WOOD PELLET ASSOCIATION OF CANADA
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1 Wood Pellet Association of Canada 2014 Business Plan Gordon Murray Updated: December 5, 2013 WOOD PELLET ASSOCIATION OF CANADA
2 Contents STRATEGIC FRAMEWORK...1 OUR MISSION...1 OUR VISION...1 KEY OBJECTIVES FOR ACTIONS...3 COMMUNICATIONS ADVOCACY AND MARKET SUPPORT FINANCE MEMBERSHIP GROWTH AND RETENTION RESEARCH AND TECHNICAL DEVELOPMENT GOVERNANCE
3 Wood Pellet Association of Canada Business Plan 2014 STRATEGIC FRAMEWORK OUR MISSION The Wood Pellet Association of Canada's Mission is to be a strong advocate for our industry and members by: Encouraging governments and other stakeholders to develop and implement policies that contribute to the long term strength, safety, sustainability and stability of our industry; Generating and enhancing Canadian and global awareness and appreciation of our industry and membership; and Solving specifically identified, and WPAC Board approved safety, scientific and technical issues that will enhance the ongoing competitiveness of our members and our industry. OUR VISION A vibrant, globally competitive Canadian wood pellet industry producing a clean, efficient, sustainable form of energy to world markets. 1
4 KEY OBJECTIVES FOR 2014 Obtain action from BC Government and BC s primary forest sector toward improving fibre supply security for BC s pellet manufacturers; Development of Canadian heat market including establishment of volume and price reporting; Promotion of Canadian wood pellet sustainability; Simplification of sustainability verification process; Resolution of fire-extinguishing and marine pollution issues with IMO; Continued development of the Canadian power market for wood pellets as a coal replacement by cooperating with the Canadian Clean Power Coalition and the Government of Canada; Continued cooperation with US and European colleagues; Improved communication with members. 2
5 ACTIONS The actions planned for the Association have been categorized as follows: Communications Advocacy and Market Support Finance Membership Growth and Retention Research and Technical Development Governance COMMUNICATIONS The Association is to communicate effectively with membership and external parties such as government, public, and other related organizations. 1. Maintain website by adding all research papers, minutes of meetings and conference calls, newsletters, and other relevant information. 2. Provide regular updates to members on association activities and news. Report to members following each trip and significant event. Establish monthly newsletter in cooperation with Canadian Biomass Magazine. 3. Hold two board web conferences, one in June and one in September. 4. Hold two conferences Montreal (domestic heat) and Vancouver (export focus). Board meetings to be held with each conference. 5. Write bi-monthly article for Canadian Biomass Magazine. 3
6 ADVOCACY AND MARKET SUPPORT The Association is to provide a strong voice supporting our membership and our industry to governments and the public. All members are to be supported equally across Canada, regardless of how remote their locations may be. 1. Pursue fibre security and affordability issue for BC. a. Achieve new policy for sustainable forest licence and fibre licences to cut including implementation of at least one of each form of licence. b. Participate in industry-government committees including: Bioeconomy Transition Council, Forest Tenures and Stewardship Committee, Forest Fibre Working Group, and Northern and Southern Operational Issues Forums. c. Meet new deputy minister Tim Sheldan. d. Participate in Premier s resource forum in January. e. Hold a dinner for MLAs in Victoria when the legislature is back in session. Have a presentation on our industry during the dinner. f. Meet at least twice with ADMs and Branch Directors in Victoria. g. Presentation at Association of BC Professional Foresters AGM. h. Support any government trade missions that we are invited to. 2. Continue to provide technical support for SAFE certification on an as-needed basis. 3. Hold second annual Canadian pellet heating exposition and trade show. Hold board meeting at the event. 4. Prepare written action plan for development of Canadian heat market. Set up regular data reporting to members. (Possible cooperation with Canadian Biomass Magazine). 4
7 5. Cooperate with Canadian Clean Power Coalition in deciding follow-up steps to the 2013 co-firing study. 6. Cooperate with Environment Canada in completing industrial pellet emissions study. Compete Point Tupper test burn. 7. Prepare implementation plan for Eastern Canada logistics study subject to board s direction. 8. Continue to advance standards and certification: a. Implement ENplus/CANplus in at least two more plants. b. Chair CSA Mirror Committee to Canadianize ISO standards. c. Participate in completion of ISO physical and chemical testing standards. d. Monitor progress in establishment of US PFI certification. e. Participate with NRCAN and provinces on national biomass and boiler standards. 9. Continue to participate in UK Back Biomass campaign. 10. Continue to participate in EU Bridging with Biomass campaign. 11. Continue to participate in Industrial Wood Pellet Roundtable and European Pellet Council. 12. Sustainability: a. Complete carbon neutrality project and cooperate with international partners on communication strategy. b. Monitor DECC s upcoming announcement regarding implementation of category A and B sustainability evidence. c. Continue to communicate with DG Energy regarding Canadian sustainability. Monitor expected report from DG Energy regarding mandatory requirements. 5
8 d. Cooperate with utilities (via Sustainable Biomass Council) and other international associations in simplifying certification requirements with the objective of replacing utility-specific schemes with a single industry scheme. 13. Conference and trade show attendance: a. European Pellet Conference, Wels Austria, February. b. Argus Biomass Trading, London, April. c. AEBIOM Bioenergy Conference, Brussels, May. d. USIPA Pellet Export Conference, Miami, November. 14. Monitor and distribute new customer inquiries. 15. Respond to speaking requests as they arrive, accepting only those that will advance the interests of WPAC. FINANCE The Association is to manage its finances in a fiscally responsible manner and strive to operate with a surplus. 1. Continue to manage association accounting and administration. Comply with attached budget. 2. Raise at least $150,000 from external sources with a focus on Forestry Innovation Investment, Canada Wood Export Program, and BC Bioenergy Network. MEMBERSHIP GROWTH AND RETENTION The Association will pursue new members including pellet producers, transporters, buyers, equipment suppliers, consultants and others who are allied to the industry. 6
9 1. Recruit at least five new members. RESEARCH AND TECHNICAL DEVELOPMENT The Association will carry out research and technical development projects as identified by membership and approved by WPAC s board. 1. Complete bureaucratic process to complete the addition of wood pellets to the nonhazardous cargo list. 2. Complete the study on wood pellets toxicity in relation to the MARPOL V issue. 3. Complete the phyto-sanitary study in cooperation with NRCAN. GOVERNANCE The WPAC will sustain the necessary organizational structure and functions to achieve the Association s mission. 1. Hold two board meetings via conference call June and September. 2. Integrate QWEB (John Arsenault) into WPAC. 3. Update WPAC constitution and bylaws. 7
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