PRESS KIT APRIL Guillaume de CHAMISSO Press Officer. Jan-Eryk UMIASTOWSKI Investor Relations. Aude BALLEYDIER Media Relations

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1 PRESS KIT APRIL GROUP OVERVIEW 2. BUSINESSES 3. AN INTERNATIONAL CULTURE 4. RECENT HIGHLIGHTS 5. HUMAN RESOURCES REVENUES AND RESULTS 7. CEGEDIM STOCK MARKET PERFORMANCE 8. APPENDIX COMPANIES OF THE CRM AND STRATEGIC DATA SECTOR COMPANIES OF THE HEALTHCARE PROFESSIONALS SECTOR COMPANIES OF THE INSURANCES & SERVICES SECTOR Aude BALLEYDIER Media Relations CEGEDIM Jan-Eryk UMIASTOWSKI Investor Relations PRESSE & PAPIERS Guillaume de CHAMISSO Press Officer Tel.: Tel.: Tel.:

2 CEGEDIM GROUP OVERVIEW VOCATION Cegedim is a global technology and services company specializing in the healthcare field. Cegedim offers services, IT tools, specialized software, and information flow and database management services. Its solutions are targeted to healthcare industries, pharmaceutical companies, healthcare professionals, and insurance companies. World leader in pharmaceutical CRM, its traditional business focus, Cegedim supports the major pharmaceutical companies in their Customer Relationship Management projects. With its CRM tools, the value of which is enhanced by the Group's strategic databases, Cegedim provides marketing and sales departments with an informed view of their market and their targets so that they can optimize their strategies and their return on investment. Cegedim has also positioned itself as one of Europe s leading producers of medical and paramedical management software, and also designs management applications dedicated to the health insurance sector. Structured, communicating and scalable, these software programs are integrated into the Cegedim Group s healthcare flow management systems. Capitalizing on its skills in the publishing of professional software and the processing of complex information, the Group also offers solutions dedicated to health insurance players as well as high value-added management solutions to its many customers concerned with issues related to outsourcing and computerized exchanges. Cegedim is involved in an ongoing process of developing and synergizing its activities, with a declared ambition of being one of the chief intermediaries for healthcare sector partners and positioning itself at the heart of their information needs. KEY FIGURES Founded 1969 Cegedim s 2008 Revenues 849 million Workforce in ,200 employees Countries 80 countries, 5 continents Listed on Eurolist by NYSE Euronext Paris, compartment B Since ISIN : FR ACTIVITIES Cegedim is organized into three activity sectors: CRM and strategic data Healthcare professionals Insurances and services Cegedim Press Kit April

3 MANAGEMENT Jean-Claude Labrune Chairman & CEO, Founder of the Cegedim Group Jean-Claude Labrune graduated from the Ecole Nationale Supérieure des Arts et Métiers. Cegedim (for CEntre de GEstion, de Documentation, d Informatique et de Marketing) was founded in 1969 by a group of pharmaceutical companies that wanted to pool their IT resources and document research expertise. In short order, Jean-Claude Labrune, who initiated the project, saw that the concept could be applied to other pharmaceutical company activities, such as physician database and, more generally, collecting information for sales and marketing departments. Today, Cegedim is an international Group that has retained a family company aspect. Pierre Marucchi Managing Director Mr. Marucchi is graduated from the Ecole Nationale Supérieure des Télécommunications, Stanford University (USA), and the Centre d Etudes Supérieures Bancaires. He was also Member of the Institute of French Actuaries. Mr. Marucchi began his career in 1977 at Crédit Lyonnais, where he held various technical and commercial positions. Deputy Managing Director of Cegedim, which he joined in 1984, Pierre Marucchi is very involved in the Group s external growth operations both in France and abroad and supervises the Financial, Legal, Quality, and HR Departments. A LEADER IN THE HEALTHCARE SECTOR Since 1995, Cegedim has been organizing its Trophées Cegedim awards, which annually recognize the innovation and drive of pharmaceutical industry players. The winners are selected on the basis of studies conducted by Cegedim s subsidiaries. In 2008, 15 awards were recognized to individuals from drugs and pharmaceutical companies that distinguished themselves in three different fields: Marketing, Market Research, Sales Forces and Management. SUSTAINABLE DEVELOPMENT Cegedim focuses naturally on major issues relating to sustainable development. The addition of Dendrite to the Group provided Cegedim an opportunity to reaffirm its values and identify new objectives at the international level. These objectives are based on questions of social equity, environmental preservation and economic efficiency which have led Cegedim to adopt the United Nations Global Compact by following best practices in regards to work planning, the environment and ethics, with the drafting of its own "Cegedim Compact" reflecting closely the very nature of its core activities. Cegedim Press Kit April

