile technology 1998 Integration of voice and data in mobile networks Early automatic switch 2001 Launch of WCDMA/3G networks in Western Europe 2006 Launch of HSPA mobile broadband globally 2009 First commercial LTE network launched Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 4 (30) Multi-standard radio base station RBS 6000
5 LEADING PATENT PORTFOLIO Ericsson holds the world s strongest portfolio of essential patents for telecommunications 27,000 granted patents worldwide More than 90 revenuegenerating patent license agreements Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 5 (30)
6 GENERATING VALUE FROM A PATENT PORTFOLIO THREE MAIN STRATEGIES Defending against patent attacks from other companies Protection / freedom of action for own products Excluding competitors from introducing products in the marketplace Competitive advantage for own products Proprietary products (e.g. pharmaceutical industry) Licensing the patents for revenue and / or cross-licensing purposes Licensing revenue / protection for own products Non-core technology Open standards products (e.g. telecom industry) Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 7 (30)
7 THE USE OF PATENTS A patent gives the right to exclude others In telecom, patents are licensed Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 8 (30)
8 TELECOM REQUIRES OPEN STANDARDS Communication is a basic human need Telecommunication relies on interoperability Interoperability Communications is relies on open a basic standards human need TTC TTC Standardization work is done in SSOs* Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 9 (30) * Standard Setting Organizations (e.g. 3GPP = 3rd Generation Partnership Project)
9 EXAMPLE: WCDMA (3G) SYSTEM Several different vendors may be involved All interfaces must be standardized! Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 10 (30)
10 BENEFITS OF OPEN STANDARDS Economy of scale Larger overall market and lower prices Multi-vendor interoperability Ensures user satisfaction Increases competition TTC TTC Lower barriers of entry Choice between investing in own R&D and licensing from others Solutions meeting industry requirements from start Cutting-edge technology Open development process ensures best innovation Focused effort ensures well engineered specifications Strong competitive element in standards setting! Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 11 (30)
11 OPEN STANDARDS THRIVING MARKET Excluding M2M connections Reported Subscriptions (million) Reported subscriptions per system standard LTE/TD-LTE WCDMA/HSPA GSM/GPRS/EDGE TDSCDMA Mobile WiMAX CDMA Other Source: Internal Ericsson This slide contains forward looking statements FRAND licensing is a mass market enabler Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 12 (30) Source: Internal Ericsson
12 3GPP A COLLABORATIVE PROCESS Requirements agreed early Concurrent research Technology sharing Consensus selection Best Technologies Joint technology ownership ~ 50 companies claim rights LTE R8 Need for Fair, Reasonable & Non-discriminatory licensing Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 13 (30)
13 FRAND LICENSING FRAND commitment means there are no blocking patents Essential patents licensed Fair return on R&D investments Market accessible to new entrants Technology transfer possible through reasonable cumulative royalty FRAND Gives incentive for further innovation Makes it possible for new companies to enter the market Has a proven track record of global market success Fair compensation Waiving monopoly Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 14 (30)
14 FRAND BALANCE OF INTERESTS IPR owner EQUIPMENT industry FRAND is intended to maintain the delicate balance between the interest of the intellectual property holder and the needs of the broader set of companies that need access to the essential intellectual property - The essentials of intellectual property, Signals Research group, 2010 Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 15 (30)
15 WHAT IS AN ESSENTIAL PATENT? A patent which is necessarily infringed when implementing the standard. Consequently, anyone making a product implementing the standard needs to take a license to the essential patents. Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 16 (30)
16 MANAGEMENT OR MINING? Portfolio Mining through high volumes is cumbersome Portfolio Management is pro-active Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 18 (30)
17 HIGH VOLUME PORTFOLIO MANAGEMENT Project Manager LOP: A Lic. Pgm : A Licensing Program Manager Licensing Opportunity Projects LOP: C Lic Pgm: C Licensing Programs Portfolio: A Portfolio Manager Portfolio: B Focus Portfolio: C Focus Portfolios R&D projects Standardization Scrub sessions Spontaneous IvDs Acquisitions Case Manager Technology of Patent Unit X Technology of Patent Unit Y Technology of Patent Unit Z Technology of Patent Unit Scope of Technology Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 19 (30)
18 REFINING THE PORTFOLIO Improve claims to better match Start licensing program Match claims to standards or competitors products Identify licensing projects Focused prosecution on certain Patents Adequate patents filed Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 20 (30)
19 SELECTIVE PATENT FILING Define Key Areas for Filing Define possible number of IDs R&D investment(s) Number of people working in the area How innovative is the area Do not forget your strategy Where is the company heading Area A Area B Area C Area D IDs Filings 50 ± 10% 50 ± 5% 75 ± 10% 16 ± 5% Define number of filings How big is the existing patent portfolio How innovative is the area Wanted position vs. competitors Patents needed for having licensing packages and have freedom to act Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 21 (30)
20 TARGETED PROSECUTION Define Portfolios Technical scope Market and market trends Identify licensing opportunities Share of the market addressable for licensing Product categories Control prosecution Tailor claims Mapping on products or standards Use means to prosecute cases in time PACE, filing divisionals, etc. Country distribution Current and future market, place of production and sales, etc. Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 22 (30)
21 COST SAVING PRUNING Re-evaluate patents on a regular basis Market developments Legal developments IPR Strategy Abandon low value cases Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 23 (30)
22 PATENT VALUE Claims covering technology that many will want to use 1 to 1 mapping of patent claim to potential infringer Infringement easy to show Open standards enables market growth Large market => many manufacturers of the technology Patents essential to commercially successful standards have great value Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 25 (30)
23 PORTFOLIO VALUE Broad geographical coverage Cover many countries Broad coverage of the market Cover many product segments Broad coverage of the technology Cover many of the technical features Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 26 (30)
24 BENEFITS OF A STRONG PATENT PORTFOLIO Freedom of action Customer freedom of action Champion FRAND, setting precedence Generate licensing revenue Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 27 (30)
25 RESEARCH, PATENT, STANDARDISATION Research First to inventions Patent Protect our inventions Standardisation Define efficient solutions for vendors and operators Continuously building technology leadership Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 28 (30)
26 FROM R&D TO REVENUE Research & Development New technology Improvements of existing solutions Driving Open Standards Filing and Prosecution Key Areas of technology Quality in drafting and prosecution Broad geographical coverage Licensing revenue From licensed shared technology License negotiations Financing new investments Granted patents Tailored claims Map to standards or products Determine addressable market Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 29 (30)
27 Q&A Nordic IPR Forum 2011 Johanna Lindqvist Skagersten Page 30 (30)
28
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