ANALYTICS SOFTWARE SYSTEMS: WORLDWIDE MARKET SHARES 2015
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1 RESEARCH MARKET SHARES REPORT ANALYTICS SOFTWARE SYSTEMS: WORLDWIDE MARKET SHARES 2015 JUSTIN VAN DER LANDE analysysmason.com
2 About this report This report provides market share data for communication service provider (CSP) spending on telecoms-specific analytics software systems and related services for It provides details of how the spending varied by delivery model, service type, vendor and region. The report also includes snapshots of information about the leading vendors in the market. It is based on several sources, including: interviews with CSPs and vendors worldwide Analysys Mason s strategy reports and other analysis developed during the past year. GEOGRAPHICAL COVERAGE Worldwide Central and Eastern Europe Developed Asia Pacific Emerging Asia Pacific Latin America Middle East and North Africa North America Sub-Saharan Africa Western Europe SUB-SEGMENT COVERAGE Business analytics Revenue assurance Network analytics KEY QUESTIONS ANSWERED IN THIS REPORT What was the overall size of the market (analytics software systems for the telecoms industry) and what drove this spending among CSPs? How did the spending vary across different sub-segments of the analytics software systems market? Who are the major vendors and what is their share of revenue in the analytics software systems market? What are the different drivers and growth rates of CSP spending on products, product-related services and professional services? WHO NEEDS TO READ THIS REPORT Vendor strategy teams that need to understand where growth is slowing and where it is increasing according to different sub-segment categories. Product management teams responsible for feature functionality and geographical focus, and product marketing teams responsible for market-share growth. Market intelligence teams at vendors that want to understand how their competitors compare with each other. CSPs that are planning digital transformation journeys and want to ensure that their current vendors are staying up to date. 2
3 Dashboard: Analytics product-related revenue market shares KEY MARKET DEVELOPMENTS IN 2015 Figure 2: Analytics product-related revenue by type, worldwide, 2015 Growth in analytics product-related revenue is modest, despite the growing number of big data deployments that are being announced. Support for Hadoop including the real-time Spark components has been added to most analytics tools. PRODUCT-RELATED SERVICES 34% The introduction of natural language interpretation is allowing for new and less structured data to be included in data analysis. Total 2015: USD2.4 billion Figure 1: Analytics product-related revenue by vendor, worldwide, 2015 SAS Institute 10% Oracle 7% 66% PRODUCT Source: Analysys Mason Figure 3: Analytics product-related revenue by sub-segment, worldwide, 2015 Other 59% Huawei 5% SAP 6% IBM 6% Teradata 6% Network analytics Revenue assurance 16% 21% Total year-on-year growth: 4.2% 63% Business analytics Source: Analysys Mason Source: Analysys Mason 4
4 Dashboard: Analytics professional services revenue market shares KEY MARKET DEVELOPMENTS IN 2015 An increasing proportion of analytics revenue is coming from professional services. Big data is driving the need to clean and prepare data as part of analytics engagements. Analytics companies are becoming more engaged with underlying data storage, and rationalising data clusters and data sources. MARKET SECTOR DEVELOPMENTS IN 2015 Revenue assurance functions are increasingly performed by nonspecialised products, the market for which has stagnated. Business analytics increasingly supports inbound marketing activities. Network probe vendors are helping to drive network analytics revenue. Overall market growth is higher than we have shown because CSPs are beginning to use open source products that do not attract revenue. Figure 4: Analytics professional services revenue by vendor, worldwide, 2015 Figure 5: Analytics professional services revenue by sub-segment, worldwide, 2015 Accenture 13% IBM 6% Network analytics 16% Business analytics SAS Institute 6% Total 2015: Other 60% Huawei 5% Atos 5% 22% USD1.2 billion 62% Dimension Data (subsidiary of NTT Group) 5% Revenue assurance Source: Analysys Mason Source: Analysys Mason 5
5 CONTENTS EXECUTIVE SUMMARY BUSINESS ENVIRONMENT MARKET SHARES PRODUCT-RELATED REVENUE PROFESSIONAL SERVICES REVENUE VENDOR ANALYSIS MARKET DEFINITION ABOUT THE AUTHOR AND ANALYSYS MASON 58
6 About the author Justin van der Lande (Principal Analyst) leads the Analytics, Customer Experience Management and CSP IT Strategies research programmes, which are part of Analysys Mason s Telecoms Software research stream. He specialises in business intelligence and analytics tools, the functionality of which cuts across all of the research programmes in this area. He also provides project management for large-scale projects within our Telecoms Software research. Justin has more than 20 years experience in the communications industry in software development, marketing and research. He has held senior positions at NCR/AT&T, Micromuse (IBM), Granite Systems (Telcordia) and at the TM Forum. Justin holds a BSc in Management Science and Computer Studies from the University of Wales. 59