4 BUSINESSES CRM and strategic data Main customers: essentially pharmaceutical companies (the world s 400 largest pharmaceuticals companies are Cegedim clients) Activity: help the sales and marketing divisions of pharmaceutical companies understand: - Where their medicines are sold and in what quantities, - By whom their products are prescribed and why, - How to optimize sales and measure the effectiveness of their sales and marketing campaigns. This is why Cegedim develops exclusive strategic databases that provide better knowledge of: - Pharmaceutical products, - Prescribers, - Laboratories sales and marketing actions, and specific CRM tools dedicated to pharmaceutical companies sales forces (medical reps): - The OneKey physician database, - The TEAMS, Trends, Target et Mobile Intelligence CRM software. Market share: Geographic presence: - more than 80 countries - sales outside France represent almost 73% of 2008 revenues Competition: - CRM: Oracle (Siebel), Microsoft, SAP, Update, Verticals on Demand (Veeva Systems) and local competitors - Strategic Data: IMS Health, Taylor Nelson Sofres plc, GFK, Harris Interactive, Synovate and local competitors History: : first databases launched : start of direct marketing service activities : CRM activities in France launched : international expansion begins : medical samples management : international activities represent more than 50% of full-year turnover : acquisition of the American company Dendrite International Cegedim Press Kit April

5 Healthcare Professionals Main customers: doctors, pharmacists and paramedical professionals Activity: software publishing and medical and promotional information Doctors (about 115,000 workstations in Europe) - Software: patient file, prescriptions, diagnosis, SESAM-Vitale card management, etc. - Promotion: circulation of medical and promotional information directly onto doctors screens, etc. Pharmacists (more than 15,000 pharmacy clients in Europe - Software: full-management solution (sales, stocks, electronic transmission of treatment forms, etc.) - Promotion: advertising and merchandising in pharmacy Main markets: Software for pharmacists and paramedical professionals in France - Dynamic market benefiting from ongoing developments - The Alliadis Group (Alliance-Conseil, Alliadis, Data Conseil, and Servilog) and Pharmagest Interactive are co-leaders in the pharmaceutical computerization market in France. - For physiotherapists (no. 1 in France in this sector), nurses, speech therapists, orthoptists, midwives, chiropodists, podiatrists, etc. Physician software in France - Rather slow market growth (physicians by nature are somewhat averse to computerization and do not receive public subsidies to encourage them) - Cegedim is the leader in the French market (competitors: Axilog, Hellodoc) and the Belgian market (many small players) Pharmacist software in the United Kingdom - Cegedim entered this market at the end of 2004, with the acquisition of NDC Health and Enigma Health, which today are combined into one entity called Cegedim Rx. Cegedim Rx is the leader in terms of the number of computerized retail pharmacies in Britain. - Market subsidized by the British government Physician software in the United Kingdom, Belgium, and Spain - Dynamic British market, subsidized by the British government - Cegedim ranks 2 nd in this market (after EMIS, ahead of isoft) Promotion: Cegedim is the French leader with physicians and pharmacies The Healthcare professionals sector generates strong synergies with Cegedim Group s other businesses, notably: - those that cater to pharmaceutical companies. Because the company has built lasting, trusting relationships with doctors and pharmacists, it is able to put together physician review panels and collect data used to create strategic databases for the pharmaceutical industry (these activities are carried out in compliance with the profession s ethical guidelines and data protection requirements, with proper oversight by the CNIL and equivalent European authorities). - businesses that deal with health insurance companies processing electronic data interchange between pharmacists and insurers (for example, electronic treatment forms, thirdparty payer forms, etc.). History: / 1996: start of doctors computerization in France and promotional activities dedicated to doctors and pharmacists : computerization of doctors in Great Britain - late 2000: computerization of pharmacists in France : financial leasing activities - late 2004: computerization of pharmacists in the United Kingdom : computerization of paramedical personnel in France, computerization of doctors in Italy, Spain and Chile : acquisition of 01 Santé, which has a strong position in the field of oncology Cegedim Press Kit April

6 Insurances and services Main customers: players in the world of insurance and companies of all sectors Activity: Insurance, banking, and healthcare: - Computerization of health insurers and mutuals - Flows and direct billing Other services: - Electronic Data Interchange - Outsourced payroll and human resources management - Provision of outsourced services - Internet and hosting services Countries: France, francophone Africa, Great Britain, and Switzerland (Payroll and HR). Historique: : launch of IT services (distribution) : launch of the first platform of electronic data interchange for healthcare actors (orders/invoices between pharmaceuticals firms and wholesales distributors) : start of outsourced human resources management services : outsourced management of cash receipts, expansion into managing third-party healthcare payments : computerization of health insurance and mutual companies : launch of isanté activity offering mutual companies and insurers new front office services like non-nomenclature management, articulation with healthcare platforms, the medicalization of services, real-time management of direct billing payment and benefits processing, etc : acquisition of the company Protectia to assist Cegedim in strengthening its presence in the personal-insurance market. Cegedim Press Kit April

