Welcome to the New DemandBridge

Transcription

1 Welcome to the New DemandBridge Q+A WITH DAVID RICH David Rich is a seasoned executive from the technology sector. He spent 28 years at Accenture, where he led the High Tech Industry, the CRM Service Line and Accenture Analytics globally. After retiring from Accenture in 2012, he became CEO at Silicon Valleybased Revolution Analytics, which Microsoft acquired in Today, he s chairman and CEO of DemandBridge, where he aims to build a mini Accenture for the PSDA market. 5 MAIN THINGS TO KNOW 1. New professional management, led by an experienced software team 2. New ownership structure, that encourages new investors in addition to WebbMason Marketing 3. Running in the Microsoft Azure cloud, giving clients a subscription model and more freedom to deploy third-party tools, applications and capabilities they need 4. More formal collaboration and co-development, with top customers/partners 5. While offering the ability to purchase/resale modules, as standalone offerings to clients What s your vision for DemandBridge Reimagined? For years, the industry has known DemandBridge for technology that connects a distributor s accounting, operations and inventory systems, as well as an e-commerce portal for on-demand marketing, promotion and print. That technology is used by 1.2 million people, but we sensed an opportunity to help our clients succeed in new ways. Marketing service providers who want to grow their businesses crave technology that s innovative and customizable, developed and updated by true software experts who can take their business to new heights. To that end, DemandBridge is changing in both the short term and the long term. We re putting an impressive facelift on our technology, including a move to the Microsoft Azure cloud. This will give clients a subscription model and more freedom to deploy the tools, applications and integrations they need. That lift and shift is taking place now. (For more details, flip to the next two pages.) With those advancements in mind, who s the ideal client for DemandBridge? The answer is more about capabilities and goals, and less about size. Distributors who rely on our technology for their print and promo business still can, and they ll notice immediate benefits like improved reporting. Meanwhile, our modular approach will help brands grow into our solution as their customer needs expand. Companies that already target C-level marketing leaders will be able to tack on impressive tools for things like customer segmentation analytics, marketing campaign management and digital content management. I liken this to adding new charms to a charm bracelet. Our new offering will evolve into a complete, endto-end, omni-channel marketing Platform-asa-Service. Omni-channel is a buzzword, but for your team, it seems more like a business strategy. It s our strategy because it s the marketer s reality. More touch points digital, print, , mobile, social, CRM etc. mean more opportunities for marketers to connect with customers. Keeping interactions consistent across multiple channels, creating a seamless experience for customers, and quickly determining how to optimize spend need to be an alwayson engine. By supplying that engine, DemandBridge can help clients drive more business. Can you expand upon the charm bracelet concept, as well as integration? We want our solution to be extremely customizable. If there s a third-party tool we can snap onto the bracelet, we ll do it. We already have several agreements in place. So if someone needs a specific kind of campaign management tool, or wants to tap into a different sourcing platform than ours, we can remain a single-source, flexible software partner. I tend to think about integration first, hence the bracelet analogy. We want to give customers the ability to purchase our modules in totality or as standalone offerings that can also be easily integrated to other e-commerce platforms, back-end ERP systems, procurement platforms and customer intranets. We think this will be a huge value-add. Speaking of clients, many are coming to your 2017 Partner Conference. You re also inviting prospects. What can attendees expect? We re excited to welcome everyone to Atlanta from April 26-28! In addition to sharing our visions and plans (and how we are reimagining DemandBridge), we want to hear the collective industry needs, expectations and suggestions of all attendees (regardless if they are an existing customer). We welcome everyone to register at conference.demandbridge.com.

2 10 platforms 200,000 businesses 1,200,000 customers The DemandBridge technology and software are evolving and incorporating market-leading practices. We are excited to tell you about our new leadership team, ownership structure, and future product plans. We have brand new platforms on the horizon that will enable you to generate new revenue and greater profit margins, both for yourselves and your clients. Together, we will partner with you and your clients to achieve better results and impactful, differentiated market offerings. Register online for our 2017 DemandBridge Partner Conference here: CONFERENCE.DEMANDBRIDGE.COM Tech Showcase A-2