7 Analysys Mason s consulting and research are uniquely positioned Analysys Mason s consulting services and research portfolio Digital economy Regional markets Consumer and SME services Telecoms software and networks Regulation and policy Transaction support Strategy and planning CONSULTING We deliver tangible benefits to clients across the telecoms industry: communications and digital service providers, vendors, financial and strategic investors, private equity and infrastructure funds, governments, regulators, broadcasters, and service and content providers Our sector specialists understand the distinct local challenges facing clients, in addition to the wider effects of global forces. We are future-focused and help clients understand the challenges and opportunities that new technology brings. RESEARCH Our dedicated team of analysts track and forecast the different services accessed by consumers and enterprises. We offer detailed insight into the software, infrastructure and technology delivering those services. Clients benefit from regular and timely intelligence, and direct access to analysts. 60
8 Research from Analysys Mason We provide dedicated coverage of developments in the telecoms, media and technology (TMT) sectors, through a range of research programmes that focus on different services and regions of the world. Research portfolio PROGRAMMES Next-Generation Wireless Networks Service Assurance Customer Experience Management Customer Care Revenue Management Analytics Network Orchestration Software-Controlled Networking Service Delivery Platforms Service Fulfilment Telecoms Software Market Shares Telecoms Software Forecasts PROGRAMMES Convergence Strategies Fixed Networks Wireless Networks Spectrum Network technologies Telecoms software and networks Consumer and SME services Regional markets PROGRAMMES Mobile Services Mobile Devices Fixed Broadband and Video SME Strategies Digital economy PROGRAMMES PROGRAMMES Global Telecoms Forecasts Asia Pacific The Middle East and Africa European Country Reports European Core Forecasts European Telecoms Market Matrix Digital Economy Strategies Digital Economy Platforms Future Comms and Media IoT and M2M Solutions To find out more, please visit 61
9 Consulting from Analysys Mason For 30 years, our consultants have been bringing the benefits of applied intelligence to enable clients around the world to make the most of their opportunities. Consulting portfolio EXPERTISE Performance analysis Technology optimisation Commercial excellence Transformation services Performance improvement EXPERTISE Radio spectrum auction support Radio spectrum management EXPERTISE Policy development and response Margin squeeze tests Analysing regulatory accounts Expert legal support Media regulation Postal sector costing, pricing and regulation Regulatory economic costing Net cost of universal service Regulation EXPERTISE Transaction support Commercial due diligence Regulatory due diligence Technical due diligence Spectrum policy and auction support Strategy and planning EXPERTISE Market research Market analysis Business strategy and planning Market sizing and forecasting Benchmarking and best practice National and regional broadband strategy and implementation To find out more, please visit 62
10 PUBLISHED BY ANALYSYS MASON LIMITED IN SEPTEMBER 2016 Bush House North West Wing Aldwych London WC2B 4PJ UK Tel: +44 (0) Registered in England No All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher. Figures and projections contained in this report are based on publicly available information only and are produced by the Research Division of Analysys Mason Limited independently of any client-specific work within Analysys Mason Limited. The opinions expressed are those of the stated authors only. Analysys Mason Limited recognises that many terms appearing in this report are proprietary; all such trademarks are acknowledged and every effort has been made to indicate them by the normal UK publishing practice of capitalisation. However, the presence of a term, in whatever form, does not affect its legal status as a trademark. Analysys Mason Limited maintains that all reasonable care and skill have been used in the compilation of this publication. However, Analysys Mason Limited shall not be under any liability for loss or damage (including consequential loss) whatsoever or howsoever arising as a result of the use of this publication by the customer, his servants, agents or any third party.
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