7 AN INTERNATIONAL CULTURE CEGEDIM AFFIRMS ITS PRESENCE IN MORE THAN 80 COUNTRIES 2008 revenue s distribution: CRM and strategic data Cegedim started developing its historical core business activities internationally in the 1990s. These CRM businesses gradually expanded throughout Europe, with the company opening subsidiaries in the following countries: : Belgium : Italy, Spain and Portugal : Germany and England : the Netherlands and Switzerland : Greece, Turkey, Hungary and the Czech Rep : Poland : Romania, Slovakia and Austria At the same time, these international subsidiaries launched doctors databases in these countries. In 1999, the group added entities specializing in certain strategic databases, such as: - Medimed in Germany and Icomed in Belgium (databases constituted by measuring physicians prescription preferences), - InfoSanté in England and Romania (regional sales statistics on pharmaceutical products based on wholesale distributors data). Cegedim Press Kit April

8 Established in the 2000s as the European leader in CRM, CEGEDIM has pursued its global development: : CRM affiliates opened in Brazil and United States : acquisition of the CAM Group (measures promotions and the effectiveness of medical reps visits) : acquisition of MSM Group (CRM), which covers South and Central America with affiliates in Mexico, Colombia, Ecuador and Guatemala : Cegedim enters the Nordic market with the acquisition of Pharma Marketing group, the main Scandinavian player in CRM and doctor databases, with subsidiaries in Norway, Sweden and Denmark - Subsidiaries founded in CRM: Tunisia (2002), Russia (2004), Algeria (2004) and Morocco (2005) and in strategic databases; CAM activities launched in China (2004); and panel activities progressively expanded to England, Italy, Belgium and Germany (2004/2005) : acquisition of US company Target Software (the up-and-coming player in SFA and CRM tools in the North American market) and of the Egyptian Trends Technology, a solution used by more than 1,000 medical reps in Egypt and the Middle East. Acquisition of UK companies Epic and Compufile, which specialize in qualitative studies based on information gathered from doctors : creation of Pharma CRM and Cegedim Strategic Data subsidiaries in Korea, Mexico and Finland : creation of a subsidiary in India and acquisition of US company Dendrite : acquisition of Ultima (supplier of CRM solutions) in Turkey : OneKey, the international reference database for healthcare professionals, is available in 73 countries Healthcare professionals The Healthcare professionals activities began their international development in 1998: : acquisition of In Practice Systems in England (software publisher for doctors) : acquisition of HDMP in Belgium (doctor s software) : acquisition of Cegedim Rx (formerly NDC Health) and Enigma in England (software publishing activities for pharmacists) : expansion in Europe with the acquisition of a significant stake in Millennium in Italy, and the acquisition of Stacks, the Spanish leader which is also present in Chile. Insurances and services The Insurance and services activities, which originated in France, expanded at the international level in 2006 with the creation de Cegedim Morocco, intended to bring this offering to the African continent. The outsourced payroll and human resources management businesses have operated in the United Kingdom and Switzerland since the late 1990s. Cegedim Press Kit April

9 RECENT HIGHLIGHTS EXTERNAL GROWTH, NEW BUSINESS UNITS In the CRM and strategic data sector CRM: Acquisition of the Turkish company Ultima In February 2008, Cegedim acquired the company Ultima, a supplier of CRM and SFA solutions in Turkey, enabling it to make OneKey even more powerful through the inclusion of the Ultima database and positioning it as a major player in that country. In July 2008, Cegedim acquired Reportive, a publisher of business intelligence software with more than 130 customers, including 16 of the world s 20 largest pharmaceutical companies. Its platform, Reportive, is an innovative solution for rapid development of reporting, analytical, and SFE (Sales Force Effectiveness) applications. It is set to become the tool for producing statistics and field activity reports for the Cegedim CRM division and will be used to complement and enhance the existing solutions. Reportive will also continue the marketing of its products. In the Healthcare professionals sector Acquisition in April 2008 of 01 Santé With the acquisition of 01 Santé, publisher of the "MegaBaze" healthcare software, and leveraging its strong position in oncology, among the most leading-edge of all medical sectors, Cegedim reaffirms its commitment to developing this sector both in France and abroad. Creation of the Cegedim Healthcare Software (CHS) Business Unit (BU) This new BU, created in early 2009, groups the following divisions: Cegedim Logiciels Médicaux, Alliadis, RM Ingénierie, Resip, AGDF Cegedim RS, Stacks, INPS, Cegedim Rx, HDMP, and the monitoring of Cegedim s involvement in Millennium. Through the creation of this entity, the software business activity holds a place of its own and represents a major stake for the Group, offering new opportunities for the future. In the Insurances and services sector Acquisition in January 2008 of Protectia, publisher of the healthcare software of the same name, managing nearly 1.5 million people: Cegedim therefore strengthens its offering in the middle market segment of personal insurances. Cegedim Press Kit April