3 BENEFITS YOU CAN EXPECT Here are key features of our 2017 product suite, and how they benefit you: Enhanced Technology, Aligned with Your Needs How can distributors help clients attract and impress prospects? Create and track multi-level campaigns? Ensure brand control and efficient management of digital assets? Deliver analytics that make sense of it all? More than ever, you need the right technology partner. EAGER TO LISTEN, READY TO COLLABORATE The DemandBridge platform has three major components that help distributors and brands streamline their marketing content and collateral for online and offline distribution and execution. Our new suite of tools gives you the ability to service your customers in many aspects of marketing and sales from hard goods to full digital distribution of content. These tools are fully integrated and also provide solutions for time-consuming marketing efforts through an easy-to-navigate, custom interface. TOOL/FEATURE: Microsoft Azure cloud-based services WHAT S IN IT FOR YOU: Grow and scale quickly You ll be able to select the tools and services your company needs. With our platform move to Azure, you ll have the freedom to deploy wherever you want, using the applications and frameworks of your choice. This cloud solution will improve our performance (and yours), enable us to onboard new clients quickly, give you access to advanced business integration tools and keep you on the leading edge of marketing services. TOOL/FEATURE: Marketing software-as-a-service approach WHAT S IN IT FOR YOU: Customize tools to your needs Technology should never be one-size-fits-all. Some clients need only marketing resources management, while others need tools for customer segmentation analytics, next-bestoffer analysis, marketing campaign management, product lifecycle management and more. With our SaaS model, you can get all the data, applications and APIs you need in one place or select only the ones appropriate for your business. TOOL/FEATURE: Big data capabilities WHAT S IN IT FOR YOU: Turn data into action It s not enough to put ink on paper better than your competitors, because those competitors are also finding ways to gather and manage information. With DemandBridge, you ll help clients assess the effectiveness of their communication to create proper follow-up messages that elicit action, making you more responsive (and your clients more successful). TOOL/FEATURE: Advanced integration WHAT S IN IT FOR YOU: Purchase modules as standalone offerings We now offer our customers the ability to purchase modules as standalone offerings that can be integrated to competing e-commerce solutions, backend ERP systems, procurement platforms and customer intranets. TOOL/FEATURE: Improved reporting WHAT S IN IT FOR YOU: Gain clearer transparency into orders and inventory All customers, including ones that use DemandBridge strictly to manage their print and promo business, will gain access to better reporting functionality. Faster, easier access to standard and customized reports will help to inform your future decisions. TOOL/FEATURE: Upgraded sourcing technology WHAT S IN IT FOR YOU: Improve margins and boost customer service levels Our industry-specific, fully integrated system for supply-chain management helps to drive down the cost of print orders. We empower your customer service personnel to organize, compare, bid and manage jobs more effectively, ensuring that your clients receive competitive pricing, each project is matched to the correct production equipment and you have access to real-time job tracking.

4 The 2017 DemandBridge product suite gives partners the ability to service their customers in many aspects of their marketing and sales efforts from hard goods to full digital distribution of their content. Our tools are fullyintegrated and also provide solutions for time-consuming marketing efforts through an easy to navigate, custom interface. The DemandBridge platforms also help to build relationships and provide valuable services for customers, allowing distributors to be true partners in their marketing and sales efforts. CONFERENCE.DEMANDBRIDGE.COM Tech Showcase A-2

5 2017 Partner Conference You re Invited to Our Big Event We have big ideas for the future direction of DemandBridge, but here s the thing: The right strategy doesn t start with slick technology. It begins with the customer itself your marketing goals, and whatever business challenges keep you up at night. We embrace the truth that your software partner needs to understand your goals and challenges before addressing them. April 26-28, 2017 Atlanta Airport Marriott Gateway 2020 Convention Center Concourse Atlanta, Georgia New Platforms, New Energy In the 15 months since we last gathered in Atlanta, our software and products have continued to evolve and incorporate market-leading practices. We are excited to tell you about our new management team, ownership structure and future product plans. We have new platforms on the horizon that will better enable you to generate new revenue and greater profit margins, both for yourselves and your clients. That is why this year, we are calling this our first Partner Conference. Together, we will partner with you and your clients to achieve better results and differentiated market offerings. Executive Discussion on Omni-Channel Transformation Learn about our expanded digital capabilities and how they will provide a 360-degree offering for existing and new opportunities. Hear from Technology Luminaries on Moving to the Cloud Gain insight into the future direction of our product offerings, including our move to Microsoft Azure, advanced BI tools and other solutions to keep you at the leading edge of marketing services and e-commerce opportunities. Best Practices for Increased Client Profitability Watch as we present best practice applications across our products. Stop by the help desk or mingle with your peers to discuss challenges and paths to success. Learn more about the conference and register online at conference.demandbridge.com.

6 REGISTER ONLINE 2017 DemandBridge Partner Conference April in Atlanta Atlanta Airport Marriott Gateway 2020 Convention Center Concourse Atlanta, Georgia Special Conference Rate Available CONFERENCE.DEMANDBRIDGE.COM Tech Showcase A-2