10 NEW PRODUCTS In the CRM and strategic data sector For CRM: the pursuit of synergies between the offers of Dendrite and Cegedim, including the combination of OneKey databases, the focus of the Group s CRM activities, and the new global coverage of sales force management software, adapted to the requirements of the different countries and continents. In 2009, Cegedim Dendrite also innovated with the launch of the Mobile Intelligence Key Account Management solution designed to optimize relations between pharmaceutical companies and their key accounts, allowing them to integrate all stakeholders involved, for example, in the referencing of a drug. For strategic databases: the expansion of Cegedim Strategic Data (CSD) solutions and the development of new lines of study, particularly with the acquisition of Reportive, whose Business Intelligence solution has already replaced the existing one. Also, CSD has launched its 9 th longitudinal patient database in Korea and is thus able to offer Korean businesses a broad range of analyses based on data from the longitudinal follow-up of patients collected during its epidemiological observations. This offer allows pharmaceutical companies to define and refine their strategic options, particularly in terms of opportunities related to the management of product life cycles. They can also obtain information such as: market shares, co-prescriptions, patient profiles, and dynamic segments. During the second half of 2008, Cegedim Communication Directe (CCD) also began offering new online services for marketing targeting and data reliability, available with free access or with rights. In the Healthcare professionals sector With its new LC 2009 (Logiciels Cegedim 2009) line, Cegedim Logiciels Médicaux guarantees clients using different software (Crossway, MédiClick! Studio, Doc ware, Cardiolite, Eglantine, Medigest) the same level of technological performance and functionality: agenda and coordination of meetings, administrative management and patient file history, typical consultations, management of care pathways, etc. In the Insurances and services sector The field of insurance: In late 2008, Cegedim Activ announced the marketing of its new line of ACTIV Insurance Suite solutions to respond to the issues of its market players. In addition, with mid-2008's opening, in France, of a new, state-of-the-art (Tier IV) Data Center on the Toulouse-Labège site, Cegedim Activ has reinforced its outsourcing expertise and has met the most stringent requirements of its clients in terms of hardware and data security. For services: In 2008, Cegedim SRH was granted SOX Type II accreditation under Statement on Auditing Standards No. 70 (SAS 70), known as Sarbanes Oxley, for all its processes, thus validating the company s know-how. Cegedim Press Kit April

11 HUMAN RESOURCES The Group's HR policy involves training new graduates on the nature of Cegedim's business while also attracting more experienced candidates to bring their expertise into the Group. Working conditions, a long-term compensation policy and development opportunities created by growth are among the factors ensuring a low workforce turnover rate in line with statistics for similar activity sectors. Moreover, the Cegedim Group allocates significant funds to employee training with a view to driving business growth and expanding its service offer. These factors play a leading role in ensuring the continuity and quality of services delivered to the Group's customers. WORKFORCE CHARACTERISTICS IN ,200 employees More than 60% abroad (80 countries) In more than 100 subsidiaries AN ACTIVE RECRUITING POLICY To support its development both in France and abroad, the Group plans to hire several hundred new employees during The diverse nature of Cegedim's business and activities position it to offer exciting career opportunities in areas ranging from sales, research and consulting to information technology (technical architecture and operational management of application projects). In addition to technical qualifications and a sound understanding of its customers' business, Cegedim's hiring criteria include the sharing of values such as innovation, pragmatism and a service focus. A UNIQUE CULTURE Over the last 40 years, Cegedim has successfully established its own culture and know-how based on a strong sense of identity and values embraced by all of its employees and guiding its ongoing growth and development. Cegedim Press Kit April

12 2008 REVENUES AND RESULTS On April 22, 2009, Cegedim published its results for the year 2008: 2008 Sales revenue: M % 2008 Operating income: 90.2 M 2008 Operating margin: 10.6% As most of its customers operate in the world of healthcare, Cegedim is not subject to strong effects of the deteriorating global economy. The continuation of a high level of research and development allows the Group to continue to offer solutions adapted to global demand, currently with an ideally positioned offering covering all of the market segments. In millions of euros Sales revenue Ordinary EBITDA Operating income Operating margin 10.6% 11.9% Non-current income and expenses from operations (IFRS) Ordinary operating income Operating margin before interest and taxes 11.4% 12.7% Other restructuring and integration costs (non-ifrs) Restated operating income Restated operating margin 12.4% 12.7% Sales revenue at the high end of the objectives All of the Group s activity sectors contributed to this growth. The 2008 published sales revenue was negatively affected by exchange variations (dollar and pound sterling, in particular) and the anticipated reduction of activity of Dendrite s main customer in the United States. Operating income meeting expectations Operating income amounted to 90.2 M, which is approximately the same as last year, with the margin totaling 10.6% compared to 11.9% in This anticipated decrease was due to the decline in the operating income of the US subsidiary following the drop in activity from its main customer. Operating income before interest and taxes amounted to 96.6 M, also at a level similar to that of last year. The margin was 11.4% compared to 12.7% in For 2008, all restructuring and integration income and expenses (IFRS and non-ifrs) reached 14.9 M, in line with the published budget. Considering these elements, operating income decreased to M, i.e. a margin of 12.4%, similar to that of Outlook for 2009 Cegedim is maintaining a steady course and sees its revenue growth outlooks shifting from the "slight growth" objectives announced during the publication of the 2008 annual sales revenue to growth of approximately 6%, i.e. an objective of 900 M for In addition, all of the cost-reduction policies implemented in 2008 should, all things being equal, have a positive impact on the margins. Cegedim Press Kit April

13 CEGEDIM STOCK MARKET PERFORMANCE Cegedim's stock was initially offered at 9.52 on the Second Marché of the Paris Stock Exchange in April It was subsequently listed on NYSE Euronext Paris, compartment B. At December 31, 2008, the price of the Group's stock stood at with a market capitalization of million. COTATION : NYSE EURONEXT PARIS COMPARTMENT B Code ISIN : FR Code Reuters CGDM.PA Code Bloomberg CGM SHARE PRICE SINCE 1995 (in euros) Cegedim Press Kit April

14 APPENDIX 1: THE CRM & STRATEGIC DATA SECTOR The "CRM and strategic data" sector brings together Cegedim Group services intended mainly for pharmaceutical companies. Medicines are prescribed by doctors who are not direct purchasers of goods produced by the pharmaceutical industry. And yet doctors are the audience toward which pharmaceutical companies must direct and target their marketing efforts without access to the individual information provided by a traditional client-supplier relationship. Therefore, Cegedim s main objective is to offer pharmaceutical companies sales and marketing divisions a better understanding of where drugs are sold, who prescribes them and why. Cegedim develops exclusive databases that respond to these problems, along with the most efficient information tools allowing pharmaceutical companies to optimize their Customer Relationship Management (CRM) approaches. They are thus able to persuade prescribing doctors with the best chances of success. Cegedim s solutions combine performance and compliance with the Public Health Code and the personal data protection regulations in force in all the countries concerned. In particular, Cegedim offers: Tools for optimizing information resources and sales and marketing investments. Reports and analysis tools for office and hospital sales forces. Databases and tools that provide better knowledge of prescribers. Strategic marketing, operational marketing and competition monitoring tools and studies. Performance measurement tools. Promotional spending auditing tools. Pharmacy order taking tools. CRM DEDICATED TO SALES CALLS Cegedim Dendrite - 80 countries With more than 200,000 users and a presence in more than 80 countries, Cegedim Dendrite is positioned as a world leader in CRM (Customer Relationship Management) in the healthcare sector. By combining Cegedim's European activities with Dendrite's business in the United States and the Asia-Pacific area, Cegedim Dendrite is equipped to respond to inquiries and meet the needs of customers both regionally and internationally through use of: hosting and skills centers worldwide the largest and most robust R&D structure dedicated to pharmaceutical CRM with the capacity to extend and maximize customer investments Cegedim Dendrite's offer includes: a full range of specialized software by country, market and functionality: Mobile Intelligence, TEAMS, Target, Trends, compliance solutions, etc. implementation and support services taking local issues into account business intelligence services hosting services. Cegedim Press Kit April

15 It is based on use of the OneKey database, the world's leading reference among healthcare professionals. The primary focus of the Cegedim Group's activities, OneKey is currently used by more than 6 million healthcare professionals, a figure expected to increase to more than 8 million with the addition of the United States, China and India. Used by everyone from medical representatives to leading players in the healthcare field (specialized reviews, insurance companies, mutual healthcare companies, etc.), OneKey assists in identifying the specific needs of various categories of healthcare professionals relating to medical information and provides multiple options for contacting these professionals. Cegedim Dendrite is continually innovating with a view to better serving its customers' needs as demonstrated in the recently launched compliance solutions. The success of this offering, whose objective is to maximize the quality of all information distributed by pharmaceutical companies and their representatives, has been huge in the United States and is expected to expand rapidly to other key markets worldwide. BUSINESS INTELLIGENCE Reportive Reportive is a French software publisher specializing in Business Intelligence solutions. The company has over 130 customers, including 16 of the 20 largest pharmaceutical companies worldwide. With an innovative solution for the rapid development of reporting, analytical, and SFE (Sales Force Effectiveness) solutions, the Reportive V8 platform enables business experts to develop their own applications using a component library and by creating their own composite objects in a "Plug and Play" environment, thus achieving significant productivity gains. MARKET STUDIES Cegedim Strategic Data (CSD) 58 countries Cegedim Strategic Data (CSD) is a leading player in market studies dedicated to the healthcare industry. With more than 35 years' experience in this area, CSD (created out of the merger of CAM, Thalès, Zoom and Decisions Research) offers a broad range of services and solutions adapted to customer requirements. CSD stands out amid its competitors with its capacity for integrating information ranging from promotional data from healthcare professionals to patient longitudinal data from epidemiological observations. CSD's customers include more than 50 international and 500 local pharmaceutical companies. CSD boasts international expertise based on its presence in 58 countries and enabling it to guarantee its customers analytical consistency from one country to another via its various study focuses: promotional spending data, patient data, medical studies, communication monitoring and ad hoc studies. All of CSD's studies are oriented toward players in the healthcare field, whether office or hospital-based physicians, pharmacists or patients. All phases are carried out internally, from collection of raw data and data processing, analysis and interpretation through presentation of study results to customers. SALES FORCE OPTIMIZATION Itops France and main European countries Itops offers a service for optimizing sales force and medical information sector allocations. Itops is also expanding into the analysis, design, and sectoring of sales forces and support in the implementation of the new structure. SALES STATISTICS FOR PHARMACEUTICAL PRODUCTS Cegedim SA, sales statistics department This department manages the French pharmaceutical products database (CIP codes file) on behalf of the pharma industry CIP Association. It processes and establishes sales statistics for all the pharmaceutical products by GAU (Geographic Analysis Units) on behalf of the GERS (Economic Interest Group made up of the pharmaceutical companies operating in France) using data collected from wholesale distributors and pharmaceutical companies. Since 1999, these statistics have been available online on a weekly basis. Cegedim Press Kit April

16 Cegers Cegers is a subsidiary owned 50% by Cegedim S.A. and 50% by GERS. It develops customized studies for pharmaceutical companies and service providers based on sales data from a range of different sources (GERS, IMS, Nielsen, Iri, internal sales, etc.). InfoSanté - Romania and Tunisia Through its subsidiaries InfoSanté in Romania and Tunisia, the Cegedim Group provides sales statistics on pharmaceutical products. PRESCRIPTION ANALYSIS Cegedim Customer Information (CCI) Europe, USA, Canada Cegedim Customer Information provides pharmaceutical companies defined nominative information on healthcare professionals. Using the OneKey database, the world's leading reference among healthcare professionals, CCI offers its customers three main types of studies: Icomed (Medimed in Germany): measures physicians' preferences in the drugs they prescribe while also gauging the size and profile of their clientele. More than half of all French doctors in 19 branches of medicine inform Icomed of their prescribing habits each year. Doc Scan: collects specific information on the treatments prescribed by physicians and their preferences with regard to promotions. Doc Scan studies can also be carried out in response to a company's specific needs. Physician Connect: assesses existing links between opinion leaders and prescribers with a view to identifying influence networks among physicians for individual pathologies at the local, regional or national level in relation to therapeutic management or continuing education. Icomed, Doc Scan and Physician Connect studies are conducted in all 10 main European countries. Doc Scan studies are also available in Australia. Physician Connect studies are also performed in the USA and Canada. CORPORATE DATABASES, CRM AND ASSOCIATED SERVICES Cegedim Communication Directe (CCD) PRINTING Pharmapost Cegedim Communication Directe designs, manages and markets a wide range of databases. First supplier of business directories in France, CCD provides valuable data that is updated and refined from the acquisition stage to the supply stage through input from an extended range of services. Cegedim Communication Directe also offers SIGA, a software package for managing subscriptions and client information (press and home shopping). Pharmapost, an ISO-9001 certified company, is a mass production printing company that specializes in fine paper printing and finishing. In 2008 it produced 400 million pharmaceutical inserts, thus placing it among the leading French producers. SAMPLE MANAGEMENT Pharmastock The Cegedim Group provides his clients with two sample management packages: Tracere, designed to respond to the sample management needs of medical reps and doctors, and 3S,a designed to manage sample requests from healthcare professionals. These offers rely on Pharmastock, a depository pharmaceutical company. Cegedim Press Kit April

17 APPENDIX 2: THE HEALTHCARE PROFESSIONALS SECTOR With many years of experience dedicated to healthcare professionals, Cegedim has positioned itself as one of the leading European publishers of medical and paramedical management software. The Group works daily with pharmacists, general practitioners and specialists, whether they work independently or in group practices, in healthcare centers or networks. Cegedim s software responds to the needs of professionals and to the latest technical and regulatory requirements. This a main vector for the transfer of scientific, medical, and promotional information between healthcare professionals at the place of practice. Cegedim Healthcare Software PHARMACISTS ANS PARAMEDICALS SOFTWARE Alliadis RM Ingénierie Cegedim Rx Specializing in pharmacy computerization, the Alliadis group has been providing support to pharmacists since the beginning of the sector s computerization, i.e. for more than 20 years. It develops and markets comprehensive, integrated software solutions for pharmacists, including the supply of suitable IT equipment. Alliadis is at the forefront of the latest technological innovations and is meeting its clients occupational needs with high value-added and continuously updated solutions. The new regulatory challenges, such as the Pharmaceutical File, the development of the SESAM-Vitale environment, the substitution objectives, product traceability and product codification all require the development of IT tools in the short and medium term. In France, 400 employees, 30 skills centers and 2 help-lines deployed around the country provide daily local service whose quality is recognized by the clients. Alliadis holds 41% of the pharmacy computerization market in France. RM Ingénierie offers a full range of software (+4000 line, BioRescue rehabilitation solutions, and Bioval) for paramedical professions: nurses, physiotherapists, speech therapists, orthoptists, chiropodists, podiatrists, midwives. The designer of France s first practice management software for physiotherapists in 1984, RM Ingénierie has positioned itself as the French leader in management software solutions for paramedical practices with approximately 30,000 users. Cegedim Rx is the United Kingdom's leading company in the supply of software and computerized services to pharmacies, with a market share of nearly 50%, or more than 5,000, pharmacies. Its offer consists of products including Mediphase, Nexphase and Pharmacy Manager PMR systems, which are used to process more than 180 million prescriptions annually in the UK. Cegedim Rx also offers services relating to distribution, hardware installation and set-up, support, training and consumables sales. Cegedim Press Kit April

18 SOFTWARE FOR DOCTORS AND HEALTHCARE NETWORKS - FRANCE Cegedim Logiciels Médicaux CLM offers solutions for office-based physicians, oncology institutions, and healthcare centers: - For physicians: Crossway, Doc'Ware, Cardiolite, Médiclick, Eglantine, Médigest, Mégabaze, Dia, dbmed, and Ordogest software offer simple and efficient management of patient records. - For oncology institutions: Oncobaze software offers comprehensive management of the traceability of chemotherapies. - For health centers: Crossway software offers medical center management (coupled with a management solution for direct billing). - Secure Medical Mail and Resip FSE software, used alone or integrated with medical software, allows, respectively, medical information to be shared through secure and Electronic Care Sheets to be prepared in compliance with regulations. The year 2008 demonstrated the soundness of the basic technological choices in terms of data structuring, interoperability, and security incorporated into the Cegedim software (CL) line. The LC 2009 suite incorporates the latest technology and meets all regulatory requirements, particularly those in effect in Europe. It is perfectly in line with the coordination and continuity of care projects (Electronic Patient File - DMP, Professional Patient - Pro DM) while meeting the expectations of practitioners in their daily practice. AGDF Cegedim RS France With many years of experience in the field of publishing and the implementation of shared patient file management systems and with the advantage of a unique position in the healthcare information systems market, AGDF Cegedim RS handles the development, deployment, and maintenance of data exchange and sharing systems for healthcare networks, regional tele-healthcare platforms, as well as Electronic Patient Files. RESIP Banque Claude Bernard RESIP (Recherches et Etudes en Systèmes Informatiques Professionnels) provides healthcare professionals with a scientific database to assist them in prescribing and issuing medications: the Banque Claude Bernard (BCB). The BCB is integrated in the pharmacy management software, in software programs for doctors: and into hospitals healthcare sites and portals. SOFTWARE FOR DOCTORS - INTERNATIONAL This cluster brings together the following companies: - In Practice Systems, which is strengthening its position as leader in the Primary Care sector in the United Kingdom with its Vision offer. The reforms undertaken by the National Health Service require different levels of interoperability between healthcare professionals, which In Practice System s software continues to develop in order to adapt its IT solutions to General Practitioners. - HDMP in Belgium with the Health One solution. - Millennium (49% owned by Cegedim) is Italy s leading medical software publisher with Millewin installed on over 11,000 workstations. - Stacks, Spain s medical software leader with over 30,000 users of its OMI and Julia solutions, is also present in Chile. Cegedim Press Kit April

19 Other companies of the Healthcare Professionals sector CUSTOMIZED STATISTICS FOR PHARMACIES Santestat The Santestat database is compiled from data collected in pharmacies and provides pharmacists with the tools necessary to optimize pharmacy management. At the same time, these statistics enhance GERS s analyses by providing pharmaceutical companies with the data necessary to track pharmacy inventories and get a better understanding of the drug distribution channels. INTRANET AND HEALTHCARE PORTAL Santesurf Santesurf is the only free and secure French intranet exclusively for healthcare professionals. Whether or not they are equipped with CEGEDIM systems, doctors can transmit Electronic Treatment Forms (FSE) to primary health insurance providers. 31,000 subscribers use Santesurf.com every day and 9,000 transmit FSEs, making Santesurf the leading private French data concentrator, with a market share of close to 17%. PROFESSIONAL DATABASES Rosenwald Rosenwald, which specializes in publishing directories of healthcare professionals (physicians, pharmacists and hospitals). Its directories are available in paper copy or can be consulted online at Rosenwald.com. With the activity of Mail Group, the French leader in medical Bus Mailings, Rosenwald confirms its role as provider of promotional tools dedicated to the healthcare profession. PROMOTIONAL INFORMATION RNP MedExact RNP (Réseau National de Promotion) is the undisputed French benchmark for POS (Point of Sale) advertising in the pharmaceutical and para-pharmaceutical sectors. RNP promoters and merchandisers provide pharmaceutical firms with privileged access to 20,000 pharmacies in France. Its services include: window dressing, installing in-store promotional materials and conducting surveys. MedExact works in synergy with all the companies of the Cegedim Group involved in promotion, excluding medical reps. Its provides doctors with advertising campaigns directly onto screens (ScreenPub) and pharmacists with promotional loyalty tools and information communication tools and pharmacists studies. FINANCIAL LEASING Cegelease Cegelease, with its Cofidata, Pharmalease and Médilease brands, is a financial leasing company that offers financing options to retail pharmacies and healthcare professionals for the purchase or lease of computer hardware and management systems. Cegedim Press Kit April

20 APPENDIX 3: THE «INSURANCES AND SERVICES» SECTOR Leveraging on its professional software publishing and complex information processing skills, the Cegedim Group brings together offers in the Insurances and services sector for major health insurance and technological expertise players intended for partners and customers in all sectors. Insurances, electronic payment and health IT FOR HEALTHCARE INSURERS Cegedim Activ With 30 million insured people managed, Cegedim Activ is today the uncontested leader in personal insurance, supplemental health insurance, compulsory insurance, pensions, life insurance and retirement plans. Its products are intended for all market operators: insurance companies, mutual healthcare companies, provident institutions and brokers. With its expertise in personal insurance, Cegedim Activ works closely with its customers to create innovative products and help them manage their business profitably. Cegedim Activ brings a synergy of skills in the publishing of specialized software, information management in healthcare solutions and managing health information flows with 250 million EDI transactions annually (Noemie, direct billing and SESAM-Vitale 1.40). Abroad, Cegedim Activ is confirming its growth strategy in Maghreb and francophone Africa with the establishment of two business units in Morocco: Cegedim Activ Opérations Maghreb and Cegedim Activ Développement Offshore Maroc. FLOWS AND DIRECT BILLING Cetip isanté Cetip is the leader in managing direct healthcare billing and payment flows as historical operator of the Santé-Pharma Association. Cetip handles close to 95 million per year for more than 220 Supplemental Health Insurance agencies, close to 60,000 Healthcare Professionals and 12 million beneficiaries. At present, direct billing and payment extends to all healthcare professionals. To assist supplemental health insurance agencies, particularly mutual clients who use Cegedim Group IT solutions, with these developments, isanté, its new subsidiary relies on inhouse solutions and expertise to develop new front office services like non-nomenclature management, articulation with healthcare platforms, the medicalization of services, real-time management of direct billing payment and benefits processing Cegedim Press Kit April

21 Other services ELECTRONIC DATA INTERCHANGE Cegedim EDI Hospitalis Dedicated to Electronic Data Interchange (EDI), Cegedim EDI offers electronic management of all documents circulating between the companies (orders, follow-ups, invoices, etc.). Initiated through the Edipharm system, mainly between wholesale distributors and laboratories, this activity was quickly performed outside the healthcare market, particularly in the sectors of mass distribution and administrative services. In particular, Cegedim EDI offers Global Invoice Services (GIS), the most complete computerization platform in ASP mode on the market. Hospitalis is a Web portal that provides information and data exchanges between healthcare institutions and their suppliers, ensuring the global computerization of all procurements of drugs, medical equipment, and laboratory reagents. Hospitalis is now present in over 450 major healthcare institutions, including 19 hospitals, and was used to transmit more than 900,000 orders in Qualitrans-Telepharma Qualitrans-Telepharma is an OCT (technical concentrator) that centralizes the claims for Electronic Care Sheets issued by pharmacies and allocates them to the appropriate Mandatory and Supplementary healthcare insurers. Qualitrans-Telepharma carries more than 70 millions flows per year. The electronic transmission of care sheets is a complementary service to the Group's software and database solutions. It represents a sustainable solution for everyday contacts with healthcare professionals. OUTSOURCED PAYROLL AND HUMAN RESOURCES MANAGEMENT Cegedim SRH A leading player in the payroll and human resources outsourcing markets, Cegedim SRH helps companies with daily payroll management, operation and increasing the value of their human capital. Its technological platform TEAMS RH is the world's leading scalable HRIS (Human Resources Information System) solution on the market developed with 100% Java technology. With a modular architecture and a process-oriented approach, TEAMS RH allows delivery of innovative customized services to meet all outsourcing requirements. HOSTING, SERVICES AND INTERNET Cegedim Hosting PCO Cegedim Cegedim has extensive expertise in facilities management for pharmaceutical companies, insurance providers, and healthcare mutuals and healthcare networks (Electronic Patient File trials) as well as in the management of financial flows and paperless documents. Due to their strategic and sensitive nature, these activities have led the Group's teams to devise architectures with very high availability that meet the security requirements of its customers and, in particular, the standards governing the hosting of medical records. Cegedim s facilities management services are located in three different geographical zones: America (Chesapeake site in the USA), Europe (Boulogne-Billancourt and Toulouse sites in France), and Asia-Pacific (Bangalore sites in India and Singapore). These sites, three of which are Tier IV level (in France and the USA), provide the back-up and launching of Business Continuity Plans (BCP) for coverage of all time zones. PCO Cegedim provides information management services and technological solutions that enable companies to secure, administer and supervise their various system components in a simplified, integrated and centralized manner. Its area of competence covers the development of information systems for large corporations, local government agencies and teaching and/or research institutions. Cegedim Press Kit April